{"title":"Fujifilm Compact Cameras","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover the perfect balance of portability and performance with Fujifilm’s compact camera range. Designed for creators who want big results without the bulk, these lightweight models deliver stunning image quality, advanced features, and timeless Fujifilm colour science. Whether you’re travelling, shooting street photography, or capturing everyday moments, Fujifilm compact cameras make creativity effortless — wherever inspiration strikes.\u003c\/p\u003e","products":[{"product_id":"fujifilm-x100vi-digital-camera-black","title":"Fujifilm X100VI Digital Camera - Black","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jSU1d7-c2QM?si=OB3q43GEdqhm_6zL\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003ch2\u003eFujifilm X100VI Digital Camera – Black\u003c\/h2\u003e\n\u003ch3\u003eIconic Design Meets Next-Generation Imaging\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm X100VI Digital Camera\u003c\/strong\u003e continues the legacy of Fujifilm’s highly acclaimed X100 series, combining classic rangefinder styling with cutting-edge imaging technology. Designed for photographers who value portability, exceptional image quality, and tactile shooting controls, the X100VI delivers powerful performance in a beautifully compact body.\u003c\/p\u003e\n\u003cp\u003eBuilding on the heritage of the original \u003cstrong\u003eFujifilm X100\u003c\/strong\u003e introduced in 2011, the sixth-generation model introduces major upgrades including a \u003cstrong\u003e40.2-megapixel sensor, in-body image stabilisation, advanced autofocus, and 6.2K video recording\u003c\/strong\u003e, while maintaining the series’ iconic design and intuitive shooting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_9.jpg?v=1708342761\"\u003e\u003c\/p\u003e\n\u003ch2\u003eHigh-Resolution 40.2MP X-Trans Sensor\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the X100VI is the latest \u003cstrong\u003eX-Trans™ CMOS 5 HR sensor\u003c\/strong\u003e, delivering outstanding image quality and detail.\u003c\/p\u003e\n\u003ch3\u003eImaging Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40.2MP X-Trans CMOS 5 HR sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eX-Processor 5 image processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNative \u003cstrong\u003eISO 125\u003c\/strong\u003e for exceptional clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding dynamic range and colour reproduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePaired with the fixed \u003cstrong\u003e23mm f\/2 Fujinon lens\u003c\/strong\u003e, the camera produces sharp, detailed images with Fujifilm’s renowned colour science.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_1_19.jpg?v=1708342793\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBuilt-In Image Stabilisation for the First Time\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the X100 series, the camera includes \u003cstrong\u003e5-axis in-body image stabilisation (IBIS)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUp to \u003cstrong\u003e6 stops of stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproved low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSharper handheld images and smoother video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDespite the addition of IBIS, the camera maintains the \u003cstrong\u003esame compact form factor\u003c\/strong\u003e the series is known for.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_21.jpg?v=1708342877\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAdvanced Hybrid Viewfinder\u003c\/h2\u003e\n\u003cp\u003eOne of the defining features of the X100 series is its \u003cstrong\u003eAdvanced Hybrid Viewfinder\u003c\/strong\u003e, which combines optical and electronic viewing options.\u003c\/p\u003e\n\u003ch3\u003eViewfinder Options\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Viewfinder (OVF)\u003c\/strong\u003e for a traditional rangefinder experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eElectronic Viewfinder (EVF)\u003c\/strong\u003e for precise real-time preview\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eElectronic Range Finder (ERF)\u003c\/strong\u003e overlay for focus accuracy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis system allows photographers to switch seamlessly between classic and modern shooting styles.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_4.jpg?v=1708342900\"\u003e\u003c\/p\u003e\n\u003ch2\u003e20 Fujifilm Film Simulation Modes\u003c\/h2\u003e\n\u003cp\u003eThe X100VI includes \u003cstrong\u003e20 Film Simulation modes\u003c\/strong\u003e, allowing photographers to recreate the look of classic Fujifilm films.\u003c\/p\u003e\n\u003cp\u003eAvailable modes include the new:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eREALA ACE\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese simulations provide distinctive colour profiles ideal for portraiture, street photography, landscapes, and creative storytelling.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_12.jpg?v=1708342928\"\u003e\u003c\/p\u003e\n\u003ch2\u003eIntelligent Autofocus with AI Subject Detection\u003c\/h2\u003e\n\u003cp\u003eThe camera features an advanced autofocus system powered by \u003cstrong\u003edeep-learning AI technology\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAutofocus capabilities include detection and tracking of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePeople\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnimals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVehicles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBirds and other moving subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe predictive AF algorithm ensures reliable focus even in fast-moving scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_12.jpg?v=1708342928\"\u003e\u003c\/p\u003e\n\u003ch2\u003eProfessional Video Capabilities\u003c\/h2\u003e\n\u003cp\u003eThe X100VI expands its capabilities beyond still photography with powerful video features.\u003c\/p\u003e\n\u003cp\u003eVideo recording options include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K video recording at 30fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced subject tracking during video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHigh-quality colour output for cinematic footage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe camera also supports \u003cstrong\u003eFrame.io Camera to Cloud\u003c\/strong\u003e, allowing creators to upload files directly for faster production workflows.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_15.jpg?v=1708342951\"\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Build and Classic Design\u003c\/h2\u003e\n\u003cp\u003eThe X100VI maintains the elegant design language that has made the series famous.\u003c\/p\u003e\n\u003cp\u003eKey design elements include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePrecision-machined aluminium top plate\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact rangefinder-style body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhysical dials for shutter speed, exposure compensation, and ISO\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTilt LCD screen\u003c\/strong\u003e for flexible shooting angles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith optional accessories such as filter adapters and lens converters, the camera can also achieve \u003cstrong\u003eweather resistance\u003c\/strong\u003e for outdoor shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_25.jpg?v=1708342988\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFixed 23mm f\/2 Lens\u003c\/h2\u003e\n\u003cp\u003eThe integrated \u003cstrong\u003e23mm f\/2 Fujinon lens\u003c\/strong\u003e (35mm equivalent) is known for its:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSharp optical performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast aperture for low light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBeautiful background separation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis focal length is highly versatile for \u003cstrong\u003estreet photography, documentary work, travel, and everyday photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExpand Creative Possibilities\u003c\/h2\u003e\n\u003cp\u003eThe X100VI supports a range of accessories to enhance versatility.\u003c\/p\u003e\n\u003cp\u003eOptional accessories include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWide-angle conversion lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTelephoto conversion lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeather cases\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFilter adapters for weather resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese accessories allow photographers to adapt the camera for different shooting styles.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40.2MP X-Trans CMOS 5 HR sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eX-Processor 5 image processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in \u003cstrong\u003e5-axis IBIS with up to 6 stops stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e23mm f\/2 fixed Fujinon lens (35mm equivalent)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Hybrid Viewfinder (OVF + EVF)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e20 Film Simulation modes including REALA ACE\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI-powered subject detection autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K video recording at 30fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTilt LCD screen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClassic aluminium rangefinder-style body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eA Modern Classic for Everyday Photography\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm X100VI\u003c\/strong\u003e perfectly blends \u003cstrong\u003etimeless design with modern imaging technology\u003c\/strong\u003e. With its high-resolution sensor, in-body stabilisation, advanced autofocus, and signature Fujifilm colour science, it offers an exceptional photography experience for \u003cstrong\u003estreet photographers, travel shooters, and creative storytellers\u003c\/strong\u003e seeking a compact yet powerful camera.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41505831223393,"sku":"4547410529494","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X100VI-Digital-Camera-Black-product-photo-5.webp?v=1747476542"},{"product_id":"fujifilm-x100vi-digital-camera-silver","title":"Fujifilm X100VI Digital Camera - Silver","description":"\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/6_cigk8EPYk?si=_Y6j3-xmxQMlojf1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003ch2\u003eIntroducing the FUJIFILM X100VI Digital Camera\u003c\/h2\u003e\n\u003ch3\u003eEmbodying a Fusion of Innovation and Tradition\u003c\/h3\u003e\n\u003cp\u003eFUJIFILM Corporation (President \u0026amp; CEO, Representative Director: Teiichi Goto) proudly unveils the FUJIFILM X100VI digital camera (\"X100VI\"), the latest addition to the esteemed X Series line. This exceptional model seamlessly combines the timeless appeal of Fujifilm's iconic design with cutting-edge technology, promising unparalleled image quality, compactness, and ease of use synonymous with the X Series legacy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_1_13.jpg?v=1708344365\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOrigins of Excellence: Pioneering a New Era\u003c\/h3\u003e\n\u003cp\u003eBack in 2011, Fujifilm launched the inaugural FUJIFILM X100, marking the genesis of the X100 Series. Since then, this line has captured the imagination of photographers worldwide, lauded for its groundbreaking Hybrid Viewfinder, elegant aesthetics, intuitive handling, and superb colour fidelity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_3.jpg?v=1708344389\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe X100VI represents the culmination of this heritage, now in its sixth iteration. While retaining its beloved form factor and portability, the X100VI incorporates the advanced 40.2-megapixel X-Trans™ CMOS 5 HR sensor and the powerful X-Processor 5 engine. Moreover, it introduces in-body image stabilization, a first in the X100 Series, providing up to 6.0 stops of stabilization. Despite these enhancements, the camera's dimensions remain compact, ensuring seamless shooting across diverse environments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_7.jpg?v=1708344413\" alt=\"Silver version of the camera sitting on an organised desk\"\u003e\u003c\/p\u003e\n\u003ch2\u003eA Symphony of Innovation: Redefining Photographic Excellence\u003c\/h2\u003e\n\u003ch3\u003eUnparalleled Imaging Capabilities:\u003c\/h3\u003e\n\u003cp\u003eThe X100VI features the revolutionary X-Trans™ CMOS 5 HR sensor, boasting approximately 40.2 megapixels. Its unique pixel structure maximizes light capture, now offering native ISO 125 for pristine image quality. Paired with the renowned 23mmF2.0 lens, the X100VI delivers unparalleled sharpness and resolution. With 20 Film Simulation modes, including the new “REALA ACE,” photographers can achieve a myriad of distinctive tones, ensuring versatility across various shooting scenarios.\u003c\/p\u003e\n\u003cp\u003eThe camera's autofocus system incorporates an advanced prediction algorithm, enabling precise tracking of subjects, including animals, vehicles, and more, courtesy of deep-learning AI technology.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_12_23676478-d22d-47c0-840d-674a50dea588.jpg?v=1708344469\" alt=\"Photo of the cameras both in silver \u0026amp; black on an organised desk\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExpanded Horizons:\u003c\/h3\u003e\n\u003cp\u003eFor the first time, the X100VI integrates a 5-axis, in-body image stabilization system, providing up to 6.0 stops of stabilization without compromising mobility. The enhanced \"Advanced Hybrid Viewfinder\" seamlessly transitions between optical and electronic modes, preserving the cherished rangefinder experience. With a high-resolution OLED EVF and Electronic Range Finder (ERF) function, users can achieve unparalleled compositional precision.\u003c\/p\u003e\n\u003cp\u003eFurthermore, the X100VI supports 6.2K\/30P movie recording, complemented by tracking AF for professional-quality videography. Seamless integration with Frame.io Camera to Cloud streamlines the workflow, from capture to editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_10.jpg?v=1708345832\" alt=\"Photo of the camera \u0026amp; phone on a desk\"\u003e\u003c\/p\u003e\n\u003ch3\u003eIconic Design, Unrivaled Functionality:\u003c\/h3\u003e\n\u003cp\u003eCrafted from premium aluminium, the X100VI exudes elegance and durability. Its ultra-thin tilt LCD monitor enhances versatility, while refined button placement ensures ergonomic operation. Weather resistance, achieved with optional accessories, guarantees reliability in challenging conditions.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_14.jpg?v=1708345896\" alt=\"Photo of the camera screen\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eEndless Possibilities:\u003c\/h3\u003e\n\u003cp\u003eCompatible with a range of accessories, including conversion lenses and genuine leather cases, the X100VI offers limitless creative expression. From wide-angle to telephoto, photographers can expand their vision without compromising image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_22.jpg?v=1708345954\" alt=\"Photo of a person holding the camera\"\u003e\u003c\/p\u003e\n\u003ch2\u003eIn Conclusion:\u003c\/h2\u003e\n\u003cp\u003eThe FUJIFILM X100VI redefines excellence in digital photography, marrying innovation with tradition to inspire photographers of all levels. From its timeless design to its unparalleled performance, the X100VI embodies the essence of Fujifilm's commitment to pushing the boundaries of imaging technology.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41505834172513,"sku":"4547410528282","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X100VI-Digital-Camera-Silver-product-photo-5.webp?v=1747475378"},{"product_id":"fujifilm-gfx-100-rf-fixed-lens-medium-format-camera-black","title":"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Black","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iMREA8qQOSc?si=TvHlc4tXShA6Jexv\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eIntroducing the FUJIFILM GFX100RF: The First Fixed-Lens Digital Camera in the GFX Series\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Lightest GFX Camera Ever – A Revolution in Large-Format Photography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOKYO, March 20, 2025\u003c\/strong\u003e – FUJIFILM Corporation proudly unveils the \u003cstrong\u003eFUJIFILM GFX100RF\u003c\/strong\u003e, the first-ever fixed-lens digital camera in the GFX Series. 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Featuring a \u003cstrong\u003e102MP GFX 102MP CMOS II sensor\u003c\/strong\u003e and the powerful \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e, this camera delivers exceptional dynamic range, colour accuracy, and autofocus precision—perfect for both professionals and enthusiasts.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of the FUJIFILM GFX100RF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge-Format Excellence in a Compact Body\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe GFX100RF is the \u003cstrong\u003esmallest and lightest GFX camera to date\u003c\/strong\u003e, designed for portability without sacrificing performance.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003e102MP GFX 102MP CMOS II sensor\u003c\/strong\u003e offers a massive imaging surface (1.7x larger than full-frame) for \u003cstrong\u003ebreathtaking resolution, wide dynamic range, and low-noise performance\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe advanced \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e ensures fast image processing, accurate colour reproduction, and outstanding detail.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003enewly developed 35mm F4 fixed lens\u003c\/strong\u003e (equivalent to 28mm in 35mm format) is optimised for \u003cstrong\u003esharpness, contrast, and stunning image clarity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-powered autofocus\u003c\/strong\u003e detects subjects with precision, making it ideal for everything from \u003cstrong\u003estreet photography to professional portraiture\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-8.webp?v=1742376151\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Black lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eA Unique Fusion of Classic Film Heritage \u0026amp; Modern Innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003efirst-ever Aspect Ratio Dial\u003c\/strong\u003e lets photographers effortlessly switch between \u003cstrong\u003enine aspect ratios\u003c\/strong\u003e, including \u003cstrong\u003eclassic film-inspired formats\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eprecision-machined aluminium top plate, lens ring, dials, and bottom plate\u003c\/strong\u003e give the camera an elegant and premium finish.\u003c\/li\u003e\n\u003cli\u003eA refined \u003cstrong\u003etwo-axis tilting 3.15-inch LCD screen\u003c\/strong\u003e improves usability, offering a seamless shooting experience.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003enewly designed Digital Teleconverter Lever\u003c\/strong\u003e allows users to switch focal lengths between \u003cstrong\u003e35mm, 45mm, 63mm, and 80mm (full-frame equivalent: 28mm, 36mm, 50mm, and 63mm)\u003c\/strong\u003e without losing image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-5.webp?v=1742376150\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Black lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGroundbreaking Fixed-Lens Design for Maximum Portability \u0026amp; Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe custom-developed \u003cstrong\u003e35mm F4 lens\u003c\/strong\u003e delivers outstanding sharpness with a \u003cstrong\u003e10-element, 8-group optical construction\u003c\/strong\u003e featuring two aspherical elements.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eNano GI coating\u003c\/strong\u003e minimises lens flare and ghosting, ensuring high contrast and crisp details.\u003c\/li\u003e\n\u003cli\u003eWith a \u003cstrong\u003eminimum focusing distance of just 20cm\u003c\/strong\u003e, photographers can capture \u003cstrong\u003eintimate close-ups with stunning bokeh\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003ebuilt-in 4-stop ND filter\u003c\/strong\u003e expands creative possibilities, allowing for slower shutter speeds and wider apertures even in bright conditions.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003eleaf shutter mechanism\u003c\/strong\u003e enables \u003cstrong\u003esilent, high-speed flash sync at any shutter speed\u003c\/strong\u003e, making it perfect for both studio and outdoor photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Grade Autofocus \u0026amp; 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float: none;\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Accessories for a Complete Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes a \u003cstrong\u003eprecision-engineered aluminium lens hood and adapter ring\u003c\/strong\u003e for added protection and light control.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eweather-resistant design\u003c\/strong\u003e ensures durability in outdoor conditions.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003estylish rope-style shoulder strap\u003c\/strong\u003e enhances the \u003cstrong\u003esophisticated and professional aesthetic\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Black lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-3.webp?v=1742376150\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the FUJIFILM GFX100RF?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith the \u003cstrong\u003eGFX100RF, Fujifilm redefines what’s possible in large-format photography\u003c\/strong\u003e. Combining a \u003cstrong\u003ecompact and lightweight body\u003c\/strong\u003e with \u003cstrong\u003eextraordinary image quality, intuitive controls, and advanced technology\u003c\/strong\u003e, this camera is designed for photographers who demand the best.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a \u003cstrong\u003etraveller looking for a portable yet powerful camera, a street photographer capturing life’s fleeting moments, or a professional seeking large-format quality in a compact package\u003c\/strong\u003e, the \u003cstrong\u003eGFX100RF delivers an unparalleled photographic experience\u003c\/strong\u003e.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42063205597281,"sku":"4547410552423","price":4274.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-Black-product-photo-6.webp?v=1742375006"},{"product_id":"fujifilm-gfx-100-rf-fixed-lens-medium-format-camera-silver","title":"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iMREA8qQOSc?si=TvHlc4tXShA6Jexv\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003e\u003cstrong\u003eIntroducing the FUJIFILM GFX100RF: The First Fixed-Lens Digital Camera in the GFX Series\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Lightest GFX Camera Ever – A Revolution in Large-Format Photography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOKYO, March 20, 2025\u003c\/strong\u003e – FUJIFILM Corporation proudly unveils the \u003cstrong\u003eFUJIFILM GFX100RF\u003c\/strong\u003e, the first-ever fixed-lens digital camera in the GFX Series. Scheduled for a global release from the end of March 2025 onward, this groundbreaking camera sets a new benchmark for large-format photography, combining \u003cstrong\u003eunrivalled image quality, cutting-edge technology, and a remarkably compact, lightweight design\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-1.webp?v=1742376388\"\u003e\u003c\/div\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003e735g\u003c\/strong\u003e (including battery and memory card), the \u003cstrong\u003eGFX100RF is the lightest GFX camera in history\u003c\/strong\u003e, making it easier than ever to experience the stunning detail and depth that large-format photography offers. Featuring a \u003cstrong\u003e102MP GFX 102MP CMOS II sensor\u003c\/strong\u003e and the powerful \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e, this camera delivers exceptional dynamic range, colour accuracy, and autofocus precision—perfect for both professionals and enthusiasts.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of the FUJIFILM GFX100RF\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge-Format Excellence in a Compact Body\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe GFX100RF is the \u003cstrong\u003esmallest and lightest GFX camera to date\u003c\/strong\u003e, designed for portability without sacrificing performance.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003e102MP GFX 102MP CMOS II sensor\u003c\/strong\u003e offers a massive imaging surface (1.7x larger than full-frame) for \u003cstrong\u003ebreathtaking resolution, wide dynamic range, and low-noise performance\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe advanced \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e ensures fast image processing, accurate colour reproduction, and outstanding detail.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003enewly developed 35mm F4 fixed lens\u003c\/strong\u003e (equivalent to 28mm in 35mm format) is optimised for \u003cstrong\u003esharpness, contrast, and stunning image clarity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-powered autofocus\u003c\/strong\u003e detects subjects with precision, making it ideal for everything from \u003cstrong\u003estreet photography to professional portraiture\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-7.webp?v=1742376388\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eA Unique Fusion of Classic Film Heritage \u0026amp; Modern Innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003efirst-ever Aspect Ratio Dial\u003c\/strong\u003e lets photographers effortlessly switch between \u003cstrong\u003enine aspect ratios\u003c\/strong\u003e, including \u003cstrong\u003eclassic film-inspired formats\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eprecision-machined aluminium top plate, lens ring, dials, and bottom plate\u003c\/strong\u003e give the camera an elegant and premium finish.\u003c\/li\u003e\n\u003cli\u003eA refined \u003cstrong\u003etwo-axis tilting 3.15-inch LCD screen\u003c\/strong\u003e improves usability, offering a seamless shooting experience.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003enewly designed Digital Teleconverter Lever\u003c\/strong\u003e allows users to switch focal lengths between \u003cstrong\u003e35mm, 45mm, 63mm, and 80mm (full-frame equivalent: 28mm, 36mm, 50mm, and 63mm)\u003c\/strong\u003e without losing image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-6.webp?v=1742376388\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGroundbreaking Fixed-Lens Design for Maximum Portability \u0026amp; Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe custom-developed \u003cstrong\u003e35mm F4 lens\u003c\/strong\u003e delivers outstanding sharpness with a \u003cstrong\u003e10-element, 8-group optical construction\u003c\/strong\u003e featuring two aspherical elements.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eNano GI coating\u003c\/strong\u003e minimises lens flare and ghosting, ensuring high contrast and crisp details.\u003c\/li\u003e\n\u003cli\u003eWith a \u003cstrong\u003eminimum focusing distance of just 20cm\u003c\/strong\u003e, photographers can capture \u003cstrong\u003eintimate close-ups with stunning bokeh\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003ebuilt-in 4-stop ND filter\u003c\/strong\u003e expands creative possibilities, allowing for slower shutter speeds and wider apertures even in bright conditions.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003eleaf shutter mechanism\u003c\/strong\u003e enables \u003cstrong\u003esilent, high-speed flash sync at any shutter speed\u003c\/strong\u003e, making it perfect for both studio and outdoor photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Grade Autofocus \u0026amp; 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float: none;\" alt=\"Fujifilm GFX 100 RF Fixed-Lens Medium Format Camera - Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-lifestyle-photo-4.webp?v=1742376388\"\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Accessories for a Complete Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes a \u003cstrong\u003eprecision-engineered aluminium lens hood and adapter ring\u003c\/strong\u003e for added protection and light control.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eweather-resistant design\u003c\/strong\u003e ensures durability in outdoor conditions.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003estylish rope-style shoulder strap\u003c\/strong\u003e enhances the \u003cstrong\u003esophisticated and professional aesthetic\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; 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Combining a \u003cstrong\u003ecompact and lightweight body\u003c\/strong\u003e with \u003cstrong\u003eextraordinary image quality, intuitive controls, and advanced technology\u003c\/strong\u003e, this camera is designed for photographers who demand the best.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a \u003cstrong\u003etraveller looking for a portable yet powerful camera, a street photographer capturing life’s fleeting moments, or a professional seeking large-format quality in a compact package\u003c\/strong\u003e, the \u003cstrong\u003eGFX100RF delivers an unparalleled photographic experience\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42063269101665,"sku":"4547410552461","price":4274.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-RF-Fixed-Lens-Medium-Format-Camera-Silver-product-photo-7.webp?v=1742376551"},{"product_id":"fujifilm-x-hf1-compact-digital-camera-black","title":"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/gfE5pHJQU_M?si=IpspBSC1j3m1_2-k\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-Half: Digital Creativity with a Film-Inspired Twist\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFUJIFILM X half\u003c\/strong\u003e is more than just a compact digital camera — it’s a bridge between the \u003cstrong\u003etimeless joy of film photography\u003c\/strong\u003e and the \u003cstrong\u003einstant gratification of the digital world\u003c\/strong\u003e. Optimised for \u003cstrong\u003evertical shooting\u003c\/strong\u003e, it’s a natural choice for content creators, storytellers, and anyone who loves to share visual moments in portrait orientation, whether on social media or in print.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003e39 unique film simulation modes\u003c\/strong\u003e and creative effects open up endless artistic possibilities. From warm vintage tones to the grit of monochrome grain, light leak overlays, and expired film colour shifts, you can instantly give your images a mood that matches your vision. Every tactile detail is designed to evoke nostalgia — from the satisfying click of the \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e to the retro-styled \u003cstrong\u003esub-LCD display\u003c\/strong\u003e, which mimics the frame window of a classic film camera. This is a camera that makes every shot feel intentional, enjoyable, and personal.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-Compact-Digital-Camera-lifestyle-photo-1.webp?v=1756454857\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFilm Camera Mode\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFilm Camera mode\u003c\/strong\u003e is where the FUJIFILM X half truly channels the soul of analogue photography. 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Each frame feels like part of a physical roll, giving your shoot a rhythm and anticipation that’s often missing in the digital era.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-12.webp?v=1755256616\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eSeamless Camera-to-Phone Connection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOnce your roll is complete, the creative journey continues with the \u003cstrong\u003eFUJIFILM X half app\u003c\/strong\u003e, available for both iOS and Android. Open the app to watch your shots “develop” right before your eyes, just like waiting for a film roll at the lab. The camera automatically generates a \u003cstrong\u003edigital contact sheet\u003c\/strong\u003e showing every frame from your session in order, telling the full story of your shoot from start to finish.\u003c\/p\u003e\n\u003cp\u003eEvery image, from the perfect hero shots to the slightly imperfect frames, is part of that story — giving your roll a sense of narrative and authenticity. The app also makes it easy to store, organise, and share your work. For those moments when speed matters, any photos captured in the standard camera mode can be transferred instantly to your phone, ready for editing, uploading, or printing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-black-lifestyle-photo-1.webp?v=1755256517\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSmall Camera, Big Moments\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWeighing only \u003cstrong\u003e240g\u003c\/strong\u003e, the FUJIFILM X half is a camera you can carry anywhere — and forget it’s there until inspiration strikes. Its \u003cstrong\u003epocketable size\u003c\/strong\u003e and discreet design make it ideal for capturing natural, unposed moments without drawing attention. Whether you’re exploring a bustling street market, attending a family gathering, or travelling light on a weekend trip, the X half is always ready to record life as it happens.\u003c\/p\u003e\n\u003cp\u003eThe compact body doesn’t just make it easier to take with you — it also helps you blend into your environment, allowing you to capture more genuine interactions and fleeting expressions that might otherwise be lost. 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This feature allows you to combine \u003cstrong\u003etwo vertical frames\u003c\/strong\u003e into a single image file, creating dynamic juxtapositions or visual sequences that tell a more layered story.\u003c\/p\u003e\n\u003cp\u003eYou could pair two still photos to show “before and after” moments, mix a still and a video clip for added impact, or combine two videos to create a dual-perspective sequence. The \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e makes the process feel tactile and intentional, while the \u003cstrong\u003eX half app\u003c\/strong\u003e offers another way to merge your frames after shooting. It’s an inventive tool for visual experimentation, perfect for anyone looking to stand out with fresh content ideas.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-black-lifestyle-photo-2.webp?v=1755256538\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eInstant Prints with instax™\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor those who love to hold their memories in their hands, the FUJIFILM X half pairs seamlessly with \u003cstrong\u003einstax™ Link series printers\u003c\/strong\u003e (sold separately). This connection allows you to transform your digital shots into \u003cstrong\u003ebeautiful, tangible prints\u003c\/strong\u003e within minutes, complete with all the unique character of instax instant film.\u003c\/p\u003e\n\u003cp\u003eThese prints make perfect keepsakes, gifts, or physical additions to scrapbooks and photo walls. Whether you’re printing a treasured family portrait, a snapshot from your travels, or an artistic double-frame composition, the instax connection makes it easy to share your work in a personal and lasting way.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-16.webp?v=1755256490\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42183901610081,"sku":"4547410553598","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FUJIFILM-X-HF1-Compact-Camera-Black-Xhalf_front_Black.webp?v=1747827377"},{"product_id":"fujifilm-x-hf1-compact-digital-camera-silver","title":"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/gfE5pHJQU_M?si=IpspBSC1j3m1_2-k\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-Half: Digital Creativity with a Film-Inspired Twist\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFUJIFILM X half\u003c\/strong\u003e is more than just a compact digital camera — it’s a bridge between the \u003cstrong\u003etimeless joy of film photography\u003c\/strong\u003e and the \u003cstrong\u003einstant gratification of the digital world\u003c\/strong\u003e. Optimised for \u003cstrong\u003evertical shooting\u003c\/strong\u003e, it’s a natural choice for content creators, storytellers, and anyone who loves to share visual moments in portrait orientation, whether on social media or in print.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003e39 unique film simulation modes\u003c\/strong\u003e and creative effects open up endless artistic possibilities. From warm vintage tones to the grit of monochrome grain, light leak overlays, and expired film colour shifts, you can instantly give your images a mood that matches your vision. Every tactile detail is designed to evoke nostalgia — from the satisfying click of the \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e to the retro-styled \u003cstrong\u003esub-LCD display\u003c\/strong\u003e, which mimics the frame window of a classic film camera. This is a camera that makes every shot feel intentional, enjoyable, and personal.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-Compact-Digital-Camera-lifestyle-photo-4.webp?v=1756454857\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFilm Camera Mode\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFilm Camera mode\u003c\/strong\u003e is where the FUJIFILM X half truly channels the soul of analogue photography. In this mode, the \u003cstrong\u003erear LCD live view is switched off\u003c\/strong\u003e, encouraging you to rely solely on the \u003cstrong\u003eoptical-style viewfinder\u003c\/strong\u003e for composing your shots — just as you would with a vintage 35mm camera.\u003c\/p\u003e\n\u003cp\u003eBefore shooting, you “load” your chosen roll by selecting one of the 39 film simulations, each offering its own unique colour palette or monochrome character. This slower, more deliberate approach removes the constant urge to check your screen and allows you to immerse yourself in the moment. By focusing on your subject instead of your display, you capture scenes with greater presence and authenticity.\u003c\/p\u003e\n\u003cp\u003eThe process becomes more than just photography — it’s an experience. Each frame feels like part of a physical roll, giving your shoot a rhythm and anticipation that’s often missing in the digital era.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-14.webp?v=1755256803\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSeamless Camera-to-Phone Connection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOnce your roll is complete, the creative journey continues with the \u003cstrong\u003eFUJIFILM X half app\u003c\/strong\u003e, available for both iOS and Android. Open the app to watch your shots “develop” right before your eyes, just like waiting for a film roll at the lab. The camera automatically generates a \u003cstrong\u003edigital contact sheet\u003c\/strong\u003e showing every frame from your session in order, telling the full story of your shoot from start to finish.\u003c\/p\u003e\n\u003cp\u003eEvery image, from the perfect hero shots to the slightly imperfect frames, is part of that story — giving your roll a sense of narrative and authenticity. The app also makes it easy to store, organise, and share your work. For those moments when speed matters, any photos captured in the standard camera mode can be transferred instantly to your phone, ready for editing, uploading, or printing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-silver-lifestyle-photo-14.webp?v=1755256318\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSmall Camera, Big Moments\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWeighing only \u003cstrong\u003e240g\u003c\/strong\u003e, the FUJIFILM X half is a camera you can carry anywhere — and forget it’s there until inspiration strikes. Its \u003cstrong\u003epocketable size\u003c\/strong\u003e and discreet design make it ideal for capturing natural, unposed moments without drawing attention. Whether you’re exploring a bustling street market, attending a family gathering, or travelling light on a weekend trip, the X half is always ready to record life as it happens.\u003c\/p\u003e\n\u003cp\u003eThe compact body doesn’t just make it easier to take with you — it also helps you blend into your environment, allowing you to capture more genuine interactions and fleeting expressions that might otherwise be lost. It’s a true everyday storytelling tool, ready for both planned shoots and spontaneous discoveries.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-film-mode-lifestyle-photo-4.webp?v=1755256089\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eDouble the Frames, Double the Fun\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe FUJIFILM X half’s \u003cstrong\u003e2-in-1 mode\u003c\/strong\u003e opens up a world of creative storytelling possibilities. This feature allows you to combine \u003cstrong\u003etwo vertical frames\u003c\/strong\u003e into a single image file, creating dynamic juxtapositions or visual sequences that tell a more layered story.\u003c\/p\u003e\n\u003cp\u003eYou could pair two still photos to show “before and after” moments, mix a still and a video clip for added impact, or combine two videos to create a dual-perspective sequence. The \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e makes the process feel tactile and intentional, while the \u003cstrong\u003eX half app\u003c\/strong\u003e offers another way to merge your frames after shooting. It’s an inventive tool for visual experimentation, perfect for anyone looking to stand out with fresh content ideas.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-silver-lifestyle-photo-5.webp?v=1755256401\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eInstant Prints with instax™\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor those who love to hold their memories in their hands, the FUJIFILM X half pairs seamlessly with \u003cstrong\u003einstax™ Link series printers\u003c\/strong\u003e (sold separately). 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Whether you’re printing a treasured family portrait, a snapshot from your travels, or an artistic double-frame composition, the instax connection makes it easy to share your work in a personal and lasting way.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-3.webp?v=1755256329\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42183941128289,"sku":"4547410553635","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FUJIFILM-X-HF1-Compact-Camera-Black-Xhalf_front_Silver.webp?v=1747828123"},{"product_id":"fujifilm-x-hf1-compact-digital-camera-charcoal-silver","title":"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gfE5pHJQU_M?si=IpspBSC1j3m1_2-k\" height=\"390\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-Half: Digital Creativity with a Film-Inspired Twist\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFUJIFILM X half\u003c\/strong\u003e is more than just a compact digital camera — it’s a bridge between the \u003cstrong\u003etimeless joy of film photography\u003c\/strong\u003e and the \u003cstrong\u003einstant gratification of the digital world\u003c\/strong\u003e. Optimised for \u003cstrong\u003evertical shooting\u003c\/strong\u003e, it’s a natural choice for content creators, storytellers, and anyone who loves to share visual moments in portrait orientation, whether on social media or in print.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003e39 unique film simulation modes\u003c\/strong\u003e and creative effects open up endless artistic possibilities. From warm vintage tones to the grit of monochrome grain, light leak overlays, and expired film colour shifts, you can instantly give your images a mood that matches your vision. Every tactile detail is designed to evoke nostalgia — from the satisfying click of the \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e to the retro-styled \u003cstrong\u003esub-LCD display\u003c\/strong\u003e, which mimics the frame window of a classic film camera. 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In this mode, the \u003cstrong\u003erear LCD live view is switched off\u003c\/strong\u003e, encouraging you to rely solely on the \u003cstrong\u003eoptical-style viewfinder\u003c\/strong\u003e for composing your shots — just as you would with a vintage 35mm camera.\u003c\/p\u003e\n\u003cp\u003eBefore shooting, you “load” your chosen roll by selecting one of the 39 film simulations, each offering its own unique colour palette or monochrome character. This slower, more deliberate approach removes the constant urge to check your screen and allows you to immerse yourself in the moment. By focusing on your subject instead of your display, you capture scenes with greater presence and authenticity.\u003c\/p\u003e\n\u003cp\u003eThe process becomes more than just photography — it’s an experience. Each frame feels like part of a physical roll, giving your shoot a rhythm and anticipation that’s often missing in the digital era.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-2.webp?v=1755256720\" style=\"float: none;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSeamless Camera-to-Phone Connection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOnce your roll is complete, the creative journey continues with the \u003cstrong\u003eFUJIFILM X half app\u003c\/strong\u003e, available for both iOS and Android. Open the app to watch your shots “develop” right before your eyes, just like waiting for a film roll at the lab. The camera automatically generates a \u003cstrong\u003edigital contact sheet\u003c\/strong\u003e showing every frame from your session in order, telling the full story of your shoot from start to finish.\u003c\/p\u003e\n\u003cp\u003eEvery image, from the perfect hero shots to the slightly imperfect frames, is part of that story — giving your roll a sense of narrative and authenticity. The app also makes it easy to store, organise, and share your work. For those moments when speed matters, any photos captured in the standard camera mode can be transferred instantly to your phone, ready for editing, uploading, or printing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cimg alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-charcoal-lifestyle-photo-1.webp?v=1755255881\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003cstrong\u003eSmall Camera, Big Moments\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWeighing only \u003cstrong\u003e240g\u003c\/strong\u003e, the FUJIFILM X half is a camera you can carry anywhere — and forget it’s there until inspiration strikes. Its \u003cstrong\u003epocketable size\u003c\/strong\u003e and discreet design make it ideal for capturing natural, unposed moments without drawing attention. Whether you’re exploring a bustling street market, attending a family gathering, or travelling light on a weekend trip, the X half is always ready to record life as it happens.\u003c\/p\u003e\n\u003cp\u003eThe compact body doesn’t just make it easier to take with you — it also helps you blend into your environment, allowing you to capture more genuine interactions and fleeting expressions that might otherwise be lost. 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This feature allows you to combine \u003cstrong\u003etwo vertical frames\u003c\/strong\u003e into a single image file, creating dynamic juxtapositions or visual sequences that tell a more layered story.\u003c\/p\u003e\n\u003cp\u003eYou could pair two still photos to show “before and after” moments, mix a still and a video clip for added impact, or combine two videos to create a dual-perspective sequence. The \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e makes the process feel tactile and intentional, while the \u003cstrong\u003eX half app\u003c\/strong\u003e offers another way to merge your frames after shooting. 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Whether you’re printing a treasured family portrait, a snapshot from your travels, or an artistic double-frame composition, the instax connection makes it easy to share your work in a personal and lasting way.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-4.webp?v=1755255999\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42183952433249,"sku":"4547410553666","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FUJIFILM-X-HF1-Compact-Camera-Black-X_half_front_Charcoal_Silver.webp?v=1747828526"},{"product_id":"fujifilm-x-e5-mirrorless-camera-body-black","title":"Fujifilm X-E5 Mirrorless Camera Body - Black","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/hDczjEDMB9Q?si=Setz19gOs_AofjXM\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-E5 Mirrorless Camera Body – Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eTimeless Design Meets Modern Innovation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience the perfect blend of classic style and cutting-edge technology with the \u003cstrong\u003eFujifilm X-E5\u003c\/strong\u003e – a lightweight, compact mirrorless camera that delivers professional-grade image quality in an elegant, rangefinder-style body. 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The front-mounted control lever allows custom functionality such as view mode switching, aspect ratio changes, and quick access to the \u003cstrong\u003edigital teleconverter (1.4x \/ 2.0x)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003enew Surround View mode\u003c\/strong\u003e gives photographers a clear sense of the scene beyond the frame – perfect for anticipation and composition.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Rala_Choi_9.webp?v=1749653053\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVideo Capabilities That Impress\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eShoot stunning high-resolution video with \u003cstrong\u003e6.2K\/30P\u003c\/strong\u003e recording and enjoy smooth, accurate \u003cstrong\u003etracking autofocus\u003c\/strong\u003e thanks to deep-learning-based subject detection. 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Combined with the \u003cstrong\u003einterchangeable lens mount\u003c\/strong\u003e, you can expand your creative toolkit with FUJIFILM’s renowned range of XF lenses.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAvailable Kits \u0026amp; Release Date\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable in Black or Silver\u003c\/strong\u003e finishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBody Only\u003c\/strong\u003e, or as a kit with the \u003cstrong\u003enew XF23mmF2.8 R WR\u003c\/strong\u003e compact pancake lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable from August 2025\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Fujifilm X-E5?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCombines heritage style with future-proof performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-portable and perfect for everyday carry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStunning image and video quality for creators of all levels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnique tactile controls and design for photography lovers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e📊 \u003cstrong\u003eFujifilm X-E5 vs. X-E4 – Technical Comparison\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eFujifilm X-E5\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eFujifilm X-E4\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel Name\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFUJIFILM X-E5\u003c\/td\u003e\n\u003ctd\u003eFUJIFILM X-E4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLens Mount\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFUJIFILM X Mount\u003c\/td\u003e\n\u003ctd\u003eFUJIFILM X Mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSensor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e40.2MP APS-C X-Trans CMOS 5 HR (Back-illuminated)\u003c\/td\u003e\n\u003ctd\u003e26.1MP APS-C X-Trans CMOS 4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eImage Processor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eX-Processor 5\u003c\/td\u003e\n\u003ctd\u003eX-Processor 4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIn-Body Image Stabilisation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes, 5-axis IBIS (up to 7.0 stops)\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eISO Range (Still)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eISO 125–12,800 (Expandable to ISO 64–51,200)\u003c\/td\u003e\n\u003ctd\u003eISO 160–12,800 (Expandable to ISO 80–51,200)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAutofocus System\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIntelligent Hybrid AF + AI Subject Detection\u003c\/td\u003e\n\u003ctd\u003eIntelligent Hybrid AF + Face\/Eye Detection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVideo Resolution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6.2K\/30P, 4K\/60P, Full HD\/240P\u003c\/td\u003e\n\u003ctd\u003e4K\/30P, Full HD\/240P\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShutter Speed (Electronic)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 1\/180,000 sec\u003c\/td\u003e\n\u003ctd\u003eUp to 1\/32,000 sec\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilm Simulation Modes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20, incl. REALA ACE and Nostalgic Neg.\u003c\/td\u003e\n\u003ctd\u003e18 Film Simulations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLCD Screen\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3.0\" Tilting Touchscreen (1.04M dots)\u003c\/td\u003e\n\u003ctd\u003e3.0\" Tilting Touchscreen (1.62M dots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eViewfinder\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.39\" OLED EVF (2.36M dots, 0.62x)\u003c\/td\u003e\n\u003ctd\u003e0.39\" OLED EVF (2.36M dots, 0.62x)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight (incl. battery)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eApprox. 445g\u003c\/td\u003e\n\u003ctd\u003eApprox. 364g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBattery Life (Stills)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 400 shots (Economy Mode)\u003c\/td\u003e\n\u003ctd\u003eUp to 460 shots (Economy Mode)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSD\/SDHC\/SDXC (UHS-I\/UHS-II, V90)\u003c\/td\u003e\n\u003ctd\u003eSD\/SDHC\/SDXC (UHS-I)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUSB-C (10Gbps), Bluetooth 4.2, Wi-Fi 5 (ac)\u003c\/td\u003e\n\u003ctd\u003eUSB-C (Gen1), Bluetooth 4.2, Wi-Fi (b\/g\/n)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (W x H x D)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e124.9 x 72.9 x 39.1 mm\u003c\/td\u003e\n\u003ctd\u003e121.3 x 72.9 x 32.7 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNP-W126S Battery, USB Cable, Strap, Body Cap\u003c\/td\u003e\n\u003ctd\u003eNP-W126S Battery, USB Cable, Strap, Body Cap\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eRelease Information\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Fujifilm X-E5 will be available from \u003cstrong\u003eAugust 2025\u003c\/strong\u003e in \u003cstrong\u003eBlack\u003c\/strong\u003e and \u003cstrong\u003eSilver\u003c\/strong\u003e finishes. Choose between the \u003cstrong\u003eBody Only\u003c\/strong\u003e or the \u003cstrong\u003eX-E5 + XF23mmF2.8 R WR kit\u003c\/strong\u003e – ideal for street and travel photography.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eOrder the Fujifilm X-E5 Mirrorless Camera Today\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eRediscover the joy of photography with the \u003cstrong\u003eFujifilm X-E5\u003c\/strong\u003e – where style meets substance. Whether you're capturing everyday moments or crafting cinematic masterpieces, the X-E5 delivers quality, performance, and inspiration in every frame.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42231877533793,"sku":"4547410559033","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_front_CMOS_black.webp?v=1749650143"},{"product_id":"fujifilm-x-e5-mirrorless-camera-body-silver","title":"Fujifilm X-E5 Mirrorless Camera Body - Silver","description":"\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/hDczjEDMB9Q?si=Setz19gOs_AofjXM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-E5 Mirrorless Camera Body – Silver\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eClassic Looks, Cutting-Edge Capability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith its distinctive silver finish, the \u003cstrong\u003eFujifilm X-E5\u003c\/strong\u003e delivers a unique blend of retro charm and modern performance. 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The front lever allows instant access to aspect ratios, view mode, and the \u003cstrong\u003edigital teleconverter\u003c\/strong\u003e (1.4x \/ 2.0x), while \u003cstrong\u003eSurround View\u003c\/strong\u003e mode helps you frame with greater awareness of the scene around your subject.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Lorenzo_Catena_31.webp?v=1749652609\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePowerful Video Features for Hybrid Creators\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eRecord in ultra-high resolution with \u003cstrong\u003e6.2K\/30P\u003c\/strong\u003e, or shoot silky smooth slow motion in \u003cstrong\u003eFull HD at 240fps\u003c\/strong\u003e. AI-driven autofocus ensures consistent tracking performance, whether you’re filming yourself or dynamic subjects on the move.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Haruki_Fujimoto_6.webp?v=1749652679\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAI Autofocus for Everything That Moves\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAdvanced subject detection powered by deep learning means the X-E5 can lock onto and track:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePeople\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnimals and birds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMotorcycles, bicycles, cars\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTrains, planes, insects, and drones*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for wildlife, sports, street photography, and vlogging – even in complex lighting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Dawn_Eagleton_15.webp?v=1749652702\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCompose Creatively with a Tilting Touchscreen\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e180° tilting LCD screen\u003c\/strong\u003e makes it easy to shoot from high and low angles, or flip it forward for self-portraits and video. Pair it with any lens from FUJIFILM’s X-mount range for a system that adapts to every creative scenario.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Melissa_Breyer_9.webp?v=1749652656\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAvailability \u0026amp; Kit Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNow available in Silver and Black finishes\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eChoose \u003cstrong\u003eBody Only\u003c\/strong\u003e or pair it with the \u003cstrong\u003eXF23mmF2.8 R WR lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOfficial release: August 2025\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Yvette_Scott_9.webp?v=1749652631\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy the Silver X-E5?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eElegant silver styling with modern performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-lightweight, ideal for everyday carry and travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers exceptional stills and video in a small form factor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntuitive manual controls and creative flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePreorder the Fujifilm X-E5 Mirrorless Camera – Silver\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re documenting daily life or creating professional content, the \u003cstrong\u003eFujifilm X-E5 in Silver\u003c\/strong\u003e offers a beautifully designed, full-featured tool for the job. Compact, capable, and creatively inspiring – it's photography, your way.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42231914397793,"sku":"4547410559132","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_front_CMOS_silver.webp?v=1749650213"},{"product_id":"fujifilm-x-e5-mirrorless-camera-with-xf-23mm-f2-8-r-wr-lens-black","title":"Fujifilm X-E5 Mirrorless Camera with XF 23mm F2.8 R WR Lens - Black","description":"\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/hDczjEDMB9Q?si=Setz19gOs_AofjXM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-E5 Mirrorless Camera with XF 23mm F2.8 R WR Lens – Black\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003ePremium Everyday Performance – Camera \u0026amp; Lens Kit\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePair timeless design with professional-level performance in the \u003cstrong\u003eFujifilm X-E5 with XF 23mm F2.8 R WR lens\u003c\/strong\u003e. 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With a sleek silver finish inspired by classic rangefinder cameras, this compact mirrorless system is designed for photographers and creators who value style as much as substance.\u003c\/p\u003e\n\u003cp\u003eFrom city streets to quiet countryside, this kit delivers powerful image quality, advanced autofocus, and intuitive manual controls in a lightweight, portable setup.\u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Black_Background_1.webp?v=1749652491\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat’s Included in the Kit\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFujifilm X-E5 Mirrorless Camera Body – Silver\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFujinon XF 23mm F2.8 R WR Lens\u003c\/strong\u003e (Compact, Lightweight \u0026amp; Weather-Resistant)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNP-W126S Battery\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eShoulder Strap, USB Cable, Body Cap\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Black_Background_11.webp?v=1749652512\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of the X-E5 + 23mm F2.8 Kit\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40.2MP Back-Illuminated X-Trans™ CMOS 5 HR Sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eX-Processor 5 for High-Speed Processing and AI AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact 23mm F2.8 Lens (Equivalent to 35mm) – Ideal for Everyday Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilisation (Up to 7.0 Stops)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDedicated Film Simulation Dial + Classic Display Mode\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight Kit – Just 445g Including Battery\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K\/30P Video with Tracking Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e180° Tilting LCD Screen for Selfies and Low Angles\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eClassic Silver Aluminium Finish with Machined Top Plate\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_KV_Black_Background_15.webp?v=1749652531\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEffortless Style, Serious Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe silver X-E5’s machined aluminium top plate, rounded dials, and clean retro lines make it a standout choice for style-conscious creators. 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Compact yet powerful, it brings iconic Fujifilm colour science and design excellence to your hands – wherever your story begins.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42231932223585,"sku":"4547410559125","price":1549.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-E5_front_XF23F2_8_hood_silver.webp?v=1749650213"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/collections\/Fujifilm-Compact-Cameras-Colletion-Banner.webp?v=1758108935","url":"https:\/\/carmarcameras.mom\/collections\/fujifilm-compact-cameras.oembed","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}