{"title":"Fujifilm GFX Cashback – Save Until 30th June 2026","description":"\u003cp\u003eSave big on medium format with our limited-time Fujifilm GFX cashback promotion. From 1st May 2026 until 30th June 2026, enjoy exclusive cashback offers across selected Fujifilm GFX cameras and lenses. It’s the perfect opportunity to step into outstanding image quality, exceptional detail, and professional performance—while making your investment go further. Don’t miss out.\u003c\/p\u003e","products":[{"product_id":"fujifilm-gfx-100-ii-medium-format-camera-body","title":"Fujifilm GFX 100 II Medium Format Camera Body","description":"\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/A7Av4w7RuyE?si=EOhaZr6YVeNJbUoy\u0026amp;controls=0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\n\u003ch3\u003e\u003cstrong\u003eFujifilm GFX 100 II Medium Format Camera Body - Moving Beyond Full Frame\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eNew beginnings don’t simply involve taking new steps; they entail moving in entirely new directions. Each new iteration of the GFX System camera has redefined the concept of \"More Than Full Frame\".\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFrom its unparalleled image quality to its remarkable mobility, every new release has reshaped the boundaries of large-format imaging.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Astrophography shot on the GFX100II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec02_01_03.jpg?v=1706714950\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe GFX100 II continues this legacy by introducing unprecedented high-speed performance, expanded video capabilities, and lightning-fast autofocus, further solidifying its position as the go-to choice for professionals relying on GFX System cameras.\u003c\/p\u003e\n\u003cp\u003eIf you're seeking a new direction, discover a world of new opportunities with the GFX100 II.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Photo of a fast moving car in the mountains in the snow taken on the GFX 100II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec02_01_02.jpg?v=1706715004\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHigh-Speed Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e102MP Sensor with X-Processor 5\u003c\/strong\u003e The GFX100 II introduces the new 102-megapixel sensor \"GFX 102MP CMOS II HS\", featuring a readout speed twice as fast as the GFX100S. Combined with the X-Processor 5, the GFX100 II achieves a high continuous frame rate of up to 8fps, precise AF, and advanced video capabilities previously unseen in any GFX System or X Series camera.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Wakeboarder and a diagram showing the autofocus of the GXF100ii\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec01_02_02.jpg?v=1706715079\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eA New Era in Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSubject Detection AF\u003c\/strong\u003e Utilizing deep-learning AI technology, the X-Processor 5 delivers autofocus performance unprecedented in large format cameras. With advanced AF tracking and detection, the GFX100 II ensures accurate focus on human faces, eyes, animals, birds, vehicles, and more, allowing photographers to focus on creativity with confidence.\u003c\/p\u003e\n\u003cp\u003e*Customize \"SUBJECT DETECTION SETTING\" for specific subjects like birds or airplanes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated AF Algorithm\u003c\/strong\u003e The GFX100 II employs an updated AF prediction algorithm for reliable performance in sports and other scenarios requiring high-speed motion tracking.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"High image quality showcased in a wildlife shot - I don't know what type of animal it is to be honest\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec02_01_01.jpg?v=1706715172\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUnmatched Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eISO 80 Standard Sensitivity\u003c\/strong\u003e By enhancing the pixel structure on the new sensor, the GFX100 II extends standard sensitivity to ISO 80, enabling the creation of 16-bit images with wider dynamic range and lower noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Quality in Every Corner\u003c\/strong\u003e Redesigned microlenses improve light coverage at the sensor's corners, resulting in better image quality and increased AF accuracy at the lens periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHEIF Image Format Support\u003c\/strong\u003e The GFX100 II supports the HEIF format, a 10-bit image file with over a billion colors, offering higher image quality with up to 30% less space than JPEG.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Video capabilities example snippet\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec03_01.jpg?v=1706716379\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Video Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e4K\/60p, 8K\/30p, FHD\/120p\u003c\/strong\u003e The GFX100 II offers in-camera recording of 4K\/60p and 8K\/30p footage in 4:2:2 10-bit, providing broadcast-quality video capabilities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupport for Multiple Cine Recording Formats\u003c\/strong\u003e In addition to GFX large format, the GFX100 II supports various cine recording formats, including Premista, 35mm, and anamorphic (35mm), expanding its versatility in cinematography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Subject Tracking\u003c\/strong\u003e Select AF-C mode with Wide\/Tracking AF and touch the subject on the rear LCD for effortless subject tracking, even in complex scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Speed Rolling Shutter\u003c\/strong\u003e The increased readout rate minimizes rolling shutter effects, ensuring true-to-life results for fast-moving subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eF-Log2 Support\u003c\/strong\u003e The GFX100 II introduces F-Log2, offering a wider dynamic range of 14+ stops for enhanced post-production flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCloud Integration\u003c\/strong\u003e With Frame.io Camera to Cloud integration, deliver photos or videos straight to the cloud for immediate review and collaboration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Wakeboarder at sunset\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec03_03_02.jpg?v=1706716430\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePrecision Stabilization\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 8.0 Stops of In-Body Image Stabilization\u003c\/strong\u003e The GFX100 II features a new IBIS system providing up to eight stops of stabilization, allowing handheld shooting in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Photo of the camera body and sensor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec04_03_01_sp_57d31267-c213-47a1-8ff7-cf718969b7b0.jpg?v=1706716481\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDetail in Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNew Leather Pattern BISHAMON-TEX™\u003c\/strong\u003e Wrapped in BISHAMON-TEX leather, the GFX100 II offers improved grip in all directions, inspired by traditional Japanese design.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Showing the new design of leather coating\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec04_03_02.jpg?v=1706716521\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Top-Plate\u003c\/strong\u003e A more prominent top-plate sub-LCD with a redesigned GUI enhances overall handling, providing improved visibility.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Bright LCD control screen\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec04_03_03.jpg?v=1706716559\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Functionality\u003c\/strong\u003e With three programmable Fn buttons on the grip, users have greater flexibility to make changes on the fly.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Front shot of the camera and controls\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-gfx100-ii-ratm_sec04_03_04.jpg?v=1706716598\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupport for CFexpress™ Type B Card, Optional Grip VG-GFX100II, EVF Tilt Adapter EVF-TL1, and More\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the power and precision of the GFX100 II, where innovation meets excellence in large format photography and videography.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41477288853601,"sku":"4547410512786","price":6999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX-100-II-Medium-Format-Camera-Body-product-photo-1.webp?v=1747839529"},{"product_id":"fujifilm-gf-100-200mm-f5-6-r-lm-ois-wr-lens","title":"Fujifilm GF 100-200mm f5.6 R LM OIS WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/S1qHG7gBOyw?si=wVXuzw_EHO446gIs\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm GF 100-200mm f5.6 R LM OIS WR Lens\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eEmbark on Creative Journeys with the GF 100-200mm F5.6 R LM OIS WR\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDive into storytelling realms beyond the ordinary with the GF 100-200mm F5.6 R LM OIS WR—an optical marvel designed to redefine the art of image-making. With 5.0 stops of image stabilization and a versatile focal range, this lens empowers photographers to explore the depths of their creativity and capture the essence of every scene with precision and clarity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/3_13.jpg?v=1712570948\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eExpand Your Vision, Discover New Horizons\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlock a world of creative possibilities with the GF 100-200mm F5.6 R LM OIS WR—a lens that transcends traditional boundaries to reveal new narratives and sagas at every turn. Covering a 35mm equivalent focal range of 79mm to 158mm, this lens combines commonly used focal lengths into one compact and versatile tool, ensuring that no moment is beyond reach. Extend your vision further with the GF 1.4X TC WR, reaching a 35mm equivalent focal length of 221mm and immersing yourself in the heart of the action, regardless of the distance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf100-200mmf56-r-lm-ois-wr_img05.jpg?v=1712571297\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCraft Stories with Impeccable Detail\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eConstructed with 20 elements in 13 groups, including two super ED lenses and one aspherical lens, the GF 100-200mm F5.6 R LM OIS WR faithfully reproduces images with unparalleled clarity and fidelity. Engineered to control image distortion and chromatic aberration, this lens ensures that every detail is faithfully preserved, allowing photographers to delve deeper into the stories behind their images with unwavering precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1_14.jpg?v=1712570948\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eReach and Stability, Without Compromise\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience absolute control over framing with up to 5.0 stops of Optical Image Stabilization (OIS), combined with a versatile range of focal lengths. The compact and lightweight design of the GF 100-200mm F5.6 R LM OIS WR liberates photographers from the constraints of heavy gear, empowering them to capture decisive moments with ease and agility, wherever their creativity takes them.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eInstantaneous Response, Unmatched Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEquipped with a fast and highly accurate autofocus system, the GF 100-200mm F5.6 R LM OIS WR ensures that photographers are always ready to seize the moment. Driven by a powerful linear motor, focusing elements move with precision and speed, framing images quietly and precisely, even in the most demanding shooting scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf100-200mmf56-r-lm-ois-wr_img09.jpg?v=1712571269\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConquer Any Environment, Embrace Every Challenge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNever let changing weather conditions hinder your pursuit of extraordinary images. Engineered to operate in temperatures as low as -10°C (14°F) and resistant to dust and moisture, the GF 100-200mm F5.6 R LM OIS WR is built to withstand the toughest conditions, allowing adventurous storytellers to continue creating, no matter the challenges they face.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.0 Stops of Optical Image Stabilization\u003c\/strong\u003e: Enables handheld shooting with sharpness and stability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Range\u003c\/strong\u003e: Covers a 35mm equivalent focal range of 79mm to 158mm, offering flexibility in framing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Optical Performance\u003c\/strong\u003e: Constructed with 20 elements in 13 groups, including super ED and aspherical lenses, for exceptional image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight Design\u003c\/strong\u003e: Allows for easy handling and portability, ideal for on-the-go photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Accurate Autofocus\u003c\/strong\u003e: Driven by a powerful linear motor for precise and responsive focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e: Operates in temperatures as low as -10°C (14°F) and is resistant to dust and moisture, ensuring reliability in challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41484237373537,"sku":"4547410391732","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-100-200mm-f5-6-R-LM-OIS-WR-Lens-product-photo-5.jpg?v=1722003095"},{"product_id":"fujifilm-gf-110mm-f2-r-lm-wr-lens","title":"Fujifilm GF 110mm f2 R LM WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/yPuoMOQ2ZUk?si=bijl9SYPjpm8F2OD\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 class=\"product-meta__title heading h1\"\u003eFujifilm GF 110mm f2 R LM WR Lens\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eElevate Portraiture with the GF 110mm F2 R LM WR\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnveiling the essence of portraiture goes beyond capturing mere images; it's about encapsulating emotions, narratives, and nuances that define human experiences. With the GF 110mm F2 R LM WR paired with a GFX system camera, this pursuit of perfection transcends conventional boundaries, offering a symbiotic blend of focal length, aperture, and sensor prowess that elevates portraits to unparalleled heights.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf110mmf2-r-lm-wr_img06.jpg?v=1712571816\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA Canvas of Infinite Possibilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeyond the realms of conventional portrait lenses lies the GF 110mm F2 R LM WR—an optical marvel that transcends genres to redefine visual storytelling. Its wide F2 aperture, coupled with a sensor 1.7 times larger than those found in standard full-frame cameras, imbues portraits with mesmerizing bokeh and unparalleled depth, breathing life into every frame.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1_12.webp?v=1712571673\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVisionary Perspective, Unrivaled Detail\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eHarnessing the compression effect of its 110mm focal length on a large sensor, the GF 110mm F2 R LM WR bestows portraits with a mid-telephoto range equivalent to 87mm on a 35mm format. This unique perspective orchestrates a harmonious interplay of foreground and background, accentuating every detail with sublime tonality, culminating in images that resonate with extraordinary depth and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf110mmf2-r-lm-wr_img03.jpg?v=1712571816\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePrecision Craftsmanship, Uncompromising Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCrafted with precision, the GF 110mm F2 R LM WR integrates four ED lens elements to meticulously control and minimize aberrations, ensuring that each pixel is imbued with breathtaking detail and sublime colour accuracy. Its optical architecture, comprising 14 spherical lens elements in 9 groups, meticulously directs light to the sensor, yielding images devoid of patterns or aberrations in highlights and out-of-focus areas.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/3_11.webp?v=1712571673\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eUnrivalled Autofocus Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience the pinnacle of autofocus performance with the GF 110mm F2 R LM WR and GFX system cameras. Harnessing cutting-edge technology, this lens delivers swift and precise autofocus capabilities previously unheard of in medium and large format systems, enabling photographers to seize fleeting moments with unrivalled accuracy and finesse.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf110mmf2-r-lm-wr_img10.jpg?v=1712571816\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWeather-Sealed Resilience\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEmbrace the elements without compromise. Like its GF counterparts, the GF 110mm F2 R LM WR stands resilient against rain, snow, or dust, boasting weather-sealed construction that empowers photographers to pursue creativity regardless of environmental conditions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Aperture\u003c\/strong\u003e: The F2 aperture creates captivating bokeh and facilitates stunning depth-of-field effects, ideal for portrait photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Sensor Compatibility\u003c\/strong\u003e: Designed for use with GFX system cameras, leveraging the advantages of a sensor 1.7 times larger than full-frame sensors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Optical Construction\u003c\/strong\u003e: Four ED lens elements and 14 spherical lens elements ensure minimal aberrations and exceptional image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Autofocus\u003c\/strong\u003e: Delivers fast and precise autofocus performance, enhancing shooting efficiency and accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Design\u003c\/strong\u003e: Withstands adverse weather conditions, allowing photographers to shoot with confidence in any environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e: The 110mm focal length (equivalent to 87mm in 35mm format) offers versatility for various genres beyond portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Image Quality\u003c\/strong\u003e: Renders images with unparalleled detail, clarity, and colour accuracy, setting a new standard for large format lenses.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41484239568993,"sku":"4547410345445","price":2599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-110mm-f2-R-LM-WR-Lens-product-photo-1.jpg?v=1722009047"},{"product_id":"fujifilm-gf-20-35mm-f4-r-wr-lens","title":"Fujifilm GF 20-35mm f4 R WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/6PVV87RgE4A?si=cZSifAnx8gzYhgka\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eExplore Boundless Perspectives with the GF 20-35mm F4 R WR\u003c\/h2\u003e\n\u003cp\u003eUnlock a wider realm of photographic possibilities with the GF20-35mmF4 R WR, a masterfully crafted ultra wide-angle zoom lens designed for visionaries seeking expansive vistas. Delivering breathtaking clarity and richness, this lens empowers creators with its ability to capture stunning 100-megapixel imagery teeming with vibrant hues and intricate details, all within a compact, lightweight, and weather-resistant build.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GF 20-35mm f4 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-lifestyle-photo-1.jpg?v=1721997625\"\u003e\u003c\/div\u003e\n\u003ch3\u003eEmbrace the Full Spectrum of Beauty\u003c\/h3\u003e\n\u003cp\u003eWith a 35mm equivalent focal range akin to a 16-28mm lens, the GF20-35mmF4 R WR broadens the horizons of the GFX System, offering an array of wide-angle options that fuel boundless creativity and compositional versatility. Whether it's sweeping landscapes or intimate environmental portraits, this lens encapsulates the essence of every scene, enabling photographers to encapsulate the world's splendour effortlessly.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GF 20-35mm f4 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-lifestyle-photo-2.jpg?v=1721997624\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Craftsmanship, Unrivaled Clarity\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the GF20-35mmF4 R WR lies a sophisticated optical construction boasting four aspherical and four ED lens elements, meticulously engineered to mitigate distortions and aberrations. Enhanced by Fujifilm's Nano GI coating, this lens achieves unparalleled sharpness by minimizing internal reflections, ensuring that every image brims with lifelike precision and fidelity, faithfully preserving the essence of the moment captured.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GF 20-35mm f4 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-lifestyle-photo-6.jpg?v=1721997624\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact Yet Commanding\u003c\/h3\u003e\n\u003cp\u003eDespite its formidable capabilities, the GF20-35mmF4 R WR boasts a remarkably compact design, measuring a mere 112.5mm (4.4 inches) and weighing a mere 725g (25.6 oz), making it the perfect companion for photographic expeditions of any scale. Its internal zoom mechanism enhances handling efficiency, allowing photographers to seize fleeting moments with ease, transcending the boundaries of conventional full-frame lenses to deliver unrivaled large-format image quality.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GF 20-35mm f4 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-lifestyle-photo-3.jpg?v=1721997625\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Autofocus, Impeccable Results\u003c\/h3\u003e\n\u003cp\u003eEngineered for precision and speed, the autofocus system of the GF20-35mmF4 R WR has been meticulously calibrated to deliver impeccable results. Leveraging a refined focus lens group and a whisper-quiet stepping motor, this lens ensures swift and silent focusing, minimizing distractions while maximizing creative potential. With minimal breathing, photographers can effortlessly capture multiple frames with varying focal points, facilitating seamless post-production workflows and unprecedented sharpness.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GF 20-35mm f4 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-lifestyle-photo-7.jpg?v=1721997625\"\u003e\u003c\/div\u003e\n\u003ch3\u003eConquer Every Environment\u003c\/h3\u003e\n\u003cp\u003eCrafted to endure the rigours of outdoor photography, the GF20-35mmF4 R WR features a robust, weather-resistant design fortified with 12 seals, safeguarding against dust, moisture, and temperatures as low as -10°C (14°F). Furthermore, its fluorine-coated front element repels water, fingerprints, and dust, ensuring effortless maintenance and uninterrupted focus on capturing the extraordinary.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm GF 20-35mm f4 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-lifestyle-photo-5.jpg?v=1721997625\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features and Specifications:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUltra Wide-Angle Zoom\u003c\/strong\u003e: The GF20-35mmF4 R WR offers a broad focal range equivalent to a 16-28mm lens, enabling photographers to capture expansive landscapes, architectural marvels, and immersive environmental portraits with ease.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Image Quality\u003c\/strong\u003e: With an optical construction comprising four aspherical and four ED lens elements, this lens minimizes distortions and aberrations, delivering images rich in detail and colour accuracy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNano GI Coating\u003c\/strong\u003e: Fujifilm's Nano GI coating enhances sharpness by mitigating internal reflections, ensuring optimal image quality even in challenging lighting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Lightweight Design\u003c\/strong\u003e: Measuring just 112.5mm (4.4 inches) and weighing 725g (25.6 oz), the GF20-35mmF4 R WR is remarkably portable, making it an ideal companion for photographers on the move.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Resistant Construction\u003c\/strong\u003e: With 12 seals to protect against dust, moisture, and temperatures as low as -10°C (14°F), this lens is designed to withstand the demands of outdoor shooting environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e: The front element of the lens is coated with fluorine, repelling water, fingerprints, and dust, simplifying maintenance and ensuring clear, uninterrupted images.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptimized Autofocus System\u003c\/strong\u003e: The autofocus performance is optimized for speed and accuracy, utilizing a stepping motor for swift and near-silent focusing, ideal for both still photography and video recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMinimal Breathing\u003c\/strong\u003e: The lens exhibits minimal breathing, allowing photographers to seamlessly capture multiple frames with varying focal points for enhanced post-production flexibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e: The GF20-35mmF4 R WR is designed for use with Fujifilm's GFX System, offering compatibility with the GFX100S and other GFX series cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAperture Range\u003c\/strong\u003e: The lens features a constant maximum aperture of f\/4 throughout the zoom range, providing consistent exposure and creative control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLens Hood Included\u003c\/strong\u003e: The lens comes with a dedicated lens hood to minimize flare and ghosting while protecting the front element from impact and debris.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAccessories\u003c\/strong\u003e: Compatible accessories include lens caps, rear caps, and optional lens pouches for added convenience and protection during storage and transport.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEmbrace boundless perspectives and redefine the limits of creative expression with the GF20-35mmF4 R WR—a lens that transcends expectations and empowers photographers to craft timeless masterpieces, one frame at a time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GF 20-35mm f4 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-lifestyle-photo-4.jpg?v=1721997625\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41484240912481,"sku":"4547410483802","price":2349.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-20-35mm-f4-R-WR-Lens-product-photo-2.jpg?v=1721998354"},{"product_id":"fujifilm-gf-32-64mm-f4-r-lm-wr-lens","title":"Fujifilm GF 32-64mm f4 R LM WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/JZLVHLxFLBo?si=7uCn--WCZHaTV0o3\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm GF 32-64mm f\/4 R LM WR Lens\u003c\/h2\u003e\n\u003ch3\u003eEmbark on a Journey of Photographic Excellence\u003c\/h3\u003e\n\u003cp\u003eDiscover the epitome of photographic versatility and quality with the \u003cstrong\u003eFujifilm GF 32-64mm F4 R LM WR Lens\u003c\/strong\u003e. Designed for use with GFX system cameras, this lens offers a zoom range equivalent to 25-51mm in 35mm format, ensuring that every frame is rich in detail and emotion. Whether you're capturing sweeping landscapes, intimate portraits, or bustling city scenes, the GF 32-64mm F4 R LM WR delivers unmatched image quality and portability, empowering creators to seize the moment with unparalleled clarity and precision.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/3_6.jpg?v=1712577086\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eA Seamless Fusion\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eGF 32-64mm F4 R LM WR\u003c\/strong\u003e is more than just an accessory; it's an essential component in the seamless integration of GFX large format sensors and exceptional optics. This lens brings your scenes and portraits to life with extraordinary quality and clarity, capturing depth and dimension with precision. This perfect partnership ignites creativity and inspires greatness in every shot.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/2_6.jpg?v=1712577086\"\u003e\u003c\/p\u003e\n\u003ch3\u003eA Legacy of Optical Mastery\u003c\/h3\u003e\n\u003cp\u003eCrafted with precision and expertise, the \u003cstrong\u003eGF 32-64mm F4 R LM WR\u003c\/strong\u003e features an advanced optical construction that includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne ED (Extra-Low Dispersion) Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne Super ED Element\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCapable of resolving images exceeding 100MP across its zoom range, this lens rivals the sharpness and image quality of prime lenses while offering the versatility of a zoom. It's a testament to Fujinon's legacy of optical excellence, delivering unrivaled performance with every click.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf32-64mmf4-r-lm-wr_img03.jpg?v=1712577238\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerformance Redefined\u003c\/h3\u003e\n\u003cp\u003eDesigned for the modern-day explorer, the \u003cstrong\u003eGF 32-64mm F4 R LM WR\u003c\/strong\u003e strikes the perfect balance between performance and portability. Weighing just 875g (1.9lb), this lens is a perfect companion for any photographic endeavor, ensuring every shot is a masterpiece in the making. When paired with the GFX100S, it forms an ultra-high-resolution setup that weighs less than 2kg (4.4lb), empowering you to capture the world with uncompromising precision.\u003c\/p\u003e\n\u003ch3\u003eSeize the Moment\u003c\/h3\u003e\n\u003cp\u003eEmpower your creativity with the world's most advanced autofocus system for a large format mirrorless camera. The \u003cstrong\u003eGF 32-64mm F4 R LM WR\u003c\/strong\u003e, paired with GFX system cameras, offers lightning-fast, near-silent autofocus, ensuring every moment is captured with unparalleled clarity and precision. It's a game-changer for medium-format and large-format image-makers, rewriting the rules of what's possible.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf32-64mmf4-r-lm-wr_img06.jpg?v=1712577238\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWeather the Elements\u003c\/h3\u003e\n\u003cp\u003ePrepare for the unexpected with confidence. The \u003cstrong\u003eGF 32-64mm F4 R LM WR\u003c\/strong\u003e features ten weather-resistant seals and is operable in temperatures as low as -10°C (14°F). This lens ensures nothing stands between you and your vision, whether you're chasing stories in the city streets or exploring remote landscapes. It keeps you focused on what truly matters—the art of storytelling through photography.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf32-64mmf4-r-lm-wr_img05.jpg?v=1712577238\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Fusion:\u003c\/strong\u003e Integrates GFX large format sensors with unparalleled optics, ensuring unmatched quality and clarity in every shot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Mastery:\u003c\/strong\u003e Features three aspherical elements, one ED element, and one Super ED element, resolving images exceeding 100MP with prime lens-like sharpness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance Redefined:\u003c\/strong\u003e Lightweight at just 875g (1.9lb), offering exceptional precision in a portable package.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Autofocus:\u003c\/strong\u003e Lightning-fast, near-silent autofocus for capturing moments with unmatched clarity and precision.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Design:\u003c\/strong\u003e Ten weather-resistant seals and operable in temperatures as low as -10°C (14°F), ensuring reliability in any environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Zoom Range:\u003c\/strong\u003e Equivalent to 25-51mm in 35mm format, ideal for a wide range of photographic subjects, from landscapes to portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Partnership:\u003c\/strong\u003e Designed to complement GFX system cameras, delivering exceptional image quality and clarity that surpasses traditional medium format photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf32-64mmf4-r-lm-wr_img08.jpg?v=1712577238\"\u003e\u003c\/p\u003e\n\u003ch3\u003eElevate Your Creativity\u003c\/h3\u003e\n\u003cp\u003eEmpower your creativity and storytelling with the \u003cstrong\u003eGF 32-64mm F4 R LM WR Lens\u003c\/strong\u003e. Experience the art of photography in its purest form, where every frame captures the essence of life's full spectrum with unmatched clarity, depth, and emotion.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41484243730529,"sku":"4547410341034","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-32-64mm-f4-R-LM-WR-Lens-product-photo-2.jpg?v=1722439240"},{"product_id":"fujifilm-gf-45-100mm-f4-r-lm-ois-wr-lens","title":"Fujifilm GF 45-100mm f4 R LM OIS WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/UfpZEjwR8CI?si=EFf_Shl5ko2-ElNl\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm GF 45-100mm f4 R LM OIS WR Lens\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eUnveil the Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWitnessing beauty is the inception of its preservation. From the intimate glow of studio lights to the expansive allure of city streets, the GF 45-100mm F4 R LM OIS WR stands as a versatile portrait lens, empowering photographers to immortalize their most cherished moments with unparalleled grace. Enhanced by powerful Optical Image Stabilization (OIS), handheld images remain sharp and vivid, while meticulously crafted optics ensure images of unparalleled detail and resolution.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf45-100mmf4-r-lm-ois-wr_img04.jpg?v=1712581265\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatility Redefined\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSpanning a 35mm equivalent focal range of 36mm to 79mm, the GF 45-100mm F4 R LM OIS WR opens doors to boundless creative expression. Weighing just 1kg (2.2lb) and measuring 14.5cm (5.69in) in length, its portability is matched only by its versatility, enabling photographers to sculpt backgrounds to emphasize subjects or encapsulate entire scenes. Whatever the endeavour, the GF 45-100mm F4 is the epitome of creative flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf45-100mmf4-r-lm-ois-wr_img13.jpg?v=1712581265\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDeliver What Matters Most\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCrafted to near perfection, the GF 45-100mm F4 R LM OIS WR boasts three aspherical elements, one ED element, and one Super ED element, meticulously engineered to minimize artifacting, field curvature, and chromatic aberration. The result? Images infused with unparalleled detail, sharpness, and depth—exceeding even the standards of Full Frame™ imagery. When the narrative hinges on image quality, there's no better choice.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf45-100mmf4-r-lm-ois-wr_img07.jpg?v=1712581265\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAlways Ready for the Moment\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn the realm of portraiture, the perfect moment unfolds in an instant. With its robust, linear motor, the GF 45-100mm F4 R LM OIS WR delivers swift, near-silent autofocus, ensuring photographers are poised to capture every fleeting expression and emotion.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStability Amidst Brilliance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eHarnessing the power of up to 5.0 stops of Optical Image Stabilization (OIS), the GF 45-100mm F4 R LM OIS WR provides the stability essential for sharp, high-quality imagery—especially vital for handheld shots with high-resolution, large-format imaging sensors. For GFX System cameras equipped with In-Body Image Stabilization (IBIS), an additional 0.5 stops of stabilization offer further support, ensuring unwavering precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf45-100mmf4-r-lm-ois-wr_img05.jpg?v=1712581265\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEndless Creativity, Unwavering Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFeaturing 11 weather-resistant seals, the GF45-100mmF4 R LM OIS WR safeguards against moisture, dirt, and dust, enabling photographers to explore diverse environments with confidence—even in temperatures as low as -10°C (14°F).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Focal Range\u003c\/strong\u003e Covering a 35mm equivalent focal range of 36mm to 79mm, the GF45-100mmF4 R LM OIS WR offers photographers a wide spectrum of creative possibilities, from intimate portraits to expansive landscapes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Image Stabilization (OIS)\u003c\/strong\u003eWith powerful OIS technology, this lens ensures sharp and crisp images, even when shooting handheld. Experience stability and clarity in every shot, regardless of the shooting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf45-100mmf4-r-lm-ois-wr_img09.jpg?v=1712581479\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecision Optics for Exceptional Image Quality\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eEngineered with three aspherical elements, one ED element, and one Super ED element, the GF45-100mmF4 R LM OIS WR delivers images of outstanding detail, sharpness, and resolution, surpassing the standards of Full Frame™ imagery.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Silent Autofocus\u003c\/strong\u003e\u003cbr\u003eEquipped with a robust linear motor, this lens provides quick and near-silent autofocus, ensuring photographers never miss a moment, even in fast-paced shooting environments.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Resistant Design\u003c\/strong\u003e\u003cbr\u003eFeaturing 11 weather-resistant seals, the GF 45-100mm F4 R LM OIS WR is built to withstand moisture, dirt, and dust, enabling photographers to shoot in challenging conditions, down to -10°C (14°F).\u003cbr\u003e\u003cstrong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eLightweight and Portable\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003eWeighing just 1kg (2.2lb) and measuring 14.5cm (5.69in) in length, this lens combines versatility with portability, making it an ideal companion for photographers on the move.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41484245729377,"sku":"4547410420333","price":2049.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-45-100mm-f4-R-LM-OIS-WR-Lens-product-photo-2.jpg?v=1722004014"},{"product_id":"fujifilm-gf-55mm-f1-7-r-wr-lens","title":"Fujifilm GF 55mm f1.7 R WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/QpC6OTIgz58?si=rRI9sxzhP3qi9SwU\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm GF 55mm F1.7 R WR Lens: Setting New Standards in Photography\u003c\/h2\u003e\n\u003ch4\u003eElevate Your Photography Experience\u003c\/h4\u003e\n\u003cp\u003eIntroducing the Fujifilm GF 55mm F1.7 R WR—a groundbreaking lens designed to push the boundaries of the GFX System. Perfect for professional photographers and passionate enthusiasts, this lens boasts a versatile focal length and a rapid maximum aperture, delivering stunning image quality across a multitude of genres.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GF 55mm f1.7 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf55mmf17-r-wr_img04_uiop.jpg?v=1712584752\"\u003e\u003c\/div\u003e\n\u003ch4\u003eExceptional Versatility\u003c\/h4\u003e\n\u003cp\u003eWhether capturing the dynamic energy of cityscapes, the serene beauty of landscapes, the intimacy of portraits, or the thrill of travel shots, the GF 55mm F1.7 R WR excels in every scenario. Its natural perspective elevates your creative vision, making it an indispensable tool in your photography arsenal.\u003c\/p\u003e\n\u003ch4\u003eUncompromising Image Quality\u003c\/h4\u003e\n\u003cp\u003eExperience unmatched clarity, vibrant colors, and striking contrast in every shot. The lens features two aspherical lenses and two ED (Extra-low Dispersion) lenses that effectively suppress chromatic aberration, ensuring impeccable image quality across all focus positions.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GF 55mm f1.7 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf55mmf17-r-wr_sample_thum_02_uiop.webp?v=1712584752\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSumptuous Bokeh\u003c\/h4\u003e\n\u003cp\u003eThe GF 55mm F1.7 R WR’s fast maximum aperture and 11 diaphragm blades create a breathtaking depth of field. Whether shooting wide open or stopped down, enjoy beautifully rendered bokeh and distortion-free highlights, adding a professional touch to your images.\u003c\/p\u003e\n\u003ch4\u003eRugged Durability\u003c\/h4\u003e\n\u003cp\u003eBuilt to withstand the elements, the GF 55mm F1.7 R WR is weather-resistant, dustproof, and capable of operating in low temperatures. Take it on any adventure with confidence, knowing it can handle whatever the environment throws at it.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GF 55mm f1.7 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf55mmf17-r-wr_sample_thum_03_uiop.webp?v=1712584752\"\u003e\u003c\/div\u003e\n\u003ch4\u003eRedefining the GFX System\u003c\/h4\u003e\n\u003cp\u003eElevating the benchmark for the GFX System, the GF 55mm F1.7 R WR encapsulates versatility and speed, delivering unparalleled image quality across diverse photography genres. From bustling streets to intimate portraits, expansive landscapes to captivating travel scenes, this compact powerhouse offers a natural perspective, making it an essential companion in your GFX odyssey.\u003c\/p\u003e\n\u003ch4\u003eCapturing the Natural Perspective\u003c\/h4\u003e\n\u003cp\u003eThe GF 55mm F1.7 R WR mirrors the human eye’s angle of view, harmonizing its focal length with the diagonal measurement of the GFX System camera’s imaging sensor. This synchronization reveals an abundance of detail, especially when coupled with the system’s native 4:3 aspect ratio. In a realm of diverse visual perspectives, the GF 55mm F1.7 R WR emerges as a versatile solution for any artistic vision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GF 55mm f1.7 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf55mmf17-r-wr_img11_uiop.jpg?v=1712584752\"\u003e\u003c\/div\u003e\n\u003ch4\u003eUnveiling Unparalleled Detail\u003c\/h4\u003e\n\u003cp\u003eExperience image brilliance with the GF 55mm F1.7 R WR, delivering high-resolution captures infused with striking contrast, vibrant hues, and nuanced tones. Harnessing two aspherical lenses and two ED lenses, it effectively suppresses axial chromatic aberration, ensuring consistent aberration correction regardless of the focus position. Moreover, aperture adjustments across the lens groups maintain superior image quality throughout.\u003c\/p\u003e\n\u003ch4\u003eEmbrace the Bokeh Delight\u003c\/h4\u003e\n\u003cp\u003eWith its fast maximum aperture and expansive sensor, the GF 55mm F1.7 R WR creates a sumptuous bokeh that captivates the senses. Boasting 11 diaphragm blades—the first among GF lenses—it produces near-perfect circular apertures, even at F4 or F5.6. The result? Images adorned with exquisite bokeh, distortion-free highlights, and minimal aberrations.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm GF 55mm f1.7 R WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf55mmf17-r-wr_img05_uiop.jpg?v=1712584752\"\u003e\u003c\/div\u003e\n\u003ch4\u003ePrepared for Everyday Adventures\u003c\/h4\u003e\n\u003cp\u003eLightweight yet robust, the GF 55mm F1.7 R WR stands ready for every occasion. Its weather-resistant design wards off water, dust, and low temperatures, while its compact form and 780g (27.5oz) weight ensure comfortable all-day carrying. It’s more than a lens—it’s an essential companion for your everyday creative endeavors.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41484249006177,"sku":"4547410486803","price":2249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-55mm-f1.7-R-WR-Lens-product-photo-1.jpg?v=1722593979"},{"product_id":"fujifilm-gf-80mm-f1-7-r-wr-lens","title":"Fujifilm GF 80mm f1.7 R WR Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/JA58rzBYElI?si=nBXebtrEGdSeNSQQ\u0026amp;controls=0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm GF 80mm f1.7 R WR Lens\u003c\/h2\u003e\n\u003ch3\u003eLimitless Creativity Unleashed\u003c\/h3\u003e\n\u003cp\u003eElevate your medium or large format mirrorless digital photography with the GF 80mm F1.7 R WR, hailed as the world’s brightest* autofocus lens. Redefining the boundaries of large-format image-making, this lens empowers you with unparalleled creative freedom. Craft images with razor-sharp precision, even in low light and with shallow depth-of-field, assured in the knowledge that each shot will dazzle with detail and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Recognized as the brightest among interchangeable lenses for mirrorless digital cameras equipped with an image sensor measuring 55mm diagonally (43.8mm x 32.9mm), as of January 27, 2021, according to Fujifilm.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf80mmf17-3.webp?v=1712586552\" alt=\"\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Epitome of Portrait Excellence\u003c\/h3\u003e\n\u003cp\u003eFrom documenting weddings to conquering challenging outdoor shoots and studio sessions, the GF 80mm F1.7 R WR emerges as the quintessential portrait lens. Its versatile focal length and distortion-free imagery, even at wide apertures, guarantee exceptional results. Embrace the seamless fusion of large-format digital quality and the liberating ethos of mirrorless technology.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf80mmf17-2.webp?v=1712586554\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eA Bokeh Beyond Compare\u003c\/h3\u003e\n\u003cp\u003eDelve into a realm of mesmerizing bokeh with the GF 80mm F1.7 R WR. Crafted with nine rounded diaphragm blades and optimized for the GFX imaging sensor, it effortlessly separates subjects from their backgrounds with a captivating smoothness. Engineered to minimize aberrations, this lens consistently delivers images that linger in the mind long after they're captured, exploiting the unique advantages of larger format sensors.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf80mmf17-r-wr_img03.jpg?v=1712586553\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eUnleash Your Creative Spirit\u003c\/h3\u003e\n\u003cp\u003eBreak free from constraints and explore new horizons with the GF 80mm F1.7 R WR. Its compact design, measuring a mere 99.2mm (3.9in) and weighing just 795g (1.75lb), embodies ultimate portability without compromising on performance. Transition seamlessly from studio setups to outdoor adventures, confident in the lens's ability to deliver excellence wherever inspiration strikes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf80mmf17-r-wr_img06.jpg?v=1712586553\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePrecision Autofocus, Every Time\u003c\/h3\u003e\n\u003cp\u003eExperience unparalleled autofocus precision with the GF 80mm F1.7 R WR, powered by cutting-edge technologies including a potent DC motor and a high-precision GMR sensor. Never miss a fleeting moment as the lens swiftly locks onto your subject with unwavering accuracy. With an optical construction comprising 12 elements in nine groups, including one aspherical and two ED elements, each pixel is imbued with unparalleled resolution.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf80mmf17-1.webp?v=1712586554\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWeather Any Storm\u003c\/h3\u003e\n\u003cp\u003eEmbrace the elements and pursue your passion, come rain or shine. The GF 80mm F1.7 R WR, like the entire GFX system, is engineered to withstand the harshest conditions. Its rugged construction offers dust- and weather resistance, while its operational range extends to temperatures as low as -10°C (14°F). A fluorine coating on the front lens element repels water, dust, and dirt, ensuring that your lens remains as pristine as the images it captures, wherever your journey takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/gf80mmf17-r-wr_img10.jpg?v=1712586553\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41484249759841,"sku":"4547410437775","price":2099.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GF-80mm-f1.7-R-WR-Lens-product-photo-1.jpg?v=1722593197"},{"product_id":"fujifilm-gfx100s-ii-mirrorless-camera-body-only","title":"Fujifilm GFX100S II Mirrorless Camera - Body Only","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/N5LjLCnmg28?si=93vzV0fC3Pwa9Hu6\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eIntroducing the Fujifilm GFX100S II Mirrorless Camera - Body Only\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eUnrivalled Image Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eExperience the pinnacle of imaging technology with the FUJIFILM GFX100S II's remarkable 102MP BSI CMOS II Sensor and X-Processor 5, delivering unparalleled image quality and astonishing detail. Get lost in the scene with the 5.76M-dot OLED Colour Viewfinder featuring a .84x Magnification, offering crystal-clear clarity and precision framing for your compositions. Complementing this is the 3.2-inch 2.36M-dot 3-Way Tilting Touch LCD, providing flexibility for shooting from various angles and intuitive touch controls for seamless navigation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a bird at dusk - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_kv_img_01_04_pc.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eVersatile Shooting Options\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCapture the perfect shot with ease using the 7fps MS Continuous Shooting capability, allowing you to seize fast-paced action with stunning accuracy. Never miss a moment with Dual UHS-II Card Slots and the long-lasting NP-W235 Li-ion Battery, ensuring ample storage and power for extended shoots.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a model at sunset - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_kv_img_01_01_pc.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSteady and Sharp\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEliminate shake-induced blur with In-Body Image Stabilization (IBIS) offering up to 8 stops of compensation, ensuring sharpness and clarity in every frame. Achieve pinpoint focus with advanced Face\/Eye AF and Subject Detection technologies, ensuring your subjects are always sharp and clear.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a surfer riding a wave - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-russell-ord-gfx100s-ii_thumb_8f32fc1a-caa4-40db-9126-d3e6b36ba0ad.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eCreative Expression\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlock your creativity with 20 Film Simulation Modes, including the revered Reala Ace, and embrace the rich depth and character of classic film stocks. Experience the future of imaging with 10-bit HEIF (High-Efficiency Image Format) for stills, capturing a wider dynamic range and richer colour palette for lifelike images.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a frozen lake and mountains - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_kv_img_01_02_pc.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eElegant Design and Professional Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCrafted with precision and elegance, the GFX100S II features the exclusive BISHAMON-TEX Leather Pattern, exuding sophistication and style. Designed for professional use, the camera is compatible with the MHG-GFX S for enhanced handling and stability during extended shooting sessions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Photo of a model in a well lit area - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-fewagac_sec02_img_01_03.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eCinematic Videography and Professional Filmmaking\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your videography with cinematic 4K\/30P and 1080\/60P recording capabilities, boasting 4:2:2 10-bit colour depth for unparalleled richness and depth. For professional filmmakers, the camera offers F-Log, F-Log2, and built-in Frame.IO connectivity, opening up a world of creative possibilities.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Aerial view of an estuary - Sample Photo Taken on the Fujifilm GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-AU_Tania-Malkin_GFX100S-II_1.jpg?v=1716297122\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eConnectivity Options and Ultimate Image Resolution\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eConnectivity options abound with a 3.5mm Mic and Headphone jack, USB-C PD support for external SSDs, Micro HDMI, and PC Sync compatibility. Experience the ultimate in image resolution with Pixel Shift Multi-Shot technology, capable of producing stunning 100MP or 400MP images for commercial, landscape, and studio photography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Promo shot of the GFX100S II\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-ample-Photo-Credit-_-2024-05-15-14.43.33.jpg?v=1716297122\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680302309473,"sku":"4547410522105","price":4999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-Mirrorless-Camera-Body-Only-product-photo-1.webp?v=1747987203"},{"product_id":"fujifilm-gfx100s-ii-with-gf35-70mm-kit","title":"Fujifilm GFX100S II with GF35-70mm Kit","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/N5LjLCnmg28?si=H_a1Xk8c2kL8vo_X\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cstrong\u003eFujifilm GFX 100S II Medium Format Camera with GF 35–70mm WR Lens\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cstrong\u003eMore Than Full Frame. Limitless Creative Control.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm GFX 100S II\u003c\/strong\u003e redefines portable medium format photography, delivering uncompromising image quality in a remarkably compact \u003cstrong\u003e802g\u003c\/strong\u003e body. Built around a newly developed \u003cstrong\u003e102MP BSI CMOS II sensor\u003c\/strong\u003e and powered by the \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e, it offers exceptional resolution, dynamic range, colour fidelity, and speed—ideal for professionals who demand the very best.\u003c\/p\u003e\n\u003cp\u003eThis kit includes the \u003cstrong\u003eGF 35–70mm f\/4.5–5.6 WR\u003c\/strong\u003e lens, a lightweight, weather-resistant standard zoom designed for everyday versatility without sacrificing image quality.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eExceptional Medium Format Performance\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe 102MP large-format sensor captures extraordinary detail with smoother tonal transitions and richer colour depth than full-frame systems. With a \u003cstrong\u003enative ISO 80\u003c\/strong\u003e, the GFX 100S II delivers wider dynamic range and reduced noise, even in challenging lighting.\u003c\/p\u003e\n\u003cp\u003eFor ultimate resolution, \u003cstrong\u003ePixel Shift Multi-Shot\u003c\/strong\u003e combines 16 images to produce ultra-high-detail \u003cstrong\u003e400MP files\u003c\/strong\u003e, ideal for commercial, archival, and fine-art applications.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFast, Intelligent Autofocus \u0026amp; Stabilisation\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAn updated autofocus algorithm with \u003cstrong\u003esubject detection\u003c\/strong\u003e for people, animals, birds, vehicles, and more ensures reliable tracking and sharp results. With \u003cstrong\u003e425 AF points\u003c\/strong\u003e, face\/eye AF, and \u003cstrong\u003e7fps continuous shooting\u003c\/strong\u003e, the camera keeps pace with dynamic subjects.\u003c\/p\u003e\n\u003cp\u003eBuilt-in \u003cstrong\u003e5-axis image stabilisation\u003c\/strong\u003e provides up to \u003cstrong\u003e8.0 stops\u003c\/strong\u003e of compensation, enabling sharp handheld shooting even with high-resolution files.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eProfessional Video Capability\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe GFX 100S II is also a powerful hybrid camera, offering:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e4K 30p internal recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e4:2:2 10-bit colour depth\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e12-bit ProRes \/ Blackmagic RAW output\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eF-Log \/ F-Log2 with 13+ stops of dynamic range\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAdvanced tools such as waveform, vectorscope, zebra display, tally light, and Camera-to-Cloud \u003cstrong\u003eFrame.io\u003c\/strong\u003e integration streamline professional video workflows.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eRefined Handling \u0026amp; Intuitive Control\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e5.76M-dot OLED electronic viewfinder for precise previews\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3.0-inch 3-way tilting touchscreen LCD\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1.8-inch monochrome sub-LCD for quick settings review\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCustomisable mode dial (C1–C6) for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMagnesium alloy body with enhanced weather resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDespite its power, the GFX 100S II remains compact and portable, making medium format practical for location work.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eGF 35–70mm f\/4.5–5.6 WR Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eStandard zoom equivalent to \u003cstrong\u003e28–55mm (35mm format)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight, compact design for everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, quiet autofocus with minimal focus breathing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e35cm minimum focus distance\u003c\/strong\u003e and \u003cstrong\u003e0.28× magnification\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeather-resistant construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features at a Glance\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e102MP BSI CMOS II medium format sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eX-Processor 5 image processor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNative ISO 80 for expanded dynamic range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e7fps continuous shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e8-stop in-body image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePixel Shift Multi-Shot (400MP output)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4K 30p 10-bit internal video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e20 Film Simulation modes, including REALA ACE\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWi-Fi, Bluetooth, and Frame.io Camera-to-Cloud support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat’s in the Box\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFujifilm GFX 100S II camera body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFujifilm GF 35–70mm f\/4.5–5.6 WR lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNP-W235 Li-ion battery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAC power adapter \u0026amp; plug adapter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUSB cable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eShoulder strap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBody cap, hot shoe cover, memory slot cover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLens front cap, rear cap \u0026amp; lens hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCable protector\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFujifilm GFX 100S II\u003c\/h3\u003e\n\u003cp\u003eMedium format performance without compromise—designed for creators who demand ultimate image quality, speed, and versatility.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43646335713377,"sku":"4014759002266","price":5299.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-GFX100S-II-with-GF35-70mm-Kit-Product-Photo-1.webp?v=1770649993"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/collections\/Fujifilm-GFX-Cashback-May-2026-Collection-Banner.webp?v=1777621163","url":"https:\/\/carmarcameras.mom\/collections\/fujifilm-gfx-cashback-promotion-save-until-30th-june-2026.oembed","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}