{"title":"Sony","description":"Sony Cameras are a pinnacle of advanced imaging technology, presenting professionals and photography enthusiasts with unparalleled tools to capture moments in stunning clarity. With cutting-edge features and exceptional image quality, Sony Cameras stand out as top contenders in the market. The ergonomic designs prioritize user experience, enabling effortless handling and smooth operation. Equipped with high-resolution sensors, Sony Cameras deliver crisp details even in challenging lighting conditions. From the entry-level options like the Alpha a6000 for aspiring photographers to the flagship models such as the Alpha 1 for seasoned professionals, Sony offers a comprehensive range that caters to diverse needs. Seamless connectivity allows for quick sharing of images and footage via Wi-Fi or Bluetooth, ensuring effortless integration with modern digital workflows. Whether capturing breathtaking landscapes or fast-paced sports action, Sony Cameras elevate photographic capabilities and offer limitless possibilities for creative expression. Experience photography at its finest with Sony Cameras – where innovation meets excellence.","products":[{"product_id":"sony-64gb-sf-g-tough-uhs-ii-sdxc-memory-card-300mb-s-uhs-ii-v90-8k","title":"Sony 64GB SF-G Tough UHS-II SDXC Memory Card - 300MB\/s UHS-II V90 8K","description":"\u003ch2\u003e\u003cstrong\u003eSony 64GB SF-G Tough UHS-II SDXC Memory Card - 300MB\/s UHS-II V90 8K\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony SF-G Tough UHS-II SDXC Memory Card\u003c\/strong\u003e is the ultimate solution for professionals and enthusiasts who demand durability, speed, and reliability in extreme shooting environments. With an innovative one-piece moulded design, IP68 waterproof and dustproof protection, and lightning-fast data transfer speeds, this card is ideal for high-resolution photography, 4K video recording, and demanding field conditions.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnmatched Toughness\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e18x More Bending Resistance\u003c\/strong\u003e: Built with ultra-strong resin-moulded materials, the card is 18 times more resistant to bending than standard SD cards.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShock Resistance\u003c\/strong\u003e: Withstands drops from up to \u003cstrong\u003e5 metres\u003c\/strong\u003e, ensuring durability during rugged shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIP68 Waterproof and Dustproof\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCan be submerged in \u003cstrong\u003e5 metres of water for up to 72 hours\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCompletely dustproof, offering total protection for shooting in challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Speed and Performance\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWrite Speeds up to 150MB\/s\u003c\/strong\u003e: Supports longer burst shooting and faster buffer clearing, perfect for high-resolution photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRead Speeds up to 300MB\/s\u003c\/strong\u003e: Enables rapid file transfers, saving time during backup and editing workflows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for 4K and 8K Video\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eV90 Video Speed Class\u003c\/strong\u003e: Ensures stable, high-bitrate recording for 4K and 8K video content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative Design\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRib-less and Write-Protect Free\u003c\/strong\u003e: Eliminates fragile ribs and switches that are prone to breaking, ensuring maximum durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne-Piece Moulded Construction\u003c\/strong\u003e: Built for ultimate strength and reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Data Management Tools\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSD Scan Utility\u003c\/strong\u003e: Monitors the card’s condition and alerts you when it’s nearing its limit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFile Rescue Software\u003c\/strong\u003e: Recovers lost or accidentally deleted photos and videos, available as a free download.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e: 64GB\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRead Speed\u003c\/strong\u003e: Up to 300MB\/s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWrite Speed\u003c\/strong\u003e: Up to 150MB\/s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Speed Class\u003c\/strong\u003e: V90\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof Rating\u003c\/strong\u003e: IP68\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShock Resistance\u003c\/strong\u003e: Up to 5m drop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBending Resistance\u003c\/strong\u003e: 18x SD standard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Sony SF-G Tough SDXC Memory Card?\u003c\/h3\u003e\n\u003cp\u003eEngineered for professionals, this memory card combines industry-leading durability with lightning-fast performance to meet the demands of modern photography and videography. Whether you’re capturing high-resolution landscapes, shooting fast-paced sports, or recording 4K\/8K video, the \u003cstrong\u003eSony SF-G Tough\u003c\/strong\u003e ensures your data is safe and accessible, even in the harshest conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTrust the Sony SF-G Tough UHS-II SDXC Memory Card for unparalleled reliability, performance, and peace of mind.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066316828769,"sku":"027242908321","price":109.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/s-l640_1__4_2.jpg?v=1654867545"},{"product_id":"sony-alc-b1em-camera-body-cap-for-sony-e-mount","title":"Sony ALC-B1EM Camera Body Cap for Sony E Mount","description":"\u003ch2\u003e\u003cstrong\u003eSony ALC-B1EM Camera Body Cap for Sony E-Mount\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony ALC-B1EM Camera Body Cap\u003c\/strong\u003e is a high-quality accessory designed to protect the interior of your Sony E-mount camera when no lens is attached. Essential for maintaining your camera’s performance and longevity, this cap prevents dust, dirt, and debris from entering the camera body.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Fit for E-Mount Cameras\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompatible with all \u003cstrong\u003eSony E-mount cameras\u003c\/strong\u003e, ensuring a secure and snug fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDurable Protection\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShields the camera's internal components from \u003cstrong\u003edust, dirt, and moisture\u003c\/strong\u003e, maintaining optimal functionality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and Compact\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy to carry and store, ideal for travel or storage when your camera is not in use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Sony ALC-B1EM Body Cap?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis body cap is a must-have for every Sony E-mount camera owner. It provides a reliable and cost-effective solution to protect your camera body, ensuring it stays clean and free from potential damage when not in use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafeguard your Sony E-mount camera with the Sony ALC-B1EM Body Cap – order now for peace of mind and long-lasting camera performance!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066316861537,"sku":"4905524731194","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/46b504e9ef8ed621b7c8e06c600d45df.jpg?v=1654867544"},{"product_id":"sony-alc-r1em-rear-lens-cap-for-e-mount-lenses","title":"Sony ALC-R1EM Rear Lens Cap for E Mount Lenses","description":"\u003cp\u003eThe Sony ALC-R1EM is a high-quality black rear lens cap that is suitable for E-Mount lenses. 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This genuine Sony front cap is designed to fit lenses with a 49mm filter thread, helping shield the front element from scratches, dust and light rain splashes.\u003c\/p\u003e\n\u003cp\u003eCompact, secure and easy to use, it’s an essential accessory for everyday lens protection.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGenuine \u003cstrong\u003eSony 49mm front lens cap\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSnap-on design for secure fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFits lenses with \u003cstrong\u003e49mm filter thread\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects against scratches, dust and splashes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy to attach and remove\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlack finish with Sony logo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eReliable Front Element Protection\u003c\/h2\u003e\n\u003cp\u003eThe ALCF49S helps protect your lens from:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAccidental scratches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDust and debris\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLight moisture and rain splashes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA simple but essential accessory to extend the life of your lens.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSecure Snap-On Design\u003c\/h2\u003e\n\u003cp\u003eThe centre-pinch snap mechanism allows you to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eQuickly attach the cap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemove it easily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSecure it even when using a lens hood\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned for convenience during active shooting.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eCompatible Lenses\u003c\/h2\u003e\n\u003cp\u003eSuitable for lenses with a \u003cstrong\u003e49mm filter thread\u003c\/strong\u003e, including models such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSony 50mm f\/1.8\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony 28mm f\/2.8\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSony 30mm f\/2.8\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e(Always check your lens filter size before purchase.)\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony ALCF49S?\u003c\/h2\u003e\n\u003cp\u003eIf you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGenuine Sony quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable protection for 49mm lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA secure and easy-to-use design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA simple replacement or spare lens cap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony ALCF49S 49mm Lens Cap\u003c\/strong\u003e is a practical and essential addition to your camera kit.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066317123681,"sku":"4905524834420","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/s-l400_4_1.jpg?v=1654867538"},{"product_id":"sony-fe-85mm-f1-8-e-mount-lens","title":"Sony FE 85mm f1.8 Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY?si=TiLOZ7ifD4eQnbUX\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 85mm f\/1.8 E Mount Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 85mm f\/1.8 is a compact, lightweight telephoto prime lens designed for full-frame E-mount cameras. Known for its high-performance optics and large f\/1.8 maximum aperture, it offers an excellent balance of sharpness and beautiful bokeh, making it a versatile choice for portrait photography and various shooting scenarios.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 85mm f1.8 E Mount Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-85mm-f1.8-E-Mount-Lens-lifestyle-photo-3.jpg?v=1723215496\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eHigh Optical Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Corner-to-Corner Resolution\u003c\/strong\u003e: Delivers excellent sharpness across the frame with minimal chromatic aberration. 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The included foam windscreen helps reduce wind noise for cleaner recordings.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066331476065,"sku":"4548736130777","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/1615295863_img_1500010.jpg?v=1692155928"},{"product_id":"sony-fe-24-105-mm-f4-g-oss-standard-zoom-lens","title":"Sony FE 24-105mm f4 G OSS Full Frame Lens","description":"\u003ch2\u003eSony FE 24-105mm f4 G OSS Lens: Versatile Excellence\u003c\/h2\u003e\n\u003cp\u003eDiscover the versatility and performance of the Sony FE 24-105mm f4 G OSS Lens, a perfect all-in-one solution for everyday shooting. With a wide focal length range and consistent f\/4 aperture, this lens excels in a variety of shooting scenarios, from landscapes and street photography to travel and events. Its advanced optical design, including aspherical and ED elements, ensures sharpness and clarity, while the Nano AR Coating enhances contrast and colour fidelity. The Optical SteadyShot image stabilization and Direct Drive Super Sonic Wave AF Motor provide sharp, stable, and precise results, making this lens a reliable and intuitive choice for photographers seeking high-quality, versatile performance in a compact package.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_5.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/4 to f\/22\u003c\/strong\u003e: Consistent performance across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 Aspherical Elements, 3 ED Elements\u003c\/strong\u003e: Enhanced sharpness and clarity with minimized aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR and Fluorine Coatings\u003c\/strong\u003e: Reduced reflections, flare, and ghosting for better contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Improved handheld shooting stability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_1.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFull-Frame Stabilized Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-105mm f4 G OSS Lens is designed to be your versatile, everyday companion. Covering wide-angle to short-telephoto focal lengths, this lens is perfect for a range of subjects, including street photography, travel, and events. Its constant f\/4 aperture ensures consistent performance, while advanced optics deliver impressive sharpness and clarity.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_2.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch4\u003eG Lens Series: Precision Optics\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour Aspherical Elements\u003c\/strong\u003e: Including two Advanced Aspherical elements, these reduce spherical aberrations and distortion, providing superior sharpness and clarity throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion (ED) Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing, ensuring accurate colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to reduce surface reflections, flare, and ghosting, enhancing contrast and colour rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality for artistic selective focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_3.jpg?v=1722606593\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImage Stabilization, Autofocus, and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization\u003c\/strong\u003e: Minimizes camera shake, allowing for sharper images when shooting handheld. This system can also be combined with select cameras' sensor-shift stabilization for even more effective control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides quick, quiet, and precise autofocus, ideal for both still photography and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: At 1.25 feet, the lens offers a maximum magnification of 0.31x, making it suitable for close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e: Ensures reliable performance in challenging shooting conditions, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating on Front Element\u003c\/strong\u003e: Protects against smudges and dust, making it easier to clean and maintain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 24-105mm f4 G OSS Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_lifestyle_image_4.jpg?v=1722606593\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066334720097,"sku":"4548736074132","price":929.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-105mm-f4-G-OSS-Lens-product-photo-1.jpg?v=1722607308"},{"product_id":"sony-24-70mm-f4-zeiss-lens-e-mount","title":"Sony Carl Zeiss Sonnar T* FE 24-70mm f4 ZA OSS Full Frame Lens","description":"\u003ch2\u003eSony 24-70mm f\/4 ZA OSS Vario-Tessar T Lens – E-Mount*\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCompact, High-Performance Standard Zoom with ZEISS Optics\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony 24-70mm f\/4 ZA OSS Vario-Tessar T\u003c\/strong\u003e* is a \u003cstrong\u003eversatile, lightweight full-frame zoom lens\u003c\/strong\u003e, offering \u003cstrong\u003eexceptional optical quality with ZEISS optics and Optical SteadyShot (OSS) stabilization\u003c\/strong\u003e. Perfect for \u003cstrong\u003etravel, portraits, landscapes, and everyday photography\u003c\/strong\u003e, this lens delivers \u003cstrong\u003esharp, high-contrast images with minimal distortion and chromatic aberrations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFull-Frame Standard Zoom (E-Mount)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCovers a \u003cstrong\u003ewide 24mm to short telephoto 70mm range\u003c\/strong\u003e, ideal for \u003cstrong\u003eversatile shooting scenarios\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent f\/4 Maximum Aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains consistent \u003cstrong\u003eexposure and depth of field control\u003c\/strong\u003e throughout the zoom range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium ZEISS Optical Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBased on the ZEISS Tessar concept\u003c\/strong\u003e, ensuring \u003cstrong\u003eexceptional sharpness, clarity, and reduced optical distortions\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eZEISS T Anti-Reflective Coating\u003c\/em\u003e* reduces flare and ghosting for \u003cstrong\u003eenhanced contrast and colour fidelity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne ED (Extra-Low Dispersion) glass element\u003c\/strong\u003e minimizes \u003cstrong\u003echromatic aberrations\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive Aspherical elements\u003c\/strong\u003e suppress field curvature, astigmatism, and other distortions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimizes camera shake\u003c\/strong\u003e, allowing \u003cstrong\u003ehandheld shooting at slower shutter speeds\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan be combined with \u003cstrong\u003ein-body stabilization on select Sony cameras\u003c\/strong\u003e for \u003cstrong\u003eenhanced performance\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Quiet Autofocus with Internal Focusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear autofocus motor\u003c\/strong\u003e provides \u003cstrong\u003equick, smooth, and silent focusing\u003c\/strong\u003e, ideal for both \u003cstrong\u003estills and video\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDurable \u0026amp; Weather-Resistant Construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e, making it \u003cstrong\u003esuitable for outdoor and travel photography\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubberized control rings\u003c\/strong\u003e ensure \u003cstrong\u003esmooth operation in all conditions, even in cold weather\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRounded 7-Blade Diaphragm for Beautiful Bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduces \u003cstrong\u003esoft, natural background blur\u003c\/strong\u003e, enhancing \u003cstrong\u003eportraits and subject isolation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E (Full-Frame \u0026amp; APS-C Compatible)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat Compatibility:\u003c\/strong\u003e Full-Frame \u0026amp; APS-C (36-105mm equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 12 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoating:\u003c\/strong\u003e ZEISS T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilization:\u003c\/strong\u003e Optical SteadyShot (OSS)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus System:\u003c\/strong\u003e Linear Autofocus Motor, Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 0.4m (1.3ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 7, Rounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Size:\u003c\/strong\u003e 67mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 73 x 94.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 426g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eIdeal for Travel, Portraits \u0026amp; Everyday Shooting\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony 24-70mm f\/4 ZA OSS Vario-Tessar T\u003c\/strong\u003e* lens is \u003cstrong\u003eperfect for photographers who need a high-quality, compact zoom lens\u003c\/strong\u003e. With its \u003cstrong\u003eexceptional ZEISS optics, fast autofocus, and built-in stabilization\u003c\/strong\u003e, this lens is a \u003cstrong\u003eversatile companion for capturing sharp, professional-quality images in any scenario\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpgrade your photography with the Sony 24-70mm f\/4 ZA OSS today!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-24-70mm-f4-zeiss-lens-e-mount\" title=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-24-70mm-f4-zeiss-lens-e-mount\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066341535841,"sku":"4905524934793","price":699.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/l_21889619_1.jpg?v=1692155911"},{"product_id":"sony-fe-20mm-f1-8-g-ultra-wide-angle-lens","title":"Sony FE 20mm f1.8 G Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Vm-KcmAOz_Y?si=TUWdBvIqOg89NMkR\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 20mm f1.8 G Ultra Wide-Angle Lens: Compact Excellence\u003c\/h2\u003e\n\u003cp\u003eCapture stunning wide-angle shots with the Sony FE 20mm f1.8 G Ultra Wide-Angle Lens. Designed for full-frame E-mount cameras, this lens offers superior optical performance with a bright f\/1.8 aperture, making it perfect for low-light conditions and creating beautiful bokeh. Its advanced optical design reduces aberrations and enhances clarity and colour accuracy, while the Nano AR Coating minimizes reflections and flare. With a compact, lightweight design and robust construction, this lens is ideal for vlogging, travel, and everyday photography. Experience the precision and reliability of the G Lens series with the Sony FE 20mm f1.8 G Ultra Wide-Angle Lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 20mm f1.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-20mm-f1.8-G-Lens-lifestyle-photo-3.jpg?v=1723214765\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Ideal for Sony E-mount full-frame cameras, also suitable for APS-C models.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/1.8 to f\/22\u003c\/strong\u003e: Wide aperture range for diverse shooting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e: Reduced distortion and spherical aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimized chromatic aberrations and colour fringing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating and Fluorine Coating\u003c\/strong\u003e: Enhanced contrast, colour fidelity, and durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motor AF System\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Manual Focus Response\u003c\/strong\u003e: Natural handling and control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button, Focus Mode Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistant\u003c\/strong\u003e: Reliable performance in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 20mm f1.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-20mm-f1.8-G-Lens-lifestyle-photo-2.jpg?v=1723214764\"\u003e\u003c\/div\u003e\n\u003ch3\u003eG Lens Series: Superior Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 20mm f1.8 G Ultra Wide-Angle Lens belongs to Sony's G Lens series, renowned for its exceptional optical performance and innovative design. This lens offers an ultra-wide perspective with outstanding image quality, making it ideal for landscapes, architecture, and astrophotography.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Advanced Aspherical (AA) Elements\u003c\/strong\u003e: Greatly reduce distortion and spherical aberrations, ensuring high sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion (ED) Elements\u003c\/strong\u003e: Minimize colour fringing and chromatic aberrations, enhancing clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting, improving contrast and colour fidelity, especially in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.8 Aperture\u003c\/strong\u003e: Excellent for low-light conditions and maintaining a compact form factor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces pleasing bokeh for artistic selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 20mm f1.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-20mm-f1.8-G-Lens-lifestyle-photo-1.jpg?v=1723214764\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motor System\u003c\/strong\u003e: Ensures quick, quiet, and precise autofocus, perfect for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus\u003c\/strong\u003e: Provides natural handling with a tactile AF\/MF switch on the lens barrel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Buttons\u003c\/strong\u003e: Offer intuitive control and quick access to selected settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e: Can be de-clicked for smooth, silent aperture transitions, benefiting video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e67mm Front Thread\u003c\/strong\u003e: Allows for easy use of filters, enhancing creative control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 20mm f1.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-20mm-f1.8-G-Lens-lifestyle-photo-4.jpg?v=1723214764\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact, Portable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Portable\u003c\/strong\u003e: Weighing just 12.3 oz, this lens is ideal for vlogging, walk-around shooting, and use with APS-C-format cameras, gimbals, or accessory grips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistant\u003c\/strong\u003e: Ensures reliable performance in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e: Resists dust, moisture, and fingerprints, making it easy to clean and maintain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 20mm f1.8 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-20mm-f1.8-G-Lens-lifestyle-photo-5.jpg?v=1723214764\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066369323105,"sku":"4548736099777","price":699.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-20mm-f1.8-G-Lens-product-photo-1.jpg?v=1723215173"},{"product_id":"sony-e-series-64gb-uhs-ii-270mb-s-sdxc-card","title":"Sony E Series 64GB UHS-II 270MB\/S SDXC Card","description":"\u003ch2\u003eExperience Unmatched Speed and Reliability with the SF-E Series UHS-II SD Card\u003c\/h2\u003e\n\u003cp\u003eWhen it comes to capturing and storing your most important moments, you need a memory card that delivers exceptional speed, reliability, and durability. The SF-E Series UHS-II SD Card from Sony is designed to meet the demands of professional photographers, videographers, and anyone who requires top-tier performance from their storage solutions. Whether you're shooting high-resolution photos, recording 4K videos, or transferring large media files, this SD card ensures you work smarter and faster, with peace of mind knowing your data is safe.\u003c\/p\u003e\n\u003ch4\u003eLightning-Fast Transfer Speeds for Maximum Efficiency\u003c\/h4\u003e\n\u003cp\u003eSay goodbye to long wait times and hello to increased productivity with the SF-E Series SD Card. Boasting a blazing read speed of up to 270MB\/s, this card allows you to transfer even the largest media files to your PC in mere seconds when using a UHS-II SD card reader. This means you spend less time waiting for files to transfer and more time focusing on what you do best—capturing stunning content.\u003c\/p\u003e\n\u003ch4\u003eRecover Lost Files with File Rescue Software\u003c\/h4\u003e\n\u003cp\u003eAccidents happen, but with Sony’s File Rescue software, you don't have to worry about losing your valuable data. Available as a free download, this powerful tool helps recover photos and videos that have been accidentally deleted or corrupted, giving you an extra layer of security for your important files. Whether it's a once-in-a-lifetime photo or crucial video footage, File Rescue is there to help you avoid potential disasters.\u003c\/p\u003e\n\u003ch4\u003eBuilt to Endure, Whatever the Conditions\u003c\/h4\u003e\n\u003cp\u003eThe SF-E Series UHS-II SD Card is engineered to withstand the harshest environments, ensuring your data remains safe no matter where your adventures take you. With an IP57 rating, this card is waterproof, dustproof, and designed to survive drops from up to 1.5 meters. It’s also capable of operating in extreme temperatures ranging from -25°C to +85°C. Whether you're shooting in the scorching desert or freezing mountains, this SD card won’t let you down.\u003c\/p\u003e\n\u003ch4\u003eSuperior Performance for High-Resolution Media\u003c\/h4\u003e\n\u003cp\u003eCapturing high-resolution photos and videos demands a memory card that can keep up with your creative vision. The SF-E Series delivers with a fast write speed of up to 128MB\/s, making it perfect for burst shooting in high resolution and recording 4K video. Thanks to its V60 Video Speed Class support, you can confidently record and playback 4K video without dropping frames or compromising quality.\u003c\/p\u003e\n\u003ch4\u003eOptimized for UHS-II Devices\u003c\/h4\u003e\n\u003cp\u003eTo get the most out of the SF-E Series SD Card, it’s optimized for use with UHS-II devices, ensuring maximum performance. However, it’s also backward compatible with UHS-I devices, providing versatile functionality across your equipment.\u003c\/p\u003e\n\u003ch4\u003eKey Features at a Glance:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Fast Transfer Speeds\u003c\/strong\u003e: Up to 270MB\/s read speed for quick file transfers and 128MB\/s write speed for stable burst shooting and high-resolution video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eData Recovery\u003c\/strong\u003e: Free downloadable File Rescue software to recover lost or corrupted files.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRugged Durability\u003c\/strong\u003e: IP57 rating for waterproof, dustproof, and shockproof performance; withstands drops up to 1.5m and extreme temperatures from -25°C to +85°C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Video Ready\u003c\/strong\u003e: V60 Video Speed Class and UHS Speed Class 3 (U3) support for seamless 4K video capture and playback.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility\u003c\/strong\u003e: Supports UHS-II interface for maximum performance, and backward compatible with UHS-I devices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Capacities\u003c\/strong\u003e: Choose from 64GB, 128GB, or 256GB to match your storage needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy Choose the SF-E Series UHS-II SD Card?\u003c\/h4\u003e\n\u003cp\u003eThe SF-E Series UHS-II SD Card offers the perfect blend of speed, reliability, and durability, making it an ideal choice for professionals and enthusiasts alike. With its exceptional transfer speeds, robust construction, and advanced features like File Rescue, this SD card is designed to keep up with your demanding workflow, ensuring your data is always safe and accessible.\u003c\/p\u003e\n\u003cp\u003eUpgrade to the SF-E Series UHS-II SD Card today, and experience the difference in performance and peace of mind that only Sony can provide. Capture, store, and transfer your media with confidence, knowing that your SD card is built to handle whatever challenges come your way.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066369388641,"sku":"4548736105775","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-E-Series-64GB-UHS-II-270MB_S-SDXC-Card-Product-Photo.webp?v=1775054610"},{"product_id":"sony-fe-70-300mm-f4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f4.5-5.6 G OSS Full Frame Lens","description":"\u003ch2\u003eSony FE 70-300mm f\/4.5-5.6 G OSS Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-300mm f\/4.5-5.6 G OSS Lens offers a broad range of telephoto focal lengths, combining excellent optics with robust image stabilization and fast autofocus. This versatile zoom lens is well-suited for capturing sports, wildlife, and distant subjects, while also being portable enough for general photography and event shooting.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-300mm-f4.5-5.6-G-OSS-Lens-lifestyle-photo-4.jpg?v=1723214078\" alt=\"Sony FE 70-300mm f4.5-5.6 G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eG Lens Series Optics\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Glass Elements\u003c\/strong\u003e: Two extra-low dispersion (ED) glass elements reduce chromatic aberrations and colour fringing, enhancing clarity and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspherical Elements\u003c\/strong\u003e: Four aspherical elements minimise astigmatism, field curvature, coma, and other monochromatic aberrations, contributing to sharp, accurate images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to reduce surface reflections, flare, and ghosting, this coating improves contrast and colour rendering, even in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePleasing Bokeh\u003c\/strong\u003e: The rounded nine-blade diaphragm creates smooth, attractive bokeh, enhancing selective focus effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-300mm-f4.5-5.6-G-OSS-Lens-lifestyle-photo-2.jpg?v=1723214078\" alt=\"Sony FE 70-300mm f4.5-5.6 G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eImage Stabilisation, Autofocus, and Handling\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot\u003c\/strong\u003e: In-built image stabilization reduces the impact of camera shake, allowing for sharper images at slower shutter speeds. This system can be combined with a camera's sensor-shift stabilization for enhanced control of camera blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Autofocus Motor\u003c\/strong\u003e: Provides quick, precise, and quiet autofocus, making it suitable for both still photography and video recording. The internal focus design ensures accurate and silent operation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e: Enables faster focusing performance for moving subjects by limiting the focusing range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Button\u003c\/strong\u003e: Offers intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: At 3 feet (0.9 meters), the lens provides a maximum magnification of 0.31x, making it versatile for both close-up and distant subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-300mm-f4.5-5.6-G-OSS-Lens-lifestyle-photo-1.jpg?v=1723214078\" alt=\"Sony FE 70-300mm f4.5-5.6 G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eConstruction and Durability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance\u003c\/strong\u003e: The lens is designed to withstand challenging conditions, with a dust- and moisture-sealed construction and rubberized control rings for better handling in adverse weather and colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Portable\u003c\/strong\u003e: Despite its telephoto range, the lens is designed for ease of use and portability, making it a practical choice for a variety of shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-300mm-f4.5-5.6-G-OSS-Lens-lifestyle-photo-3.jpg?v=1723214078\" alt=\"Sony FE 70-300mm f4.5-5.6 G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 70-300mm f\/4.5-5.6 G OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/4.5 to f\/29\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: 17 elements in 11 groups (including 2 ED and 4 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 3 feet (0.9 meters)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e: 0.31x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 88 x 149mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 850 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e: Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-300mm-f4.5-5.6-G-OSS-Lens-lifestyle-photo-5.jpg?v=1723214078\" alt=\"Sony FE 70-300mm f4.5-5.6 G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066375385185,"sku":"4548736033061","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-300mm-f4.5-5.6-G-OSS-Lens-product-photo-4.jpg?v=1723214485"},{"product_id":"sony-ag-r2-grip-for-dsc-rx-series-camera","title":"Sony AG-R2 Grip for DSC-RX Series Camera","description":"\u003ch2\u003eSony AG-R2 Attachment Grip for DSC-RX Series Cameras\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony AG-R2 Grip\u003c\/strong\u003e is a must-have accessory for Sony DSC-RX series camera users, designed to enhance comfort and stability while shooting. 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Introducing the Sony SF-G Series TOUGH SD cards—the world’s toughest and fastest SD cards, engineered to deliver uncompromising performance and rock-solid durability in the most extreme conditions. Whether you’re a professional photographer capturing high-resolution images or a videographer shooting 4K video, these cards are designed to support your relentless pursuit of perfection.\u003c\/p\u003e\n\u003ch4\u003eBuilt to Withstand the Toughest Conditions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eNo Challenge Too Great for the SF-G Series TOUGH SD Card\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony SF-G Series TOUGH SD cards are crafted for professionals who demand the utmost in reliability and durability. Featuring an ultra-strong resin-molded design, these cards are 18 times more resistant to bending than standard SD cards, making them the perfect companion for high-stakes shooting in harsh environments. From the unforgiving desert to the freezing Arctic, these cards are built to endure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust, Dirt, and Water? No Problem\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWorried about mud, grime, or water ruining your shoot? The SF-G Series TOUGH SD cards are dustproof, dirtproof, and waterproof, providing you with the ultimate peace of mind. Rated at IP68, these cards can withstand submersion in water for up to 72 hours and are impervious to dust and dirt. 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With its expansive focal length range and consistent f\/4 aperture, this lens excels across a variety of shooting scenarios—whether you're capturing stunning landscapes, dynamic street scenes, memorable travel moments, or special events. Its advanced optical design, featuring aspherical and ED elements, ensures exceptional sharpness and clarity, while the Nano AR Coating enhances contrast and color fidelity. Equipped with Optical SteadyShot image stabilization and a Direct Drive Super Sonic Wave AF Motor, this lens guarantees sharp, stable, and precise results. 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Covering wide-angle to short-telephoto focal lengths, this lens is perfect for a wide range of subjects, including street photography, travel, and events. Its constant f\/4 aperture ensures consistent performance across the zoom range, while advanced optics deliver impressive sharpness and clarity.\u003c\/p\u003e\n\u003ch4\u003eG Lens Series: Precision Optics\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eFour Aspherical Elements:\u003c\/strong\u003e Including two Advanced Aspherical elements, these reduce spherical aberrations and distortion, providing superior sharpness and clarity throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree Extra-Low Dispersion (ED) Elements:\u003c\/strong\u003e Minimize chromatic aberrations and color fringing, ensuring accurate color reproduction for true-to-life images.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Applied to reduce surface reflections, flare, and ghosting, enhancing contrast and color rendering even in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstant f\/4 Maximum Aperture:\u003c\/strong\u003e Offers consistent performance and greater control over depth of field across the zoom range, enabling beautiful, evenly lit shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRounded 9-Blade Diaphragm:\u003c\/strong\u003e Produces a pleasing bokeh quality, adding an artistic touch to your selective focus shots.\u003c\/p\u003e\n\u003ch4\u003eImage Stabilization, Autofocus, and Handling\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization:\u003c\/strong\u003e Minimizes camera shake, allowing for sharper images when shooting handheld. 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Whether you're capturing the intricate details of a landscape, the energy of a bustling street, or the joy of a special event, this lens delivers exceptional image quality and ease of use. Make the Sony FE 24-105mm f\/4 G OSS Lens your go-to choice for everyday photography and experience the excellence that comes with the G Lens series.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066400845921,"sku":"4548736002029","price":719.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-240mm-f3.5-6.3-OSS-Zoom-Lens-product-photo-2.jpg?v=1722608152"},{"product_id":"sony-50mm-e-mount-f1-8-oss-lens-black","title":"Sony E 50mm f1.8 OSS APS-C Lens","description":"\u003ch2\u003eSony 50mm E-Mount f\/1.8 OSS Lens - Black\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 50mm f\/1.8 OSS Lens is the ideal choice for portrait photography and a variety of other subjects. Its f\/1.8 maximum aperture and built-in Optical SteadyShot image stabilisation ensure stunning picture quality, even in low-light conditions. With a stylish, lightweight design and high-quality finish, this lens combines form and function seamlessly.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003e50mm Fixed Focal Length\u003c\/h4\u003e\n\u003cp\u003ePerfect for portraits and versatile enough for a range of other subjects.\u003c\/p\u003e\n\u003ch4\u003eF1.8 Maximum Aperture\u003c\/h4\u003e\n\u003cp\u003eDelivers impressive low-light performance and shallow depth of field for striking images.\u003c\/p\u003e\n\u003ch4\u003eStylish and Lightweight Design\u003c\/h4\u003e\n\u003cp\u003eCombines a high-quality finish with a compact, portable build.\u003c\/p\u003e\n\u003ch4\u003eBuilt-in Optical SteadyShot Image Stabilisation\u003c\/h4\u003e\n\u003cp\u003eEnsures smooth, blur-free photos and videos when shooting handheld.\u003c\/p\u003e\n\u003ch4\u003e7-Blade Circular Aperture\u003c\/h4\u003e\n\u003cp\u003eCreates beautiful, natural defocus effects or ‘bokeh’ for more artistic shots.\u003c\/p\u003e\n\u003ch3\u003eHigh-Quality Portraits\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 50mm f\/1.8 OSS Lens is perfect for capturing stunning portraits with its fixed 50mm focal length and wide f\/1.8 aperture. The combination of these features allows for beautifully blurred backgrounds and sharp subjects, making your portraits stand out.\u003c\/p\u003e\n\u003ch3\u003eBlur-Free Images\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot image stabilisation within the lens ensures that your photos and videos remain smooth and blur-free, even when shooting handheld. This feature is particularly useful in low-light situations or when you don’t have a tripod on hand.\u003c\/p\u003e\n\u003ch3\u003eSmooth Defocusing\u003c\/h3\u003e\n\u003cp\u003eThis lens features a 7-blade circular aperture, which creates more natural, rounded defocus effects compared to standard polygon-shaped apertures. This results in beautiful ‘bokeh’ that enhances the aesthetic quality of your images.\u003c\/p\u003e\n\u003ch3\u003eRefined Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe innovative optical design of the Sony E 50mm f\/1.8 OSS Lens effectively minimises distortion and chromatic aberration, ensuring clear, high-quality images. Whether you're shooting portraits, landscapes, or close-ups, this lens delivers exceptional performance.\u003c\/p\u003e\n\u003ch3\u003eFast, Agile Focusing\u003c\/h3\u003e\n\u003cp\u003eAn internal focusing mechanism ensures that the lens barrel does not move, allowing for a more compact design, faster autofocus response, and reduced minimum focusing distances. This feature makes the lens highly responsive and easy to use, perfect for capturing fleeting moments with precision.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Equivalent Focal Length\u003c\/strong\u003e: 75mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 9\/8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (APS-C)\u003c\/strong\u003e: 32°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 7\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.39m (1.28ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio\u003c\/strong\u003e: 0.16x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 49mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 62 x 62mm (2-1\/2 x 2-1\/2in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 202g (7.1oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH116: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066419556449,"sku":"4905524952414","price":289.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-E-50mm-f1.8-OSS-Lens-product-photo-4.jpg?v=1723212426"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm 2.8 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/CXzWoaESyJM?si=Kk3cUIJH6dqzRx-D\" title=\"YouTube video player\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 24-70mm f2.8 GM Lens: High-Performance Flexibility\u003c\/h2\u003e\n\u003cp\u003eExperience the perfect blend of versatility and performance with the Sony FE 24-70mm f2.8 GM Lens. This fast, standard zoom lens is designed for E-mount mirrorless cameras and delivers exceptional image quality throughout its wide-angle to short telephoto range. Its constant f\/2.8 aperture, advanced optical design, and robust build make it an ideal choice for various shooting conditions and styles. Whether capturing expansive landscapes, detailed portraits, or dynamic events, this lens ensures sharp, clear, and vibrant results, making it an indispensable tool for both professional and enthusiast photographers.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-4.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/2.8 to f\/22\u003c\/strong\u003e: Maintains consistent performance and control over depth of field throughout the zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA (extreme aspherical) element for superior surface precision and minimized spherical aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Controls chromatic aberrations and reduces colour fringing for increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting for improved contrast and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Quick, quiet, and precise autofocus with responsive manual focus handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Design\u003c\/strong\u003e: Maintains lens length during focusing for easier handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Easy access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Produces smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-3.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Standard Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm f2.8 GM Lens is a fast, standard zoom lens favoured for its versatility and high performance. Designed for E-mount mirrorless cameras, it covers wide-angle to short telephoto perspectives, making it ideal for a variety of subjects and shooting scenarios, from landscapes and portraits to travel and events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-5.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Maximum Aperture\u003c\/strong\u003e: Offers consistent performance and greater control over depth of field across the zoom range, benefiting low-light shooting and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements\u003c\/strong\u003e: Includes one XA element for refined surface precision, effectively reducing astigmatism, field curvature, and coma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Includes one Super ED element to control chromatic aberrations and minimize colour fringing for enhanced clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Applied to individual elements to reduce flare and ghosting, ensuring increased contrast and colour neutrality in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-2.jpg?v=1723211296\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAutofocus and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor (DDSSM)\u003c\/strong\u003e: Provides fast, quiet, and precise autofocus, suitable for both stills and video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Maintains the lens's length during focusing, contributing to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel for easy tactile control and quick access to focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: Enables close-up shooting with a maximum magnification of 0.24x, ideal for capturing detailed subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 24-70mm 2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-lifestyle-photo-1.jpg?v=1723211295\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional, Durable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Ensures reliable performance in challenging shooting environments, with rubberized control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Nine-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality for artistic selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066421063777,"sku":"4548736019522","price":1535.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-24-70mm-2.8-GM-Lens-product-photo-4.jpg?v=1723211741"},{"product_id":"sony-fe-35mm-f-1-4-g-master-wide-angle-lens","title":"Sony FE 35mm f1.4 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rYVFXbBUJQk?si=yo6x5hD3VuVPzt3m\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 35mm f\/1.4 GM Wide-Angle Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 35mm f\/1.4 G Master Lens offers a blend of high performance and compact design. As part of Sony's G Master series, this lens delivers exceptional resolution and sharpness, making it a versatile choice for a range of subjects from street photography to landscape and documentary work. Its fast aperture and advanced optical design provide superb image quality and handling in various shooting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-2.jpg?v=1723200119\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eOptical Excellence\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA (eXtreme Aspherical) Elements\u003c\/strong\u003e: Help control astigmatism, field curvature, coma, and distortion for exceptional sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Extra-Low Dispersion Element\u003c\/strong\u003e: Reduces chromatic aberrations and colour fringing, ensuring improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e: Applied to minimize surface reflections, flare, and ghosting. This updated coating is particularly effective on larger, curved elements, enhancing contrast and colour rendering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-1.jpg?v=1723200119\"\u003e\u003c\/div\u003e\n\u003ch4\u003eAutofocus and Handling\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXD Linear Motor System\u003c\/strong\u003e: Utilises two separate focusing motors for quick, precise, and quiet autofocus performance. This system ensures smooth and accurate tracking of moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focusing Design\u003c\/strong\u003e: Contributes to faster autofocus speeds and maintains a consistent lens length during focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Located on the lens barrel, these features provide intuitive control and rapid access to settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers a natural feel and responsive handling for manual focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-5.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch4\u003eDesign and Durability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Sealed Construction\u003c\/strong\u003e: Allows reliable performance in challenging conditions, while rubberized control rings improve handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e: Resists dust, moisture, and fingerprints, making it easy to clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Produces a pleasing bokeh quality, enhancing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-4.jpg?v=1723200119\"\u003e\n\u003c\/div\u003e\n\u003ch4\u003eVersatility\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.4 Maximum Aperture\u003c\/strong\u003e: Provides excellent low-light performance and allows precise control over depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e: Offers easy handling and portability, making it suitable for various shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 35mm f\/1.4 G Master\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: Two XA elements, One Extra-Low Dispersion element\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoatings\u003c\/strong\u003e: Nano AR Coating II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus System\u003c\/strong\u003e: XD Linear Motors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Mechanism\u003c\/strong\u003e: Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e: De-clickable for smooth aperture transitions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.3 m (11.8 in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: Compact for easy handling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: Lightweight for portability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.4 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-lifestyle-photo-3.jpg?v=1723200120\"\u003e\u003c\/div\u003e\n\u003ch3\u003eAdditional Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Focal Length\u003c\/strong\u003e: On full-frame Sony E-mount cameras, it offers a classic 35mm wide-angle perspective. On APS-C models, it provides an effective focal length of 52.5mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Design\u003c\/strong\u003e: Well-suited for both photography and video applications due to its robust and intuitive handling characteristics.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066422603873,"sku":"4548736123144","price":1429.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.4-GM-Lens-product-photo-1.jpg?v=1723200535"},{"product_id":"sony-fe-70-200mm-f2-8-g-master-telephoto-oss-lens","title":"Sony FE 70-200mm f2.8 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hsZnBaumeF0?si=6fcSTqaEcax7LiEV\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 70-200mm f\/2.8 G Master Telephoto OSS Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 G Master Telephoto OSS Lens offers unparalleled performance for both still photography and video. Its advanced optical design and robust construction make it ideal for capturing extraordinary detail, achieving stunning bokeh, and delivering reliable performance in a variety of shooting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_2.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eExtraordinary Detail and Bokeh\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optics\u003c\/strong\u003e: The lens features three aspherical elements, including one double-sided and one newly developed XA (eXtreme Aspherical) element with 0.01 micron surface precision. These elements effectively control aberrations, providing exceptional resolution and smooth, beautiful bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBokeh Quality\u003c\/strong\u003e: An 11-blade circular aperture enhances bokeh quality, creating natural-looking highlights and a pleasingly blurred background that enriches your compositions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eNatural Images Without Spurious Colour\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChromatic Aberration Control\u003c\/strong\u003e: Four ED (Extra-low Dispersion) glass elements and two Super ED glass elements work together to suppress chromatic aberrations and colour bleeding, ensuring sharp, clear images with accurate colour reproduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_4.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eClass-Leading Close-Up Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Up Capability\u003c\/strong\u003e: With a minimum focusing distance of 0.96m and a 0.25x maximum magnification, this lens excels in close-up photography. ED glass elements and a floating focus mechanism enhance performance for portraits and telephoto macro shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFast AF Optimized for Stills and Video\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus System\u003c\/strong\u003e: Two separate actuators— a powerful ring SSM (Super Sonic wave Motor) for the front group and a double linear motor for the rear group—provide rapid and precise focusing. Real-time feedback from position sensors ensures optimal performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie AF\u003c\/strong\u003e: The lens’s double linear motor aids in providing smooth and silent focusing, with minimal focus breathing, making it suitable for video recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_1.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOutstanding Clarity and Contrast\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Advanced Nano AR Coating technology reduces reflections that cause flare and ghosting, improving clarity and contrast for superior image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOperation and Reliability Optimised for Fieldwork\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandling\u003c\/strong\u003e: The lens maintains a constant length during focusing and zooming, offering excellent handling in various shooting situations. Focus hold buttons and a focus range limiter switch enhance operational efficiency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e: MODE 2 stabilisation allows for effective image stabilisation even during panned shots, and the lens’s built-in stabilisation system ensures sharp, blur-free images. When used with α series bodies featuring built-in stabilisation, 5-axis image stabilisation is also available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_3.jpg?v=1722694934\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eRemovable Rotating Tripod Mount\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Mount\u003c\/strong\u003e: The tripod mount allows quick removal of the camera for handheld shooting and features a rotating mechanism for easy orientation changes between landscape and portrait modes. A lock mechanism ensures secure attachment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHigh Reliability in Harsh Conditions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability\u003c\/strong\u003e: The lens is designed with a sealed dust and moisture-resistant construction, complemented by a fluorine-coated front element to provide extra protection and ensure reliable performance in challenging environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_70-200mm_f2.8_GM_Lens_lifestyle_image_5.jpg?v=1722694935\" alt=\"Sony FE 70-200mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 70-200mm f\/2.8 G Master Telephoto OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: 21 elements in 16 groups (including 3 aspherical and 6 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 11 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.96 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e: 0.25x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 88 x 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 1,480 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation\u003c\/strong\u003e: Built-in Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTripod Mount\u003c\/strong\u003e: Removable and rotating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066423455841,"sku":"4548736038417","price":1939.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f2.8-GM-Lens-product-photo-1.jpg?v=1740491447"},{"product_id":"sony-35mm-f1-4-sony-e-mount-full-frame-distagon-t-lens","title":"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Full Frame Lens","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003ch2\u003eSony Carl Zeiss \u003cmeta charset=\"utf-8\"\u003eDistagon T* 35mm F1.4 E-Mount Full Frame Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony SEL FE 35mm F1.4 Zeiss Distagon lens is the perfect companion for photographers seeking top-tier performance in a variety of shooting scenarios. With its fast F1.4 aperture, this full-frame E-mount lens excels in low-light conditions, making it ideal for night scenes, handheld shooting, portraits, and landscapes. Elevate your photography with the smooth bokeh effect created by the nine-bladed circular aperture, and capture every detail with exceptional clarity.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-4.jpg?v=1723195457\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eE-Mount Lens\/Full-Frame Format\u003c\/h4\u003e\n\u003cp\u003eCompatible with Sony's E-mount cameras, providing full-frame coverage.\u003c\/p\u003e\n\u003ch4\u003eAperture Range: f\/1.4 to 16\u003c\/h4\u003e\n\u003cp\u003eWide aperture range for creative control over depth of field and low-light performance.\u003c\/p\u003e\n\u003ch4\u003eOne AA \u0026amp; Three Aspherical Elements\u003c\/h4\u003e\n\u003cp\u003eAdvanced optical design for reduced aberrations and superior image quality.\u003c\/p\u003e\n\u003ch4\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-1.jpg?v=1723195458\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h4\u003e\n\u003ch4\u003eZeiss T* Anti-Reflective Coating\u003c\/h4\u003e\n\u003cp\u003eMinimises reflections and flare, enhancing contrast and colour accuracy.\u003c\/p\u003e\n\u003ch4\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/h4\u003e\n\u003cp\u003eEnsures fast, precise, and quiet autofocus, perfect for both stills and video.\u003c\/p\u003e\n\u003ch4\u003eAF\/MF Switch \u0026amp; Internal Focus\u003c\/h4\u003e\n\u003cp\u003eEasily switch between autofocus and manual focus; internal focus design maintains lens length.\u003c\/p\u003e\n\u003ch4\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-5.jpg?v=1723195458\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h4\u003e\n\u003ch4\u003ePhysical Aperture Ring \u0026amp; De-Click Switch\u003c\/h4\u003e\n\u003cp\u003eOffers tactile feedback for photographers; de-click switch enables smooth, silent aperture changes for video.\u003c\/p\u003e\n\u003ch4\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/h4\u003e\n\u003cp\u003eBuilt to withstand challenging conditions, ensuring reliable performance in professional environments.\u003c\/p\u003e\n\u003ch4\u003eRounded 9-Blade Diaphragm\u003c\/h4\u003e\n\u003cp\u003eProduces smooth, circular bokeh for beautiful background defocus effects.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-3.jpg?v=1723195457\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eHigh Quality\u003c\/h3\u003e\n\u003cp\u003eThe Sony SEL FE 35mm F1.4 Zeiss Distagon lens is an excellent choice for snapshots, landscapes, night scenes, and handheld shooting in low light. Give portraits and wedding photos a smooth bokeh effect with the nine-bladed circular aperture and a shallow depth of field at wide apertures. The large F1.4 aperture allows for a spectrum of photographic effects, while the 30 cm minimum focusing distance makes it ideal for close-ups of flowers and similar subjects. Its water and dust-resistant design ensures reliable performance in extreme conditions, perfect for professional use.\u003c\/p\u003e\n\u003ch3\u003eSharp and Clear\u003c\/h3\u003e\n\u003cp\u003eThree aspherical elements, including an advanced aspherical (AA) element, form an ultra-modern optical path that compensates for aberrations and delivers excellent sharpness from corner to corner. This sharpness is maintained even at maximum aperture, ensuring consistent optical performance across all exposure settings.\u003c\/p\u003e\n\u003ch3\u003eDDSSM Delivers Quiet Autofocusing Speed and Precision\u003c\/h3\u003e\n\u003cp\u003eThe Direct Drive Super Sonic Wave Motor (DDSSM) system precisely positions the heavy focus group required for the full-frame format, enabling accurate focusing even with a shallow depth of field. The DDSSM drive system is also extremely quiet, making it ideal for video recording with continuous re-focusing.\u003c\/p\u003e\n\u003ch3\u003eOptimized for Both Videos and Photos\u003c\/h3\u003e\n\u003cp\u003eDesigned for both video and photography, this lens features an aperture ring with adjustable clicks for tactile feedback when taking pictures. The de-click switch allows for smooth, quiet operation when recording videos. The lens also minimizes focus breathing, an essential quality for video recording.\u003c\/p\u003e\n\u003ch3\u003eColour and Contrast\u003c\/h3\u003e\n\u003cp\u003eZeiss lenses are renowned for their excellent colour reproduction and contrast. The Zeiss T* coating plays a crucial role in suppressing reflections, enhancing overall image quality. This results in images with vibrant colours and deep, three-dimensional contrast.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-lifestyle-photo-2.jpg?v=1723195457\" alt=\"Sony Carl Zeiss Distagon T* FE 35mm F1.4 ZA Lens lifestyle image\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eLens Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: 35mm full frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 35mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Equivalent Focal Length (APS-C)\u003c\/strong\u003e: 52.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 8\/12\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (35mm)\u003c\/strong\u003e: 63°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (APS-C)\u003c\/strong\u003e: 44°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.3m (0.98ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio\u003c\/strong\u003e: 0.18x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 72mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 78.5 x 112.0mm (3-1\/8 x 4-1\/2in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 630g (22.3oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH137: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eCase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066431025249,"sku":"4548736001961","price":979.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Carl-Zeiss-Distagon-T_-FE-35mm-F1.4-ZA-Lens-product-photo-2.jpg?v=1723195838"},{"product_id":"sony-fe-55mm-f1-8-za-carl-zeiss-sonnar-t-lens","title":"Sony Carl Zeiss Sonnar T* FE 55mm F1.8 ZA Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wuNDh6VUrRo?si=2TPtkHKIg12gt4ac\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Carl Zeiss Sonnar T* FE 55mm F1.8 ZA Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 55mm f\/1.8 ZA Carl Zeiss Sonnar T* Lens delivers exceptional performance with a blend of advanced technology from Sony and ZEISS. This standard prime lens combines a fast f\/1.8 aperture with a precision optical design to offer superb image quality, making it an ideal choice for a wide range of photographic applications, including portraiture, landscapes, and more.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 55mm F1.8 ZA Carl Zeiss Sonnar T* Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-55mm-F1.8-ZA-Carl-Zeiss-Sonnar-T_-Lens-lifestyle-photo-1.jpg?v=1723194226\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eFast f\/1.8 Aperture\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad Creative Control\u003c\/strong\u003e: The large f\/1.8 maximum aperture provides excellent low-light performance and allows for creative control over depth of field. This makes it ideal for isolating subjects with a beautifully blurred background, enhancing depth and dimension in your images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Bokeh\u003c\/strong\u003e: The 9 circular aperture blades contribute to a smooth, creamy bokeh effect, ensuring that your foreground subjects stand out against a pleasingly defocused background.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 55mm F1.8 ZA Carl Zeiss Sonnar T* Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-55mm-F1.8-ZA-Carl-Zeiss-Sonnar-T_-Lens-lifestyle-photo-5.jpg?v=1723194226\"\u003e\u003c\/div\u003e\n\u003ch4\u003ePrecision Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspherical Elements\u003c\/strong\u003e: The lens incorporates three aspherical elements that minimise various forms of optical aberration, ensuring sharpness and contrast across the entire frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eZEISS T Coating\u003c\/em\u003e*: This advanced coating reduces flare and ghosting, resulting in improved colour rendition and contrast for more vibrant and clear images.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 55mm F1.8 ZA Carl Zeiss Sonnar T* Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-55mm-F1.8-ZA-Carl-Zeiss-Sonnar-T_-Lens-lifestyle-photo-2.jpg?v=1723194226\"\u003e\u003c\/div\u003e\n\u003ch4\u003eBuilt for Reliability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e: The lens is weather-sealed, allowing you to shoot with confidence in challenging conditions. This durability ensures that the lens performs reliably whether you're in the field or shooting in less-than-ideal weather.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 55mm F1.8 ZA Carl Zeiss Sonnar T* Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-55mm-F1.8-ZA-Carl-Zeiss-Sonnar-T_-Lens-lifestyle-photo-3.jpg?v=1723194226\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 55mm f\/1.8 ZA Carl Zeiss Sonnar T*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: 7 elements in 5 groups (including 3 aspherical elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.5 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 66.6 mm x 70 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 281 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction\u003c\/strong\u003e: Weather-sealed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 55mm F1.8 ZA Carl Zeiss Sonnar T* Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-55mm-F1.8-ZA-Carl-Zeiss-Sonnar-T_-Lens-lifestyle-photo-4.jpg?v=1723194227\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066434203745,"sku":"4905524934762","price":645.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-55mm-F1.8-ZA-Carl-Zeiss-Sonnar-T_-Lens-product-photo-1.jpg?v=1723194896"},{"product_id":"sony-fe-135mm-f1-8-g-master-lens","title":"Sony FE 135mm f1.8 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SDzcZgZ40BU?si=m0R59fbi9nu2TcsF\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 135mm f\/1.8 G Master Lens: Unmatched Precision and Clarity\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eUnlock new creative possibilities with the Sony FE 135mm f\/1.8 G Master Lens. This high-performance, full-frame E-mount lens is designed for those who demand exceptional resolution and sharpness. Part of Sony's prestigious G Master series, the 135mm f\/1.8 lens offers unparalleled image quality, making it the perfect choice for portraiture, low-light photography, and any scenario requiring top-tier optical performance.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 135mm f1.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-135mm-f1.8-GM-Lens-product-photo-1.jpg?v=1722693753\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.8 Aperture:\u003c\/strong\u003e Delivers outstanding low-light performance and allows for significant control over depth of field, creating stunning background separation and bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm:\u003c\/strong\u003e Produces smooth, aesthetically pleasing bokeh, ideal for portraits and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXA Element:\u003c\/strong\u003e The extreme aspherical (XA) element helps correct spherical aberrations, ensuring superior sharpness and clarity across the entire frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper ED and ED Elements:\u003c\/strong\u003e Incorporates two extra-low dispersion (ED) elements, including one Super ED element, to minimize chromatic aberrations and color fringing, enhancing image clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces surface reflections, flare, and ghosting, providing improved contrast and color rendering, even in challenging lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Accurate Autofocus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXD Linear Motor System:\u003c\/strong\u003e Offers quick, quiet, and precise autofocus performance, making it ideal for both photo and video applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism:\u003c\/strong\u003e Maintains a consistent lens length during focusing, contributing to fast and accurate autofocus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Close-Up Performance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e Close focusing distance of 2.3 feet (0.7 meters) with a maximum magnification of 0.25x, perfect for capturing intricate details in close-up work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 135mm f1.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-135mm-f1.8-GM-Lens-product-photo-5.jpg?v=1722693753\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eCustomizable and Practical Controls:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF\/MF Switch:\u003c\/strong\u003e Located on the lens barrel for easy switching between autofocus and manual focus modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Focus Hold Buttons:\u003c\/strong\u003e Customizable buttons on the lens barrel provide intuitive, tactile control and quick access to preferred settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring with De-Click Switch:\u003c\/strong\u003e Allows for precise control over aperture settings, with a de-click function for smooth, silent adjustments during video recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDurable and Weather-Resistant:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction:\u003c\/strong\u003e Engineered to withstand challenging environmental conditions, ensuring reliable performance in various shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 135mm f1.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-135mm-f1.8-GM-Lens-product-photo-3.jpg?v=1722693753\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 135mm f\/1.8 G Master\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 11 elements in 8 groups (including 1 XA, 2 ED, and 1 Super ED element)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoatings:\u003c\/strong\u003e Nano AR and Fluorine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus System:\u003c\/strong\u003e XD Linear Motor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Mechanism:\u003c\/strong\u003e Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 2.3 feet (0.7 meters)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.25x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades:\u003c\/strong\u003e 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Dimensions:\u003c\/strong\u003e 89.5 x 127 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 950 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdditional Features:\u003c\/strong\u003e Physical Aperture Ring with De-Click Switch, Customizable Focus Hold Buttons\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat's in the Box:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony FE 135mm f\/1.8 G Master Lens\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Hood (ALC-SH155)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront Lens Cap (ALC-F82S)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRear Lens Cap (ALC-R1EM)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Case\u003c\/strong\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 135mm f1.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-135mm-f1.8-GM-Lens-product-photo-4.jpg?v=1722693753\"\u003e\u003c\/div\u003e\n\u003ch3\u003eElevate Your Photography with the Sony FE 135mm f\/1.8 G Master Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 135mm f\/1.8 G Master Lens is meticulously crafted to deliver top-notch performance for photographers who seek the ultimate in image quality. Whether you're capturing portraits with stunning background blur, shooting in low-light conditions, or working on high-precision close-ups, this lens ensures every shot is rendered with unparalleled sharpness and clarity.\u003c\/p\u003e\n\u003ch4\u003eWhy Choose the Sony FE 135mm f\/1.8 G Master?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Sharpness and Detail:\u003c\/strong\u003e Advanced optical design and premium lens elements ensure your images are razor-sharp from edge to edge.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful, Smooth Bokeh:\u003c\/strong\u003e The rounded 11-blade diaphragm creates a stunning background blur that enhances the subject of your portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-Grade Build Quality:\u003c\/strong\u003e Dust and moisture resistance, along with robust construction, guarantee reliable performance in any environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile and Intuitive Controls:\u003c\/strong\u003e Customizable buttons and a de-clickable aperture ring provide seamless operation, especially beneficial for video work. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 135mm f1.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-135mm-f1.8-GM-Lens-product-photo-2.jpg?v=1722693753\"\u003e\u003c\/div\u003e\n\u003ch4\u003eCapture Every Detail with Precision and Style\u003c\/h4\u003e\n\u003cp\u003eExperience the pinnacle of portrait photography with the Sony FE 135mm f\/1.8 G Master Lens. With its combination of cutting-edge technology, exceptional optical performance, and user-friendly design, this lens is a powerful tool for photographers who strive for perfection in every shot. Elevate your work to new heights with the Sony FE 135mm f\/1.8 G Master.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066444558433,"sku":"4548736091924","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-135mm-f1.8-GM-Lens-product-photo-3_ace1eef9-2694-46bf-8afb-3262f62a6637.jpg?v=1722694489"},{"product_id":"sony-70-200mm-f4-0-g-oss-e-mount-series-lens","title":"Sony FE 70-200mm f4.0 G OSS Full Frame Lens","description":"\u003ch2\u003eSony 70-200mm f\/4.0 G OSS E-Mount Series Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/4 G OSS lens is a versatile and compact telephoto zoom designed for full-frame E-mount cameras. Ideal for events, sports, and portrait photography, this lens features a constant f\/4 maximum aperture, sophisticated G series optics, and advanced autofocus and stabilization technologies. Its smaller size compared to an f\/2.8 version makes it a more portable option for all-day shoots and situations requiring a nimble, stabilized lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 70-200mm f4.0 G OSS Lens lifestye image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f4.0-G-OSS-Lens-lifestyle-photo-1.jpg?v=1723193057\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eE-Mount Lens\/Full-Frame Format\u003c\/h4\u003e\n\u003cp\u003eCompatible with Sony's full-frame E-mount cameras, offering a versatile telephoto zoom range.\u003c\/p\u003e\n\u003ch4\u003eAperture Range: f\/4 to f\/22\u003c\/h4\u003e\n\u003cp\u003eConstant f\/4 maximum aperture provides consistent performance and greater control over depth of field throughout the zoom range.\u003c\/p\u003e\n\u003ch4\u003eAdvanced Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo ED Elements \u0026amp; One Super ED Element\u003c\/strong\u003e: Reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo AA Elements \u0026amp; One Aspherical Element\u003c\/strong\u003e: Suppress astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Minimizes surface reflections, flare, and ghosting for enhanced contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 70-200mm f4.0 G OSS Lens lifestye image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f4.0-G-OSS-Lens-lifestyle-photo-5.jpg?v=1723193057\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOptical SteadyShot Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eBuilt-in stabilization minimizes camera shake for sharper handheld imagery, especially at slower shutter speeds. Can be combined with camera's sensor-shift stabilization for enhanced control.\u003c\/p\u003e\n\u003ch4\u003eDual Linear AF Motors \u0026amp; Internal Focus\u003c\/h4\u003e\n\u003cp\u003eEnsures fast, responsive autofocus and precise object tracking. Internal focus design maintains the lens length during use.\u003c\/p\u003e\n\u003ch4\u003eFocus Hold Buttons \u0026amp; Focus Range Limiter\u003c\/h4\u003e\n\u003cp\u003eThree focus hold buttons and an AF\/MF switch provide intuitive control. The focus range limiter enhances focusing speed by constraining the focus range.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 70-200mm f4.0 G OSS Lens lifestye image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f4.0-G-OSS-Lens-lifestyle-photo-3.jpg?v=1723193057\"\u003e\u003c\/div\u003e\n\u003ch4\u003eDust and Moisture-Resistant Construction\u003c\/h4\u003e\n\u003cp\u003eSealed design ensures reliable performance in challenging conditions, while rubberized control rings enhance handling in cold temperatures.\u003c\/p\u003e\n\u003ch4\u003eRemovable, Rotating Tripod Collar\u003c\/h4\u003e\n\u003cp\u003eAdds stability and reduces strain on the camera's lens mount, providing flexibility for tripod use.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 70-200mm f4.0 G OSS Lens lifestye image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f4.0-G-OSS-Lens-lifestyle-photo-4.jpg?v=1723193057\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact, Stabilized Telephoto Zoom for Full-Frame\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/4 G OSS lens is a workhorse for various applications, from portraiture and events to landscapes and sports. The versatile zoom range and constant f\/4 aperture allow for consistent performance and creative control, while the compact size makes it ideal for travel and extended shoots.\u003c\/p\u003e\n\u003ch3\u003eG Lens Series\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optical Performance\u003c\/strong\u003e: Two extra-low dispersion glass elements and one Super ED element minimize chromatic aberrations and color fringing. One aspherical element and two Advanced Aspherical (AA) elements reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces reflections, flare, and ghosting for better contrast and color in strong lighting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eImage Stabilization, AF, and Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Linear Motors \u0026amp; Internal Focus\u003c\/strong\u003e: Enable fast, responsive autofocus and precise object tracking. Focus as close as 3.3' for close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter\u003c\/strong\u003e: Enhances focusing speed by limiting the usable focus range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Buttons \u0026amp; AF\/MF Switch\u003c\/strong\u003e: Provide tactile control and rapid access to settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Minimizes camera shake for sharper images, especially when shooting handheld.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Ensures reliability in inclement conditions. Rubberized control rings improve handling in cold temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable and Rotating Tripod Collar\u003c\/strong\u003e: Adds stability and reduces strain on the camera's lens mount, enhancing flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Full-Frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 70-200mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 15\/21\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (35mm)\u003c\/strong\u003e: 34°-12°30'\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 1.0m (3.28ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio\u003c\/strong\u003e: 0.13x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 72mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 70-200mm f4.0 G OSS Lens lifestye image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f4.0-G-OSS-Lens-lifestyle-photo-2.jpg?v=1723193057\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 80 x 175mm (3-1\/8 x 7in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 840g (29.6oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH133: round shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eSoft carrying case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066452357217,"sku":"4905524951363","price":1489.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-70-200mm-f4.0-G-OSS-Lens-product-photo-3.jpg?v=1723193697"},{"product_id":"sony-fe-50mm-f1-8-prime-lens","title":"Sony FE 50mm f1.8 Full Frame Lens","description":"\u003ch2\u003eSony FE 50mm f\/1.8 Prime Lens: Your Perfect Everyday Companion\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eIntroducing the Sony FE 50mm f\/1.8 Prime Lens—a compact and versatile lens that sets the standard for high image quality and stunning bokeh. Designed for full-frame E-mount cameras, this lens excels in various shooting conditions, from bright daylight to low-light environments. Its large aperture and lightweight design make it an ideal choice for both everyday photography and creative projects.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_50mm_f1.8_Prime_Lens_lifestyle_image_1.jpg?v=1722597702\" alt=\"Sony FE 50mm f1.8 Prime Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003ch5\u003eSmall, Light, Bright\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Portable:\u003c\/strong\u003e Weighing just 186 grams and featuring a compact design, this lens is easy to carry and handle. Its lightweight nature makes it an excellent match for compact α7 series bodies, enhancing portability without sacrificing performance.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_50mm_f1.8_Prime_Lens_lifestyle_image_2.jpg?v=1722597701\" alt=\"Sony FE 50mm f1.8 Prime Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Focal Length:\u003c\/strong\u003e On full-frame cameras, it provides a standard 50mm focal length. On APS-C format E-mount bodies, it offers a focal length equivalent to approximately 75mm, making it suitable for a range of photographic applications, from portraits to street photography.\u003c\/p\u003e\n\u003ch5\u003eLifelike Detail and Quality\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e The lens features an updated double-gauss optical configuration with an aspherical element to reduce spherical aberration and coma, ensuring sharp and high-quality images. The design also minimizes field curvature and distortion, delivering consistent image quality across the frame.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_50mm_f1.8_Prime_Lens_lifestyle_image_3.jpg?v=1722597701\" alt=\"Sony FE 50mm f1.8 Prime Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch5\u003eDreamy Bokeh\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eLarge Aperture:\u003c\/strong\u003e The f\/1.8 maximum aperture allows for stunning background bokeh, enhancing the separation between the subject and the background. The 7-blade circular aperture contributes to a smooth and visually pleasing defocus effect, adding depth and dimension to your images.\u003c\/p\u003e\n\u003ch5\u003eLow-Light Performance\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eShooting in Dim Conditions:\u003c\/strong\u003e The large f\/1.8 aperture is beneficial for shooting in low-light environments, including night scenes and dimly lit interiors. When paired with α series cameras that feature in-body image stabilization, this lens allows for clear, handheld shots without the need for excessively high ISO settings.\u003c\/p\u003e\n\u003ch5\u003eReliable Autofocus\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eDC Motor Focus:\u003c\/strong\u003e The lens is equipped with a new DC motor drive system, providing precise, fast, and quiet autofocus performance. This system ensures smooth operation for both autofocus and manual focus adjustments. Note that the motor sound may be recorded when shooting videos, but the lens remains a top choice for still photography and silent shooting environments.\u003c\/p\u003e\n\u003ch5\u003eDurable Construction\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eSolid Build:\u003c\/strong\u003e A metal mount adds durability and a touch of sophistication to the lens, ensuring long-lasting performance and reliability.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 50mm f1.8 Prime Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_50mm_f1.8_Prime_Lens_lifestyle_image_5.jpg?v=1722597702\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 50mm f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e Updated double-gauss design with aspherical element\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 7 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 45 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 66.6 mm x 59.5 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 186 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Metal mount\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066453897313,"sku":"4548736033092","price":159.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-50mm-f1.8-Prime-Lens-product-photo-0.jpg?v=1722598548"},{"product_id":"sony-fe-85mm-f1-4-gm-prime-portrait-lens","title":"Sony FE 85mm f1.4 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/DG8YswogHls?si=50vKEoDaQAHCBf1R\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 85mm f\/1.4 GM Prime Portrait Lens: Master the Art of Portrait Photography\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eCapture stunning portraits with the Sony FE 85mm f\/1.4 GM, a prime lens that combines a flattering focal length with exceptional optical quality. As part of Sony's esteemed G Master series, this lens is designed to deliver superior sharpness, beautiful bokeh, and precise focus control. Perfect for portrait photography, events, and any application that requires impeccable background separation, the Sony FE 85mm f\/1.4 GM is a must-have for serious photographers.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_85mm_f1.4_GM_Prime_Portrait_Lens_lifestyle_image_5.jpg?v=1722690532\" alt=\"Sony FE 85mm f1.4 GM Prime Portrait Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Optics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast f\/1.4 Maximum Aperture:\u003c\/strong\u003e Offers excellent low-light performance and extensive control over depth of field, enabling striking subject isolation and creative effects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces surface reflections, flare, and ghosting, enhancing contrast and color rendering even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm:\u003c\/strong\u003e Contributes to smooth, aesthetically pleasing bokeh, ideal for portraits and selective focus techniques.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne XA Element:\u003c\/strong\u003e The extreme aspherical (XA) element ensures superior surface precision, effectively controlling astigmatism, field curvature, and coma for high-resolution imaging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Extra-Low Dispersion Elements:\u003c\/strong\u003e Minimize chromatic aberrations and color fringing, improving clarity and color neutrality across the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Accurate Autofocus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Super Sonic Wave (SSM) Motor:\u003c\/strong\u003e Delivers quick, quiet, and precise autofocus performance, enhancing both still photography and video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism:\u003c\/strong\u003e Contributes to a compact design and maintains the lens length during focusing, resulting in more balanced handling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_85mm_f1.4_GM_Prime_Portrait_Lens_lifestyle_image_2.jpg?v=1722690531\" alt=\"Sony FE 85mm f1.4 GM Prime Portrait Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePractical Handling and Controls:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF\/MF Switch:\u003c\/strong\u003e Located on the lens barrel for easy switching between autofocus and manual focus modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button:\u003c\/strong\u003e Provides intuitive control and rapid access to focus settings, enhancing operational efficiency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring:\u003c\/strong\u003e Can be de-clicked for smooth and silent aperture changes, particularly beneficial for video work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDurability and Build:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance:\u003c\/strong\u003e Designed to withstand challenging shooting conditions, with a sealed construction to protect against dust and moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubberized Control Rings:\u003c\/strong\u003e Offer improved handling and grip, especially in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_85mm_f1.4_GM_Prime_Portrait_Lens_lifestyle_image_3.jpg?v=1722690533\" alt=\"Sony FE 85mm f1.4 GM Prime Portrait Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 85mm f\/1.4 GM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 11 elements in 8 groups (including 1 XA and 3 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 11 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Linear Super Sonic Wave Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 89 x 105.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 820 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF\/MF Switch:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring:\u003c\/strong\u003e Yes (De-Click Switch)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eElevate Your Portraits with the Sony FE 85mm f\/1.4 GM Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 85mm f\/1.4 GM is engineered for photographers who demand the highest quality in portrait lenses. Its fast aperture, advanced optics, and robust build make it an indispensable tool for capturing detailed, vibrant portraits with exceptional bokeh. Whether you are shooting in a studio or on location, this lens delivers remarkable performance and reliability.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_85mm_f1.4_GM_Prime_Portrait_Lens_lifestyle_image_4.jpg?v=1722690533\" alt=\"Sony FE 85mm f1.4 GM Prime Portrait Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eWhy Choose the Sony FE 85mm f\/1.4 GM?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStunning Image Quality:\u003c\/strong\u003e With superior sharpness and reduced aberrations, every shot is a masterpiece.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Bokeh:\u003c\/strong\u003e The rounded 11-blade diaphragm ensures smooth and pleasing out-of-focus areas, perfect for isolating your subject.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-Grade Build:\u003c\/strong\u003e Dust and moisture resistance combined with high-quality construction ensures durability in various shooting environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eTake Your Photography to the Next Level\u003c\/h4\u003e\n\u003cp\u003eExperience the pinnacle of portrait photography with the Sony FE 85mm f\/1.4 GM Prime Lens. Its combination of cutting-edge technology, exquisite optical performance, and professional handling make it the ultimate choice for photographers who want to create breathtaking images. Don't just capture moments—turn them into art with the Sony FE 85mm f\/1.4 GM.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_85mm_f1.4_GM_Prime_Portrait_Lens_lifestyle_image_1.jpg?v=1722690532\" alt=\"Sony FE 85mm f1.4 GM Prime Portrait Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066457469025,"sku":"4548736020290","price":1399.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-85mm-f1.4-GM-product-photo-3.jpg?v=1722693379"},{"product_id":"sony-fe-12-24mm-f2-8-gm-lens","title":"Sony FE 12-24mm f2.8 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/NXzAZjZzjoI?si=g5--xOxBznWnNvEg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 12-24mm f\/2.8 GM Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 12-24mm f\/2.8 GM is a premier wide-angle zoom lens in Sony's G Master series, designed for full-frame E-mount cameras. This lens combines advanced optics with robust build quality, offering exceptional resolution and sharpness for a range of wide-angle and landscape photography applications.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 12-24mm f2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_12-24mm_f2.8_GM_Lens_lifestyle_image_4.jpg?v=1723192106\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eAdvanced G Master Optics\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Resolution and Sharpness\u003c\/strong\u003e: As part of Sony's G Master series, this lens corrects a wide variety of spherical and chromatic aberrations, ensuring high resolution and sharpness across the frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8 Constant Aperture\u003c\/strong\u003e: Provides consistent performance in low-light conditions and greater control over depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSuperior Coatings and Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting, enhancing contrast and colour rendering, particularly effective for larger, curved lens elements.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e: Resists dust, moisture, and fingerprints, making it easy to clean and ideal for challenging shooting environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 12-24mm f2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_12-24mm_f2.8_GM_Lens_lifestyle_image_5.jpg?v=1723192107\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHigh-Performance Optical Elements\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree XA (Extreme Aspherical) Elements\u003c\/strong\u003e: Provide superior surface precision, effectively controlling astigmatism, field curvature, coma, and distortion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Super ED Elements\u003c\/strong\u003e: Reduce chromatic aberrations and colour fringing, ensuring improved clarity and colour neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFloating Focus System\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Focus Groups\u003c\/strong\u003e: Divides the focus mechanism into two separately controlled groups, maintaining clear optical performance throughout the zoom and focus ranges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 12-24mm f2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_12-24mm_f2.8_GM_Lens_lifestyle_image_3.jpg?v=1723192106\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast Focusing and Intuitive Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXD Linear Motor System\u003c\/strong\u003e: Utilises four separate motors (two per focusing group) for fast, quiet, and precise autofocus and tracking performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers natural handling with an AF\/MF switch on the lens barrel for tactile control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button\u003c\/strong\u003e: Provides intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 11 inches (28 cm) available throughout the zoom range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDurable and Practical Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance\u003c\/strong\u003e: The lens is sealed to withstand inclement conditions, with rubberised control rings for better handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntegrated Petal-Shaped Lens Hood\u003c\/strong\u003e: Blocks stray light to prevent lens flare and provides physical protection to the front element.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Holder\u003c\/strong\u003e: Incorporated at the rear of the lens, it accepts cut gel filters, with a filter cutting template included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 12-24mm f2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_12-24mm_f2.8_GM_Lens_lifestyle_image_1.jpg?v=1723192106\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 12-24mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 17\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View\u003c\/strong\u003e: 122°-84°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9, circular\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 0.28m (11in)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: No filter thread (rear filter holder only)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 12-24mm f2.8 GM Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_12-24mm_f2.8_GM_Lens_lifestyle_image_2.jpg?v=1723192107\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 87.6 x 136mm (3.4 x 5.4in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 565g (1.24lb)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePetal-shaped lens hood (ALC-SH161)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eFilter cutting template\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066459533409,"sku":"4548736099784","price":2899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-12-24mm-f2.8-GM-Lens-product-photo-3_609899fc-67f1-46e3-8a36-d9a38c496d8d.jpg?v=1723192556"},{"product_id":"sony-fe-14mm-f1-8-gm-lens","title":"Sony FE 14mm f1.8 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/R3BP4YEkdas?si=pqZ7pdyavLC9bdTm\" title=\"YouTube video player\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 14mm f1.8 GM Lens: Unmatched Performance and Versatility\u003c\/h2\u003e\n\u003cp\u003eElevate your photography with the Sony FE 14mm f1.8 GM Lens. Designed for Sony E-mount full-frame cameras, this lens offers an ultra-wide focal length with exceptional optical performance. With its fast f\/1.8 aperture, advanced coatings, and robust construction, it’s perfect for everything from astrophotography to everyday snapshots. Experience the pinnacle of Sony's lens technology with the G Master line, where sharpness and bokeh quality are paramount. Capture every detail with precision and clarity, no matter the lighting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 14mm f1.8 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_14mm_f1.8_GM_Lens_lifestyle_photo_1.jpg?v=1723191065\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Designed for Sony E-mount cameras, this lens is perfect for full-frame sensors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/1.8 to f\/16\u003c\/strong\u003e: Wide aperture range for versatile shooting options.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA Elements, One Super ED Element\u003c\/strong\u003e: Enhanced sharpness and reduced aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR II and Fluorine Coatings\u003c\/strong\u003e: Minimized reflections and improved durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eXD Linear Motor AF, Internal Focus\u003c\/strong\u003e: Fast, precise autofocus with quiet operation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring; De-Click Switch\u003c\/strong\u003e: Intuitive aperture control with option for smooth or clicked adjustment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 9-Blade Diaphragm\u003c\/strong\u003e: Smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 14mm f1.8 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_14mm_f1.8_GM_Lens_lifestyle_photo_2.jpg?v=1723191065\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast Design and Refined Optics\u003c\/h3\u003e\n\u003cp\u003eAs part of Sony's esteemed G Master line, the FE 14mm f1.8 GM Lens excels in optical performance, emphasizing both sharpness and bokeh quality. This lens offers remarkable versatility, delivering stunning results across various subject distances and aperture settings.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 14mm f1.8 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_14mm_f1.8_GM_Lens_lifestyle_photo_3.jpg?v=1723191064\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA Elements\u003c\/strong\u003e: Extreme aspherical elements ensure high sharpness throughout the aperture range, effectively controlling astigmatism, field curvature, coma, and other spherical aberrations for precise rendering and low distortion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspherical Elements\u003c\/strong\u003e: Promote superior surface precision for exceptional image clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 14mm f1.8 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_14mm_f1.8_GM_Lens_lifestyle_photo_5.jpg?v=1723191064\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCompact and Lightweight\u003c\/h3\u003e\n\u003cp\u003eThe combination of multiple aspherical elements and advanced focusing motors allows for a truly compact and lightweight design, ideal for an ultra-wide focal length lens.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Super ED Element and Two Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting, enhancing contrast and colour fidelity in strong lighting conditions. This advanced coating is especially effective on larger, curved elements, minimizing internal reflections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 14mm f1.8 GM Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_14mm_f1.8_GM_Lens_lifestyle_photo_4.jpg?v=1723191064\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExcels in Low-Light Conditions\u003c\/h3\u003e\n\u003cp\u003eThe f\/1.8 maximum aperture makes this lens an exceptional choice for low-light shooting, such as astrophotography and timelapse photography requiring shorter shutter speeds.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimized for Wide-Open Shooting\u003c\/strong\u003e: High-curvature XA elements minimize sagittal flare, ensuring cleaner and more accurate rendering of nighttime skies and point light sources.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066459926625,"sku":"4548736131170","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-14mm-f1.8-GM-Lens-product-photo-3.jpg?v=1723191792"},{"product_id":"sony-alpha-a7-iii-mirrorless-camera-body-only","title":"Sony A7 III - Body only","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M4obW6FfTt0?si=tVXAXMVHMN-PCZOQ\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Alpha A7 III Mirrorless Camera: Unleash Your Creative Potential\u003c\/h2\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eSony Alpha A7 III Full Frame Mirrorless Digital Camera\u003c\/strong\u003e, a masterpiece designed for both professional photographers and passionate enthusiasts. This camera redefines imaging technology, pushing the boundaries of performance and delivering exceptional image quality. Paired with the versatile 28-70mm lens, the A7 III is the ultimate tool for capturing every moment with precision, whether you're shooting stills or video.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eReal-Time Tracking \u0026amp; Eye AF: Precision Focus in Every Moment\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eCapture every critical moment with unmatched accuracy, thanks to \u003cstrong\u003eReal-Time Tracking\u003c\/strong\u003e and \u003cstrong\u003eEye AF (Auto Focus)\u003c\/strong\u003e technology. Whether you're photographing fast-paced action or capturing serene portraits, the Alpha A7 III locks onto your subject with razor-sharp precision, keeping them in perfect focus no matter the situation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-2.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eSpectacular Full-Frame Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eExperience the breathtaking detail and vibrant colors made possible by the \u003cstrong\u003e24.2MP back-illuminated Exmor R CMOS sensor\u003c\/strong\u003e. Paired with the advanced \u003cstrong\u003eBIONZ X™ processing engine\u003c\/strong\u003e and front-end LSI, this powerhouse combination ensures superior image quality across a wide range of lighting conditions. From low light to bright scenes, you'll achieve consistently stunning results with every shot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-4.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eCapture Every Decisive Moment with Speed\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith the ability to shoot full-resolution images at \u003cstrong\u003eup to 10 fps\u003c\/strong\u003e with continuous AF\/AE tracking, the Alpha A7 III ensures you never miss a moment. Whether you're photographing dynamic sports, wildlife in motion, or fleeting candid moments, this camera delivers the speed you need to capture life's most decisive moments with clarity and precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-3.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eHigh-Quality 4K Video for Filmmakers\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStep up your videography game with \u003cstrong\u003estunning 4K video recording\u003c\/strong\u003e. The Alpha A7 III uses full pixel readout without pixel binning, producing high-resolution 4K footage rich in detail and depth. With support for \u003cstrong\u003eHLG (Hybrid Log-Gamma)\u003c\/strong\u003e, \u003cstrong\u003eS-Log2\u003c\/strong\u003e, and \u003cstrong\u003eS-Log3\u003c\/strong\u003e, this camera offers the flexibility you need to create cinematic-quality videos with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-1.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced AF System for Superior Tracking\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe revolutionary \u003cstrong\u003e4D FOCUS™ system\u003c\/strong\u003e includes \u003cstrong\u003e425 contrast AF points\u003c\/strong\u003e and an impressive \u003cstrong\u003e693-point focal-plane phase-detection AF system\u003c\/strong\u003e, ensuring reliable autofocus tracking even in the most challenging conditions. With \u003cstrong\u003eEye AF\u003c\/strong\u003e and touch focusing capabilities, capturing stunning images has never been easier, whether you’re shooting portraits, action, or events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-5.webp?v=1726649701\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066460876897,"sku":"4548736079656","price":1199.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-product-photo-1.webp?v=1726649238"},{"product_id":"sony-e-18-200mm-f3-5-6-3-oss-le-lens","title":"Sony E 18-200mm f3.5-6.3 OSS LE APS-C Lens","description":"\u003ch2\u003e\u003cstrong\u003eSony E 18-200mm f\/3.5-6.3 OSS LE Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony E 18-200mm f\/3.5-6.3 OSS LE Lens\u003c\/strong\u003e is a versatile all-in-one zoom lens designed for APS-C format E-mount cameras. Its broad focal length range, equivalent to 27-300mm in 35mm terms, makes it ideal for various applications, including landscapes, portraits, sports, and travel photography. Compact yet feature-packed, this lens is an excellent choice for photographers seeking convenience without compromising quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eExtensive Zoom Range\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e27-300mm equivalent focal length\u003c\/strong\u003e offers wide-angle to super-telephoto versatility, reducing the need for lens changes and making it perfect for travel and everyday use.\u003c\/li\u003e\n\u003cli\u003eIdeal for capturing subjects both near and far, from sweeping landscapes to detailed wildlife or action shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo extra-low dispersion (ED) elements\u003c\/strong\u003e help minimize chromatic aberrations for sharper and clearer images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour aspherical elements\u003c\/strong\u003e effectively reduce distortion and other optical aberrations, ensuring edge-to-edge sharpness and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular seven-blade diaphragm\u003c\/strong\u003e creates smooth, pleasing bokeh for creative background separation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eOptical SteadyShot (OSS) Image Stabilization\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in stabilization minimizes the effects of camera shake, especially at longer focal lengths or in low-light conditions.\u003c\/li\u003e\n\u003cli\u003eOSS can work in tandem with certain camera bodies featuring sensor-shift stabilization for enhanced stability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eFast and Responsive Autofocus\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear autofocus motor\u003c\/strong\u003e delivers quick, quiet, and precise focusing, making it suitable for both stills and video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal focus design\u003c\/strong\u003e maintains the lens length during focusing, improving handling and balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eConvenient Design\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZoom lock switch\u003c\/strong\u003e prevents the lens from extending unintentionally during transport or when not in use.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight build ensures easy portability, perfect for travel photographers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focusing distance of 1.6' (0.5m)\u003c\/strong\u003e enables capturing detailed close-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount\u003c\/strong\u003e: Sony E-mount (APS-C format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 18-200mm (27-300mm equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/3.5-6.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22-40\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design\u003c\/strong\u003e: 17 elements in 13 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 1.6' (0.5m)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e: 0.27x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiaphragm Blades\u003c\/strong\u003e: 7, rounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e: Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread\u003c\/strong\u003e: 62mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 68 x 97.1 mm (2.7 x 3.8 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 460g (16.2 oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Sony E 18-200mm OSS LE Lens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis all-in-one zoom lens offers unparalleled flexibility and convenience for photographers and videographers alike. Its advanced optics ensure sharp, high-quality images across the entire zoom range, while features like Optical SteadyShot, fast autofocus, and a lightweight design make it practical for everyday and travel use. Whether you’re capturing wide vistas or distant wildlife, the \u003cstrong\u003eSony E 18-200mm f\/3.5-6.3 OSS LE Lens\u003c\/strong\u003e is a reliable and versatile choice.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-e-18-200mm-f3-5-6-3-oss-le-lens\" title=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-e-18-200mm-f3-5-6-3-oss-le-lens\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066477260897,"sku":"4905524887969","price":529.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/sony_nex_18200mm_f3563_zoom_lens_sosel18200leae1_1.jpg?v=1692152849"},{"product_id":"sony-e-pz-18-105mm-f4-g-oss-standard-zoom-lens","title":"Sony E PZ 18-105mm f4 G OSS APS-C Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DzooVThxtzM?si=Uj1BXC6LvToZlK1z\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony E PZ 18-105mm f\/4 G OSS Standard Zoom Lens: Versatility Meets Precision\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eUnlock the full potential of your photography and videography with the Sony E PZ 18-105mm f\/4 G OSS Lens. Designed for APS-C format E-mount cameras, this versatile standard zoom lens covers a 27-157.5mm equivalent focal length range, making it ideal for a wide array of shooting scenarios—from expansive landscapes to detailed portraits. Featuring a constant f\/4 aperture, advanced optical elements, and professional-grade features, it is perfect for both still photography and high-quality video production.\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eE-Mount Lens\/APS-C Format:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide Focal Length Range:\u003c\/strong\u003e Compatible with Sony's APS-C format E-mount mirrorless cameras, this lens offers a versatile 27-157.5mm equivalent focal length range. It is suitable for wide-angle to short telephoto shots, providing flexibility for various photography styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAperture Range: f\/4 to f\/22:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Maximum Aperture:\u003c\/strong\u003e Ensures consistent performance throughout the zoom range, providing greater control over depth of field and improved low-light performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements:\u003c\/strong\u003e These elements effectively reduce chromatic aberrations and color fringing, resulting in improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical Elements:\u003c\/strong\u003e Includes one Advanced Aspherical (AA) element to minimize astigmatism, field curvature, coma, and other monochromatic aberrations, delivering sharp, clean images.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Image Stabilization:\u003c\/strong\u003e Helps reduce camera shake, especially at longer focal lengths, for sharper handheld shots. This stabilization can be combined with select cameras' sensor-shift type image stabilization for even better control over camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePower Zoom and Handycam Technology:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Zoom Lever:\u003c\/strong\u003e Provides smooth, quiet zooming and focusing, making it ideal for videography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandycam Technology:\u003c\/strong\u003e Borrowed from Sony's camcorders, this technology ensures precise and silent operation, enhancing video recording capabilities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Focus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsistent Length During Focus:\u003c\/strong\u003e The internal focus design maintains the lens's overall length during focusing, contributing to faster autofocus speeds and easier handling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Mid-Range Zoom:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 18-105mm (27-157.5mm equivalent), perfect for a variety of shooting scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 Maximum Aperture:\u003c\/strong\u003e Allows for consistent exposure settings and better control over focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus and Handling:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e At 1.5 feet, this lens is suitable for close-up shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeven-Blade Circular Diaphragm:\u003c\/strong\u003e Creates pleasing bokeh quality for artistic selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and Durable Design:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Compact and lightweight, making it ideal for travel and everyday use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRobust Construction:\u003c\/strong\u003e Built to handle various shooting conditions with ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 18-105mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Equivalent Focal Length:\u003c\/strong\u003e 27-157.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements:\u003c\/strong\u003e 12\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (APS-C):\u003c\/strong\u003e 76°-15°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e f\/4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 7\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.45m (1.5ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio:\u003c\/strong\u003e 0.11x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L):\u003c\/strong\u003e 78 x 110mm (3.1 x 4.3in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 427g (15.1oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat's In The Box\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Hood:\u003c\/strong\u003e (ALC-SH128: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Front Cap\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens Rear Cap\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eElevate Your Creativity with the Sony E PZ 18-105mm f\/4 G OSS Lens\u003c\/h4\u003e\n\u003cp\u003eThe Sony E PZ 18-105mm f\/4 G OSS Lens is your go-to solution for versatile, high-quality photography and videography. Whether you're capturing stunning landscapes, intimate portraits, or dynamic videos, this lens delivers exceptional performance with its advanced optics and professional-grade features. Its compact, durable design ensures that you can take it anywhere, making it the perfect companion for every creative journey.\u003c\/p\u003e\n\u003cp\u003eEmbrace the power of versatility and precision with the Sony E PZ 18-105mm f\/4 G OSS Lens and elevate your creative endeavors to new heights.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066481291361,"sku":"4905524956672","price":419.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-E-PZ-18-105mm-f4-G-OSS-Standard-Zoom-Lens-product-photo-3.jpg?v=1723189614"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-lens","title":"Sony FE 90mm f2.8 Macro G OSS Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vUxfdj-_Im4?si=P0e5CvVaiQtPKcho\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 90mm f\/2.8 Macro G OSS Lens: Unmatched Precision in Macro Photography\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eDiscover the pinnacle of macro photography with the Sony FE 90mm f\/2.8 Macro G OSS Lens. Engineered for full-frame E-mount cameras, this G series lens offers a 1:1 magnification ratio, allowing for life-size close-ups with stunning detail. Combining advanced optical performance with intuitive handling and robust image stabilization, this lens is a must-have for professionals and enthusiasts dedicated to capturing the intricacies of the macro world.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-1.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003ch5\u003eG Series Macro Excellence\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003e1:1 Magnification Ratio:\u003c\/strong\u003e Achieve true life-size close-ups with a 1:1 magnification ratio and an 11-inch minimum focusing distance. Perfect for detailed macro work, this lens captures intricate details with unmatched precision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Range Limiter Switch:\u003c\/strong\u003e Optimize your focus range for specific shooting scenarios. The switch allows you to restrict the focus range to 11-19.7 inches, 19.7 inches to infinity, or the full range, enhancing efficiency and accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSliding Focus Ring:\u003c\/strong\u003e Seamlessly switch between manual and autofocus modes with the sliding focus ring, providing versatile shooting options to suit your needs.\u003c\/p\u003e\n\u003ch5\u003eAdvanced Optical Design\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eG Series Optics:\u003c\/strong\u003e Incorporates two extra-low dispersion (ED) elements, including one Super ED element, to minimize chromatic aberration and color fringing. This ensures clear, true-to-life color reproduction and exceptional image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical Element:\u003c\/strong\u003e Reduces astigmatism, field curvature, and other monochromatic aberrations, contributing to sharp, accurate imagery.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-4.jpg?v=1722602060\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Applied to minimize reflections, flare, and ghosting, enhancing contrast and color rendering even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRounded Nine-Blade Diaphragm:\u003c\/strong\u003e Produces smooth, attractive bokeh, ideal for selective focus techniques and artistic effects that make your subjects stand out.\u003c\/p\u003e\n\u003ch5\u003eAutofocus and Stabilization\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eDirect Drive SSM (Super Sonic Wave Motor):\u003c\/strong\u003e Provides responsive and precise autofocus performance with quiet operation, making it suitable for both stills and video recording.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-3.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Reduces camera shake for sharper handheld images, especially useful in low-light conditions. This system can be combined with in-body stabilization on compatible cameras for even greater stability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Hold Button:\u003c\/strong\u003e Allows you to lock focus at a specific point or customize it for other functions, enhancing control during shooting and providing greater flexibility.\u003c\/p\u003e\n\u003ch5\u003ePractical and Intuitive Handling\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Focusing Design:\u003c\/strong\u003e Maintains the lens’s overall length during focusing, improving handling and accuracy, especially when working with close-up subjects. This design enhances usability and ensures consistent performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Range Limiter and Focus Hold Button:\u003c\/strong\u003e These features enhance usability for technical macro applications, providing greater flexibility and control, making your shooting experience more efficient and enjoyable. \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-2.jpg?v=1722602059\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name:\u003c\/strong\u003e FE 90mm f\/2.8 Macro G OSS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type:\u003c\/strong\u003e E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification Ratio:\u003c\/strong\u003e 1:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 11 inches (0.28m)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 15 elements in 11 groups (including 1 Super ED, 1 ED, 1 Aspherical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9 (Rounded)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Type:\u003c\/strong\u003e Direct Drive SSM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 83 x 139.6mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 602 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Button:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_90mm_f2.8_Macro_G_OSS_Lens-lifestyle-photo-5.jpg?v=1722602060\" alt=\"Sony FE 90mm f2.8 Macro G OSS Lens lifestyle image\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe Sony FE 90mm f\/2.8 Macro G OSS Lens offers unparalleled precision and versatility, making it the ideal choice for macro photography enthusiasts and professionals. With its advanced optics, intuitive handling, and robust stabilization, this lens ensures you capture every detail with exceptional clarity and artistic beauty. Whether you're photographing nature's smallest wonders or intricate product details, this lens delivers outstanding performance in every shot.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066485518433,"sku":"4548736007970","price":819.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-90mm-f2.8-Macro-G-OSS-Lens-product-photo-3.jpg?v=1722602665"},{"product_id":"sony-55-210mm-f4-5-6-3-oss-e-mount-lens","title":"Sony E 55-210mm F4.5-6.3 OSS APS-C Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/ESn9IskXous?si=XLZPCbqCtW4uS7lk\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony E 55-210mm f\/4.5-6.3 OSS E-Mount Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 55-210mm f\/4.5-6.3 OSS Lens is a versatile telephoto zoom designed for APS-C-format E-mount cameras. With an 82.5-315mm equivalent focal length range, this lens is perfect for capturing a variety of subjects, from portraits to distant sports and landscapes. Its sleek size makes it a great travel companion, and the built-in Optical SteadyShot image stabilization ensures sharp, blur-free images even when shooting handheld.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/E_55-210_mm_F4.5-6.3_OSS_lifestyle_photo_1.jpg?v=1723190061\" alt=\"E 55-210 mm F4.5-6.3 OSS lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eE-Mount Lens\/APS-C Format\u003c\/h4\u003e\n\u003cp\u003eDesigned specifically for Sony's APS-C-format E-mount cameras, providing a versatile focal length range.\u003c\/p\u003e\n\u003ch4\u003e82.5-315mm (35mm Equivalent)\u003c\/h4\u003e\n\u003cp\u003eOffers a wide telephoto range, ideal for portraits, sports, and landscapes.\u003c\/p\u003e\n\u003ch4\u003eAperture Range: f\/4.5-6.3 to f\/22-32\u003c\/h4\u003e\n\u003cp\u003eVariable maximum aperture helps maintain a compact, lightweight design.\u003c\/p\u003e\n\u003ch4\u003eTwo ED Elements \u0026amp; Two Aspherical Elements\u003c\/h4\u003e\n\u003cp\u003eMinimizes chromatic aberrations and distortion for improved image clarity and color accuracy.\u003c\/p\u003e\n\u003ch4\u003eOptical SteadyShot Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eReduces camera shake for sharper images, even at slower shutter speeds.\u003c\/p\u003e\n\u003ch4\u003eInternal Focus\u003c\/h4\u003e\n\u003cp\u003eEnsures faster, more responsive autofocus and easier handling.\u003c\/p\u003e\n\u003ch4\u003eMinimum Focus Distance: 3.3'\u003c\/h4\u003e\n\u003cp\u003eAllows for close-up shots at the telephoto end of the zoom range.\u003c\/p\u003e\n\u003ch4\u003eRounded 7-Bladed Diaphragm\u003c\/h4\u003e\n\u003cp\u003eCreates a pleasing bokeh effect for artistic background defocus.\u003c\/p\u003e\n\u003ch3\u003eTelephoto Versatility for APS-C\u003c\/h3\u003e\n\u003cp\u003eAn ideal complement to many kit zooms, the Sony E 55-210mm f\/4.5-6.3 OSS Lens opens the door to many telephoto perspectives with its 82.5-315mm equivalent focal length range on APS-C-format E-mount cameras. This portrait-length to mid-tele reach is ideal for a range of subjects, from portraits to distant sports and landscapes. Its sleek size also makes it a great travel companion.\u003c\/p\u003e\n\u003ch3\u003eOptics and Design\u003c\/h3\u003e\n\u003cp\u003eDesigned for APS-C-format cameras, this 55-210mm lens perfectly complements many kit zooms by providing an 82.5-315mm equivalent focal length range for telephoto applications. A variable f\/4.5-6.3 maximum aperture helps keep overall lens size and weight to a minimum.\u003c\/p\u003e\n\u003ch4\u003eSuperior Image Quality\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion (ED) Elements\u003c\/strong\u003e: Reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Aspherical Elements\u003c\/strong\u003e: Minimize astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded Seven-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAutofocus and Image Stabilization\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus Mechanism\u003c\/strong\u003e: Contributes to faster, more responsive autofocus and easier handling as the lens does not change in length during use. The minimum focus distance is 3.3 feet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Helps minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/E_55-210_mm_F4.5-6.3_OSS_lifestyle_photo_2.jpg?v=1723190062\" alt=\"E 55-210 mm F4.5-6.3 OSS lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount\u003c\/strong\u003e: Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length\u003c\/strong\u003e: 55-210mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm Equivalent Focal Length\u003c\/strong\u003e: 82.5-315mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements\u003c\/strong\u003e: 9\/13\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View (APS-C)\u003c\/strong\u003e: 28.2°-7.8°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e: f\/4.5-6.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e: f\/22-32\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 7\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e: 1.0m (3.28ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio\u003c\/strong\u003e: 0.23x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e: 49mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize \u0026amp; Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L)\u003c\/strong\u003e: 64.7 x 108mm (2-5\/8 x 4-1\/4in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 345g (12.2oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's In The Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH115: petal shape, bayonet type)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066486927457,"sku":"4905524958706","price":229.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/E-55-210-mm-F4.5-6.3-OSS-Lens-product-photo-1.jpg?v=1723190698"},{"product_id":"sony-shooting-grip-with-wireless-remote-commander-gp-vpt2bt","title":"Sony Shooting Grip With Wireless Remote Commander GP-VPT2BT","description":"\u003ch2\u003e\u003cstrong\u003eSony Shooting Grip With Wireless Remote Commander GP-VPT2BT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony GP-VPT2BT Wireless Shooting Grip\u003c\/strong\u003e is a versatile and ergonomic accessory ideal for vloggers, photographers, and content creators seeking stability, comfort, and convenience. 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The \u003cstrong\u003eSony Alpha ZV-E10\u003c\/strong\u003e is a game-changer for content creators who want a powerful yet compact tool for stunning visuals and professional-grade video. This mirrorless camera offers incredible flexibility with its interchangeable lenses, advanced video capabilities, and intuitive features designed specifically for vloggers. 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The Sony Alpha ZV-E10 Mirrorless Camera (Body Only) is your ultimate content creation companion.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066497970273,"sku":"5013493418318","price":679.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-ZV-E10-Mirrorless-Vlogging-Camera-product-photo-1.webp?v=1726650869"},{"product_id":"sony-fe-16-35mm-f2-8-gm-lens","title":"Sony FE 16-35mm f2.8 G Master Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZVhraMnuJmQ?si=iJv8HbXXondUSRlZ\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 16-35mm f2.8 GM Lens: Unmatched Wide-Angle Performance\u003c\/h2\u003e\n\u003cp\u003eExperience ultimate wide-angle versatility with the Sony FE 16-35mm f2.8 GM Lens. Designed for Sony E-mount full-frame cameras, this lens offers exceptional optical performance with a bright f\/2.8 aperture. Whether capturing expansive landscapes, dynamic architectural shots, or intimate lifestyle photography, this lens delivers high resolution, sharpness, and beautiful bokeh. Its advanced coatings and robust construction ensure optimal performance in any environment. Elevate your photography with the precision and reliability of the G Master series, and capture stunning images with the Sony FE 16-35mm f2.8 GM Lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_5.jpg?v=1723188403\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Compatible with Sony E-mount full-frame cameras.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/2.8 to f\/22\u003c\/strong\u003e: Wide aperture range for diverse shooting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimized chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree Aspherical and Two XA Elements\u003c\/strong\u003e: Enhanced sharpness and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating and Fluorine Coating\u003c\/strong\u003e: Reduced reflections and increased durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motors\u003c\/strong\u003e: Fast, precise, and quiet autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button; AF\/MF Switch\u003c\/strong\u003e: Convenient control over focusing modes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Smooth and pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_2.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUltimate Wide-Angle Versatility\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 16-35mm f2.8 GM Lens offers unparalleled wide-angle versatility with G Master performance in a compact and fast form. This wide-angle zoom lens covers ultra-wide to standard wide-angle fields of view, making it ideal for a variety of subjects, from landscapes to lifestyle and architecture photography. Its advanced optics and bright f\/2.8 aperture are designed to excel in diverse shooting conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_1.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eG Master Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Resolution and Sharpness\u003c\/strong\u003e: The G Master series is known for its exceptional optical performance, correcting a wide range of spherical and chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/2.8 Aperture\u003c\/strong\u003e: Consistent maximum aperture allows for better control over depth of field and excellent performance in low-light conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Reduces surface reflections, flare, and ghosting, improving contrast and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Enhances bokeh quality for artistic shallow depth of field effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_4.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSuperior Optical Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo XA and Three Aspherical Elements\u003c\/strong\u003e: Ensure superior surface precision, effectively controlling astigmatism, field curvature, coma, and distortion for sharp and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Extra-Low Dispersion Elements\u003c\/strong\u003e: Minimize chromatic aberrations and colour fringing, enhancing clarity and colour neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_16-35mm_f2.8_GM_Lens_lifestyle_image_3.jpg?v=1723188402\" alt=\"Sony FE 16-35mm f2.8 GM Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePractical and Intuitive Handling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motors\u003c\/strong\u003e: Provide quick, quiet, and precise focusing, suitable for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloating Focusing System\u003c\/strong\u003e: Divides the focus group into two independently controlled groups, maintaining optical performance across the zoom and focus ranges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button and AF\/MF Switch\u003c\/strong\u003e: Offer direct and tactile control over focus settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e: Ensures reliable performance in challenging environments, with rubberized control rings for better handling in cold weather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e: Protects the front element from fingerprints and dust.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066503213153,"sku":"4548736038448","price":2299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-16-35mm-f2.8-GM-Lens-product-photo-3.jpg?v=1723188994"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-telephoto-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Full Frame Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM?si=yVj9E0Hff8IJQJar\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens: Reach Further with Precision\u003c\/h2\u003e\n\u003cp\u003eCapture stunning images of distant subjects with the Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens. Designed for full-frame E-mount cameras, this lens offers incredible reach and exceptional optical performance. Its advanced elements and coatings ensure clarity, colour fidelity, and reduced aberrations, while the Optical SteadyShot image stabilization and Direct Drive Super Sonic Wave AF Motor deliver sharp, precise results. With robust construction and intuitive handling features, this lens is perfect for professional photographers seeking reliability and versatility in their telephoto zoom. Explore new horizons with the Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_5.jpg?v=1722603173\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-Mount Lens\/Full-Frame Format\u003c\/strong\u003e: Designed for Sony E-mount full-frame cameras, compatible with APS-C models for an equivalent focal length of 300-900mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range: f\/5.6 to f\/36\u003c\/strong\u003e: Flexible aperture range for diverse shooting scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive ED Elements, One Aspherical Element\u003c\/strong\u003e: Enhanced image clarity and reduced aberrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating and Fluorine Coating\u003c\/strong\u003e: Minimized reflections and improved durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/strong\u003e: Fast, quiet, and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot Image Stabilization\u003c\/strong\u003e: Reduced camera shake for sharper images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Construction\u003c\/strong\u003e: Reliable performance in challenging conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable, Rotating Tripod Collar\u003c\/strong\u003e: Easy switch between horizontal and vertical shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Smooth and pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eLong-Reaching, Stabilized Zoom\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens is perfect for capturing distant subjects with stunning clarity. Designed for full-frame E-mount cameras, this super-telephoto zoom lens can extend its reach on APS-C models to an equivalent 300-900mm focal length range. Its maximum aperture range of f\/5.6-6.3 balances size and weight while ensuring excellent performance across various applications.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_1.jpg?v=1722603173\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive Extra-Low Dispersion Elements\u003c\/strong\u003e: Control chromatic aberrations and reduce colour fringing, resulting in increased clarity and colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Aspherical Element\u003c\/strong\u003e: Reduces distortion and spherical aberrations, producing sharp and accurate rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e: Minimizes surface reflections, flare, and ghosting, enhancing contrast and colour fidelity in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm\u003c\/strong\u003e: Contributes to a pleasing bokeh quality, perfect for selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_3.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eFast and Precise Autofocus\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive Super Sonic Wave Motor (DDSSM) AF System\u003c\/strong\u003e: Provides quick, quiet, and precise autofocus, ideal for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Response Manual Focus Control\u003c\/strong\u003e: Offers natural handling, with an AF\/MF switch on the lens barrel for tactile control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Focus Hold Buttons\u003c\/strong\u003e: Three buttons on the lens barrel offer intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: At 7.9 feet, this lens provides a maximum magnification of 0.2x, beneficial for portraiture and headshots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Range Limiter and Focus Hold Controls\u003c\/strong\u003e: Enhance intuitive handling and improve performance when photographing moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_4.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eProfessional, Durable Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Weather-Sealed Construction\u003c\/strong\u003e: Ensures reliable use in challenging shooting conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine Coating on Front Element\u003c\/strong\u003e: Protects against smudges and dust, maintaining image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable, Rotating Tripod Collar\u003c\/strong\u003e: Facilitates quick switching between horizontal and vertical orientations, providing flexibility and stability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_200-600mm_f5.6-6.3_G_OSS_Telephoto_Lens_lifestyle_image_2.jpg?v=1722603174\" alt=\"Sony FE 200-600mm f5.6-6.3 G OSS Telephoto Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptical SteadyShot Image Stabilization\u003c\/h3\u003e\n\u003cp\u003eOptical SteadyShot image stabilization minimizes camera shake for sharper images when shooting handheld. This lens features three dedicated OSS modes, including panning and viewfinder stabilization priority settings, and can be combined with compatible camera's sensor-shift type image stabilization for superior control over camera blur.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066508095585,"sku":"4548736099739","price":1599.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-200-600mm-f5.6-6.3-G-OSS-Telephoto-Lens-product-photo-5.jpg?v=1722604096"},{"product_id":"sony-alpha-6400-mirrorless-digital-camera-with-16-50mm-lens","title":"Sony A6400 Mirrorless Digital Camera with 16-50mm Lens","description":"\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/xdhEXr1zw6s?si=5OgcCSUf1NczKSm4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003e\u003cstrong\u003eSony Alpha 6400 Mirrorless Camera: Unleash Your Creativity with Precision and Versatility\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eElevate your photography and videography to new heights with the Sony Alpha 6400 Mirrorless Camera. Designed for both beginners and advanced users, this powerhouse of a camera delivers lightning-fast autofocus, stunning 4K HDR movie recording, and exceptional performance in a compact and lightweight package. Whether you're capturing action-packed moments or stunning landscapes, the Alpha 6400 ensures that every shot is sharp, clear, and bursting with detail.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Precise Autofocus\u003c\/strong\u003e: With autofocus speed as swift as 0.02 seconds and Real-Time tracking technology, the Alpha 6400 keeps your subject sharp and in focus in any situation. Whether you're shooting stills or videos, you can trust the autofocus system to deliver unparalleled accuracy and reliability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for Video Creators\u003c\/strong\u003e: Experience the thrill of high-resolution 4K HDR movie recording and Full HD slow-motion capabilities (120p) with continuous autofocus. Capture cinematic masterpieces with ease and precision, whether you're shooting action-packed sequences or intimate moments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNever Miss a Moment\u003c\/strong\u003e: With burst shooting capabilities of up to 11 frames per second (fps) with autofocus, you'll never miss a fleeting moment again. Whether it's sports, wildlife, or everyday life, the Alpha 6400 ensures that you capture every moment with stunning clarity and detail.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCapture Creative Angles\u003c\/strong\u003e: Frame up your shots with ease using the tilting touch monitor, perfect for shooting from low or high angles. Whether you're capturing unique perspectives or experimenting with creative compositions, the Alpha 6400 empowers you to unleash your creativity like never before.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Travelers and Everyday Shooters\u003c\/strong\u003e: The included E PZ 16-50mm f\/3.5-5.6 OSS Lens is compact, lightweight, and versatile, making it the ideal companion for your adventures. With smooth and silent zooming and built-in image stabilization, this lens ensures that your shots are sharp and steady, even in challenging conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eExceptional Image Quality:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFrom captivating portraits to expansive cityscapes, the Alpha 6400 delivers stunning image quality with its APS-C Exmor CMOS sensor and upgraded image processing engine. Colours, textures, and skin tones are rendered with remarkable accuracy and lifelike detail, ensuring that your photos and videos stand out from the crowd.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvanced Features for Effortless Shooting:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReal-Time Eye AF ensures that your portraits are always sharp and in focus, even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003eVlogging is made easy with a flip-up 3-inch screen and built-in microphone for clear audio recording.\u003c\/li\u003e\n\u003cli\u003eShare your adventures in vivid detail with 4K recording and advanced colour grading capabilities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS Lens:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePair your Alpha 6400 with the sleek and retractable Sony E PZ 16-50mm f\/3.5-5.6 OSS Lens for the ultimate shooting experience. With its versatile zoom range and portable design, this lens is the perfect companion for your compact mirrorless camera, ensuring that you never miss a moment, whether you're travelling or shooting everyday scenes.\u003c\/p\u003e\n\u003cp\u003eUnlock your creative potential and capture unforgettable moments with the Sony Alpha 6400 Mirrorless Camera. Experience the power of precision and versatility in the palm of your hand.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-a6400-camera-with-lens\" title=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-a6400-camera-with-lens\" target=\"_blank\" data-mce-href=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-a6400-camera-with-lens\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066509570145,"sku":"4548736092426","price":799.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/2_53_9.jpg?v=1692152815"},{"product_id":"sony-fe-35mm-f1-8-fast-prime-lens","title":"Sony FE 35mm f1.8 Full Frame Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/5DCL7tYmEnE?si=HsYSNh8DMq0LMXyg\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 35mm f\/1.8 Fast Prime Lens\u003c\/h2\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 35mm f\/1.8 Fast Prime Lens is an exceptional choice for those seeking a full-frame lens that balances compactness with outstanding performance. Its lightweight, small size and fast aperture make it versatile for various photographic and video applications, from portraits to snapshots and close-ups.\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.8 Fast Prime Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_35mm_f1.8_Fast_Prime_Lens_lifestyle_image_3.jpg?v=1723044860\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eCompact and Lightweight\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall and Lightweight\u003c\/strong\u003e: Weighing just 280g (9.9oz) and measuring 65.6mm x 73mm, this lens is incredibly portable and well-suited for both full-frame and APS-C bodies. On APS-C models, it offers a 52.5mm equivalent focal length, making it ideal for a wide range of shooting scenarios.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.8 Fast Prime Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_35mm_f1.8_Fast_Prime_Lens_lifestyle_image_5.jpg?v=1723044861\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHigh Optical Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Corner-to-Corner Resolution\u003c\/strong\u003e: An aspherical element in the lens design suppresses optical aberrations, ensuring high resolution throughout the frame. The 9-blade circular aperture provides smooth, natural-looking bokeh for enhanced visual appeal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eReliable Autofocus\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Precise AF\u003c\/strong\u003e: The lens’s linear-motor AF drive system delivers quiet and accurate autofocus performance, crucial for both still photography and video. This system excels in maintaining precise focus, even in dynamic shooting situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.8 Fast Prime Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_35mm_f1.8_Fast_Prime_Lens_lifestyle_image_1.jpg?v=1723044861\"\u003e\u003c\/div\u003e\n\u003ch4\u003eImpressive Close-Up Capability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Up Focus\u003c\/strong\u003e: With a minimum focusing distance of 0.22m (0.73ft) and a maximum magnification of 0.24x, this lens is effective for detailed close-ups. It maintains high optical performance at close range, making it ideal for photographing small subjects like flowers and tabletop items.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCustomisable Controls\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Hold Button\u003c\/strong\u003e: A focus hold button on the lens barrel can be customised to perform various functions through the camera's menu, such as displaying grid lines or adjusting white balance. This adds flexibility and efficiency to your shooting workflow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManual\/Auto Focus Switching\u003c\/strong\u003e: The lens features an easy-to-use switch for seamless transition between manual and autofocus modes, allowing for quick adjustments based on shooting needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.8 Fast Prime Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_35mm_f1.8_Fast_Prime_Lens_lifestyle_image_4.jpg?v=1723044861\"\u003e\u003c\/div\u003e\n\u003ch4\u003eManual Focus Precision\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Manual Focus Response\u003c\/strong\u003e: Linear Response MF ensures that the focus ring reacts directly and linearly to your adjustments. This means that focus changes feel immediate and precise, enhancing manual focus control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDurable Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistant\u003c\/strong\u003e: Designed to withstand challenging conditions, the lens is dust and moisture resistant, ensuring reliable performance during outdoor shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 35mm f1.8 Fast Prime Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_35mm_f1.8_Fast_Prime_Lens_lifestyle_image_2.jpg?v=1723044861\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Name\u003c\/strong\u003e: FE 35mm f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount Type\u003c\/strong\u003e: E-Mount\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range\u003c\/strong\u003e: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements\u003c\/strong\u003e: Aspherical element\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades\u003c\/strong\u003e: 9 (Circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e: 0.22m (0.73ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e: 0.24x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 65.6mm x 73mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 280g (9.9oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistance\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAdditional Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use\u003c\/strong\u003e: The lens's wide f\/1.8 aperture and compact size make it suitable for various shooting styles, including street photography, landscapes, and close-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Flexibility\u003c\/strong\u003e: Customisable controls and the ability to switch between focus modes provide added versatility for creative shooting.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066513305697,"sku":"4548736099760","price":539.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-35mm-f1.8-Fast-Prime-Lens-product-photo-3.jpg?v=1723045202"},{"product_id":"sony-fe-100-400mm-f4-5-5-6-gm-oss-super-telephoto-zoom-lens","title":"Sony FE 100-400mm F4.5-5.6 GM OSS Full Frame Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/OUq3E0pt5NA?si=lJZEHahKtrzcAovT\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony FE 100-400mm F4.5-5.6 GM OSS Super Telephoto Zoom Lens: Mastery in Every Shot\u003c\/h2\u003e\n\u003ch4\u003eOverview\u003c\/h4\u003e\n\u003cp\u003eUnleash the power of your photography with the Sony FE 100-400mm f\/4.5-5.6 GM OSS, a G Master super-telephoto zoom lens engineered for full-frame E-mount cameras. Offering unparalleled versatility, advanced optical performance, and rugged build quality, this lens is the ultimate tool for capturing distant subjects with breathtaking clarity and precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_5.jpg?v=1722611359\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eG Master Super-Telephoto Zoom:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Focal Length Range:\u003c\/strong\u003e Covering 100-400mm, this lens excels in wildlife, sports, and action photography, allowing you to effortlessly capture distant subjects with remarkable detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Tenacious Autofocus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Focus Mechanism:\u003c\/strong\u003e Combining double linear motor and Direct Drive SSM (DDSSM) systems, this lens ensures rapid, precise autofocus. Precision sensors provide real-time feedback, optimizing your camera's AF performance for the sharpest results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh Resolution at Any Focal Length:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision Optical Design:\u003c\/strong\u003e Experience superior corner-to-corner resolution and clarity across the entire zoom range, ensuring stunning images of distant and close subjects alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_2.jpg?v=1722611358\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Rendering and Color:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eED Glass Elements:\u003c\/strong\u003e Two Extra-Low Dispersion (ED) glass elements and one Super ED glass element minimize chromatic aberration, delivering clear, well-defined images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Reduces reflections, flare, and ghosting, ensuring high contrast and clarity even in challenging lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Mobile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Alloy Construction:\u003c\/strong\u003e This lens boasts high durability and weight reduction, making it highly portable and easy to handle, especially when paired with lightweight camera bodies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eZoom Torque Adjustment:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Zoom Ring:\u003c\/strong\u003e Adjust the zoom smoothness for fast or stable zooming with the mechanical control of zoom ring torque, adapting to your shooting needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine Coated Front Element:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Maintenance:\u003c\/strong\u003e The fluorine coating prevents dirt and fingerprints from adhering to the lens, making it easy to clean—perfect for outdoor shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_3.jpg?v=1722611358\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 100-400mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/4.5-5.6 to f\/32-40\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups \/ Elements:\u003c\/strong\u003e 16\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View:\u003c\/strong\u003e 24°-6°10'\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 9, circular\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.98m (3.22ft)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification Ratio:\u003c\/strong\u003e 0.35x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (D x L):\u003c\/strong\u003e 94 x 205mm (3.7 x 8.1in.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1395g (3.07lb.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat's In The Box\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLens hood (ALC-SH151)\u003c\/li\u003e\n\u003cli\u003eLens front cap\u003c\/li\u003e\n\u003cli\u003eLens rear cap\u003c\/li\u003e\n\u003cli\u003eLens case\u003c\/li\u003e\n\u003cli\u003eShoulder strap \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_1.jpg?v=1722611357\"\u003e\u003c\/div\u003e\n\u003ch4\u003eOptimize Your Photography with the Sony FE 100-400mm F4.5-5.6 GM OSS Lens\u003c\/h4\u003e\n\u003cp\u003eThe Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens is your gateway to exceptional super-telephoto performance. Whether you're capturing the majesty of wildlife, the intensity of sports, or the spontaneity of action scenes, this lens delivers outstanding results with precision and ease. Its advanced features and robust construction ensure you never miss a moment, providing unparalleled versatility and quality for both professional and enthusiast photographers.\u003c\/p\u003e\n\u003cp\u003eEmbrace the future of telephoto zoom photography with the Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens—where every detail comes to life.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Sony FE 100-400mm F4.5-5.6 GM OSS lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony_FE_100-400mm_F4.5-5.6_GM_OSS_lifestyle_photo_4.jpg?v=1722611357\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066521563233,"sku":"4548736058422","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-100-400mm-F4.5-5.6-GM-OSS-product-photo-6.jpg?v=1722612152"},{"product_id":"sony-cybershot-rx100-vii-compact-camera-black","title":"Sony Cybershot RX100 VII Compact Camera - Black","description":"\u003ch2\u003eSony RX100 VII Compact Digital Camera\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWide zoom range. Breathtaking image quality. Serious speed in your pocket.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony RX100 VII is a premium compact camera designed for creators who want flagship performance in an ultra-portable body. Powered by advanced sensor technology and lightning-fast autofocus, this pocket-sized powerhouse delivers outstanding stills, professional video features, and class-leading speed — making it ideal for travel, street photography, action, and vlogging.\u003c\/p\u003e\n\u003cp\u003eEngineered by Sony, the RX100 VII brings pro-level capabilities into a camera that goes wherever you do.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBig Performance from a 1.0-Type Stacked Sensor\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the RX100 VII is a 1.0-type stacked Exmor RS™ CMOS sensor paired with Sony’s BIONZ X processor, delivering:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent detail and dynamic range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast readout for reduced rolling shutter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean images in a wide range of lighting conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eResponsive operation for both stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis compact camera shares performance DNA with Sony’s flagship mirrorless systems — giving you serious imaging power in a truly portable form.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eVersatile 24–200mm ZEISS Zoom Lens\u003c\/h3\u003e\n\u003cp\u003eThe built-in \u003cstrong\u003e24–200mm f\/2.8–4.5 ZEISS Vario-Tessar\u003c\/strong\u003e lens covers everything from wide landscapes to tight telephoto shots, making the RX100 VII a genuine all-in-one solution.\u003c\/p\u003e\n\u003cp\u003ePerfect for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTravel and everyday photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePortraits and street shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWildlife and distant subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVideo and vlogging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou get outstanding flexibility without ever changing lenses.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eWorld-Leading Autofocus \u0026amp; Incredible Speed\u003c\/h3\u003e\n\u003cp\u003eThe RX100 VII features an advanced hybrid AF system with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e357 phase-detection points\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e425 contrast-detection points\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutofocus speeds as fast as \u003cstrong\u003e0.02 seconds\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCapture fast action with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e20fps blackout-free continuous shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFully live view while bursting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSingle Burst Shooting mode up to \u003cstrong\u003e90fps\u003c\/strong\u003e (JPEG\/RAW)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s a compact camera that keeps up with sports, wildlife, and spontaneous moments.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eReal-Time Tracking \u0026amp; Eye AF — Now in a Compact Camera\u003c\/h3\u003e\n\u003cp\u003eFor the first time in a camera of this size, Sony brings:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eReal-Time Tracking\u003c\/strong\u003e using AI-based subject recognition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eReal-Time Eye AF\u003c\/strong\u003e for people\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese intelligent AF systems lock onto your subject and maintain focus with impressive reliability — even when shooting moving subjects or selecting focus via the rear touchscreen.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePerfect for Video Creators \u0026amp; Vloggers\u003c\/h3\u003e\n\u003cp\u003eWeighing just \u003cstrong\u003eapprox. 302g\u003c\/strong\u003e and small enough to mount almost anywhere, the RX100 VII is built for creators on the move.\u003c\/p\u003e\n\u003cp\u003eVideo highlights include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional-quality movie recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, silent autofocus for filming\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact size ideal for handheld shooting and travel rigs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced AF tracking for smooth subject focus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent image quality straight out of camera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re vlogging, filming B-roll, or creating social content, this camera delivers serious results in a tiny package.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e1.0-type stacked Exmor RS™ CMOS sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBIONZ X image processor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eZEISS 24–200mm f\/2.8–4.5 built-in zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e357 phase + 425 contrast AF points\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReal-Time Tracking and Real-Time Eye AF\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20fps blackout-free continuous shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSingle Burst Shooting up to 90fps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact, lightweight 302g body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for photography, video, and vlogging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony RX100 VII?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium image quality in a pocket-sized camera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHuge 24–200mm zoom range without changing lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightning-fast autofocus and burst shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced AI subject tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent for travel, action, and content creation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePro-level performance in a truly compact design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you’re looking for one of the most capable compact cameras available, the Sony RX100 VII delivers flagship speed, versatile zoom, and creator-focused features in an impressively small body — perfect for capturing life wherever it happens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066526314593,"sku":"4548736106338","price":1049.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/sony-rx100-m-vii--m7--p-image-47375-moyenne.jpg?v=1692152843"},{"product_id":"sony-fe-40mm-f2-5-g-lens","title":"Sony FE 40mm f2.5 G Full Frame Lens","description":"\u003ch2\u003eSony FE 40mm f\/2.5 G Lens\u003c\/h2\u003e\n\u003cp\u003eThe Sony FE 40mm f\/2.5 G Lens is a compact, high-performance lens designed for full-frame E-mount cameras. This lens offers a versatile focal length that is ideal for a range of photographic and video applications, from street photography to portraits and close-ups. Its design prioritises portability and intuitive handling, making it a valuable addition to any photographer’s kit.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 40mm f2.5 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-40mm-f2.5-G-Lens-lifestyle-image-4.jpg?v=1723027846\"\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eCompact and Lightweight\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall and Portable\u003c\/strong\u003e: Measuring just 1.8 inches in length and weighing 6.1 oz, this lens is compact and lightweight. 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This system excels in tracking fast-moving subjects and is well-suited for video applications due to its minimal noise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal Focus\u003c\/strong\u003e: The internal focusing design helps maintain the lens’s compact size and contributes to faster, more responsive focusing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 40mm f2.5 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-40mm-f2.5-G-Lens-lifestyle-image-5.jpg?v=1723027847\"\u003e\u003c\/div\u003e\n\u003ch4\u003eUser-Friendly Controls\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Focus Hold Button\u003c\/strong\u003e: Located on the lens barrel, this button can be customised for quick access to various functions, such as focus locking or setting adjustments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF\/MF Switch\u003c\/strong\u003e: Easily switch between autofocus and manual focus modes with a dedicated switch on the lens barrel for seamless handling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Aperture Ring\u003c\/strong\u003e: A manual aperture ring with a de-click switch allows for smooth, silent aperture adjustments, beneficial for video work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eImpressive Close-Up Capability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Up Performance\u003c\/strong\u003e: The lens has a minimum focusing distance of 9.8 inches (11 inches with autofocus) and offers a maximum magnification of 0.23x, making it suitable for detailed close-up shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Sony FE 40mm f2.5 G Lens lifestyle image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-40mm-f2.5-G-Lens-lifestyle-image-1.jpg?v=1723027847\"\u003e\u003c\/div\u003e\n\u003ch4\u003eDurable Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and Moisture Resistant\u003c\/strong\u003e: Built to withstand challenging conditions, the lens features a dust- and moisture-sealed design that ensures reliable performance in various environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluorine-Coated Front Element\u003c\/strong\u003e: The front element is coated with fluorine to resist dust, moisture, and fingerprints, and is easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMatched Set of Compact Primes\u003c\/h3\u003e\n\u003cp\u003eThe FE 40mm f\/2.5 G Lens is part of a trio of compact prime lenses, including the FE 24mm f\/2.8 and FE 50mm f\/2.5 G lenses. 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Designed by Sony, the α7 IV is built for modern creators who demand speed, precision, and flexibility across photography, filmmaking, and content creation.\u003c\/p\u003e\n\u003cp\u003eWhether you’re capturing detailed landscapes, fast-moving action, cinematic video, or live-streamed content, the A7 IV delivers a refined, future-ready shooting experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Sample-Photo-4.webp?v=1770029647\" alt=\"\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e33MP Full-Frame Image Quality Without Compromise\u003c\/h3\u003e\n\u003cp\u003eAt its core is a newly developed \u003cstrong\u003e33.0MP back-illuminated Exmor R™ CMOS sensor\u003c\/strong\u003e, delivering outstanding detail, dynamic range, and colour fidelity.\u003c\/p\u003e\n\u003cp\u003ePaired with the \u003cstrong\u003eBIONZ XR™ processor\u003c\/strong\u003e (up to 8× faster than previous generations), you benefit from:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCrisp, high-resolution stills with rich tonal gradation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural colour reproduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFaster overall camera responsiveness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFrom portraits to landscapes and everything in between, the A7 IV produces beautifully balanced images straight out of camera.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Body-lifestyle-photo-2.webp?v=1725721888\" alt=\"Sony A7 IV Digital Camera Body lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAdvanced AI Autofocus for Every Subject\u003c\/h3\u003e\n\u003cp\u003eSony’s latest AI-powered AF system ensures confident focusing in almost any situation:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Eye AF\u003c\/strong\u003e for humans, animals, and birds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntelligent subject tracking for moving targets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable performance for both stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re shooting sports, wildlife, or people, the camera locks on quickly and stays with your subject — helping you concentrate on composition rather than focus.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Body-lifestyle-photo-3.webp?v=1725721889\" alt=\"Sony A7 IV Digital Camera Body lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eProfessional 4K Video for Serious Creators\u003c\/h3\u003e\n\u003cp\u003eThe A7 IV is a true hybrid camera, offering advanced video tools normally reserved for dedicated cinema systems:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e4K up to 60p\u003c\/strong\u003e recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e10-bit 4:2:2\u003c\/strong\u003e colour for greater grading flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eActive Mode image stabilisation for smoother handheld footage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBreathing Compensation for consistent framing during focus pulls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAF Assist for manual focus transitions with autofocus support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese features make the A7 IV ideal for YouTube, documentary work, commercial projects, and cinematic storytelling.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Sample-Photo-7.webp?v=1770029647\" alt=\"\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for Modern Content Creation\u003c\/h3\u003e\n\u003cp\u003eBeyond traditional photography and filmmaking, the α7 IV is designed for connected creators:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOptimised for live streaming and remote workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast data handling for efficient post-production\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntuitive controls and redesigned menu system for quicker operation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s not just a camera — it’s a complete image communication tool.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Sample-Photo-2.webp?v=1770029647\" alt=\"\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Features at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e33.0MP full-frame Exmor R™ CMOS sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBIONZ XR™ processing engine (up to 8× faster performance)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI-powered autofocus with Real-time Eye AF (human, animal, bird)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4K 60p video with 10-bit 4:2:2 colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eActive Mode image stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBreathing Compensation for video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for photography, filmmaking, and live content creation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Sample-Photo-5.webp?v=1770029647\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy Choose the Sony A7 IV?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHigh-resolution full-frame stills in a compact body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced AI autofocus for dependable subject tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional-grade video features built in\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent hybrid performance for photo and film\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStreamlined controls for fast, intuitive shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA true all-in-one solution for modern creators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Sample-Photo-11.webp?v=1770029647\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony A7 IV redefines what a “standard” full-frame camera can be — offering powerful imaging, intelligent autofocus, and advanced video in one highly capable body. If you’re looking for a camera that grows with your creative ambitions, this is a standout choice.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066535587937,"sku":"4548736133754","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-A7-IV-Digital-Camera-Body-product-photo-1.webp?v=1770029321"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-with-28-70mm-lens","title":"Sony a7 IV Mirrorless Digital Camera with 28-70mm Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ?si=00XIWiTxIFoVZZ5b\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eEnhance Your Photography and Videography with the Sony Alpha a7 IV Mirrorless Digital Camera\u003c\/h2\u003e\n\u003cp\u003eDiscover the pinnacle of performance with the Sony Alpha a7 IV Mirrorless Digital Camera, bundled with a versatile 28-70mm Lens. Featuring a groundbreaking 33MP Full-Frame Exmor R CMOS BSI Sensor, this camera delivers breathtaking imagery with unparalleled clarity and vividness, whether you're capturing stills or shooting videos.\u003c\/p\u003e\n\u003ch3\u003eExceptional Performance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExperience unprecedented speed with up to 10 fps Shooting, paired with an expansive ISO range of 100-51200, ensuring remarkable image quality even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003eDive into the world of cinematography with stunning 4K 60p Video capabilities in 10-Bit, complete with S-Cinetone for vibrant colors and cinematic rendering.\u003c\/li\u003e\n\u003cli\u003eImmerse yourself in the action with a high-resolution 3.68m-Dot EVF boasting a 120 fps Refresh Rate and a 3\" 1.03m-Dot Vari-Angle Touchscreen LCD for flexible shooting perspectives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAdvanced Autofocus:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy lightning-fast and precise focusing thanks to the 759-Pt. Fast Hybrid AF system, equipped with Real-time Eye AF for humans, animals, and birds, ensuring tack-sharp focus on your subjects.\u003c\/li\u003e\n\u003cli\u003eSay goodbye to focus breathing issues with the innovative Focus Breathing Compensation feature, maintaining consistent focus throughout your shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSteady and Stable Imaging:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCapture blur-free images and smooth videos with the 5-Axis SteadyShot Image Stabilization, providing up to 5.5 stops of compensation for handheld shooting.\u003c\/li\u003e\n\u003cli\u003eElevate your creativity with Creative Looks and Soft Skin Effect options, adding flair and polish to your visuals effortlessly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSeamless Connectivity and Streaming:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStay connected and share your creations instantly with built-in Wi-Fi, enabling remote camera control and direct sharing to mobile devices.\u003c\/li\u003e\n\u003cli\u003eTransform your camera into a powerful webcam for live streaming or video conferencing via USB Type-C, with support for 4K 15p streaming and enhanced picture and sound quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're a seasoned photographer or a budding filmmaker, the Sony Alpha a7 IV is the ultimate tool for bringing your creative visions to life. Experience the perfect balance of performance, versatility, and convenience, and unlock endless possibilities in the world of photography and videography.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066535620705,"sku":"4548736133785","price":2249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-a7-IV-Mirrorless-Digital-Camera-2.webp?v=1770029033"},{"product_id":"sony-alpha-a7-iii-full-frame-mirrorless-digital-camera-with-28-70mm-lens-kit","title":"Sony a7 III with 28-70mm Lens Kit","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/aCr2lfMoMPY?si=TW42D1MnBes8n2Uv\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Alpha A7 III Full-Frame Mirrorless Digital Camera with 28–70mm Lens Kit\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRedefining photography and videography excellence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7 III is a true all-rounder, combining full-frame image quality, fast autofocus, impressive low-light performance, and professional 4K video in a compact mirrorless body. Built by Sony, the Sony Alpha A7 III has become a favourite among photographers, filmmakers, and content creators who demand reliability and creative flexibility.\u003c\/p\u003e\n\u003cp\u003eSupplied here with the versatile 28–70mm zoom lens, this kit is ready for everything from landscapes and portraits to events and cinematic video.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFull-Frame Image Quality That Inspires\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the A7 III is a \u003cstrong\u003e24.2MP back-illuminated Exmor R™ CMOS sensor\u003c\/strong\u003e, supported by a front-end LSI and BIONZ X™ processor. Together, they deliver:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding detail and dynamic range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural colour reproduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean images across a wide ISO range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re shooting stills or video, the A7 III produces beautifully balanced results in almost any lighting condition.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast Shooting for Decisive Moments\u003c\/h3\u003e\n\u003cp\u003eCapture action with confidence thanks to continuous shooting at up to \u003cstrong\u003e10fps with AF\/AE tracking\u003c\/strong\u003e. The advanced processing system ensures consistent exposure and focus, making it ideal for sports, wildlife, events, and spontaneous everyday moments.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced Autofocus with Real-Time Tracking \u0026amp; Eye AF\u003c\/h3\u003e\n\u003cp\u003eSony’s renowned autofocus system gives you dependable subject acquisition in challenging situations:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e693 phase-detection AF points\u003c\/strong\u003e plus 425 contrast points\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReal-Time Tracking for moving subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEye AF for sharp portraits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTouch focus for intuitive control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis powerful AF performance helps keep your subject razor-sharp — whether you’re photographing people, fast action, or filming video.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eHigh-Quality 4K Video for Serious Creators\u003c\/h3\u003e\n\u003cp\u003eThe Alpha A7 III records \u003cstrong\u003e4K video using full pixel readout with no pixel binning\u003c\/strong\u003e, delivering detailed, cinematic footage straight from the camera.\u003c\/p\u003e\n\u003cp\u003eVideo creators benefit from:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eS-Log2 \/ S-Log3 for advanced colour grading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHLG (Hybrid Log-Gamma) for HDR workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean HDMI output\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional-level image quality in a compact body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s a superb choice for YouTube, documentary work, and hybrid photo\/video projects.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIncluded 28–70mm Zoom Lens\u003c\/h3\u003e\n\u003cp\u003eThe supplied 28–70mm lens offers a practical focal range for everyday shooting, covering wide-angle scenes through to portrait-length perspectives. It’s ideal for travel, lifestyle photography, and general-purpose use, making this kit a complete creative solution straight out of the box.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e24.2MP full-frame Exmor R™ CMOS sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBIONZ X™ image processor with front-end LSI\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10fps continuous shooting with AF\/AE\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e693-point phase-detection AF system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReal-Time Tracking and Eye AF\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4K video with full pixel readout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eS-Log2, S-Log3 and HLG support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupplied with versatile 28–70mm zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony Alpha A7 III 28–70mm Kit?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProven full-frame performance for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, reliable autofocus for demanding subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent low-light capability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 4K recording options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVersatile standard zoom included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for enthusiasts stepping up and professionals needing a dependable workhorse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Sony Alpha A7 III remains one of the most respected full-frame mirrorless cameras available — offering exceptional image quality, speed, and versatility in a compact system that grows with your creativity.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-alpha-a7-iii-with-28-70mm-lens-kit\" href=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-alpha-a7-iii-with-28-70mm-lens-kit\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066537652321,"sku":"4548736079748","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/91qwpbq-aml._sl1500_9f86e712-64bf-4df6-816b-800cd081f309.jpg?v=1692152826"},{"product_id":"sony-mrwg1-sym-memory-card-reader-cfexpress-xqd-superspeed","title":"Sony MRWG1.SYM Memory Card Reader Cfexpress XQD SuperSpeed","description":"\u003cp\u003eGet the most out of the high-speed performance of Sony cfexpress memory cards using the superspeed USB interface\u003cbr\u003eSuperspeed USB 10.gbps\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCompatible with Sony cfexpress type b and xqd series g and m memory cards\u003cbr\u003eIncluded are \"USB type-c to USB type-c\" and \"USB type-c to USB type-a\" cables.\u003cbr\u003eUltra compact and lightweight\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\" data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cdiv data-cel-widget=\"btf_arenas\" data-csa-c-id=\"amfxje-8w26r7-jn0ps0-m67978\" data-feature-name=\"btf_arenas\" class=\"celwidget\" id=\"btf_arenas\"\u003e\n\u003cdiv data-cel-widget=\"productDescription_feature_div\" data-csa-c-id=\"fxbw07-6okldz-pxu1af-xezd6t\" data-feature-name=\"productDescription\" class=\"celwidget pd_rd_w-krTDS pd_rd_r-XHH2C879SWEAWS5444SX pd_rd_wg-3B0ug\" id=\"productDescription_feature_div\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-cel-widget=\"productDescription_feature_div\" class=\"a-row feature\" id=\"productDescription_feature_div\" data-template-name=\"productDescription\" data-feature-name=\"productDescription\"\u003e\n\u003cdiv class=\"a-section a-spacing-small\" id=\"productDescription\"\u003e\n\u003cp\u003e\u003cspan\u003eOptimize the high performance of Sony cfexpress and xqd memory cards using the USB interface; this compact, easy-to-transport card reader transfers data to a PC at high speed, greatly improving your workflow.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40348534538337,"sku":"4548736103139","price":109.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/61UFz7BUCiL._AC_SL1100.jpg?v=1662209818"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/collections\/sony-collection-dark_0256ac82-766a-45f1-9616-2865b6fe7802.jpg?v=1702305293","url":"https:\/\/carmarcameras.mom\/collections\/sony.oembed","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}