{"title":"Formatt Hitech","description":"\u003cdiv class=\"flex flex-grow flex-col gap-3 max-w-full\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFormatt Hitech: Unleash your creative vision with precision photographic filters and accessories. As a renowned industry leader, Formatt Hitech offers an extensive range of high-quality filters meticulously crafted to elevate your photography and cinematography. \u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"formatt-hitech-100mm-neutral-density-filter-graduated-hard-0-3","title":"Formatt Hitech 100mm Neutral Density Filter Graduated hard 0.3","description":"\u003cp\u003e100x125mm Size filter. Fits Hitech 100mm, LEE and Cokin Z-Pro systems. Single filter is usable on multiple lenses\u003c\/p\u003e  \u003cp\u003e\u003cbr\u003e100mm is a popular size for smaller consumer DSLR lenses and mirrorless cameras.\u003cbr\u003eMade from the highest quality CR-39 optical resin available, with an index of refraction nearly identical to the finest optical glass.\u003cbr\u003eHigh scratch resistance, low material fatigue, and chamfered corners to resist breakage so the filter will provide years of service.\u003cbr\u003eMade in the UK using the world's most advanced, computer-controlled filter manufacturing technologies.\u003c\/p\u003e  \u003cp\u003e\u003cbr\u003eNeutral density (or ND) filters produce a grey neutral tone and are used in photography to reduce light, enabling more control over exposure and depth of field without affecting colour contrast. NDs are also available in graduated filters, both in hard and soft edge. These filters are clear in the bottom half of the filter with a gradual transition to the ND effect in the top half. They are primarily used for light reduction in skylines of landscape shots.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eGraduated NDs are available in Soft Edge or Hard Edge varieties. Soft edge grads have a smooth transition from clear to ND. Hard-edge grads have a more defined hard lined transition and are usually used for longer focal lengths.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eND Grads are made in different densities according to the level of light reduction from 1\/3 to as much as 4 stops of light. This 100mm Hard Edge filter is usable with Hitech 100mm holder systems or any 100mm (4\") holder. The 0.3 filter reduces light by 1 stop. The filter is 100mm wide but 125mm (5\") long so that it can be moved up and down in the holder to line up the graduation line easily with the horizon. A 100mm (4\" x 150mm (6\") version is also available for added flexibility. The filter is also available in 85mm, 150mm and 165mm sizes.\u003c\/p\u003e  \u003cp\u003eHitech filters are made from the highest quality 1.5mm optical resin.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066262597729,"sku":"5052618000137","price":48.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/ht67ndhe0.3.jpg?v=1654869007"},{"product_id":"formatt-hitech-165x200mm-6-5x7-87-inch-0-3-neutral-density-graduated-soft-edge","title":"Formatt Hitech 165x200mm 6.5x7.87 Inch 0.3 Neutral Density Graduated Soft Edge","description":"\u003ch2\u003eFormatt Hitech 165x200mm 0.3 ND Graduated Soft Edge Filter (1 Stop)\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFormatt Hitech 165x200mm 0.3 ND Graduated Soft Edge Filter\u003c\/strong\u003e is an essential tool for landscape photographers looking to balance exposure between bright skies and darker foregrounds. Designed to reduce light by \u003cstrong\u003e1 stop\u003c\/strong\u003e, this neutral density filter delivers a subtle grey tone without altering colour balance or contrast.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003esoft edge graduation\u003c\/strong\u003e allows for a gentle transition between the clear and darkened portions of the filter, making it ideal for scenes with uneven or irregular horizons—such as hills, trees, or mountains.\u003c\/p\u003e\n\u003cp\u003eMade to fit \u003cstrong\u003e165mm holder systems\u003c\/strong\u003e, this 165x200mm filter is compatible with wide-angle lenses, with extra length for easy vertical adjustment within the holder.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e0.3 ND Graduated Filter\u003c\/strong\u003e – Reduces light by 1 stop\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Edge Transition\u003c\/strong\u003e – Smooth blend between clear and ND areas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaintains Colour Accuracy\u003c\/strong\u003e – Neutral grey tone preserves natural hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Skylines\u003c\/strong\u003e – Perfect for balancing bright skies in landscape photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge Format\u003c\/strong\u003e – 165mm x 200mm size for use with wide-angle lens filter holders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Control\u003c\/strong\u003e – Adjust position within holder for precise exposure balancing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAchieve greater creative control over your exposure and depth of field with the precision and optical quality of Formatt Hitech filters.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066262696033,"sku":"5052618021590","price":74.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_131_10.jpg?v=1748527260"},{"product_id":"formatt-hitech-165x200mm-nd-grad-hard-edge-filter-0-9","title":"Formatt Hitech 165x200mm ND Grad Hard Edge Filter 0.9","description":"\u003cp\u003e\u003cspan\u003eAn ND 0.9 filter will reduce the exposure with 3 stops, with the aim to reduce the exposure evenly over the entire image. With an ND Grad filter, you could create a nice transition between a clear sky and a dark terrain. Hard Edge filters are used mainly with larger lenses, while Soft Edge filters are ideal for use with a wide-angle lens.\u003c\/span\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eMade from high-quality optical glass Resin\u003c\/li\u003e  \u003cli\u003eCompatible with Lucroit holder\u003c\/li\u003e  \u003cli\u003eHigh degree of scratch resistance\u003c\/li\u003e  \u003cli\u003eChamfered corners for extra protection\u003c\/li\u003e  \u003cli\u003eMade in the UK\u003c\/li\u003e  \u003c\/ul\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066262728801,"sku":"5052618021651","price":94.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_131_11.jpg?v=1654869000"},{"product_id":"formatt-hitech-40-5-77mm-step-ring-for-firecrest-85mm-holder","title":"Formatt Hitech 40.5-77mm Step ring for Firecrest 85mm holder","description":"\u003cp dir=\"ltr\" style=\"display: inline !important;\"\u003eFormatt-Hitech filters are carefully crafted in the UK using the most advanced and scientific manufacturing process in the filter industry. The boutique quality of Formatt-Hitech filters is revered by professionals around the world.\u003c\/p\u003e  \u003cp dir=\"ltr\"\u003eDuring development, a strong emphasis is placed on advanced spectrography to ensure that light is modified accurately at all wavelengths. The filters are then produced with Schott Superwite glass using our groundbreaking Firecrest multicoating technology. The results are filters with the highest optical fidelity and clarity.\u003c\/p\u003e  \u003cp dir=\"ltr\"\u003eFormatt-Hitech's filter holder system is available in a variety of sizes including 100mm for professional DSLRs, 85mm for consumer DSLRs, 67mm for mirrorless system camera, and 165mm for large-barrel wide-angle lenses.\u003c\/p\u003e  \u003cp dir=\"ltr\"\u003eLens adapter rings allow you to fit a single filter holder system to all of your lenses. Formatt-Hitech filters are also available as circular screw-in sizes\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066262794337,"sku":"5052618189511","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/s-l1600_1__1_12.jpg?v=1654868997"},{"product_id":"formatt-hitech-43-77mm-step-ring-for-firecrest-85mm-holder","title":"Formatt Hitech 43-77MM Step ring for Firecrest 85mm holder","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormatt-Hitech filters are carefully crafted in the UK using the most advanced and scientific manufacturing process in the filter industry. The boutique quality of Formatt-Hitech filters is revered by professionals around the world. \u003c\/span\u003e\u003c\/p\u003e  \u003cp dir=\"ltr\"\u003e\u003cspan\u003eDuring development, a strong emphasis is placed on advanced spectrography to ensure that light is modified accurately at all wavelengths. The filters are then produced with Schott Superwite glass using our groundbreaking Firecrest multicoating technology. The results are filters with the highest optical fidelity and clarity.\u003c\/span\u003e\u003c\/p\u003e  \u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormatt-Hitech's filter holder system is available in a variety of sizes including 100mm for professional DSLRs, 85mm for consumer DSLRs, 67mm for mirrorless system camera, and 165mm for large-barrel wide-angle lenses. \u003c\/span\u003e\u003c\/p\u003e  \u003cp dir=\"ltr\"\u003e\u003cspan\u003eLens adapter rings allow you to fit a single filter holder system to all of your lenses. Formatt-Hitech filters are also available as circular screw-in sizes\u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066262827105,"sku":"5052618189504","price":9.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/a4p0_1_201712181835536878.jpg?v=1654868996"},{"product_id":"formatt-hitech-49mm-wide-angle-adapter-for-100mm-holders","title":"Formatt Hitech Wide Angle Adapter for 100mm Holders","description":"\u003ch2\u003e\u003cstrong\u003eFormatt Hitech Wide Angle Adapter for 100mm Holders\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFormatt Hitech Wide Angle Adapter\u003c\/strong\u003e is designed to enable photographers to use the \u003cstrong\u003eHitech 100mm modular filter holder\u003c\/strong\u003e with lenses that have a \u003cstrong\u003e49mm filter thread\u003c\/strong\u003e. This adapter provides a secure and stable connection, making it ideal for wide-angle lenses and helping to minimize vignetting when using filters.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompatible with 49mm Lenses\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAllows the \u003cstrong\u003eHitech 100mm filter holder\u003c\/strong\u003e to be fitted to any lens with a \u003cstrong\u003e49mm filter thread\u003c\/strong\u003e, giving you the flexibility to use 100mm filters on a wider range of lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRecessed Design\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures a recessed design that reduces the risk of \u003cstrong\u003evignetting\u003c\/strong\u003e, making it suitable for wide-angle lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Quality Aluminium Construction\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt from \u003cstrong\u003edurable aluminium\u003c\/strong\u003e, ensuring the adapter is both \u003cstrong\u003elightweight\u003c\/strong\u003e and \u003cstrong\u003erugged\u003c\/strong\u003e for reliable, long-term use in various conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMade in the UK\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrafted with precision and quality in the UK, offering excellent craftsmanship and reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Formatt Hitech Wide Angle Adapter?\u003c\/h3\u003e\n\u003cp\u003eIf you’re looking to expand the compatibility of your \u003cstrong\u003eHitech 100mm filter system\u003c\/strong\u003e to wider lenses with a \u003cstrong\u003e49mm filter thread\u003c\/strong\u003e, the \u003cstrong\u003eFormatt Hitech Wide Angle Adapter\u003c\/strong\u003e is the ideal solution. Its durable, lightweight construction and recessed design ensure you can use your filters without compromising image quality, making it perfect for landscape and wide-angle photographers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhance your creative possibilities with the Formatt Hitech Wide Angle Adapter—precision-engineered for wide-angle lenses and filter systems.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40287806324833,"sku":"5052618000762","price":27.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/hitech_1_1_1_1_1_1_1.jpg?v=1654868990"},{"product_id":"formatt-hitech-52mm-firecrest-neutral-density-1-5-filter-5-stops","title":"Formatt Hitech 52mm Firecrest Neutral Density 1.5 Filter (5 stops)","description":"\u003ch2\u003eFormatt Hitech 52mm Firecrest Neutral Density 1.5 Filter (5 Stops)\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFormatt Hitech Firecrest Neutral Density 1.5 (5-Stop) Filter\u003c\/strong\u003e is a premium-quality ND filter designed for photographers and filmmakers who demand absolute colour accuracy and exceptional optical performance. Unlike traditional dyed resin filters, Firecrest filters use an advanced \u003cstrong\u003ecarbon metallic coating\u003c\/strong\u003e, delivering truly neutral light reduction with no colour cast.\u003c\/p\u003e\n\u003cp\u003eManufactured using \u003cstrong\u003eSchott Superwite™ optical glass\u003c\/strong\u003e, this 52mm circular ND filter ensures outstanding clarity, sharpness and consistency, making it ideal for long exposure photography, motion blur effects, and precise exposure control in bright conditions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eTrue Neutral Density Performance\u003c\/h3\u003e\n\u003cp\u003eFirecrest technology represents a major leap forward in ND filter design. The hyper-neutral carbon coating reduces light evenly across the visible spectrum, preserving natural colours and accurate white balance even in challenging lighting conditions. With \u003cstrong\u003e5 stops of light reduction\u003c\/strong\u003e, this ND 1.5 filter allows you to slow shutter speeds or use wider apertures without overexposing your image.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBuilt for Demanding Conditions\u003c\/h3\u003e\n\u003cp\u003eDesigned for professional use, Firecrest ND filters feature advanced surface treatments that improve image quality and durability:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrophobic coating\u003c\/strong\u003e repels water, oil and dirt for easier cleaning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAnti-reflective coating\u003c\/strong\u003e minimises internal reflections and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExtremely flare resistant\u003c\/strong\u003e, maintaining high contrast in strong light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced visual acuity\u003c\/strong\u003e for sharper, more detailed results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese features make the filter especially effective for landscape, seascape, architectural and video work in bright or high-contrast environments.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSlim, Stackable Design\u003c\/h3\u003e\n\u003cp\u003eThe filter is mounted in a \u003cstrong\u003e5.5mm SuperSlim aluminium ring\u003c\/strong\u003e, reducing the risk of vignetting on wide-angle lenses while remaining fully \u003cstrong\u003estackable\u003c\/strong\u003e with other filters. 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Built using Formatt Hitech’s advanced \u003cstrong\u003eFirecrest carbon metallic coating\u003c\/strong\u003e, this filter delivers truly neutral results without the colour shifts associated with traditional dyed resin filters.\u003c\/p\u003e\n\u003cp\u003ePrecision-manufactured from \u003cstrong\u003eSchott Superwite™ optical glass\u003c\/strong\u003e, the Firecrest ND 2.7 ensures outstanding sharpness, contrast and consistency, making it ideal for ultra-long exposures and cinematic video work in bright conditions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExtreme Light Control with True Neutrality\u003c\/h3\u003e\n\u003cp\u003eWith \u003cstrong\u003e9 stops of light reduction\u003c\/strong\u003e, this ND 2.7 filter allows for dramatically slower shutter speeds or wider apertures in strong daylight. The Firecrest coating reduces light evenly across the visible spectrum, preserving natural colours, accurate white balance and fine detail—even in high-contrast scenes.\u003c\/p\u003e\n\u003cp\u003ePerfect for smoothing water, stretching cloud movement, eliminating crowds, or maintaining correct shutter speeds for video.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced Coatings for Demanding Environments\u003c\/h3\u003e\n\u003cp\u003eFirecrest filters are engineered to perform in challenging lighting conditions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrophobic coating\u003c\/strong\u003e repels water, oil and dirt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAnti-reflective coating\u003c\/strong\u003e reduces ghosting and internal reflections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional flare resistance\u003c\/strong\u003e maintains strong contrast and clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eImproved visual acuity\u003c\/strong\u003e for sharper, cleaner images\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese features make the filter especially well suited to landscape, seascape, architectural and outdoor video work.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSuperSlim, Stackable Design\u003c\/h3\u003e\n\u003cp\u003eThe filter is mounted in a \u003cstrong\u003e5.5mm SuperSlim aluminium ring\u003c\/strong\u003e, helping to minimise vignetting on wide-angle lenses while remaining fully \u003cstrong\u003estackable\u003c\/strong\u003e with other filters. The precision-machined ring ensures a secure, smooth fit on any lens with a \u003cstrong\u003e58mm filter thread\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9-stop (ND 2.7) light reduction\u003c\/strong\u003e for ultra-long exposures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFirecrest carbon metallic coating\u003c\/strong\u003e for hyper-neutral performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSchott Superwite™ optical glass\u003c\/strong\u003e for maximum clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrophobic and anti-reflective coatings\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExtremely flare resistant\u003c\/strong\u003e for high-contrast shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuperSlim 5.5mm filter ring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e58mm screw-in circular filter\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStackable design\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLong and ultra-long exposure photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVideo shooting in bright daylight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAchieving motion blur in water, clouds and crowds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUsing wide apertures without overexposure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eThe \u003cstrong\u003eFormatt Hitech 58mm Firecrest ND 2.7 Filter\u003c\/strong\u003e is a professional-grade solution for extreme light control, delivering exceptional neutrality, durability and optical performance for demanding creative work.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066263056481,"sku":"5052618165683","price":54.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_129_10_1_2.jpg?v=1654868982"},{"product_id":"formatt-hitech-62mm-firecrest-neutral-density-1-5-filter-5-stops","title":"Formatt Hitech 62mm Firecrest Neutral Density 1.5 Filter (5 stops)","description":"\u003ch2\u003eFormatt Hitech 62mm Firecrest Neutral Density 1.5 Filter (5 Stops)\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFormatt Hitech Firecrest Neutral Density 1.5 (5-Stop) Filter\u003c\/strong\u003e is a high-quality circular ND filter designed for photographers and filmmakers who need precise light control without compromising colour accuracy or image quality. Using Formatt Hitech’s advanced \u003cstrong\u003eFirecrest carbon metallic coating\u003c\/strong\u003e, this filter delivers truly neutral results, avoiding the colour casts often associated with dyed resin ND filters.\u003c\/p\u003e\n\u003cp\u003eManufactured from \u003cstrong\u003eSchott Superwite™ optical glass\u003c\/strong\u003e, the Firecrest ND 1.5 offers excellent clarity, contrast, and consistency, making it a dependable choice for both stills and video work.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBalanced Light Reduction with True Colour Accuracy\u003c\/h3\u003e\n\u003cp\u003eProviding \u003cstrong\u003e5 stops of light reduction\u003c\/strong\u003e, the ND 1.5 filter is ideal for slowing shutter speeds or using wider apertures in bright conditions. It allows for creative motion blur in water and clouds, smoother cinematic video, and greater depth-of-field control, all while maintaining natural colours and accurate white balance.\u003c\/p\u003e\n\u003cp\u003eThe Firecrest coating ensures even light reduction across the visible spectrum, preserving fine detail and tonal balance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDesigned for Challenging Shooting Conditions\u003c\/h3\u003e\n\u003cp\u003eFirecrest filters are engineered to perform reliably outdoors and in difficult lighting:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrophobic coating\u003c\/strong\u003e repels water, oil, and dirt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAnti-reflective coating\u003c\/strong\u003e minimises internal reflections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional flare resistance\u003c\/strong\u003e maintains contrast and clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eImproved visual acuity\u003c\/strong\u003e for sharper, cleaner images\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese features make the filter particularly well suited to landscape, seascape, architecture, and outdoor video applications.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSuperSlim, Stackable Construction\u003c\/h3\u003e\n\u003cp\u003eMounted in a \u003cstrong\u003e5.5mm SuperSlim aluminium ring\u003c\/strong\u003e, this filter helps reduce the risk of vignetting, even on wide-angle lenses. The slim profile remains fully \u003cstrong\u003estackable\u003c\/strong\u003e, allowing it to be used alongside other filters when required. The precision-machined ring ensures a secure fit on any lens with a \u003cstrong\u003e62mm filter thread\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5-stop (ND 1.5) light reduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFirecrest carbon metallic coating\u003c\/strong\u003e for hyper-neutral performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSchott Superwite™ optical glass\u003c\/strong\u003e for outstanding clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrophobic and anti-reflective coatings\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExtremely flare resistant\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5.5mm SuperSlim filter ring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e62mm screw-in circular filter\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStackable design\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLong-exposure photography in daylight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVideo shooting with controlled shutter speeds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUsing wider apertures in bright conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLandscape and outdoor photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003eFormatt Hitech 62mm Firecrest Neutral Density 1.5 Filter\u003c\/strong\u003e is a reliable, professional-grade ND filter that delivers consistent, neutral results and excellent optical performance in demanding shooting environments.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066263318625,"sku":"5052618165744","price":54.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_129_10_2_1.jpg?v=1654868977"},{"product_id":"formatt-hitech-62mm-firecrest-neutral-density-1-8-filter-6-stops","title":"Formatt Hitech 62mm Firecrest Neutral Density 1.8 Filter (6 stops)","description":"\u003ch2\u003e\u003cstrong\u003eFormatt Hitech 62mm Firecrest Neutral Density 1.8 Filter (6 Stops)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFormatt Hitech Firecrest Neutral Density 1.8 Filter\u003c\/strong\u003e is an advanced ND filter designed for photographers and videographers who need precise light control. With a 6-stop reduction in light, this filter is ideal for achieving long exposures, wide apertures in bright conditions, and improved contrast in challenging lighting.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHyper-Neutral ND Technology\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUtilises \u003cstrong\u003eFirecrest’s carbon metallic coating\u003c\/strong\u003e instead of dyed resin, ensuring hyper-neutral colour accuracy and minimal colour cast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Quality Construction\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from \u003cstrong\u003eSchott Superwite glass\u003c\/strong\u003e, known for its optical clarity and durability.\u003c\/li\u003e\n\u003cli\u003eFeatures \u003cstrong\u003estackable 5.5mm SuperSlim rings\u003c\/strong\u003e, making it compatible with additional filters while maintaining a low profile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent Light Reduction\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a \u003cstrong\u003e6-stop light reduction\u003c\/strong\u003e, perfect for creating motion blur, controlling depth of field, or managing bright lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHydrophobic and Anti-Reflective Coating\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepels water, fingerprints, and dust, making it easier to clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-reflective properties\u003c\/strong\u003e and extreme flare resistance increase contrast and visual clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Formatt Hitech Firecrest ND 1.8 Filter?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis filter combines cutting-edge technology with premium materials, making it an excellent choice for photographers who demand precision and durability. Its hyper-neutral colour accuracy and advanced coatings provide outstanding performance in diverse shooting scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevate your photography with the Formatt Hitech Firecrest Neutral Density 1.8 Filter – order now for unparalleled light control and clarity!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066263351393,"sku":"5052618165751","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_129_10_1_3.jpg?v=1654868975"},{"product_id":"formatt-hitech-67x85mm-neutral-density-nd-0-2-stop-filter","title":"Formatt Hitech 67x85mm Neutral Density ND 0.2 Stop Filter","description":"\u003cdiv id=\"featurebullets_feature_div\" class=\"feature\" data-feature-name=\"featurebullets\"\u003e  \u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-medium a-spacing-top-small\"\u003e  \u003cul\u003e  \u003cli\u003e67mm is a popular size for small mirrorless system cameras.\u003c\/li\u003e  \u003cli\u003eFits the Formatt-Hitech 67mm holder system, so a single filter is usable on multiple lenses.\u003c\/li\u003e  \u003cli\u003eMade from the highest quality optical resin available, with an index of refraction nearly identical to the finest optical glass.\u003c\/li\u003e  \u003cli\u003eHigh scratch resistance, low material fatigue, and chamfered corners to resist breakage so the filter will provide years of service.\u003c\/li\u003e  \u003cli\u003eMade in the UK using the world’s most advanced, computer-controlled filter manufacturing technologies.\u003c\/li\u003e  \u003c\/ul\u003e  \u003c\/div\u003e  \u003c\/div\u003e  \u003cdiv id=\"addOnItem_feature_div\" class=\"feature\" data-feature-name=\"addOnItem\"\u003e \u003c\/div\u003e  \u003cdiv id=\"snsPromo_feature_div\" class=\"feature\" data-feature-name=\"snsPromo\"\u003e \u003c\/div\u003e  \u003cdiv id=\"andon-cord-pulling_feature_div\" class=\"feature\" data-feature-name=\"andonCordPulling\"\u003e Neutral Densit (or ND) filters produce a grey neutral effect and are used to reduce light in photography, enabling more control over exposure and depth of field without affecting colour or contrast. NDs are made in different densities according to the level of light reduction from 1\/3 to as much as 10 stops of light. The 0.2 ND reduces light by 2\/3 stop. The 67mm size is useable with Hitech 67mm holder systems or any 67mm (2.67\") holder. The filter is also available in 85mm, 100mm, 150mm and 165mm sizes\/ Hitech filters are made from the highest quality 1.5mm optical resin.\u003c\/div\u003e  \u003cdiv id=\"originalPackagingMessage_feature_div\" class=\"feature\" data-feature-name=\"originalPackagingMessage\"\u003e \u003c\/div\u003e  \u003cdiv id=\"newerVersion_feature_div\" class=\"feature\" data-feature-name=\"newerVersion\"\u003e \u003c\/div\u003e  \u003cdiv id=\"whiteGloveMessage_feature_div\" class=\"feature\" data-feature-name=\"whiteGloveMessage\"\u003e \u003c\/div\u003e  \u003cdiv id=\"productAlert_feature_div\" class=\"feature\" data-feature-name=\"productAlert\"\u003e \u003c\/div\u003e  \u003cdiv id=\"vendorPoweredCoupon_feature_div\" class=\"feature\" data-feature-name=\"vendorPoweredCoupon\"\u003e \u003c\/div\u003e  \u003cdiv id=\"hqpWrapper\" class=\"centerColAlign\"\u003e \u003c\/div\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066263515233,"sku":"5052618026823","price":48.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/61sz_2pqtll._sl1500.jpg?v=1654868966"},{"product_id":"formatt-hitech-67x85mm-neutral-density-nd-0-3-1-stop-filter","title":"Formatt Hitech 67x85mm Neutral Density ND 0.3 1 Stop Filter","description":"\u003cp\u003e67mm is a popular size for small mirrorless system cameras.\u003cbr\u003eFits the Formatt-Hitech 67mm holder system, so a single filter is usable on multiple lenses.\u003cbr\u003eMade from the highest quality optical resin available, with an index of refraction nearly identical to the finest optical glass.\u003cbr\u003eHigh scratch resistance, low material fatigue, and chamfered corners to resist breakage so the filter will provide years of service.\u003cbr\u003eMade in the UK using the world’s most advanced, computer-controlled filter manufacturing technologies.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eNeutral Density (or ND) filters produce a grey neutral effect and are used to reduce light in photography, enabling more control over exposure and depth of field without affecting colour or contrast. NDs are made in different densities according to the level of light reduction from 1\/3 to as much as 10 stops of light. The 0.3 ND reduces light by 1 stop. The 67mm size is useable with Hitech 67mm holder systems or any 67mm (2.67\") holder. The filter is also available in 85mm, 100mm, 150mm and 165mm sizes. Hitech filters are made from the highest quality 1.5mm optical resin.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066263548001,"sku":"5052618026830","price":18.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/67.jpg?v=1654868965"},{"product_id":"formatt-hitech-85x85mm-3-35x3-35-inch-neutral-density-0-3-1-stop-resin-filter","title":"Formatt Hitech 85x85mm 3.35x3.35 inch Neutral Density 0.3 1 Stop Resin Filter","description":"\u003cdiv id=\"featurebullets_feature_div\" class=\"feature\" data-feature-name=\"featurebullets\"\u003e  \u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-medium a-spacing-top-small\"\u003e  \u003cul\u003e  \u003cli\u003e85mm is a popular size for smaller consumer DSLR lenses and mirrorless cameras.\u003c\/li\u003e  \u003cli\u003eFits the Formatt-Hitech 85mm holder system, so a single filter is usable on multiple lenses.\u003c\/li\u003e  \u003cli\u003eMade from the highest quality optical resin available, with an index of refraction nearly identical to the finest optical glass.\u003c\/li\u003e  \u003cli\u003eHigh scratch resistance, low material fatigue, and chamfered corners to resist breakage so the filter will provide years of service.\u003c\/li\u003e  \u003cli\u003eMade in the UK using the world’s most advanced, computer-controlled filter manufacturing technologies.\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eNeutral Density (or ND) filters produce a grey neutral effect and are used to reduce light in photography, enabling more control over exposure and depth of field without affecting colour or contrast. 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He spent most of his childhood years away from the city, having been raised mostly in the Canadian countryside. From the time of his birth, his experiences in nature was to become a large influence in affecting his ultimate passion for the beauties of the natural world.\u003c\/p\u003e  \u003cp\u003eDi Fruscia’s work has won many awards, has been published and displayed thru a multitude of Medias (books, calendars, magazines, travel guides etc.) and by many prestigious companies such as, National Geographic, Time Magazine and Wall Street Journal, just to name a few. 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Together, these neutral density filters provide a versatile solution for various lighting conditions and horizon lines.\u003c\/p\u003e  \u003cp\u003eFirecrest Filters\u003c\/p\u003e  \u003cp\u003eFirecrest is a multi-coating applied to glass and is far-and-away the most technologically advanced filter manufacturing process on the market. Firecrest filters remove dyed resin from the manufacturing process. The Firecrest multi-coating is a rare earth metal coating applied to the glass through an electrolytic process. Most importantly, Firecrest technology gives our chief scientist unprecedented control over modifying specific frequencies of the light spectrum. The result is hyper-neutral ND's, with tailored reductions of ultraviolet, visible spectrum light, near-infrared and infrared.\u003c\/p\u003e  \u003cp\u003eND Filters\u003c\/p\u003e  \u003cp\u003eNeutral Density (or ND) filters produce a grey neutral effect and are used to reduce light in photography, enabling control over exposure time and depth of field without affecting colour or contrast. The three ND filters in this kit were chosen because they provide a wide variety of creative options for the photographer. The 3 and 6 stop ND's provide a moderate long exposure effect. But, combined with the 10 stop ND you can create true long-exposure images up to 8 minutes. The 3-6-10 combination is extremely popular for its versatility.\u003c\/p\u003e  \u003cp\u003eND Grads\u003c\/p\u003e  \u003cp\u003eSoft Edge graduated filters transition gradually in density from the top of the filter toward the centre, and although there is a horizon line, it is subtle. This allows for horizon transitions to be more easily hidden in a scene, especially with an undulating horizon line such as mountains, buildings or trees. Typically graduated filters are used to enhance the sky by balancing the luminosity of the sky to the luminosity of the terrain. The 2 and 3 stop soft edge ND filters included in this kit are our most popular and most versatile ND grad filters.\u003c\/p\u003e  \u003c\/div\u003e  \u003c\/div\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066264006753,"sku":"5052618189313","price":326.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/pdf85kit_2.jpg?v=1654868938"},{"product_id":"formatt-hitech-firecrest-ultra-100x100mm-neutral-density-0-9-3-stops-filter","title":"Formatt Hitech Firecrest Ultra 100x100mm Neutral Density 0.9 (3 Stops) Filter","description":"\u003cp\u003e\u003cspan\u003eFirecrest Ultra is a new and improved Firecrest filter. Firecrest Ultra filters are lapped and polished to deliver superb clarity and sharpness at all focal lengths. Bonded to protect the coated in the centre of the filter rather than simply coating the outside - this gives the filter a substantially increased lifespan over coated filters and so represents a better investment. Incredibly neutral across all spectrums, including UV, visible, and infrared. 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So as well as the superb neutrality and durability that Firecrest deliver, the filters now benefit from enhanced clarity and sharpness and are the most optically flat photographic ND filters in the world, regardless of focal length. \u003c\/p\u003e  \u003cp\u003eFirecrest Ultra are available in 100x100mm and various circular sizes and in a range of popular densities from 1 to 10 stops. 13 and 16 stops and now 18 to 24 stops. \u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066264072289,"sku":"5052618186169","price":165.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/firecrest_ultra_master_2.jpg?v=1654868935"},{"product_id":"formatt-hitech-firecrest-ultra-100x150mm-neutral-density-hard-edge-grad-filter-0-6-2-stops","title":"Formatt Hitech Firecrest Ultra 100x150mm Neutral Density Hard Edge Grad Filter 0.6 (2 Stops)","description":"\u003cp\u003eFirecrest Ultra are the next generation in Neutral Density filtration for photographers.\u003c\/p\u003e  \u003cp\u003eFirecrest remain the only professional grade filter that is bonded to protect the coating in the centre of the filter giving the filter enhanced durability over coated products and protecting your investment. \u003c\/p\u003e  \u003cp\u003eWith Firecrest Ultra we have taken this process one step further and we now \"lap and polish\" the filters, a process previously only carried out on our cinema grade filters. So as well as the superb neutrality and durability that Firecrest deliver, the filters now benefit from enhanced clarity and sharpness and are the most optically flat photographic ND filters in the world, regardless of focal length. \u003c\/p\u003e  \u003cp\u003eFirecrest Ultra Soft Edge Graduated filters are available in 100x150mm and densities from 1 to 5 stops.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eFor the discerning photographer Firecrest Ultra aren't the best choice. \u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eThey're the ONLY choice. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066264957025,"sku":"5052618189061","price":139.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/download_2.jpg?v=1654868931"},{"product_id":"formatt-hitech-firecrest-ultra-100x150mm-neutral-density-soft-edge-grad-filter-0-9-3-stops","title":"Formatt Hitech Firecrest Ultra 100x150mm Neutral Density Soft Edge Grad Filter 0.9 (3 Stops)","description":"\u003cp\u003eFirecrest Ultra are the next generation in Neutral Density filtration for photographers.\u003c\/p\u003e  \u003cp\u003eFirecrest remain the only professional grade filter that is bonded to protect the coating in the centre of the filter giving the filter enhanced durability over coated products and protecting your investment. \u003c\/p\u003e  \u003cp\u003eWith Firecrest Ultra we have taken this process one step further and we now \"lap and polish\" the filters, a process previously only carried out on our cinema grade filters. 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So as well as the superb neutrality and durability that Firecrest deliver, the filters now benefit from enhanced clarity and sharpness and are the most optically flat photographic ND filters in the world, regardless of focal length. \u003c\/p\u003e  \u003cp\u003eFirecrest Ultra Soft Edge Graduated filters are available in 100x150mm and densities from 1 to 5 stops.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eFor the discerning photographer Firecrest Ultra aren't the best choice. \u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eThey're the ONLY choice. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066265219169,"sku":"5052618186329","price":229.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/fcu100lndgr0.9.tag.0.jpg?v=1654868927"},{"product_id":"formatt-hitech-firecrest-ultra-patrick-di-fruschia-signature-edition-100mm-pro-essentials-kit-100mm-holder-kit","title":"Formatt Hitech Firecrest Ultra Patrick Di Fruschia Signature Edition 100mm Pro Essentials Kit +  100mm Holder Kit","description":"\u003cp\u003eThe Pro Essential Filter kit contains two filters chosen by award winning photographer Patrick Di Fruscia which he feels should be in every photographers kit bag.\u003c\/p\u003e  \u003cp\u003eDi Fruscia is a World Visionary Fine Art Nature \u0026amp; Landscape Photographer. He spent most of his childhood years away from the city, having been raised mostly in the Canadian countryside. From the time of his birth, his experiences in nature was to become a large influence in affecting his ultimate passion for the beauties of the natural world.\u003c\/p\u003e  \u003cp\u003eDi Fruscia’s work has won many awards, has been published and displayed thru a multitude of Medias (books, calendars, magazines, travel guides etc.) and by many prestigious companies such as, National Geographic, Time Magazine and Wall Street Journal, just to name a few. His work has also been displayed in several art galleries around the world.\u003c\/p\u003e  \u003cp\u003ePro Essentials Filter Kit, Patrick Di Fruscia Signature Edition\u003c\/p\u003e  \u003cp\u003eThis Kit from contains two filters that can be used individually or in combination to improve the results of your photography by preventing overexposure, as well as a circular polariser to prevent distracting reflections or glare. The included filters consist of an 82mm Firecrest circular polariser (100mm Kit only) , a Firecrest ND 1.2 solid neutral density filter that reduces the amount of light entering a lens by four stops, and a Firecrest ND 0.9 Soft Edge Graduated neutral density filter. Together, these neutral density filters provide a versatile solution for various lighting conditions and horizon lines.\u003c\/p\u003e  \u003cp\u003eFirecrest Filters\u003c\/p\u003e  \u003cp\u003eFirecrest is a multi-coating applied to glass and is far-and-away the most technologically advanced filter manufacturing process on the market. Firecrest filters remove dyed resin from the manufacturing process. The Firecrest multi-coating is a rare earth metal coating applied to the glass through an electrolytic process. Most importantly, Firecrest technology gives our chief scientist unprecedented control over modifying specific frequencies of the light spectrum. The result is hyper-neutral ND's, with tailored reductions of ultraviolet, visible spectrum light, near-infrared and infrared.\u003c\/p\u003e  \u003cp\u003eND Filters\u003c\/p\u003e  \u003cp\u003eNeutral Density (or ND) filters produce a grey neutral effect and are used to reduce light in photography, enabling control over exposure time and depth of field without affecting colour or contrast. The three ND filters in this kit were chosen because they provide a wide variety of creative options for the photographer. The 3 and 6 stop ND's provide a moderate long exposure effect. But, combined with the 10 stop ND you can create true long-exposure images up to 8 minutes. The 3-6-10 combination is extremely popular for its versatility.\u003c\/p\u003e  \u003cp\u003eND Grads\u003c\/p\u003e  \u003cp\u003eSoft Edge graduated filters transition gradually in density from the top of the filter toward the centre, and although there is a horizon line, it is subtle. This allows for horizon transitions to be more easily hidden in a scene, especially with an undulating horizon line such as mountains, buildings or trees. Typically graduated filters are used to enhance the sky by balancing the luminosity of the sky to the luminosity of the terrain. The 2 and 3 stop soft edge ND filters included in this kit are our most popular and most versatile ND grad filters.\u003c\/p\u003e  \u003cp\u003eFirecrest Polariser (100mm Kit Only)\u003c\/p\u003e  \u003cp\u003eThe effect that polarisers have on photography is almost magical. Bright glaring reflections on water magically disappear. Foliage becomes deep and rich. Haze evaporates from the sky leaving clouds silhouetted against dramatic blue skies. Formatt-Hitech’s polarisers are of the finest available. The circular polarisation pattern means that they work seamlessly with any digital sensor (linear polarisers from any manufacturer should be avoided when using CMOS sensors).\u003c\/p\u003e  \u003cp\u003eFirecrest Polarisers have the added benefit of a reflection reducing coating. This is especially important when using polarisers as often the polariser is employed to remove reflections that are bearing down directly on the barrel of the lens. For this reason, Formatt-Hitech offers our revolutionary Firecrest anti-reflective coating for our polarising filters. Firecrest coating protects against UV contamination, plus it reduces reflections, increases scratch resistance, and increases contrast and acuity.\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066265317473,"sku":"5052618186350","price":449.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/formatt_hitech_fcupf100fch_firecrest_ultra_patrick_di_1371542.jpg?v=1654868922"},{"product_id":"formatt-hitech-lucroit-165mm-canon-14l-adapter","title":"Formatt Hitech Lucroit 165mm Canon 14L Adapter","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e  \u003cli\u003e\u003cspan class=\"a-list-item\"\u003eThis adaptor is used to fit the Formatt Lucroit wide angle holder to a Canon 14L lens\u003c\/span\u003e\u003c\/li\u003e  \u003cli\u003e\u003cspan class=\"a-list-item\"\u003eRing works on bayonet system to attache securely to the wide angle lens\u003c\/span\u003e\u003c\/li\u003e  \u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSold separately to the holder in a range of sizes to fit your lens\u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066265383009,"sku":"5052618019764","price":49.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/71ml43lwzyl._ac_sl1500.jpg?v=1654868918"},{"product_id":"formatt-hitech-reverse-graduated-neutral-density-filter-0-3","title":"Formatt Hitech Reverse Graduated Neutral Density Filter 0.3","description":"\u003cul\u003e  \u003cli\u003e100x125mm Size filter. Fits Hitech 100mm, LEE and Cokin Z-Pro systems. A single filter is usable on multiple lenses\u003c\/li\u003e  \u003cli\u003e100mm is a popular size for smaller consumer DSLR lenses and mirrorless cameras.\u003c\/li\u003e  \u003cli\u003eMade from the highest quality CR-39 optical resin available, with an index of refraction nearly identical to the finest optical glass.\u003c\/li\u003e  \u003cli\u003eHigh scratch resistance, low material fatigue, and chamfered corners to resist breakage so the filter will provide years of service.\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eMade in the UK using the world's most advanced, computer-controlled filter manufacturing technologies.\u003cbr\u003eNeutral density filters produce a grey neutral tone and are used in photography to reduce light, enabling more control over exposure and depth of field without affecting colour contrast. NDs are also available in graduated filters, both in hard and soft edge. These filters are clear in the bottom half of the filter with a gradual transition to the ND effect in the top half. They are primarily used for light reduction in skylines of landscape shots. The reverse grad is a vital tool if you are looking to take sunrise or sunset shots. This is because the ND part of the grad is upside down, with the darker part at the middle of the filter and the lighter part at the top. This ensures the maximum light reduction when the sun is at or near the horizon. ND ReverseGrads are made in different densities according to the level of light reduction from 1 to 3 stops of light. This 100mm filter is usable with Hitech 100mm holder systems or any 100mm holder. The 0.3 filter reduces light by 1 stop. The filter is 100mm wide but 125mm long so that it can be moved up and down in the holder to line up the graduation line easily with the horizon. A 100mm x 150mm version is also available for added flexibility. The filter is also available in 85mm, 150mm and 165mm sizes. Hitech filters are made from the highest quality 1.5mm optical resin.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066265415777,"sku":"5052618000472","price":84.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/100_nd3.jpg?v=1654868917"},{"product_id":"formatt-hitech-rotating-77-82mm-adaptor-ring-for-firecrest-100mm-holder","title":"Formatt Hitech Rotating 77-82mm Adaptor Ring for Firecrest 100mm Holder","description":"\u003cp\u003eThese step up rings are for use with the Firecrest 85mm Holder system and are available in the following sizes:\u003c\/p\u003e  \u003cul data-rte-list=\"default\"\u003e  \u003cli\u003e  \u003cp\u003e62-77mm\u003c\/p\u003e  \u003c\/li\u003e  \u003cli\u003e  \u003cp\u003e52-77mm\u003c\/p\u003e  \u003c\/li\u003e  \u003cli\u003e  \u003cp\u003e49-77mm\u003c\/p\u003e  \u003c\/li\u003e  \u003cli\u003e  \u003cp\u003e46-77mm\u003c\/p\u003e  \u003c\/li\u003e  \u003cli\u003e  \u003cp\u003e37-77mm\u003c\/p\u003e  \u003c\/li\u003e  \u003c\/ul\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066265448545,"sku":"5052618189481","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/fcadaptoring_1.jpg?v=1654868915"},{"product_id":"formatt-hitech-firecrest-neutral-density-3-0-filter","title":"Formatt-Hitech Firecrest Neutral Density 3.0 Filter","description":"\u003cp\u003e\u003cspan\u003eFirecrest Neutral Density is a revolutionary new type of ND filter from Formatt-Hitech. Rather than dyed resin, Firecrest is a carbon metallic coating used to create hyper neutral NDs. These circular ND filters are made from Schott Superwite glass and feature stackable 5.5mm SuperSlim rings. \u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003e\u003cspan\u003eFirecrest Neutral Density filters are hydrophobic, anti-reflective and extremely flare resistant, which increases contrast and visual acuity in challenging lighting conditions. This 62mm Firecrest Neutral Density filter reduces light by 10 stops\u003c\/span\u003e\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066265645153,"sku":"5052618165799","price":59.23,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1_129_10_1_1_2.jpg?v=1654868914"},{"product_id":"formatt-hitech-firecrest-ultra-100x150mm-neutral-density-filter-soft-edge-grad-0-6-2-stops","title":"Formatt Hitech Firecrest Ultra 100x150mm Neutral Density Filter Soft Edge Grad 0.6 (2 Stops)","description":"Firecrest Ultra are the next generation in Neutral Density filtration for photographers.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFirecrest remain the only professional grade filter that is bonded to protect the coating in the centre of the filter giving the filter enhanced durability over coated products and protecting your investment. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith Firecrest Ultra we have taken this process one step further and we now \"lap and polish\" the filters, a process previously only carried out on our cinema grade filters. So as well as the superb neutrality and durability that Firecrest deliver, the filters now benefit from enhanced clarity and sharpness and are the most optically flat photographic ND filters in the world, regardless of focal length. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFirecrest Ultra Soft Edge Graduated filters are available in 100x150mm and densities from 1 to 5 stops.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor the discerning photographer Firecrest Ultra aren't the best choice....They're the ONLY choice.","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066399305825,"sku":"5052618186275","price":159.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/firecrest_ultra_master_gnd_2.jpg?v=1654865323"},{"product_id":"formatt-hitech-firecrest-ultra-100x150mm-neutral-density-hard-edge-grad-filter-0-9-3-stops","title":"Formatt Hitech Firecrest Ultra 100x150mm Neutral Density Hard Edge Grad Filter 0.9 (3 Stops)","description":"\u003cp data-mce-fragment=\"1\"\u003eFirecrest Ultra are the next generation in Neutral Density filtration for photographers.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest remain the only professional grade filter that is bonded to protect the coating in the centre of the filter giving the filter enhanced durability over coated products and protecting your investment.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith Firecrest Ultra we have taken this process one step further and we now \"lap and polish\" the filters, a process previously only carried out on our cinema grade filters. So as well as the superb neutrality and durability that Firecrest deliver, the filters now benefit from enhanced clarity and sharpness and are the most optically flat photographic ND filters in the world, regardless of focal length.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest Ultra Soft Edge Graduated filters are available in 100x150mm and densities from 1 to 5 stops.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor the discerning photographer Firecrest Ultra aren't the best choice.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThey're the ONLY choice.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSoft Edge graduated filters transition gradually in density from the top of the filter toward the center, and although there is a horizon line, it is subtle. This allows for horizon transitions to be more easily hidden in a scene, especially with an undulating horizon line such as mountains, buildings or trees. Typically graduated filters are used to enhance the sky by balancing the luminosity of the sky to the luminosity of the terrain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest ND grads are currently only available in soft edge grads, as they are the most versatile.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest ND is a quantum leap improvement over all previous generation ND and IRND products and represents the technological state of the art in scientific light modification. These glass filters are hyper-neutral across the visible light spectrum and also remove more IR contamination than any other filter - making them IRND filters.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest is a radical departure in how ND filters are manufactured. Previous generation NDs were made by dying resin. Firecrest is not a dying process, it is a rare earth metal coating process that is applied directly to the glass through an electrolytic process.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOn rectangular filters, the Firecrest coating is sandwiched between the finest Schott Superwite optical glass, increasing scratch resistance and longevity. Firecrest reduces all spectrums of light (UV, visible, near infrared and infrared) almost perfectly evenly.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFirecrest ND Soft Edge Grad\u003cbr data-mce-fragment=\"1\"\u003eAnother industry first with Firecrest is the development of IRND grads. All Firecrest ND filters, including grads, block infrared radiation, technically making them IRND grads. Legacy graduated ND filters are manufactured from the traditional ND formulations originally developed for use with film and do not reduce infrared. Firecrest grads use the same Firecrest technology as their solid ND brothers. The result is a perfectly neutral graduated ND filter that pairs and stacks perfectly with even the highest densities of ND filter, and especially with other IRND filters.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066441281633,"sku":"5052618189078","price":209.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/firecrest_pro_master_gnd.jpg?v=1654864137"},{"product_id":"formatt-hitech-firecrest-ultra-colby-brown-signature-edition-100mm-premier-landscape-kit-100mm-holder-kit","title":"Formatt Hitech Firecrest Ultra Colby Brown Signature Edition 100mm Premier Landscape Kit + 100mm Holder Kit","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFormatt Hitech Firecrest Ultra Colby Brown Signature Edition 100mm Premier Landscape Kit + 100mm Holder Kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis Filter kit contains three essential filters, hand-selected by world-renowned photographer Colby Brown, and should be considered a “must have” filter kit for any serious landscape, travel, or outdoor photographer.\u003c\/p\u003e\n\u003cdiv id=\"block-987d4bd38db10b4836a8\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eColby Brown\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_101\" class=\"row sqs-row\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-8ef6c3bc7190ede9f9d5\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColby Brown is an internationally renowned photographer, photo educator and author from Denver, Colorado. Specializing in landscape, travel and humanitarian photography, his portfolio spans the four corners of the globe. In 2011 Colby founded “The Giving Lens”, an organization that combines his prodigious talent as a photographer with humanitarian work on various causes such as clean drinking water, education, women’s rights and species preservation. Colby’s social media following numbers in the millions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_100\" class=\"col sqs-col-6 span-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-05c213c777c3f503296f\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_99\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_98\" class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_97\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_96\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\" data-mce-fragment=\"1\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f0\/1507287176010\/?format=750w\" alt=\"\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f0\/1507287176010\/\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f0\/1507287176010\/\" data-image-dimensions=\"2500x1667\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c5849757817f790cc1479f0\" data-type=\"image\" data-image-resolution=\"750w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f0\/1507287176010\/?format=750w\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-d9de2c1c168903653d0a\" class=\"sqs-block horizontalrule-block sqs-block-horizontalrule\" data-block-type=\"47\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\u003chr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-13c32ca1a5784d4c230e\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eLandscape Filter Kit\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe emphasis of the Landscape Filter kit is using graduated ND filters to enhance the skies in your outdoor photography. The kit also includes a 6 stop ND for creating misty and ethereal effects in waterfall, stream, and seascape shots.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe kit is available in 100mm and includes holder system and wide angle lens adapter ring, making it a turnkey filter kit solution. Filter only kits are also available. A Premium Edition is available with a Firecrest Superslim 105mm Circular polariser and adapter ring. This kit includes the filter pouches and exclusive Colby Brown booklet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-e75e5e086fd4cf9d5176\" class=\"sqs-block horizontalrule-block sqs-block-horizontalrule\" data-block-type=\"47\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\u003chr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-453302bb1122b6253b58\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eFirecrest ND\u003c\/h2\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e6 stop ND filter\u003c\/em\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_125\" class=\"row sqs-row\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_124\" class=\"col sqs-col-8 span-8\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-f41cd58b1fac5a555bbf\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_123\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_122\" class=\"image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_121\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_120\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\u0026lt;p\u0026gt;© Colby Brown\u0026lt;\/p\u0026gt;\" style=\"box-sizing: border-box;\" data-mce-fragment=\"1\" data-mce-style=\"box-sizing: border-box;\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f2\/1507287176013\/?format=750w\" alt=\"© Colby Brown\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f2\/1507287176013\/\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f2\/1507287176013\/\" data-image-dimensions=\"2500x1662\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c5849757817f790cc1479f2\" data-type=\"image\" data-image-resolution=\"750w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f2\/1507287176013\/?format=750w\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-caption-wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-caption\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e© COLBY BROWN\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_143\" class=\"col sqs-col-4 span-4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-ba6c49f270ecbe530b76\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNeutral Density (or ND) filters produce a grey neutral effect and are used to reduce light in photography, enabling control over exposure and depth of field without affecting color or contrast. ND's are made in different densities according to the level of light reduction from 1 stop to 10 stops (even 13 and 16 stops) of light.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eColby has chosen the 6 stop ND because it is a versatile middle density perfect for creating misty and ethereal effects in water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-3877a3fc6a8daa698a0c\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_142\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_141\" class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none sqs-narrow-width\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_140\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_139\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\" data-mce-fragment=\"1\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f4\/1507287176015\/?format=500w\" alt=\"\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f4\/1507287176015\/\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f4\/1507287176015\/\" data-image-dimensions=\"1200x801\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c5849757817f790cc1479f4\" data-type=\"image\" data-image-resolution=\"500w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f4\/1507287176015\/?format=500w\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-b69f763adceec7404eaf\" class=\"sqs-block horizontalrule-block sqs-block-horizontalrule\" data-block-type=\"47\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\u003chr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-727e2392b3cb224ac10f\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eFirecrest ND Soft Edge Grad\u003c\/h2\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eThe versatile 2 stop ND grad\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSoft Edge graduated filters transition across the filter toward the center, and although there is a horizon line, it is subtle. This allows for horizon transitions to be more easily hidden in a scene, especially with an undulating horizon line such as mountains, buildings or trees. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_162\" class=\"row sqs-row\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_161\" class=\"col sqs-col-6 span-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-289b29c5180c9d1b40f3\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_160\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_159\" class=\"image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_158\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_157\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\u0026lt;p\u0026gt;© Colby Brown\u0026lt;\/p\u0026gt;\" style=\"box-sizing: border-box;\" data-mce-fragment=\"1\" data-mce-style=\"box-sizing: border-box;\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f6\/1507287176017\/?format=750w\" alt=\"© Colby Brown\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f6\/1507287176017\/\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f6\/1507287176017\/\" data-image-dimensions=\"2500x1667\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c5849757817f790cc1479f6\" data-type=\"image\" data-image-resolution=\"750w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f6\/1507287176017\/?format=750w\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-caption-wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-caption\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e© COLBY BROWN\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_180\" class=\"col sqs-col-6 span-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-4c75e8138a87e38a096b\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-aspect-ratio=\"64.8960739030023\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_179\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_178\" class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_177\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_176\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\" data-mce-fragment=\"1\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f8\/1507287176019\/?format=750w\" alt=\"\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f8\/1507287176019\/\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f8\/1507287176019\/\" data-image-dimensions=\"1200x802\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c5849757817f790cc1479f8\" data-type=\"image\" data-image-resolution=\"750w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479f8\/1507287176019\/?format=750w\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-7b45c1e26832376d2d7b\" class=\"sqs-block horizontalrule-block sqs-block-horizontalrule\" data-block-type=\"47\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\u003chr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-6119446dd8733e5a24d1\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eFirecrest 0.6 ND Reverse Grad\u003c\/h2\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eA specialty 2 stop ND for sunrise and sunset\u003c\/em\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_199\" class=\"row sqs-row\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_198\" class=\"col sqs-col-8 span-8\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-8c5eea5266c38adee8fe\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_197\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_196\" class=\"image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_195\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_194\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\u0026lt;p\u0026gt;© Colby Brown\u0026lt;\/p\u0026gt;\" style=\"box-sizing: border-box;\" data-mce-fragment=\"1\" data-mce-style=\"box-sizing: border-box;\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fa\/1507287176021\/?format=750w\" alt=\"© Colby Brown\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fa\/1507287176021\/\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fa\/1507287176021\/\" data-image-dimensions=\"2500x1390\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c5849757817f790cc1479fa\" data-type=\"image\" data-image-resolution=\"750w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fa\/1507287176021\/?format=750w\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-caption-wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-caption\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e© COLBY BROWN\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_217\" class=\"col sqs-col-4 span-4\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-706a91adf6ffca622b35\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe reverse grad is a vital tool if you are looking to take sunrise or sunset shots. This is because the ND part of the grad is upside down, with the darker part at the middle of the filter and the lighter part at the top. This ensures the maximum light reduction when the sun is at or near the horizon.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-51d160294177aab02261\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_216\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_215\" class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none sqs-narrow-width\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_214\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_213\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\" data-mce-fragment=\"1\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c584b1b971a1875f2d0b794\/1549290268496\/fcu+reverse.jpg?format=300w\" alt=\"fcu reverse.jpg\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c584b1b971a1875f2d0b794\/1549290268496\/fcu+reverse.jpg\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c584b1b971a1875f2d0b794\/1549290268496\/fcu+reverse.jpg\" data-image-dimensions=\"300x413\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c584b1b971a1875f2d0b794\" data-type=\"image\" data-image-resolution=\"300w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c584b1b971a1875f2d0b794\/1549290268496\/fcu+reverse.jpg?format=300w\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-875fde0f95b608e2204d\" class=\"sqs-block horizontalrule-block sqs-block-horizontalrule\" data-block-type=\"47\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\u003chr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-f6f56a0428c98ac2efcc\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eFirecrest UltraSlim Polariser\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_236\" class=\"row sqs-row\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-42d22e735daec47a57b2\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe effect that polarisers have on photography is almost magical. Bright glaring reflections on water magically disappear. Foliage becomes deep and rich. Haze evaporates from the sky leaving clouds silhouetted against dramatic blue skies. Formatt-Hitech’s Firecrest UltraSlim polarisers are of the finest available. The circular polarisation pattern means that they work seamlessly with any digital sensor (linear polarisers from any manufacturer should be avoided when using CMOS sensors).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_235\" class=\"col sqs-col-6 span-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"block-1123aa8f6580b94ddb40\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_234\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_233\" class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_232\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_231\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\" data-mce-fragment=\"1\"\u003e\u003cimg class=\"thumb-image loaded\" src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fe\/1507287176025\/FH39UCP.jpg?format=750w\" alt=\"FH39UCP.jpg\" data-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fe\/1507287176025\/FH39UCP.jpg\" data-image=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fe\/1507287176025\/FH39UCP.jpg\" data-image-dimensions=\"1200x800\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c5849757817f790cc1479fe\" data-type=\"image\" data-image-resolution=\"750w\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/static1.squarespace.com\/static\/545be5c4e4b0b773c733ca03\/t\/5c5849757817f790cc1479fe\/1507287176025\/FH39UCP.jpg?format=750w\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-8df13e5d2669cf8eaf14\" class=\"sqs-block horizontalrule-block sqs-block-horizontalrule\" data-block-type=\"47\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"block-e18b2807669a71ad1eeb\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_253\" class=\"sqs-block-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_252\" class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_251\" class=\"intrinsic\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1561723755041_250\" class=\"image-block-wrapper   has-aspect-ratio\" data-description=\"\" data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066486075489,"sku":"5052618186343","price":449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/81yo_xlep8l._sl1500.jpg?v=1654862762"},{"product_id":"formatt-hitech-firecrest-landscape-filter-kit-by-colby-brown-with-100mm-mkii-holder","title":"Formatt Hitech Firecrest Landscape Filter Kit by Colby Brown with 100mm MKII Holder","description":"Formatt Hitech Firecrest Landscape Filter Kit by Colby Brown with 100mm MKII Holder\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Firecrest MKII holder builds upon the success of our original Firecrest holder and further cement Formatt Hitech’s position as an innovator in our field.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor the MKII, we went back to the drawing board and worked closely with an extensive team of industry-leading photographers to build upon the successes of the MKI, whilst taking into account the feedback from our users in order to refine and improve upon every aspect of our holder.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA bigger polariser giving you a wider view\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith recent developments in optical design, it has become more common for lenses to have larger threads. To accommodate these advancements we have expanded our CPL (circular polarising filter) to 86mm. This means wider compatibility and better performance on a range of new wide-angle lenses. It also makes it compatible with a range of cinema lenses such as the Tokina 11-20MM T2.9.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe polariser can be fitted into either included rotating ring adapter and becomes an integral part of the holder. The polariser is operated with an easy to use thumbscrew. This allows you to set your grads and then dial in the exact polarising effect you want. Due to its free movement, this means you can leave the polarising filter (CPL) attached at all times and simply turn off the effect if not wanted. The construction of the filter also means you can use the CPL filter as an independent filter without the need for the holder.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMore step rings more flexibility.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor improved performance on an even wider range of lenses, the holder now ships with two rotating adapters as standard. These adapters allow the lens to sit closer to the filters helping with wide-angle photography. The kit includes an 86mm - 86mm rotating adapter and a 86mm - 82mm adapter. For best performance on 77mm and smaller wide-angle lenses, it is recommended to use the included step rings from the 86-86mm rotating adapter.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe holder frame\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe have made many subtle changes to improve the ergonomics of the holder, making it easy to hold and use even when wearing gloves in cold weather.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe frame itself is made from aircraft-grade aluminium and includes scratch-resistant ABS slots and an integrated light leak gasket. The addition of a gasket on the frame removes the need to add gaskets\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe holder now comes with two sets of covers, one vented for use with grad filters and a completely closed one for improved performance on long and extremely long exposure photography. The light guards add an extra level of utility for photographers who work in changeable environments. The holder also functions like any other holder without the guards when light leaks or reflection is of lower importance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn the spirit of flexibility, all holders ship with extra slots that can be used as spares or with the included longer screws to make it a three-slot holder, making room for an incredible four filters with the included 86mm rear mount circular polariser attached.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFirecrest Landscape Kit by Colby Brown\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis Filter kit contains three essential filters, hand-selected by world-renowned photographer Colby Brown, and should be considered a “must have” filter kit for any serious landscape, travel, or outdoor photographer.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis kit includes the following items:\u003cbr data-mce-fragment=\"1\"\u003eFirecrest 100mm ND 1.8\u003cbr data-mce-fragment=\"1\"\u003eFirecrest 100x150mm ND Soft Edge Grad 0.6\u003cbr data-mce-fragment=\"1\"\u003eFirecrest 100x150mm ND Reverse Grad 0.6\u003cbr data-mce-fragment=\"1\"\u003e(NEW) Firecrest 100mm MKII Filter Kit\u003cbr data-mce-fragment=\"1\"\u003e100mm Filter Holder\u003cbr data-mce-fragment=\"1\"\u003eSoft Touch Outer Case\u003cbr data-mce-fragment=\"1\"\u003e86-86mm Rotating Adaptor Ring\u003cbr data-mce-fragment=\"1\"\u003e86-82mm Rotating Adaptor RIng\u003cbr data-mce-fragment=\"1\"\u003e72-86mm Step Ring\u003cbr data-mce-fragment=\"1\"\u003e77-86mm Step Ring\u003cbr data-mce-fragment=\"1\"\u003eFirecrest 86mm Ultraslim polariser\u003cbr data-mce-fragment=\"1\"\u003eFilter pouches\u003cbr data-mce-fragment=\"1\"\u003eExclusive Colby Brown booklet","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066529853537,"sku":"5052618190777","price":369.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/colby-kit-100mm_2__1.jpg?v=1654861302"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/collections\/FCPJT100FCH_02-magnetic_1024x_92e81ea2-b833-4a6a-a09a-3d5696ee1249.jpg?v=1669373454","url":"https:\/\/carmarcameras.mom\/collections\/formatt-hitech.oembed","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}