{"title":"Try the Kit - Fujifilm Loan","description":"\u003cp\u003eExperience our hassle-free \u003cem\u003etry before you buy\u003c\/em\u003e service, designed for Fujifilm users who want to test cameras and lenses before making a decision. Enjoy a \u003cstrong\u003e48-hour free trial\u003c\/strong\u003e or hire selected Fujifilm gear for up to 7 days at a low cost. With \u003cstrong\u003elive online booking\u003c\/strong\u003e, \u003cstrong\u003efree next day delivery\u003c\/strong\u003e, and \u003cstrong\u003eeasy returns\u003c\/strong\u003e, it’s never been easier to get hands-on with Fujifilm equipment. Whether you're exploring the X Series or upgrading your current kit, our flexible loan programme helps you find the perfect Fujifilm setup with confidence.\u003c\/p\u003e","products":[{"product_id":"fujifilm-xf-18mm-f1-4-lm-wr-lens","title":"Fujifilm XF 18mm F1.4 LM WR lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U-dUXPSEOQU?si=pYL_C1p3rnl3qrLs\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm XF 18mm F1.4 LM WR Lens\u003c\/h2\u003e\n\u003cp\u003eExperience unparalleled optical performance and image quality with the \u003cstrong\u003eFujifilm XF 18mm F1.4 LM WR Lens\u003c\/strong\u003e. Designed for discerning photographers who demand exceptional results, this lens delivers stunning visuals even at its maximum aperture of F1.4. With a compact, lightweight, and weather-resistant build, it’s perfect for capturing a wide range of subjects in any environment.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf18mmf14-r-lm-wr_sample_thum_02.jpg?v=1712825018\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eSuperior Optical Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Clarity at F1.4:\u003c\/strong\u003e This lens is engineered with 15 glass elements arranged in 9 groups, including three aspherical lenses and one ED lens. This sophisticated design significantly reduces chromatic and comatic aberrations, ensuring your images are sharp, detailed, and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdge-to-Edge Sharpness:\u003c\/strong\u003e The six-element focusing group moves in unison to maintain consistent sharpness across the entire image, minimizing aberration fluctuations and delivering high-quality results at any focus distance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf18mmf14-r-lm-wr_sample_thum_01.jpg?v=1712825018\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eVersatile and Reliable Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide and Bright F1.4 Aperture:\u003c\/strong\u003e The wide maximum aperture of F1.4 provides outstanding performance in low-light conditions and produces beautiful, smooth bokeh for out-of-focus areas. This makes it an ideal choice for portraits, weddings, and indoor photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Measuring just 7.56cm (2.98in) in length and weighing only 370g (0.81lb), this lens is highly portable without sacrificing performance. Its 62mm filter thread adds to its convenience and versatility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Construction:\u003c\/strong\u003e Built to withstand the elements, the lens features weather-resistant seals at eight locations, making it resistant to dust, moisture, and temperatures as low as -10°C (14°F).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf18mmf14-r-lm-wr_sample_thum_03.jpg?v=1712825018\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003ePrecision Autofocus\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Accurate AF:\u003c\/strong\u003e Powered by a robust linear motor, the internal autofocus (AF) system delivers fast, precise, and nearly silent focusing performance. The lens can acquire focus in as quickly as 0.04 seconds, ensuring you never miss a moment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Manual Focus:\u003c\/strong\u003e The manual focus ring assembly is engineered for precision, offering a responsive and accurate focusing experience, especially when making slight adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf18mmf14-r-lm-wr_sample_thum_04.jpg?v=1712825017\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eBroad Range of Applications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal Focal Length:\u003c\/strong\u003e With an 18mm focal length (27mm equivalent in 35mm full-frame format), this lens offers a versatile field of view suitable for landscapes, cityscapes, and everyday photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Up Capability:\u003c\/strong\u003e Achieve focus on subjects as close as 20cm (7.9in) with a minimum focusing distance of 11cm (4.33in) from the front element, providing the flexibility to capture intricate details and expansive scenes alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf18mmf14-r-lm-wr_sample_thum_08.jpg?v=1712825108\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect for Every Photographer\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 18mm F1.4 LM WR Lens\u003c\/strong\u003e embodies the X Series philosophy of creating lightweight, compact imaging solutions that do not compromise on image quality. Its exceptional optical performance, robust design, and user-friendly features make it a must-have lens for professionals and enthusiasts alike.\u003c\/p\u003e\n\u003cp\u003eElevate your photography with the Fujifilm XF 18mm F1.4 LM WR Lens. Whether you’re shooting landscapes, portraits, or street photography, this lens delivers the quality and versatility you need to create stunning images in any setting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf18mmf14-r-lm-wr_sample_thum_05.jpg?v=1712825017\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066373156961,"sku":"4547410442557","price":849.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-18mm-F1.4-LM-WR-lens-product-photo.jpg?v=1722434452"},{"product_id":"fujifilm-xf-70-300mm-f-4-5-6-r-lm-ois-wr-lens","title":"Fujifilm XF 70-300mm f4-5.6 R LM OIS WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/RVre5PamAkI?si=xu6MCL1uBDQ-1S6d\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eDiscover the FUJIFILM XF 70-300mm f\/4-5.6 R LM OIS WR Lens: The Perfect Companion for Long-Range Outdoor Photography\u003c\/h2\u003e\n\u003ch4\u003eUnmatched Reach in a Lightweight Package\u003c\/h4\u003e\n\u003cp\u003eExperience the power of long-range photography without the bulk. The FUJIFILM XF 70-300mm f\/4-5.6 R LM OIS WR is a versatile telephoto zoom lens that offers a remarkable 107-457mm equivalent focal length. Whether you're capturing the majesty of distant landscapes, the beauty of wildlife, or the intricate details of nature, this lens is your ideal partner.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm XF 70-300mm f4-5.6 R LM OIS WR Lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf70-300mmf45-56-r-lm-ois-wr_1.webp?v=1712828624\"\u003e\u003c\/div\u003e\n\u003ch4\u003eSuperior Optical Performance\u003c\/h4\u003e\n\u003cp\u003eDesigned for APS-C-format FUJIFILM X-mount mirrorless cameras, this lens delivers exceptional image quality across its entire zoom range. Two extra-low dispersion elements significantly reduce color fringing and chromatic aberrations, ensuring high clarity and color fidelity. An aspherical element effectively controls distortion and spherical aberrations, providing sharp, accurate rendering and minimal distortion.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm XF 70-300mm f4-5.6 R LM OIS WR Lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf70-300mmf45-56-r-lm-ois-wr_2.webp?v=1712828624\"\u003e\u003c\/div\u003e\n\u003ch4\u003eAdvanced Features for Exceptional Results\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.5-Stop Optical Image Stabilization (OIS)\u003c\/strong\u003e: Enjoy sharper handheld shots even in low-light conditions and with slower shutter speeds, thanks to the highly effective OIS system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Quiet Autofocus\u003c\/strong\u003e: The linear autofocus motor ensures quick, quiet, and smooth focusing, perfect for capturing fast-moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClose-Focusing Capabilities\u003c\/strong\u003e: With a minimum focusing distance of 2.7' and a maximum magnification ratio of 1:3, this lens is also great for close-up photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm XF 70-300mm f4-5.6 R LM OIS WR Lens\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf70-300mmf45-56-r-lm-ois-wr_3.webp?v=1712828623\"\u003e\u003c\/div\u003e\n\u003ch4\u003eBuilt for Any Environment\u003c\/h4\u003e\n\u003cp\u003eThe FUJIFILM XF 70-300mm f\/4-5.6 R LM OIS WR lens is designed to withstand the elements. Its weather-sealed construction protects against dust and moisture, allowing you to shoot confidently in harsh climates and freezing temperatures as low as 14°F.\u003c\/p\u003e\n\u003ch4\u003eEnhanced Creative Control\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Limiter Switch\u003c\/strong\u003e: Optimize your focusing performance by limiting the focusing range to either the full range of 2.7' to infinity or from 16.4' to infinity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePleasing Bokeh\u003c\/strong\u003e: A rounded nine-blade diaphragm contributes to a beautiful out-of-focus quality, enhancing your use of selective focus and shallow depth-of-field techniques.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066377973857,"sku":"4547410437980","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-70-300mm-f4-5-6-R-LM-OIS-WR-Lens-product-photo-1.webp?v=1721831560"},{"product_id":"fujifilm-xf-33mm-f-1-4-r-lm-wr-lens","title":"Fujifilm XF 33mm f1.4 R LM WR Lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/0qs8Wy1gvbg?si=0ghS_siZV9raXBzf\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eFujifilm XF 33mm f1.4 R LM WR Lens\u003c\/h3\u003e\n\u003ch4\u003eNext-Generation High-Resolution Capability\u003c\/h4\u003e\n\u003cp\u003eUnlock the full potential of your FUJIFILM X-mount mirrorless camera with the XF 33mm f1.4 R LM WR lens, a marvel of optical engineering that delivers unparalleled image quality and performance. With its 50mm equivalent focal length in full-frame format, this prime lens offers a natural perspective, making it an ideal choice for a wide range of photography styles, from portraits to street photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_02_nakp.webp?v=1712825681\" data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Low Light Performance:\u003c\/strong\u003e The bright f1.4 maximum aperture allows you to shoot confidently in challenging lighting conditions, providing greater control over depth of field for stunning subject isolation and beautiful background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Optics:\u003c\/strong\u003e The lens incorporates two aspherical elements and three extra-low dispersion (ED) elements. These advanced optical components minimize distortion, spherical aberrations, flare, and ghosting, ensuring razor-sharp images with vibrant, true-to-life colors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Autofocus:\u003c\/strong\u003e Powered by a linear motor, the autofocus system is both silent and exceptionally fast, making it perfect for capturing fleeting moments with precision. The lens also offers minimal focus breathing, maintaining consistent framing during focus shifts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and Lightweight:\u003c\/strong\u003e Weighing just 360g and measuring 73.5mm in length, the XF 33mm f1.4 is highly portable without compromising on performance. The 58mm filter thread allows for easy attachment of filters and accessories.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Design:\u003c\/strong\u003e The robust all-metal lens barrel is sealed at 11 points to protect against dust, moisture, and temperatures as low as 14°F (-10°C), ensuring reliability in a variety of shooting environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative Flexibility:\u003c\/strong\u003e The rounded nine-blade diaphragm produces a pleasing bokeh quality, enhancing the aesthetic appeal of out-of-focus areas. This feature is particularly beneficial for portrait photographers who seek to achieve a creamy, defocused background.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_05_nakp.webp?v=1712825681\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 33mm (50mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f1.4 to f16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 15 elements in 10 groups (including 2 aspherical and 3 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Linear motor for silent, fast, and accurate AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 30cm (11.8 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.15x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 58mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 73.5mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 360g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e 11 points for dust and moisture resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf33mmf14-r-lm-wr_sample_thum_03_nakp.webp?v=1712825681\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Choose the Fujifilm XF 33mm f1.4 R LM WR Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens is not just about capturing moments; it's about elevating your entire photographic experience. Whether you're a professional photographer or an enthusiastic hobbyist, the XF 33mm f1.4 offers the versatility, reliability, and superior image quality that you need to create stunning photographs in any situation. Its blend of cutting-edge technology, robust construction, and thoughtful design makes it an essential addition to your camera bag.\u003c\/p\u003e\n\u003cp\u003eInvest in the Fujifilm XF 33mm f1.4 R LM WR lens today and experience the difference that top-tier optics can make in your photography journey.\u003c\/p\u003e\n\u003ch4\u003eEnhance Your Vision with Fujifilm\u003c\/h4\u003e\n\u003cp\u003eTransform your perspective and capture life's moments in stunning detail with the Fujifilm XF 33mm f1.4 R LM WR lens. Order now and take the first step towards unlocking your creative potential.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066378334305,"sku":"4547410455465","price":729.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-33mm-f1-4-R-LM-WR-Lens-product-photo-2.jpg?v=1721835386"},{"product_id":"fujifilm-xf-50mm-f1-0-r-wr-lens","title":"Fujifilm XF 50mm F1.0 R WR Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/soUkgIR6g-c?si=9g0uwhWSZHkDr_9t\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm XF 50mm F1.0 R WR Lens\u003c\/h2\u003e\n\u003ch3\u003eThe Ultimate Portrait Lens for Fujifilm X-Series Cameras\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm F1.0 R WR\u003c\/strong\u003e lens is a groundbreaking mid-telephoto prime designed for photographers who demand the very best in sharpness, depth, and creative control. Featuring the \u003cstrong\u003eworld’s first f\/1.0 autofocus lens for mirrorless cameras\u003c\/strong\u003e, this professional XF lens delivers stunning results in portrait, low-light, and fine-art photography.\u003c\/p\u003e\n\u003cp\u003eWith exceptional light-gathering power, silky-smooth bokeh, and rugged weather sealing, it’s the ultimate tool for \u003cstrong\u003eportrait photographers\u003c\/strong\u003e, \u003cstrong\u003ewedding shooters\u003c\/strong\u003e, and \u003cstrong\u003ecreative image-makers\u003c\/strong\u003e who want to push the limits of their Fujifilm X Series camera.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-2.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eWorld’s First f\/1.0 Autofocus Lens for Mirrorless Systems\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBreakthrough optical design offering unmatched light transmission for breathtaking low-light performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutofocus remains fast and accurate even at \u003cstrong\u003e-7EV\u003c\/strong\u003e, ensuring reliable focus in near-dark conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAchieve exquisite \u003cstrong\u003eshallow depth of field\u003c\/strong\u003e for truly cinematic subject isolation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-1.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eExceptional Optical Construction\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt with \u003cstrong\u003e12 elements in 9 groups\u003c\/strong\u003e, including \u003cstrong\u003e1 aspherical\u003c\/strong\u003e and \u003cstrong\u003e2 extra-low dispersion (ED)\u003c\/strong\u003e elements.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimises aberrations and distortion while delivering \u003cstrong\u003eedge-to-edge clarity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProduces smooth, \u003cstrong\u003ecreamy background blur (bokeh)\u003c\/strong\u003e ideal for portraiture and fine-art imagery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-12.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eUltra-Shallow Depth of Field\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003ef\/1.0 maximum aperture\u003c\/strong\u003e creates incredibly narrow focus planes, allowing the subject’s eyes to remain tack-sharp while the background melts away.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for creating \u003cstrong\u003eartistic, emotive images\u003c\/strong\u003e with rich atmosphere and dimensionality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-7.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003ePrecision Autofocus and Manual Control\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFeatures a \u003cstrong\u003eDC autofocus motor\u003c\/strong\u003e for fast, silent, and reliable performance—even with the razor-thin depth of field at f\/1.0.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnhanced \u003cstrong\u003emanual focus ring\u003c\/strong\u003e with 120° rotation for refined control, ideal for video or precise still work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFully compatible with \u003cstrong\u003eFocus Peaking\u003c\/strong\u003e and \u003cstrong\u003eFocus Assist\u003c\/strong\u003e features on Fujifilm X-Series cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-8.webp?v=1760442819\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCompact, Durable, and Weather-Resistant\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAt only \u003cstrong\u003e103.5mm long\u003c\/strong\u003e and \u003cstrong\u003e845g\u003c\/strong\u003e, the lens balances beautifully on Fujifilm’s mirrorless bodies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-resistant (WR) sealing\u003c\/strong\u003e in 11 locations protects against dust, moisture, and freezing temperatures down to \u003cstrong\u003e-10°C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for outdoor shoots in unpredictable conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-13.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003ePerfect Portrait Perspective\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe 50mm focal length (equivalent to \u003cstrong\u003e76mm in full-frame terms\u003c\/strong\u003e) delivers a natural, flattering field of view for portraits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent for \u003cstrong\u003eheadshots, environmental portraits\u003c\/strong\u003e, and \u003cstrong\u003edetail shots\u003c\/strong\u003e with beautiful separation and depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-3.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📊 Specifications\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e50mm (76mm equivalent on APS-C)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/1.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOptical Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12 elements in 9 groups (1 aspherical, 2 ED)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (rounded)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Focusing Distance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e70cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.08x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e77mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (DxL)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e87mm × 103.5mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e845g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeather Sealing\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDust, moisture, and freeze-resistant to -10°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-4.webp?v=1760442818\" alt=\"\"\u003e\u003c\/h3\u003e\n\u003ch3\u003e🎯 Benefits for Photographers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePortrait Perfection:\u003c\/strong\u003e Create professional-grade portraits with stunning clarity, lifelike depth, and creamy bokeh.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLow-Light Powerhouse:\u003c\/strong\u003e Capture sharp, noise-free images without increasing ISO—even in dimly lit environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Flexibility:\u003c\/strong\u003e Ideal for \u003cstrong\u003estreet\u003c\/strong\u003e, \u003cstrong\u003elifestyle\u003c\/strong\u003e, \u003cstrong\u003enight\u003c\/strong\u003e, and \u003cstrong\u003eastrophotography\u003c\/strong\u003e, offering unique control over focus and mood.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Reliability:\u003c\/strong\u003e Built to withstand the elements, ensuring consistent performance wherever you shoot.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFlawless Autofocus:\u003c\/strong\u003e Designed for the latest Fujifilm X-Series bodies, ensuring quick, accurate, and confident focusing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-10.webp?v=1760442819\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e💡 Why Choose the Fujifilm XF 50mm F1.0 R WR?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnrivalled Aperture:\u003c\/strong\u003e Enjoy the creative freedom and low-light strength of an f\/1.0 lens.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Build:\u003c\/strong\u003e Premium craftsmanship with full weather sealing for professional use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePioneering Autofocus:\u003c\/strong\u003e The world’s first mirrorless lens combining f\/1.0 brightness with AF precision.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatility Across Genres:\u003c\/strong\u003e A go-to lens for portraits, fine art, fashion, and documentary work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50mm-F1.0-R-WR-Lens-Sample-Photo-11.webp?v=1760442818\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📷 Capture Emotion. Master Light.\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm F1.0 R WR\u003c\/strong\u003e lens redefines what’s possible in mirrorless photography. Whether you’re shooting portraits bathed in natural light, atmospheric night scenes, or artistic close-ups, this lens delivers extraordinary optical performance and creative control—helping you express your vision with precision and style.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066383675489,"sku":"4547410435856","price":1499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/2_107_1.jpg?v=1692154317"},{"product_id":"fujifilm-8-16mm-xf-f2-8-r-lm-wr-ultra-wide-angle-zoom-lens","title":"Fujifilm XF 8-16mm f2.8 R LM WR - Ultra-Wide Angle Zoom Lens","description":"\u003cp\u003e\u003ciframe title=\"FUJINON XF8-16mmF2.8 R LM WR Promotional Video\/ FUJIFILM\" data-gtm-yt-inspected-26=\"true\" data-gtm-yt-inspected-21=\"true\" data-gtm-yt-inspected-887923_33=\"true\" src=\"https:\/\/www.youtube.com\/embed\/dmAsKs0KMvw?rel=0\u0026amp;showinfo=0\u0026amp;enablejsapi=1\" height=\"392\" width=\"697\" id=\"myVideo\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm XF 8-16mm f\/2.8 R LM WR Ultra-Wide Angle Zoom Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eDiscover a New Perspective\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 8-16mm f\/2.8 R LM WR\u003c\/strong\u003e is a professional \u003cstrong\u003eultra-wide-angle zoom lens\u003c\/strong\u003e designed for the \u003cstrong\u003eFujifilm X Series\u003c\/strong\u003e system. Engineered for \u003cstrong\u003elandscape, architecture, interior, and night photography\u003c\/strong\u003e, it combines premium build quality with exceptional optical performance and edge-to-edge sharpness — even at its maximum \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWith advanced coatings, lightning-fast autofocus, and comprehensive weather sealing, this XF lens delivers breathtaking detail across expansive scenes, empowering you to see the world from bold new angles.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/1_22.webp?v=1712565069\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🔭 \u003cstrong\u003eUltra-Wide 8–16mm Zoom (12–24mm Equivalent)\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExpansive focal range ideal for \u003cstrong\u003elandscapes, interiors, cityscapes, and 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light\u003c\/strong\u003e or \u003cstrong\u003enight photography\u003c\/strong\u003e without compromising sharpness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnables \u003cstrong\u003ecreative depth-of-field control\u003c\/strong\u003e, even with wide-angle compositions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/2_22.webp?v=1712565069\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🔬 \u003cstrong\u003eAdvanced Optical Design\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e20 elements in 13 groups\u003c\/strong\u003e, including \u003cstrong\u003e4 aspherical\u003c\/strong\u003e, \u003cstrong\u003e3 ED\u003c\/strong\u003e, and \u003cstrong\u003e3 Super ED\u003c\/strong\u003e elements.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eControls distortion, field curvature, and chromatic aberrations for crystal-clear results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptimised for \u003cstrong\u003eFujifilm’s X-Trans™ CMOS sensors\u003c\/strong\u003e, delivering ultra-high resolution and contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8-16mm-f2.8-R-LM-WR-Sample-Photo-3.webp?v=1760448283\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🧭 \u003cstrong\u003eField Curvature Correction Mechanism\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSpecial correction element dynamically adjusts with zoom position.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnsures \u003cstrong\u003econsistent sharpness\u003c\/strong\u003e from the centre to the corners of the frame.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for demanding \u003cstrong\u003earchitectural and landscape work\u003c\/strong\u003e where precision is vital.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8-16mm-f2.8-R-LM-WR-Sample-Photo-2.webp?v=1760448282\"\u003e\u003c\/p\u003e\n\u003ch3\u003e✨ \u003cstrong\u003eDouble Nano-GI \u0026amp; Super EBC Coatings\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDouble Nano-GI coatings\u003c\/strong\u003e on the front elements minimise ghosting and flare.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuper EBC coatings\u003c\/strong\u003e enhance contrast and colour fidelity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine coating\u003c\/strong\u003e on the front element repels dust, dirt, and water for easy maintenance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8-16mm-f2.8-R-LM-WR-Sample-Photo-6.webp?v=1760448282\"\u003e\u003c\/p\u003e\n\u003ch3\u003e⚡ \u003cstrong\u003eFast, Silent Autofocus\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDual \u003cstrong\u003elinear motors\u003c\/strong\u003e deliver rapid, precise, and whisper-quiet autofocus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003eboth stills and video\u003c\/strong\u003e, ensuring smooth and accurate focus tracking.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for photographers who value responsiveness in changing conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8-16mm-f2.8-R-LM-WR-Sample-Photo-5.webp?v=1760448283\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🌦 \u003cstrong\u003eRugged, Weather-Resistant Construction\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMagnesium-alloy body\u003c\/strong\u003e sealed at \u003cstrong\u003e11 points\u003c\/strong\u003e for protection against \u003cstrong\u003edust, moisture, and freezing temperatures down to –10°C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine-coated front element\u003c\/strong\u003e adds extra durability for outdoor use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned to perform flawlessly — from winter landscapes to humid interiors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8-16mm-f2.8-R-LM-WR-Sample-Photo-4.webp?v=1760448283\"\u003e\u003c\/p\u003e\n\u003ch3\u003e🎯 \u003cstrong\u003eBenefits for Photographers\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLandscape \u0026amp; Architecture:\u003c\/strong\u003e Capture vast, distortion-free views with striking clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAstrophotography:\u003c\/strong\u003e The bright f\/2.8 aperture excels in night-sky and low-light environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInterior \u0026amp; Real Estate:\u003c\/strong\u003e Expand confined spaces into grand, detailed compositions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Reliability:\u003c\/strong\u003e Weather sealing ensures dependable operation outdoors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent Sharpness:\u003c\/strong\u003e Optical excellence from centre to corner across the zoom range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8-16mm-f2.8-R-LM-WR-Sample-Photo-1.webp?v=1760448284\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📊 \u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocal Length\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8–16mm (12–24mm equivalent in 35mm format)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAngle of View\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e121° – 83.2°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/2.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20 elements in 13 groups (4 aspherical, 3 ED, 3 Super ED)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9 (rounded diaphragm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFocus Range\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25cm – ∞\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.1x (telephoto end)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (DxL)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e88mm × 121.5mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e805g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFilter Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot supported\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeather Sealing\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDust-, moisture-, and freeze-resistant to –10°C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAccessories Included\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFLCP-8-16 front cap, RLCP-001 rear cap, wrapping cloth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch3\u003e💡 \u003cstrong\u003eWhy Choose the Fujifilm XF 8–16mm f\/2.8 R LM WR?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Ultra-Wide Zoom:\u003c\/strong\u003e Capture dynamic perspectives with exceptional clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConstant f\/2.8 Aperture:\u003c\/strong\u003e Reliable performance from day to night.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Precision:\u003c\/strong\u003e Superb control over distortion and chromatic aberration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to Endure:\u003c\/strong\u003e Weather-resistant magnesium-alloy construction for field reliability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSilent Autofocus:\u003c\/strong\u003e Perfect for photographers and filmmakers alike.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e📷 \u003cstrong\u003eExplore Without Limits\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 8–16mm f\/2.8 R LM WR\u003c\/strong\u003e is built for creators who thrive on exploration and precision. From sweeping mountain vistas to intricate architectural details and star-filled skies, this lens transforms ordinary scenes into extraordinary works of art. Wherever your vision takes you, this ultra-wide powerhouse is ready to perform.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066418278497,"sku":"4547410379464","price":1499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8-16mm-f2.8-R-LM-WR-Product-Photo-2.webp?v=1760448621"},{"product_id":"fujifilm-xf-80mm-f2-8-r-lm-ois-wr-macro-lens","title":"Fujifilm XF 80mm F2.8 R LM OIS WR Macro Lens","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/yNeJS5Y3fd4?si=aepZOOZOOION4Eu7\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujinon XF 80mm f\/2.8 LM OIS WR Macro Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujinon XF 80mm f\/2.8 LM OIS WR Macro\u003c\/strong\u003e lens is a high-performance addition to Fujifilm's X-series of interchangeable lens mirrorless cameras. With its 122mm equivalent focal length (in 35mm format) and maximum aperture of f\/2.8, this lens offers superb macro capabilities with a 1.0x magnification for life-sized reproduction.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-80mm-F2-8-R-LM-OIS-WR-Macro-Lens-Product-Sample-Photos-3.jpg?v=1724229944\"\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding Image Quality\u003c\/strong\u003e: The lens provides exceptional resolving power and image quality at the focus point, delivering stunning detail and clarity in macro photography. Paired with Fujifilm’s Film Simulation modes, it produces vibrant and lifelike images.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful Bokeh\u003c\/strong\u003e: The lens creates smooth, attractive bokeh, making it ideal for isolating subjects against beautifully blurred backgrounds.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Autofocus System\u003c\/strong\u003e: Featuring a Floating Focus System, this lens divides focus groups into Front and Rear Focus Groups, adjusting them precisely for different shooting distances. The innovative Ball Slide System enhances image quality by maintaining the alignment and clearance of the focus groups.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5-Stop Optical Image Stabilisation (OIS)\u003c\/strong\u003e: The OIS system compensates for both angle and shift shake, which are more pronounced in macro photography. This 5-stop stabilisation ensures sharp, stable images even at close distances.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Build Quality\u003c\/strong\u003e: Constructed with high-quality materials, the lens features robust build quality with a tactile, user-friendly design. The weather-resistant construction includes 11 seals, making it dust and moisture resistant, and it can operate in temperatures as low as -10°C. Additionally, the front lens element is coated with fluorine to repel water and dirt.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-80mm-F2-8-R-LM-OIS-WR-Macro-Lens-Product-Sample-Photos-6.jpg?v=1724229944\"\u003e\u003c\/p\u003e\n\u003ch4\u003eAdditional Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eQuiet and Fast Autofocus\u003c\/strong\u003e: Driven by a linear motor, the autofocus system is both fast and silent, perfect for capturing quick-moving subjects or for discreet shooting environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFixed Length Design\u003c\/strong\u003e: The internal focusing system keeps the lens length constant, crucial for macro photography to avoid disturbing the subject.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-80mm-F2-8-R-LM-OIS-WR-Macro-Lens-Product-Sample-Photos-9.jpg?v=1724229945\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujinon XF 80mm f\/2.8 LM OIS WR Macro\u003c\/strong\u003e lens is a premium, versatile lens ideal for photographers who demand precision, image quality, and reliability in a wide range of conditions, especially in the realm of macro photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-80mm-F2-8-R-LM-OIS-WR-Macro-Lens-Product-Sample-Photos-8.jpg?v=1724229944\"\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066436137057,"sku":"4547410357479","price":1149.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-80mm-F2-8-R-LM-OIS-WR-Macro-Lens-Product-Sample-Photos-1.jpg?v=1724229733"},{"product_id":"fujifilm-xf-100-400mm-f4-5-5-6-r-lm-ois-wr-lens","title":"Fujifilm XF 100-400mm f4.5-5.6 R LM OIS WR Lens","description":"\u003ch2\u003eFujifilm XF 100–400mm f\/4.5–5.6 R LM OIS WR Lens\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSuper-Telephoto Reach, Lightweight Design, Professional Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 100–400mm f\/4.5–5.6 R LM OIS WR\u003c\/strong\u003e is a high-performance super-telephoto zoom lens built for precision, portability, and outstanding image quality. Designed for Fujifilm X-mount mirrorless cameras, this lens offers an impressive 152–609mm equivalent focal range, making it the perfect choice for wildlife, sports, aviation, and outdoor action photography. With advanced optical construction, powerful stabilisation, and a rugged build, it's a dependable companion in demanding environments.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf100-400mmf45-56-r-lm-ois-w-1.webp?v=1712823565\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Super-Telephoto Zoom:\u003c\/strong\u003e\u003cbr\u003eCovers an extended 100–400mm focal length (152–609mm equivalent on APS-C), suitable for everything from distant wildlife to sports and landscapes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e\u003cbr\u003e21 elements in 14 groups, including \u003cstrong\u003efive ED elements\u003c\/strong\u003e and \u003cstrong\u003eone Super ED element\u003c\/strong\u003e, reduce chromatic aberration and deliver excellent resolution, contrast, and colour fidelity—rivaling fluorite lenses in clarity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePowerful 5.0-Stop Optical Image Stabilisation:\u003c\/strong\u003e\u003cbr\u003eA class-leading image stabiliser helps to produce blur-free results even at maximum zoom or in low light. 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The internal zoom and focus mechanisms help maintain balance during shooting or when used with a gimbal.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Resistant Construction:\u003c\/strong\u003e\u003cbr\u003eFeaturing \u003cstrong\u003e13 seals in 12 locations\u003c\/strong\u003e, the XF 100–400mm is resistant to dust, moisture, and temperatures as low as –10°C—ready for harsh outdoor environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine-Coated Front Element:\u003c\/strong\u003e\u003cbr\u003eThe front lens element has a protective fluorine coating that repels water, dust, and fingerprints, making it easier to clean and more durable over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSmart Lens Hood Design:\u003c\/strong\u003e\u003cbr\u003eThe included lens hood has a \u003cstrong\u003esliding window\u003c\/strong\u003e for easy access to a polarising filter and a \u003cstrong\u003elocking mechanism\u003c\/strong\u003e to ensure it stays securely attached in use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf100-400mmf45-56-r-lm-ois-wr-3.webp?v=1712823565\"\u003e\u003c\/p\u003e\n\u003ch3\u003eExpand Your Reach\u003c\/h3\u003e\n\u003cp\u003eCompatible with the \u003cstrong\u003eFujifilm XF1.4X TC WR teleconverter\u003c\/strong\u003e, this lens becomes a \u003cstrong\u003e140–560mm f\/6.3–8\u003c\/strong\u003e (213–853mm equivalent), without losing autofocus capabilities—even with contrast and phase-detection AF at f\/8.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSummary:\u003c\/h3\u003e\n\u003cp\u003eWith its extended zoom range, advanced optical construction, outstanding stabilisation, and weather-sealed body, the \u003cstrong\u003eXF 100–400mm f\/4.5–5.6 R LM OIS WR\u003c\/strong\u003e is an indispensable tool for photographers who need reach, precision, and reliability in the field. 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Covering focal lengths from 10mm to 24mm (equivalent to 15mm – 36mm in the 35mm format), this lens builds on the acclaimed optical design of its predecessor, offering exceptional image-resolving capabilities and a consistent maximum aperture of F4.0 throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/3_21.jpg?v=1712823225\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003ch4\u003eEnhanced Aperture Control\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Ring with F-Stop Scale and Auto-Position Lock:\u003c\/strong\u003e The updated aperture ring now features an f-stop scale for quick and easy aperture checks, eliminating the need to view settings through the camera’s EVF or LCD. 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Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ef\/16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e11 elements in 8 groups (3 ED elements)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAngle of View\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e17.9°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7 (rounded diaphragm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e0.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaximum 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(–10°C)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLens caps, hood, and wrapping cloth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-90mm-F2-R-LM-WR-Sample-Photo-4.webp?v=1760455517\"\u003e\u003c\/h3\u003e\n\u003ch3\u003e💡 \u003cstrong\u003eWhy Choose the Fujifilm XF 90mm f\/2 R LM WR?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFast Telephoto Prime:\u003c\/strong\u003e Ideal for portraits, sports, and nature photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuperb Image Quality:\u003c\/strong\u003e ED optics and precise engineering for ultra-sharp detail.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExpressive Bokeh:\u003c\/strong\u003e Beautiful background blur with natural transitions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Speed Autofocus:\u003c\/strong\u003e Quad Linear Motor delivers fast, silent precision.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAll-Weather Build:\u003c\/strong\u003e Weather-sealed for dependable outdoor performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-90mm-F2-R-LM-WR-Sample-Photo-5.webp?v=1760455517\"\u003e\u003c\/p\u003e\n\u003ch3\u003e📷 \u003cstrong\u003ePrecision, Power, and Poise\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 90mm f\/2 R LM WR\u003c\/strong\u003e blends speed, sharpness, and artistry in one professional lens. From striking portraits to expressive close-ups, it produces images rich in detail and depth — making it an essential choice for photographers seeking both \u003cstrong\u003etechnical excellence and creative emotion\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066474049633,"sku":"4547410302776","price":949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-90mm-F2.0-XF-Telephoto-Lens-product-photo-1.jpg?v=1723639905"},{"product_id":"fujifilm-xf-50-140mm-f2-8-r-lm-ois-wr-lens","title":"Fujifilm XF 50-140mm f2.8 R LM OIS WR Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Mr2x50O_rJ8?si=NlwklBAIgKlCdLHW\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm XF 50-140mm f2.8 R LM OIS WR Lens\u003c\/h2\u003e\n\u003ch4\u003eThe High-Performance Telephoto Zoom Lens for Every Photography Need\u003c\/h4\u003e\n\u003cp\u003eCapture subjects at a distance with exceptional clarity and precision using the Fujifilm XF 50-140mm f2.8 R LM OIS WR Lens. This versatile telephoto zoom lens is perfect for everything from portraiture to sports and wildlife photography, offering advanced features and superior performance in a durable, travel-friendly design.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/XF50-140mmF2.8-2.webp?v=1712826788\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Performance Telephoto Zoom:\u003c\/strong\u003e Ideal for capturing subjects at a distance, with focal lengths equivalent to 76-213mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Aperture:\u003c\/strong\u003e Ensures consistent exposure and depth of field control across the entire zoom range, perfect for low light and night photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncredible Image Quality:\u003c\/strong\u003e Built with 23 glass elements in 16 groups, including 5 ED lens elements and 1 Super ED lens element, comparable to fluorite lenses, for maximum reduction of chromatic aberration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful Image Stabilization:\u003c\/strong\u003e Advanced stabilization technology with a high-quality gyro sensor and unique algorithm, offering superior hand-held shooting capabilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Linear Motor:\u003c\/strong\u003e World’s first triple linear motor for high-speed, quiet autofocus, making it ideal for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Construction:\u003c\/strong\u003e Durable metal build with weather sealing to protect against dust, moisture, and low temperatures down to -10°C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable Design:\u003c\/strong\u003e Weighs just 995g, making it a great choice for travel photography.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 50-140mm (76-213mm equivalent in 35mm format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e Constant f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 23 elements in 16 groups, including 5 ED and 1 Super ED element\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization:\u003c\/strong\u003e 5.0 stops of OIS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Inner focusing system with triple linear motor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 1 meter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 82.9mm diameter x 175.9mm length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 995g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e FUJIFILM X-mount\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eUnmatched Optical Performance\u003c\/h4\u003e\n\u003cp\u003eThe Fujifilm XF 50-140mm f2.8 R LM OIS WR Lens boasts an optical construction of 23 glass elements in 16 groups, including five ED lens elements and one Super ED element. This advanced design minimizes chromatic aberration and delivers stunning image quality with sharpness and rich contrast from edge to edge. The lens also features seven rounded aperture blades, producing beautiful circular bokeh that enhances your subject.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/XF50-140mmF2.8-1.webp?v=1712826787\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eSuperior Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eShoot with confidence in any lighting condition thanks to the lens's state-of-the-art image stabilization. The high-quality gyro sensor and proprietary algorithm provide up to 5.0 stops of stabilization, allowing you to capture sharp, blur-free images even when shooting hand-held at f\/2.8. This makes it perfect for low light and night photography, as well as fast-moving subjects in sports and wildlife photography.\u003c\/p\u003e\n\u003ch4\u003eFast and Quiet Autofocus\u003c\/h4\u003e\n\u003cp\u003eThe XF 50-140mm f2.8 R LM OIS WR Lens features an inner focusing system driven by the world’s first triple linear motor. This innovative technology ensures high-speed, quiet, and precise autofocus, making it ideal for both still photography and video recording. You'll never miss a shot, whether you're capturing a fleeting moment in sports or the intricate details of wildlife.\u003c\/p\u003e\n\u003ch4\u003eDurable and Travel-Friendly\u003c\/h4\u003e\n\u003cp\u003eDesigned to withstand the elements, the lens features a weather-resistant construction with sealing applied to 20 areas on the lens barrel. This protects against dust, moisture, and temperatures as low as -10°C, ensuring reliable performance in any environment. The robust metal build guarantees durability, while its compact and lightweight design makes it perfect for travel photography.\u003c\/p\u003e\n\u003ch4\u003ePerfect for All-Around Photography\u003c\/h4\u003e\n\u003cp\u003eCovering a versatile range of telephoto focal lengths, the Fujifilm XF 50-140mm f2.8 R LM OIS WR Lens is perfect for a variety of photography styles. Whether you're capturing distant subjects, shooting in low light, or needing a reliable all-around lens for travel, this lens delivers exceptional performance and image quality.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/XF50-140mmF2.8-3.webp?v=1712826788\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003eOrder Now and Elevate Your Photography\u003c\/h4\u003e\n\u003cp\u003eExperience the superior performance and versatility of the Fujifilm XF 50-140mm f2.8 R LM OIS WR Lens. With its advanced features and durable construction, this lens is designed to meet the needs of both professional photographers and enthusiasts. Order yours today and take your photography to the next level with Fujifilm’s renowned quality and innovation.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066501410913,"sku":"4547410289862","price":1449.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-50-140mm-f2-8-R-LM-OIS-WR-Lens-product-photo-1.jpg?v=1722425261"},{"product_id":"fujifilm-fujinon-xf-16-80mm-f4-r-ois-wr-lens","title":"Fujifilm Fujinon XF 16-80mm F4 R OIS WR Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oY1PbQsh1zM?si=cd926YRUEXBMPee2\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm Fujinon XF 16-80mm F4 R OIS WR Lens\u003c\/h2\u003e\n\u003ch4\u003eYour Ultimate Travel Companion for Versatile Photography\u003c\/h4\u003e\n\u003cp\u003eIntroducing the Fujifilm Fujinon XF 16-80mm F4 R OIS WR Lens, the latest addition to the acclaimed X Series lineup. 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Whether you are capturing expansive landscapes, detailed portraits, or everyday snapshots, this lens delivers exceptional sharpness and clarity across the entire frame. The inclusion of three aspherical lens elements and one ED aspherical element effectively controls field curvature and spherical aberrations, ensuring superior image quality.\u003c\/p\u003e\n\u003ch4\u003eSuperior Image Stabilization\u003c\/h4\u003e\n\u003cp\u003eFeaturing 6.0 stops of advanced optical image stabilization, this lens allows you to shoot with confidence in any lighting condition. Whether you are photographing a dimly lit interior or a vibrant night scene, the powerful OIS system minimizes camera shake, ensuring your images remain sharp and detailed.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Bellevue-Downtown-2021_07_07-XF-16-80mm-72-1536x1024.webp?v=1722412589\" alt=\"Fujifilm Fujinon XF 16-80mm F4 R OIS WR Lens lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eFast and Quiet Autofocus\u003c\/h4\u003e\n\u003cp\u003eThe inner focus AF system, driven by a high-precision stepping motor, offers fast and silent autofocusing. This makes the lens ideal for both still photography and video applications, allowing you to capture the decisive moment with ease and without disturbing your subject.\u003c\/p\u003e\n\u003ch4\u003eRobust and Reliable\u003c\/h4\u003e\n\u003cp\u003eDesigned to withstand the elements, the XF 16-80mm F4 R OIS WR lens features a weather-resistant construction with 10 sealing points, ensuring protection against dust, moisture, and cold temperatures down to -10°C. The premium metal exterior, along with well-designed zoom, aperture, and focus rings, provides a comfortable and intuitive handling experience.\u003c\/p\u003e\n\u003ch4\u003ePerfect Travel Companion\u003c\/h4\u003e\n\u003cp\u003eWeighing only 440g, this lens is incredibly portable, making it an ideal companion for travel photographers. When paired with FUJIFILM X-T3, the total kit weight is just 979g, and only 823g when combined with the X-T30. This lightweight combination allows for extended shooting sessions without fatigue, giving you the freedom to explore and capture the world around you.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ff_xf16-80mmf4_r_ois_wr_sample-images03.webp?v=1712567652\" alt=\"Fujifilm Fujinon XF 16-80mm F4 R OIS WR Lens lifestyle photo\" style=\"float: none;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003ch4\u003eOrder Now and Elevate Your Photography\u003c\/h4\u003e\n\u003cp\u003eExperience the perfect blend of versatility, performance, and durability with the Fujifilm Fujinon XF 16-80mm F4 R OIS WR Lens. Whether you're a professional photographer or an enthusiast, this lens is designed to meet your needs and exceed your expectations. Order yours today and take your photography to new heights with Fujifilm’s renowned quality and innovation.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40066509832289,"sku":"4547410416572","price":769.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-Fujinon-XF-16-80mm-F4-R-OIS-WR-Lens-product-photo-1.jpg?v=1722413060"},{"product_id":"fujifilm-fujinon-xf-150-600mm-f5-6-8-r-lm-ois-wr-lens","title":"Fujifilm Fujinon XF 150-600mm F5.6-8 R LM OIS WR Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4stLMfJiQD8?si=S6HZ48MyPhdc2SId\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eFujifilm Fujinon XF 150-600mm F5.6-8 R LM OIS WR Lens\u003c\/h2\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong\u003eGo to Great Lengths\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBringing vast distances beautifully into the frame, XF150-600mmF5.6-8 R LM OIS WR places an astounding degree of potential in the hands of any capable image-maker. Its 229-914mm equivalent focal length opens limitless possibilities for nature and wildlife photographers to make the most remote parts of our world feel like they’re a single image away. Engineered to perfection, the lens’ inner zoom construction maintains its length throughout the focal range, keeping things perfectly balanced when it’s mounted to a multi-directional gimbal head and tripod. Compatible with FUJINON XF1.4X TC WR and XF2X TC WR teleconverters, XF150-600mm can be transformed into a lens that, at its longest, offers an equivalent focal length of 1828mm.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf150-600mmf56-8_sample_01.webp?v=1712567224\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eA Stable Foundation for Creativity\u003cbr\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eXF150-600mmF5.6-8 R LM OIS WR’s powerful Optical Image Stabilization (OIS) offers five stops of image stabilization. This inspires confidence on those occasions where camera shake could adversely affect images made at slower shutter speeds, or longer focal lengths. Miss fewer moments, rely more on instinct, and create more spontaneously at shutter speeds as low as 1\/30 sec, even when using longer focal lengths.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Results You Expect, Delivered Like Never Before\u003cbr\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFast, reliable autofocus is at the centre of XF150-600mmF5.6-8 R LM OIS WR’s ability to consistently deliver beautiful results for still images or video. Its linear, motor-driven inner focusing AF system renders pin-sharp precision, almost silently and in an instant, while minimal breathing gives filmmakers an incredible option to bring them closer to their story.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf150-600mmf56-8_sample_02.webp?v=1712567224\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFocusing Precision, Entirely on Your Terms\u003cbr\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSeamlessly adapt XF150-600mmF5.6-8 R LM OIS WR to any situation with intuitive, on-lens functionality. The AF-ON and AF-L controls can be accessed with ease, plus a dedicated focus range selector allows creatives to work more effectively within specific distances. Combined, these features provide control and responsiveness when it’s needed most.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eUnstoppable in All Conditions\u003cbr\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLong stints in the great outdoors, waiting for the perfect moment, are often accompanied by challenging weather conditions. XF 150-600mm F5.6-8 R LM OIS WR’s weather-resistant construction protects it against moisture, dust, and temperatures as low as -10°C to maximize creative freedom. It also features a fluorine-coated front element designed to repel water, grease, and dirt, but more importantly, it makes it easy to clean so it will soon be ready for the next adventure.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf150-600mmf56-8_sample_03.jpg?v=1712567225\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40356037918817,"sku":"4547410467031","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-Fujinon-XF-150-600mm-F5-6-8-R-LM-OIS-WR-Lens-product-photo-1.jpg?v=1721833641"},{"product_id":"fujifilm-x-h2s-mirrorless-camera-body-black","title":"Fujifilm X-H2S Mirrorless Camera Body - Black","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/xl_-a6PbT9k?si=EXvO6Yo7sRSN2riK\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFUJIFILM X-H2S Mirrorless Camera Body – Black\u003c\/h2\u003e\n\u003ch3\u003eHigh-Speed Power, Pro Video Capability, Unrivalled Image Quality\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFUJIFILM X-H2S\u003c\/strong\u003e is the ultimate hybrid mirrorless camera for professionals who need speed, precision, and uncompromising video and still performance. Equipped with a \u003cstrong\u003e26.1MP stacked back-illuminated X-Trans CMOS 5 HS sensor\u003c\/strong\u003e, the X-H2S delivers breathtaking image quality with ultra-fast readout, backed by the powerful new \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBuilt for sports, wildlife, and advanced filmmaking, it offers \u003cstrong\u003eup to 40fps burst shooting\u003c\/strong\u003e, \u003cstrong\u003eApple ProRes internal recording\u003c\/strong\u003e, \u003cstrong\u003eAI-powered autofocus\u003c\/strong\u003e, and \u003cstrong\u003eup to 7-stops of IBIS\u003c\/strong\u003e, making it one of the most capable tools in the X Series lineup.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-x-h2s-kdfu_kv_bg_01_pc.png?v=1703242004\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e26.1MP X-Trans 5 BSI Stacked Sensor\u003c\/strong\u003e – Rapid readout for reduced rolling shutter and enhanced low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eX-Processor 5\u003c\/strong\u003e – 3x faster AF than X-T4, handling intensive image and video data with ease\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40fps Continuous Shooting\u003c\/strong\u003e – With electronic shutter and full AF\/AE tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K\/30P, 4K\/120P, FHD\/240P Video\u003c\/strong\u003e – Internal 10-bit 4:2:2 Apple ProRes HQ support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNew F-Log2 Profile\u003c\/strong\u003e – Maximised dynamic range for professional colour grading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProRes RAW \u0026amp; Blackmagic RAW\u003c\/strong\u003e – External recording via HDMI\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAI-Based Autofocus\u003c\/strong\u003e – Subject tracking for cars, animals, birds, and more\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e-7EV Low Light Focusing\u003c\/strong\u003e – Accurate AF in extreme conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e7-Stop In-Body Image Stabilisation (IBIS)\u003c\/strong\u003e – Rock-solid handheld performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5.76M-dot EVF \u0026amp; Dual Card Slots\u003c\/strong\u003e – CFexpress Type B + UHS-II SD for ultimate speed and flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-x-h2s-kdfu_menu_textbg_03_pc.jpg?v=1703242061\" alt=\"Photo of a skateboarder showing how good the autofocus is\"\u003e\u003c\/p\u003e\n\u003ch3\u003eNext-Generation Imaging Power\u003c\/h3\u003e\n\u003cp\u003eThe new \u003cstrong\u003eX-Trans 5 HS sensor\u003c\/strong\u003e separates the pixel and circuitry layers for enhanced dynamic range and faster readout, capturing rich detail and colour even in dim conditions. Combined with the \u003cstrong\u003eX-Processor 5\u003c\/strong\u003e, this pairing delivers lightning-fast performance, smoother gradations, and expanded ISO range while supporting advanced functions like \u003cstrong\u003eblackout-free EVF shooting\u003c\/strong\u003e and \u003cstrong\u003edeep learning autofocus\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-x-h2s-kdfu_kv_bg_02_pc.png?v=1703242098\" alt=\"Nice photo of a big old bird\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePro-Level Video Tools\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K\/30P full-sensor readout\u003c\/strong\u003e for cinematic quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e4K\/120P \u0026amp; FHD\/240P slow motion\u003c\/strong\u003e with high fidelity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInternal 10-bit 4:2:2 Apple ProRes HQ, 422, and LT recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProRes RAW \/ BRAW\u003c\/strong\u003e output for RAW workflows via HDMI\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e240 minutes max record time\u003c\/strong\u003e with optional cooling fan accessory\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eF-Log2 gamma curve\u003c\/strong\u003e expands dynamic range for high-end colour grading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fujifilm-x-h2s-kdfu_menu_textbg_02_pc.jpg?v=1703242133\" alt=\"Gnarly motorcycle rider\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAI-Driven Autofocus with Subject Tracking\u003c\/h3\u003e\n\u003cp\u003eThe X-H2S doesn’t just track faces and eyes — it goes further. Powered by AI, it automatically recognises and tracks:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBirds, dogs, cats, horses\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCars, motorcycles, bicycles, planes, and trains\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eImproved facial detection now accurately locks onto subjects with \u003cstrong\u003eglasses, face coverings, or partial obstructions\u003c\/strong\u003e for unmatched AF reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ph66qtLI_E4?si=B4B69itGmqSxwRMu\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for the Fast Lane\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15fps mechanical shutter\u003c\/strong\u003e with deep buffer for RAW and JPEG\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40fps electronic shutter\u003c\/strong\u003e with full AF tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-speed CFexpress compatibility\u003c\/strong\u003e ensures smooth, high-volume writing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e7-stop IBIS\u003c\/strong\u003e for handheld confidence in any setting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDual card slots\u003c\/strong\u003e offer maximum flexibility and data redundancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eSummary\u003c\/h3\u003e\n\u003cp\u003eWhether you're a fast-action photographer or an independent filmmaker, the \u003cstrong\u003eFUJIFILM X-H2S\u003c\/strong\u003e delivers high-performance imaging with unmatched creative control. From \u003cstrong\u003e6.2K ProRes video\u003c\/strong\u003e to \u003cstrong\u003elightning-fast subject tracking\u003c\/strong\u003e, the X-H2S is designed to help professionals go further, faster, and with greater confidence.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded in the Box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFUJIFILM X-H2S Camera Body (Black)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNP-W235 Rechargeable Battery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAC Power Adapter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUSB Cable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBody Cap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHot Shoe Cover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOwner’s Manual\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLens not included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca href=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-fujifilm-x-h2s-mirrorless-digital-camera\" title=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-fujifilm-x-h2s-mirrorless-digital-camera\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40361603334241,"sku":"4547410469172","price":2299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-H2S-Mirrorless-Camera-Body-Black-product-photo-8_48769efb-0d5d-41bb-a1e4-5f1643f61b34.webp?v=1747642072"},{"product_id":"fujifilm-x-h2-black-body-only","title":"Fujifilm X-H2 Mirrorless Camera Body Only - Black","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Y4aH7KFFmBU?si=9mlLbz0rKgHF02wC\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm X-H2 Camera Black Body Only\u003c\/h2\u003e\n\u003cp\u003eEmbark on a photographic journey of unparalleled creativity with the Fujifilm X-H2 Camera Black Body Only. This advanced mirrorless camera, clad in a sleek black exterior, is designed for enthusiasts and professionals seeking exceptional performance and versatility.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional Imaging Performance:\u003c\/strong\u003e The Fujifilm X-H2 Camera delivers outstanding image quality, equipped with cutting-edge technology and advanced features that cater to the demands of discerning photographers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobust Black Design:\u003c\/strong\u003e Boasting a stylish black body, the X-H2 Camera not only performs at the highest level but also makes a bold statement with its sophisticated and timeless design.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fusq_body01_bg_01_pc.jpg?v=1711369929\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional-Grade Precision:\u003c\/strong\u003e Crafted with precision engineering, the X-H2 Camera is designed to provide reliable performance in any shooting scenario, ensuring that you can focus on capturing the perfect shot without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive Controls:\u003c\/strong\u003e Featuring user-friendly controls and an intuitive interface, the X-H2 Camera allows for seamless navigation through settings, putting creative control at your fingertips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K Video Capability:\u003c\/strong\u003e Capture cinematic moments with ease, thanks to the X-H2's impressive 4K video capabilities. Elevate your storytelling and document life's moments in stunning detail and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative In-Body Image Stabilization:\u003c\/strong\u003e Experience sharper images in challenging conditions with the X-H2's in-body image stabilization, offering stability and precision for every shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity:\u003c\/strong\u003e Share your photographic masterpieces effortlessly with built-in wireless connectivity. Transfer images and videos seamlessly to your smart devices for instant sharing on your favourite platforms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExpand Your Creativity:\u003c\/strong\u003e With the Fujifilm X-H2 Camera Black Body Only, you have the flexibility to use your preferred lenses, allowing you to tailor your kit to match your creative vision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnleash your creativity: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePerfect for the next generation of hybrid image makers, the Fujifilm X-H2 Body Mirrorless Camera Body blends the compact and lightweight versatility of APS-C mirrorless cameras with an unmatched back-side illuminated X-Trans CMOS 5 HR imaging sensor. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eLive in Detail with The World’s First 40-Megapixel Aps-C Sensor\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/fusq_interface_img_01.jpg?v=1711369929\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe result gives image-makers 40-megapixels of resolution that brings life to the details of any image. 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With a 45mm equivalent focal length (35mm format), this lens offers a perfect balance of macro capabilities and versatile everyday use, making it an indispensable tool for photographers who demand the best in both close-up and general photography.\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAPS-C Format \/ X-Mount Lens:\u003c\/strong\u003e Optimized for Fujifilm’s APS-C format cameras, offering a 45mm equivalent focal length that is ideal for a variety of shooting scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22, providing flexibility in different lighting conditions and creative control over depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e Featuring three aspherical elements and two extra-low dispersion (ED) elements, this lens minimizes aberrations and distortion, delivering razor-sharp, high-contrast images with stunning color accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue Macro Performance:\u003c\/strong\u003e Achieve 1:1 magnification with a minimum focusing distance of just 3.9 inches, allowing you to capture intricate details and tiny subjects with exceptional clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLockable Aperture Ring:\u003c\/strong\u003e Ensures precise control over aperture settings, preventing accidental adjustments during shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinear Autofocus Motor:\u003c\/strong\u003e Offers fast, silent, and highly accurate autofocus performance, locking onto subjects in as little as 0.02 seconds, perfect for capturing fleeting moments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRounded 11-Blade Diaphragm:\u003c\/strong\u003e Produces beautifully smooth bokeh, enhancing the aesthetic quality of out-of-focus areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Design:\u003c\/strong\u003e Built to withstand dust, moisture, and temperatures as low as -10°C (14°F), ensuring reliable performance in challenging conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf30mmf28-r-lm-wr-macro_sample_02_zxcv.webp?v=1712568827\" data-mce-fragment=\"1\"\u003e \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 30mm (45mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 11 elements in 9 groups (including 3 aspherical elements and 2 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification:\u003c\/strong\u003e 1:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 3.9 inches (10cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 43mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 69.5mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 195g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Dust and moisture-resistant, capable of operating at -10°C (14°F)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy Choose the Fujifilm Fujinon XF 30mm F2.8 R LM WR Macro Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens transcends the typical limitations of macro lenses, offering unparalleled versatility and performance. Whether you're capturing the intricate beauty of a flower, the vibrant energy of street scenes, or the serene expanse of a landscape, the XF 30mm F2.8 excels in every scenario. Its lightweight and compact design make it an ideal companion for on-the-go photography, while its robust construction ensures it stands up to the elements.\u003c\/p\u003e\n\u003ch4\u003eVersatile by Nature\u003c\/h4\u003e\n\u003cp\u003eWith a 46mm full-frame equivalent focal length, this lens is perfect for a wide variety of photographic genres, from detailed close-ups to dynamic street photography and everything in between. Its ability to handle high-resolution sensors means it pairs perfectly with Fujifilm’s latest 40-megapixel bodies, delivering outstanding image quality that meets the highest standards.\u003c\/p\u003e\n\u003ch4\u003eOptical Precision\u003c\/h4\u003e\n\u003cp\u003eDesigned to minimize various forms of aberration, the XF 30mm F2.8 ensures that every shot is crisp, clear, and vibrant. 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Order now and take the first step towards capturing your world in stunning detail and vibrant color.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40578879520865,"sku":"4547410464344","price":819.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-23MM-F1-4-R-LM-WR-Lens-product-photo-1_35707189-f12e-4df1-90b4-c9fe408b7c96.jpg?v=1721991436"},{"product_id":"fujifilm-x-s20-mirrorless-camera-body-only","title":"Fujifilm X-S20 Mirrorless Camera Body Only - Black","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nKVIaEGIlr4?si=Y5Zr_IzcO-De9c8N\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm X-S20 Mirrorless Camera Body Only – Black\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm X-S20 Mirrorless Camera Body – Black\u003c\/strong\u003e is a powerful yet compact APS-C camera built for hybrid creators who demand exceptional image quality, advanced video performance and all-day reliability. 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This advanced combination delivers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding colour reproduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent dynamic range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLow noise performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, accurate autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRapid image processing speeds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFujifilm’s unique X-Trans sensor design minimises moiré and enhances fine detail without the need for a traditional optical low-pass filter, resulting in sharper, more natural-looking images.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/dwga_simulation_slide_01.jpg?v=1711373704\"\u003e\u003c\/p\u003e\n\u003ch3\u003e6.2K \u0026amp; 4K Professional Video Recording\u003c\/h3\u003e\n\u003cp\u003eDesigned for serious video creators, the X-S20 offers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K video at 30fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e4K video at 60fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOversampled 4K footage from a 6K source for improved detail and reduced noise\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDCI 4K (17:9) cinematic recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOversampling from 6K ensures rich detail and cleaner output, delivering professional-quality footage suitable for YouTube, commercial work and cinematic productions.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/dwga_quality_img_01.jpg?v=1711373704\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e5-Axis In-Body Image Stabilisation (IBIS)\u003c\/h3\u003e\n\u003cp\u003eThe X-S20 features advanced \u003cstrong\u003e5-axis in-body image stabilisation\u003c\/strong\u003e, providing up to \u003cstrong\u003e6 stops of compensation\u003c\/strong\u003e. 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These simulations apply to both stills and video, giving creators a signature look without extensive post-processing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eHigh-Capacity Battery for All-Day Shooting\u003c\/h3\u003e\n\u003cp\u003eThe X-S20 incorporates a \u003cstrong\u003ehigh-capacity battery\u003c\/strong\u003e, significantly extending shooting time compared to previous models. Ideal for travel, events and long recording sessions, it ensures you can focus on creating without constantly changing batteries.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/dwga_simulation_slide_02.jpg?v=1711373704\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCompact, Lightweight \u0026amp; Travel-Ready\u003c\/h3\u003e\n\u003cp\u003eDesigned for portability, the X-S20 maintains a compact footprint while offering a secure, ergonomic grip. 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With exceptional colour science, professional video features and reliable stabilisation, it’s a versatile hybrid camera ready for travel, studio work or everyday storytelling.\u003c\/p\u003e\n\u003cdiv class=\"top-concept_title js_parallax s_parallaxY s_aniShow\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"top-concept_title js_parallax s_parallaxY s_aniShow\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40846032339041,"sku":"4547410485950","price":1149.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-S20-Mirrorless-Camera-Body-Only-Black-product-photo-1.webp?v=1748011091"},{"product_id":"fujifilm-xf-8mm-f3-5-r-wr-lens","title":"Fujifilm XF 8mm F3.5 R WR lens","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/mNdoWU1VDGw?si=DJSMc8r0Mjbk32Hp\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eFujifilm XF 8mm F3.5 R WR Lens: Capture the World in Ultra-Wide Perspective\u003c\/h2\u003e\n\u003ch4\u003eExpand Your View with Unmatched Clarity\u003c\/h4\u003e\n\u003cp\u003eIntroducing the Fujifilm XF 8mm F3.5 R WR lens, designed to offer an unparalleled ultra-wide-angle view for your APS-C format Fujifilm X-mount mirrorless camera. This lightweight and compact lens, with a full-frame equivalent focal length of 12mm, provides an expansive field of view that is perfect for a wide range of photography styles, including landscapes, architecture, and video applications such as vlogging.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf8mmf35-r-wr_sample_thum_01_rpnu.jpg?v=1712828848\" alt=\"Fujifilm XF 8mm F3.5 R WR lens lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Wide Field of View:\u003c\/strong\u003e With an 8mm focal length (12mm equivalent in full-frame format), this lens captures a dynamic perspective, making your subjects appear closer while pushing the background to infinity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Optical Design:\u003c\/strong\u003e Incorporates two extra-low dispersion (ED) elements and three aspherical elements to minimize lens aberrations and distortion, ensuring sharpness and clarity across the entire frame.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRectilinear Design:\u003c\/strong\u003e Reduces distortion, maintaining straight lines and ensuring vertical lines in a scene stay true in the resulting images and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Compact:\u003c\/strong\u003e Weighing only 215g (7.6 oz) and measuring 52.8mm in length, this lens is perfect for on-the-go photography and travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Resolution Compatibility:\u003c\/strong\u003e Engineered to work seamlessly with Fujifilm’s latest 40-megapixel X-Trans sensors, delivering exceptional detail and edge-to-edge clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast and Quiet Autofocus:\u003c\/strong\u003e Features an inner focusing mechanism with low focus breathing, making it ideal for both video and still photography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Filter Thread:\u003c\/strong\u003e The 62mm filter thread allows for easy attachment of various filters, such as neutral density (ND) or polarizers, enhancing creative possibilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Construction:\u003c\/strong\u003e Designed to withstand dust, moisture, and temperatures as low as -10°C (14°F), ensuring reliable performance in harsh conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDetailed Specifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 8mm (12mm equivalent in full-frame format)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Range:\u003c\/strong\u003e f\/3.5 to f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 12 elements in 9 groups (including 3 aspherical elements and 2 ED elements)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focusing Distance:\u003c\/strong\u003e 18cm (7 inches)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Thread:\u003c\/strong\u003e 62mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 68.8mm (diameter) x 52.8mm (length)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 215g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e FUJIFILM X-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Sealing:\u003c\/strong\u003e Dust and moisture-resistant, capable of operating at -10°C (14°F)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf8mmf35-r-wr_sample_thum_02_rpnu.jpg?v=1712828848\" alt=\"Fujifilm XF 8mm F3.5 R WR lens lifestyle photo\" style=\"float: none;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e\n\u003ch4\u003eWhy Choose the Fujifilm XF 8mm F3.5 R WR Lens?\u003c\/h4\u003e\n\u003cp\u003eThis lens offers unmatched versatility and performance for photographers and videographers alike. Whether you’re capturing the vastness of a landscape, the intricate details of architecture, or creating dynamic vlog content, the XF 8mm F3.5 R WR lens delivers stunning results. Its advanced optical design ensures sharpness and clarity, while the lightweight, weather-resistant build makes it a reliable companion in any condition.\u003c\/p\u003e\n\u003ch4\u003ePerfect for Capturing Expansive Scenes\u003c\/h4\u003e\n\u003cp\u003eThe XF 8mm F3.5 R WR lens captures wide expanses with edge-to-edge clarity, making it ideal for landscape photography. Its ultra-wide-angle view allows you to fit more into your frame, whether it's the sweeping vistas of nature or the grandeur of architectural marvels. The rectilinear design ensures minimal distortion, so your images look natural and true to life.\u003c\/p\u003e\n\u003ch4\u003eCompact and Portable Design\u003c\/h4\u003e\n\u003cp\u003eDespite its powerful capabilities, this lens remains compact and lightweight, making it an ideal choice for travel photography. The 62mm filter thread expands your creative potential by allowing the use of various filters, perfect for long-exposure shots and enriched landscape photography.\u003c\/p\u003e\n\u003ch4\u003eOrder Now and Elevate Your Photography\u003c\/h4\u003e\n\u003cp\u003eDon’t miss the chance to enhance your photographic journey with the Fujifilm XF 8mm F3.5 R WR lens. Order now and experience the perfect blend of ultra-wide perspective, advanced optics, and robust build quality. Capture the world in stunning detail and vibrant color with this exceptional lens.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/xf8mmf35-r-wr_sample_thum_03_rpnu_1.jpg?v=1712828848\" alt=\"Fujifilm XF 8mm F3.5 R WR lens lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":40846041940065,"sku":"4547410493856","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-8mm-F3-5-R-WR-lens-product-photo-1.jpg?v=1722093574"},{"product_id":"fujifilm-x100vi-digital-camera-black","title":"Fujifilm X100VI Digital Camera - Black","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jSU1d7-c2QM?si=OB3q43GEdqhm_6zL\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003ch2\u003eFujifilm X100VI Digital Camera – Black\u003c\/h2\u003e\n\u003ch3\u003eIconic Design Meets Next-Generation Imaging\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm X100VI Digital Camera\u003c\/strong\u003e continues the legacy of Fujifilm’s highly acclaimed X100 series, combining classic rangefinder styling with cutting-edge imaging technology. 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sensor\u003c\/strong\u003e, delivering outstanding image quality and detail.\u003c\/p\u003e\n\u003ch3\u003eImaging Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40.2MP X-Trans CMOS 5 HR sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eX-Processor 5 image processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNative \u003cstrong\u003eISO 125\u003c\/strong\u003e for exceptional clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding dynamic range and colour reproduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePaired with the fixed \u003cstrong\u003e23mm f\/2 Fujinon lens\u003c\/strong\u003e, the camera produces sharp, detailed images with Fujifilm’s renowned colour science.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_1_19.jpg?v=1708342793\"\u003e\u003c\/p\u003e\n\u003ch2\u003eBuilt-In Image Stabilisation for the First Time\u003c\/h2\u003e\n\u003cp\u003eFor the first time in the X100 series, the camera includes \u003cstrong\u003e5-axis in-body image stabilisation (IBIS)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUp to \u003cstrong\u003e6 stops of stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproved low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSharper handheld images and smoother video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDespite the addition of IBIS, the camera maintains the \u003cstrong\u003esame compact form factor\u003c\/strong\u003e the series is known for.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_21.jpg?v=1708342877\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAdvanced Hybrid Viewfinder\u003c\/h2\u003e\n\u003cp\u003eOne of the defining features of the X100 series is its \u003cstrong\u003eAdvanced Hybrid Viewfinder\u003c\/strong\u003e, which combines optical and electronic viewing options.\u003c\/p\u003e\n\u003ch3\u003eViewfinder Options\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical Viewfinder (OVF)\u003c\/strong\u003e for a traditional rangefinder experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eElectronic Viewfinder (EVF)\u003c\/strong\u003e for precise real-time preview\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eElectronic Range Finder (ERF)\u003c\/strong\u003e overlay for focus accuracy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis system allows photographers to switch seamlessly between classic and modern shooting styles.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_4.jpg?v=1708342900\"\u003e\u003c\/p\u003e\n\u003ch2\u003e20 Fujifilm Film Simulation Modes\u003c\/h2\u003e\n\u003cp\u003eThe X100VI includes \u003cstrong\u003e20 Film Simulation modes\u003c\/strong\u003e, allowing photographers to recreate the look of classic Fujifilm films.\u003c\/p\u003e\n\u003cp\u003eAvailable modes include the new:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eREALA ACE\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese simulations provide distinctive colour profiles ideal for portraiture, street photography, landscapes, and creative storytelling.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_12.jpg?v=1708342928\"\u003e\u003c\/p\u003e\n\u003ch2\u003eIntelligent Autofocus with AI Subject Detection\u003c\/h2\u003e\n\u003cp\u003eThe camera features an advanced autofocus system powered by \u003cstrong\u003edeep-learning AI technology\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAutofocus capabilities include detection and tracking of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePeople\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnimals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVehicles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBirds and other moving subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe predictive AF algorithm ensures reliable focus even in fast-moving scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_12.jpg?v=1708342928\"\u003e\u003c\/p\u003e\n\u003ch2\u003eProfessional Video Capabilities\u003c\/h2\u003e\n\u003cp\u003eThe X100VI expands its capabilities beyond still photography with powerful video features.\u003c\/p\u003e\n\u003cp\u003eVideo recording options include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K video recording at 30fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdvanced subject tracking during video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHigh-quality colour output for cinematic footage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe camera also supports \u003cstrong\u003eFrame.io Camera to Cloud\u003c\/strong\u003e, allowing creators to upload files directly for faster production workflows.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_15.jpg?v=1708342951\"\u003e\u003c\/p\u003e\n\u003ch2\u003ePremium Build and Classic Design\u003c\/h2\u003e\n\u003cp\u003eThe X100VI maintains the elegant design language that has made the series famous.\u003c\/p\u003e\n\u003cp\u003eKey design elements include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePrecision-machined aluminium top plate\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact rangefinder-style body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhysical dials for shutter speed, exposure compensation, and ISO\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTilt LCD screen\u003c\/strong\u003e for flexible shooting angles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith optional accessories such as filter adapters and lens converters, the camera can also achieve \u003cstrong\u003eweather resistance\u003c\/strong\u003e for outdoor shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fijifilm-x100VI-Lifestyle_2_25.jpg?v=1708342988\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFixed 23mm f\/2 Lens\u003c\/h2\u003e\n\u003cp\u003eThe integrated \u003cstrong\u003e23mm f\/2 Fujinon lens\u003c\/strong\u003e (35mm equivalent) is known for its:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSharp optical performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast aperture for low light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBeautiful background separation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis focal length is highly versatile for \u003cstrong\u003estreet photography, documentary work, travel, and everyday photography\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExpand Creative Possibilities\u003c\/h2\u003e\n\u003cp\u003eThe X100VI supports a range of accessories to enhance versatility.\u003c\/p\u003e\n\u003cp\u003eOptional accessories include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWide-angle conversion lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTelephoto conversion lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeather cases\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFilter adapters for weather resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese accessories allow photographers to adapt the camera for different shooting styles.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40.2MP X-Trans CMOS 5 HR sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eX-Processor 5 image processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in \u003cstrong\u003e5-axis IBIS with up to 6 stops stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e23mm f\/2 fixed Fujinon lens (35mm equivalent)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Hybrid Viewfinder (OVF + EVF)\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e20 Film Simulation modes including REALA ACE\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI-powered subject detection autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6.2K video recording at 30fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTilt LCD screen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClassic aluminium rangefinder-style body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eA Modern Classic for Everyday Photography\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFujifilm X100VI\u003c\/strong\u003e perfectly blends \u003cstrong\u003etimeless design with modern imaging technology\u003c\/strong\u003e. With its high-resolution sensor, in-body stabilisation, advanced autofocus, and signature Fujifilm colour science, it offers an exceptional photography experience for \u003cstrong\u003estreet photographers, travel shooters, and creative storytellers\u003c\/strong\u003e seeking a compact yet powerful camera.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41505831223393,"sku":"4547410529494","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X100VI-Digital-Camera-Black-product-photo-5.webp?v=1747476542"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-only-black","title":"Fujifilm X-T50 Mirrorless Camera Body Only - Black","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eIntroducing the Fujifilm X-T50: Redefining Imaging Excellence\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41678569111649,"sku":"4547410533613","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_CMOS_black.jpg?v=1715769205"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-only-charcoal-silver","title":"Fujifilm X-T50 Mirrorless Camera Body Only - Charcoal Silver","description":"\u003ciframe width=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/Ntl1Awwl85Q?si=g4VJU7iKzwFHU5uu\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003eIntroducing the Fujifilm X-T50: Redefining Imaging Excellence\u003c\/h2\u003e\n\u003cp\u003eUnlock the full potential of your creativity with the revolutionary Fujifilm X-T50. Boasting a groundbreaking 40.2MP X-Trans CMOS 5 HR Sensor paired with the formidable X-Processor 5, this camera sets a new standard for image quality and performance. Let's delve into the unparalleled features that make the X-T50 a game-changer in the world of photography and videography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6605.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 1\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCapture Every Detail\u003c\/h3\u003e\n\u003cp\u003eEquipped with a 40.2MP BSI CMOS HR sensor, the X-T50 ensures unparalleled image resolution and clarity. Combined with the lightning-fast X-Processor 5, it delivers stunningly sharp images with remarkable colour accuracy and minimal noise, even in low-light conditions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_025.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 2\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eImmersive Viewing Experience:\u003c\/h3\u003e\n\u003cp\u003eExperience photography like never before with the X-T50's high-resolution 2.36M-dot OLED Electronic Viewfinder (EVF). With a magnification of .62X, it provides a clear and immersive view of your subject, allowing for precise composition and framing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-James_Ting_X-T50_011.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 3\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Options:\u003c\/h3\u003e\n\u003cp\u003eElevate your photography with the X-T50's versatile shooting capabilities. Capture fleeting moments with ease using its 8fps Mechanical Shutter or unleash your creativity with the blazingly fast 20fps Electronic Shutter. With a maximum shutter speed of 1\/180,000s, you'll never miss a crucial moment again.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6392.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 4\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSteady Shots, Every Time:\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to blurry images with the X-T50's advanced In-Body Image Stabilization (IBIS) technology. With up to 7.0 stops of stabilization, you can confidently shoot handheld even in challenging conditions, ensuring sharp and steady results every time.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-017.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 5\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eIntuitive Operation:\u003c\/h3\u003e\n\u003cp\u003eNavigate through menus and review your shots effortlessly with the X-T50's intuitive 3.0-inch 1.62M-dot 2-Way Tilting Touch LCD screen. Whether shooting from high or low angles, its tilting design provides flexibility and convenience for composing your shots with precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-X-T50_Product_Shots-049.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eCinematic Video Performance:\u003c\/h3\u003e\n\u003cp\u003eUnleash your filmmaking potential with the X-T50's impressive video capabilities. Capture stunningly detailed footage in resolutions up to 6.2K at 30fps or smooth 4K at 60fps. With support for 10-bit 4:2:2 colour depth and advanced F-Log2 gamma, you have the flexibility to achieve your desired cinematic look with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6343.jpg?v=1715783727\" alt=\"Fujifilm X-T50 - Lifestyle Photo 6\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eSeamless Connectivity:\u003c\/h3\u003e\n\u003cp\u003eStay connected and share your creations with ease using the X-T50's comprehensive connectivity options. Whether it's Bluetooth 4.2, IEEE802.11b\/g\/n WiFi with Built-in Frame.IO connectivity, or UVC Webcam functionality for high-quality streaming, the X-T50 ensures seamless integration into your workflow.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-DSCF6863.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 7\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eUnmatched Versatility:\u003c\/h3\u003e\n\u003cp\u003eWith 20 Film Simulation Modes, including the iconic Reala Ace, and support for 10-bit HEIF (High-Efficiency Image Format) stills, the X-T50 offers endless creative possibilities. Plus, with its compact and lightweight design, it's the perfect companion for photographers on the go.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50-Lifestyle-Photos-xt50_0399.jpg?v=1715783728\" alt=\"Fujifilm X-T50 - Lifestyle Photo 8\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003eExperience the Future of Imaging:\u003c\/h3\u003e\n\u003cp\u003ePacked with cutting-edge features and unrivalled performance, the Fujifilm X-T50 is not just a camera—it's a gateway to a world of limitless creativity. Whether you're a seasoned professional or an aspiring enthusiast, the X-T50 empowers you to push the boundaries of your creativity and capture moments like never before.\u003c\/p\u003e\n\u003cp\u003eDiscover the Fujifilm X-T50 today and unleash your creative vision.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680210296929,"sku":"4547410533675","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-T50_front_CMOS_charcoal.jpg?v=1715769382"},{"product_id":"fujifilm-xf-16-50mm-f2-8-4-8-r-lm-wr-lens","title":"Fujifilm XF 16-50mm F2.8-4.8 R LM WR Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MPRRcCbZNUw?si=bFsYprBpMmX-AaUE\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eIntroducing the Fujinon XF 16-50mm F2.8-4.8 R LM WR: Redefining Standard Lens Excellence\u003c\/h2\u003e\n\u003ch3\u003eUnrivaled Performance and Portability\u003c\/h3\u003e\n\u003cp\u003eCrafted to meet the demands of discerning photographers, the XF16-50mmF2.8-4.8 R LM WR combines high-resolution performance with a remarkably compact and lightweight design, ensuring exceptional results in every photographic scenario.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm XF 16-50mm F2.8-4.8 R LM WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-16-50mm-F2.8-4.8-R-LM-WR-Lens-lifestyle-photo-2.jpg?v=1722596208\"\u003e\u003c\/div\u003e\n\u003ch3\u003eVersatile Shooting Range\u003c\/h3\u003e\n\u003cp\u003eCovering a focal length range from a wide-angle 16mm to a medium telephoto 50mm, this lens is a versatile powerhouse, perfectly suited for a myriad of photographic applications, from expansive landscape vistas to intimate portraits.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm XF 16-50mm F2.8-4.8 R LM WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-16-50mm-F2.8-4.8-R-LM-WR-Lens-lifestyle-photo-3.jpg?v=1722596208\"\u003e\u003c\/div\u003e\n\u003ch3\u003eOptimal Image Quality\u003c\/h3\u003e\n\u003cp\u003eBoasting compatibility with Fujifilm's 40.2 million pixels X-Trans™ CMOS 5 HR sensor, it delivers unparalleled image quality across the entire zoom spectrum, all while maintaining a lightweight design of just 240g.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm XF 16-50mm F2.8-4.8 R LM WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-16-50mm-F2.8-4.8-R-LM-WR-Lens-lifestyle-photo-1.jpg?v=1722596208\"\u003e\u003c\/div\u003e\n\u003ch3\u003ePrecision Autofocus and Close-Up Capability\u003c\/h3\u003e\n\u003cp\u003eExperience lightning-fast and pinpoint autofocus, with a magnification of 0.3x at the telephoto end, ensuring you never miss a moment. Capture intricate details with ease, thanks to a minimum focusing distance of just 24cm.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm XF 16-50mm F2.8-4.8 R LM WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-16-50mm-F2.8-4.8-R-LM-WR-Lens-lifestyle-photo-4.jpg?v=1722596209\"\u003e\u003c\/div\u003e\n\u003ch3\u003eLightweight Design for Enhanced Portability\u003c\/h3\u003e\n\u003cp\u003eWeighing only 240g, enjoy effortless portability without compromising on image quality. Its constant length design ensures smooth and comfortable zooming, making it an ideal companion for photographers on the move.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"Fujifilm XF 16-50mm F2.8-4.8 R LM WR Lens lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-16-50mm-F2.8-4.8-R-LM-WR-Lens-lifestyle-photo-5.jpg?v=1722596207\"\u003e\u003c\/div\u003e\n\u003ch3\u003eDependable Performance in Any Environment\u003c\/h3\u003e\n\u003cp\u003eDesigned to withstand the elements, its weather-resistant and -10°C low-temperature resistant structure guarantees dependable performance in any environment, from rain-soaked streets to snowy landscapes.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41680292511841,"sku":"4547410522129","price":699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF-16-50mm-F2.8-4.8-R-LM-WR-Lens-product-photo-1.jpg?v=1722596036"},{"product_id":"fujifilm-xf16-55mm-f2-8-lm-wr-ii","title":"Fujifilm XF 16-55mm F2.8 LM WR  II","description":"\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/L5PD9FC8538?si=175Mccp-RnkMSshq\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\n\u003ch2\u003e\u003cstrong\u003eFujifilm FUJINON XF 16-55mm F2.8 R LM WR II Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e37% Lighter than its Predecessor with Enhanced Imaging and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm FUJINON XF 16-55mm F2.8 R LM WR II is a flagship large-aperture standard zoom lens in the XF series, building on the success of its predecessor. With a weight reduction of approximately 37%, this new model offers excellent portability without compromising image quality or performance. Designed for both photography and videography, the lens introduces a range of new features, including the innovative \"Aperture Click Switch,\" allowing for smooth transitions during aperture adjustments, making it ideal for professional video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF16-55mm-II_in-the-woods_01.webp?v=1728911670\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBright Aperture and Versatile Zoom Range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe XF 16-55mm F2.8 R LM WR II maintains a constant F2.8 aperture throughout the zoom range, from 16mm wide-angle (equivalent to 24mm in 35mm format) to 55mm mid-telephoto (equivalent to 84mm in 35mm format). This versatility makes it perfect for capturing a variety of subjects, from expansive landscapes to detailed portraits, all while achieving beautiful, creamy bokeh effects. 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The fluorine coating on the front element adds additional water and smudge resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptimised for Video Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe new \"Aperture Click Switch\" feature allows users to switch between stepped aperture control for photography and smooth, continuous aperture control for video recording, making the lens ideal for seamless shooting across both mediums*¹.\u003c\/li\u003e\n\u003cli\u003eMinimised focus breathing ensures stable framing during focusing, essential for consistent video capture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Speed, Quiet Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures an advanced inner focusing system and lightweight lens elements powered by a high-speed linear motor, delivering fast and precise autofocus in as little as 0.02 seconds*².\u003c\/li\u003e\n\u003cli\u003eThe near-silent autofocus operation makes this lens perfect for shooting videos and stills in quiet environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF16-55mm-II_travel_13.webp?v=1728911671\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExpand Your Creative Possibilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe XF 16-55mm F2.8 R LM WR II lens is designed to complement Fujifilm’s weather-resistant digital cameras like the FUJIFILM X-H2S, providing a reliable tool for professional photography and videography, even in challenging weather conditions. Whether you're capturing breathtaking landscapes, dynamic portraits, or cinematic videos, this lens offers the performance and portability needed to push creative boundaries.\u003c\/p\u003e\n\u003cp\u003e*¹ Requires a firmware update for compatible camera bodies. Future firmware updates are planned for the FUJIFILM X-H2S, X-H2, X-T5, X-S20, and X-T50. *² Based on CIPA guidelines, using the FUJIFILM X-T4 in phase-detection AF mode with High-Performance Mode enabled, at the wide-angle end.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF16-55mm-II_in-the-woods_09.webp?v=1728911670\"\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":41866449256545,"sku":"4547410540208","price":1149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-XF16-55mmF2_8II_lensFront.webp?v=1728910724"},{"product_id":"fujifilm-x-hf1-compact-digital-camera-black","title":"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/gfE5pHJQU_M?si=IpspBSC1j3m1_2-k\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-Half: Digital Creativity with a Film-Inspired Twist\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFUJIFILM X half\u003c\/strong\u003e is more than just a compact digital camera — it’s a bridge between the \u003cstrong\u003etimeless joy of film photography\u003c\/strong\u003e and the \u003cstrong\u003einstant gratification of the digital world\u003c\/strong\u003e. Optimised for \u003cstrong\u003evertical shooting\u003c\/strong\u003e, it’s a natural choice for content creators, storytellers, and anyone who loves to share visual moments in portrait orientation, whether on social media or in print.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003e39 unique film simulation modes\u003c\/strong\u003e and creative effects open up endless artistic possibilities. From warm vintage tones to the grit of monochrome grain, light leak overlays, and expired film colour shifts, you can instantly give your images a mood that matches your vision. Every tactile detail is designed to evoke nostalgia — from the satisfying click of the \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e to the retro-styled \u003cstrong\u003esub-LCD display\u003c\/strong\u003e, which mimics the frame window of a classic film camera. This is a camera that makes every shot feel intentional, enjoyable, and personal.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-Compact-Digital-Camera-lifestyle-photo-1.webp?v=1756454857\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFilm Camera Mode\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFilm Camera mode\u003c\/strong\u003e is where the FUJIFILM X half truly channels the soul of analogue photography. In this mode, the \u003cstrong\u003erear LCD live view is switched off\u003c\/strong\u003e, encouraging you to rely solely on the \u003cstrong\u003eoptical-style viewfinder\u003c\/strong\u003e for composing your shots — just as you would with a vintage 35mm camera.\u003c\/p\u003e\n\u003cp\u003eBefore shooting, you “load” your chosen roll by selecting one of the 39 film simulations, each offering its own unique colour palette or monochrome character. This slower, more deliberate approach removes the constant urge to check your screen and allows you to immerse yourself in the moment. By focusing on your subject instead of your display, you capture scenes with greater presence and authenticity.\u003c\/p\u003e\n\u003cp\u003eThe process becomes more than just photography — it’s an experience. Each frame feels like part of a physical roll, giving your shoot a rhythm and anticipation that’s often missing in the digital era.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-12.webp?v=1755256616\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eSeamless Camera-to-Phone Connection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOnce your roll is complete, the creative journey continues with the \u003cstrong\u003eFUJIFILM X half app\u003c\/strong\u003e, available for both iOS and Android. Open the app to watch your shots “develop” right before your eyes, just like waiting for a film roll at the lab. The camera automatically generates a \u003cstrong\u003edigital contact sheet\u003c\/strong\u003e showing every frame from your session in order, telling the full story of your shoot from start to finish.\u003c\/p\u003e\n\u003cp\u003eEvery image, from the perfect hero shots to the slightly imperfect frames, is part of that story — giving your roll a sense of narrative and authenticity. The app also makes it easy to store, organise, and share your work. For those moments when speed matters, any photos captured in the standard camera mode can be transferred instantly to your phone, ready for editing, uploading, or printing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-black-lifestyle-photo-1.webp?v=1755256517\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSmall Camera, Big Moments\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWeighing only \u003cstrong\u003e240g\u003c\/strong\u003e, the FUJIFILM X half is a camera you can carry anywhere — and forget it’s there until inspiration strikes. Its \u003cstrong\u003epocketable size\u003c\/strong\u003e and discreet design make it ideal for capturing natural, unposed moments without drawing attention. Whether you’re exploring a bustling street market, attending a family gathering, or travelling light on a weekend trip, the X half is always ready to record life as it happens.\u003c\/p\u003e\n\u003cp\u003eThe compact body doesn’t just make it easier to take with you — it also helps you blend into your environment, allowing you to capture more genuine interactions and fleeting expressions that might otherwise be lost. It’s a true everyday storytelling tool, ready for both planned shoots and spontaneous discoveries.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-film-mode-lifestyle-photo-4.webp?v=1755256089\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eDouble the Frames, Double the Fun\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe FUJIFILM X half’s \u003cstrong\u003e2-in-1 mode\u003c\/strong\u003e opens up a world of creative storytelling possibilities. This feature allows you to combine \u003cstrong\u003etwo vertical frames\u003c\/strong\u003e into a single image file, creating dynamic juxtapositions or visual sequences that tell a more layered story.\u003c\/p\u003e\n\u003cp\u003eYou could pair two still photos to show “before and after” moments, mix a still and a video clip for added impact, or combine two videos to create a dual-perspective sequence. The \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e makes the process feel tactile and intentional, while the \u003cstrong\u003eX half app\u003c\/strong\u003e offers another way to merge your frames after shooting. It’s an inventive tool for visual experimentation, perfect for anyone looking to stand out with fresh content ideas.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-black-lifestyle-photo-2.webp?v=1755256538\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Black lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eInstant Prints with instax™\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor those who love to hold their memories in their hands, the FUJIFILM X half pairs seamlessly with \u003cstrong\u003einstax™ Link series printers\u003c\/strong\u003e (sold separately). This connection allows you to transform your digital shots into \u003cstrong\u003ebeautiful, tangible prints\u003c\/strong\u003e within minutes, complete with all the unique character of instax instant film.\u003c\/p\u003e\n\u003cp\u003eThese prints make perfect keepsakes, gifts, or physical additions to scrapbooks and photo walls. Whether you’re printing a treasured family portrait, a snapshot from your travels, or an artistic double-frame composition, the instax connection makes it easy to share your work in a personal and lasting way.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-16.webp?v=1755256490\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42183901610081,"sku":"4547410553598","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FUJIFILM-X-HF1-Compact-Camera-Black-Xhalf_front_Black.webp?v=1747827377"},{"product_id":"fujifilm-x-hf1-compact-digital-camera-silver","title":"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver","description":"\u003cp\u003e\u003ciframe width=\"100%\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/gfE5pHJQU_M?si=IpspBSC1j3m1_2-k\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-Half: Digital Creativity with a Film-Inspired Twist\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFUJIFILM X half\u003c\/strong\u003e is more than just a compact digital camera — it’s a bridge between the \u003cstrong\u003etimeless joy of film photography\u003c\/strong\u003e and the \u003cstrong\u003einstant gratification of the digital world\u003c\/strong\u003e. Optimised for \u003cstrong\u003evertical shooting\u003c\/strong\u003e, it’s a natural choice for content creators, storytellers, and anyone who loves to share visual moments in portrait orientation, whether on social media or in print.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003e39 unique film simulation modes\u003c\/strong\u003e and creative effects open up endless artistic possibilities. From warm vintage tones to the grit of monochrome grain, light leak overlays, and expired film colour shifts, you can instantly give your images a mood that matches your vision. Every tactile detail is designed to evoke nostalgia — from the satisfying click of the \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e to the retro-styled \u003cstrong\u003esub-LCD display\u003c\/strong\u003e, which mimics the frame window of a classic film camera. This is a camera that makes every shot feel intentional, enjoyable, and personal.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-Compact-Digital-Camera-lifestyle-photo-4.webp?v=1756454857\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFilm Camera Mode\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFilm Camera mode\u003c\/strong\u003e is where the FUJIFILM X half truly channels the soul of analogue photography. In this mode, the \u003cstrong\u003erear LCD live view is switched off\u003c\/strong\u003e, encouraging you to rely solely on the \u003cstrong\u003eoptical-style viewfinder\u003c\/strong\u003e for composing your shots — just as you would with a vintage 35mm camera.\u003c\/p\u003e\n\u003cp\u003eBefore shooting, you “load” your chosen roll by selecting one of the 39 film simulations, each offering its own unique colour palette or monochrome character. This slower, more deliberate approach removes the constant urge to check your screen and allows you to immerse yourself in the moment. By focusing on your subject instead of your display, you capture scenes with greater presence and authenticity.\u003c\/p\u003e\n\u003cp\u003eThe process becomes more than just photography — it’s an experience. Each frame feels like part of a physical roll, giving your shoot a rhythm and anticipation that’s often missing in the digital era.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-14.webp?v=1755256803\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSeamless Camera-to-Phone Connection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOnce your roll is complete, the creative journey continues with the \u003cstrong\u003eFUJIFILM X half app\u003c\/strong\u003e, available for both iOS and Android. Open the app to watch your shots “develop” right before your eyes, just like waiting for a film roll at the lab. The camera automatically generates a \u003cstrong\u003edigital contact sheet\u003c\/strong\u003e showing every frame from your session in order, telling the full story of your shoot from start to finish.\u003c\/p\u003e\n\u003cp\u003eEvery image, from the perfect hero shots to the slightly imperfect frames, is part of that story — giving your roll a sense of narrative and authenticity. The app also makes it easy to store, organise, and share your work. For those moments when speed matters, any photos captured in the standard camera mode can be transferred instantly to your phone, ready for editing, uploading, or printing.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-silver-lifestyle-photo-14.webp?v=1755256318\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eSmall Camera, Big Moments\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWeighing only \u003cstrong\u003e240g\u003c\/strong\u003e, the FUJIFILM X half is a camera you can carry anywhere — and forget it’s there until inspiration strikes. Its \u003cstrong\u003epocketable size\u003c\/strong\u003e and discreet design make it ideal for capturing natural, unposed moments without drawing attention. Whether you’re exploring a bustling street market, attending a family gathering, or travelling light on a weekend trip, the X half is always ready to record life as it happens.\u003c\/p\u003e\n\u003cp\u003eThe compact body doesn’t just make it easier to take with you — it also helps you blend into your environment, allowing you to capture more genuine interactions and fleeting expressions that might otherwise be lost. It’s a true everyday storytelling tool, ready for both planned shoots and spontaneous discoveries.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-film-mode-lifestyle-photo-4.webp?v=1755256089\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eDouble the Frames, Double the Fun\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe FUJIFILM X half’s \u003cstrong\u003e2-in-1 mode\u003c\/strong\u003e opens up a world of creative storytelling possibilities. This feature allows you to combine \u003cstrong\u003etwo vertical frames\u003c\/strong\u003e into a single image file, creating dynamic juxtapositions or visual sequences that tell a more layered story.\u003c\/p\u003e\n\u003cp\u003eYou could pair two still photos to show “before and after” moments, mix a still and a video clip for added impact, or combine two videos to create a dual-perspective sequence. The \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e makes the process feel tactile and intentional, while the \u003cstrong\u003eX half app\u003c\/strong\u003e offers another way to merge your frames after shooting. It’s an inventive tool for visual experimentation, perfect for anyone looking to stand out with fresh content ideas.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-silver-lifestyle-photo-5.webp?v=1755256401\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Silver lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eInstant Prints with instax™\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor those who love to hold their memories in their hands, the FUJIFILM X half pairs seamlessly with \u003cstrong\u003einstax™ Link series printers\u003c\/strong\u003e (sold separately). This connection allows you to transform your digital shots into \u003cstrong\u003ebeautiful, tangible prints\u003c\/strong\u003e within minutes, complete with all the unique character of instax instant film.\u003c\/p\u003e\n\u003cp\u003eThese prints make perfect keepsakes, gifts, or physical additions to scrapbooks and photo walls. Whether you’re printing a treasured family portrait, a snapshot from your travels, or an artistic double-frame composition, the instax connection makes it easy to share your work in a personal and lasting way.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-3.webp?v=1755256329\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42183941128289,"sku":"4547410553635","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FUJIFILM-X-HF1-Compact-Camera-Black-Xhalf_front_Silver.webp?v=1747828123"},{"product_id":"fujifilm-x-hf1-compact-digital-camera-charcoal-silver","title":"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gfE5pHJQU_M?si=IpspBSC1j3m1_2-k\" height=\"390\" width=\"100%\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFujifilm X-Half: Digital Creativity with a Film-Inspired Twist\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFUJIFILM X half\u003c\/strong\u003e is more than just a compact digital camera — it’s a bridge between the \u003cstrong\u003etimeless joy of film photography\u003c\/strong\u003e and the \u003cstrong\u003einstant gratification of the digital world\u003c\/strong\u003e. Optimised for \u003cstrong\u003evertical shooting\u003c\/strong\u003e, it’s a natural choice for content creators, storytellers, and anyone who loves to share visual moments in portrait orientation, whether on social media or in print.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003e39 unique film simulation modes\u003c\/strong\u003e and creative effects open up endless artistic possibilities. From warm vintage tones to the grit of monochrome grain, light leak overlays, and expired film colour shifts, you can instantly give your images a mood that matches your vision. Every tactile detail is designed to evoke nostalgia — from the satisfying click of the \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e to the retro-styled \u003cstrong\u003esub-LCD display\u003c\/strong\u003e, which mimics the frame window of a classic film camera. This is a camera that makes every shot feel intentional, enjoyable, and personal.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-Compact-Digital-Camera-lifestyle-photo-2.webp?v=1756454857\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFilm Camera Mode\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eFilm Camera mode\u003c\/strong\u003e is where the FUJIFILM X half truly channels the soul of analogue photography. In this mode, the \u003cstrong\u003erear LCD live view is switched off\u003c\/strong\u003e, encouraging you to rely solely on the \u003cstrong\u003eoptical-style viewfinder\u003c\/strong\u003e for composing your shots — just as you would with a vintage 35mm camera.\u003c\/p\u003e\n\u003cp\u003eBefore shooting, you “load” your chosen roll by selecting one of the 39 film simulations, each offering its own unique colour palette or monochrome character. This slower, more deliberate approach removes the constant urge to check your screen and allows you to immerse yourself in the moment. By focusing on your subject instead of your display, you capture scenes with greater presence and authenticity.\u003c\/p\u003e\n\u003cp\u003eThe process becomes more than just photography — it’s an experience. Each frame feels like part of a physical roll, giving your shoot a rhythm and anticipation that’s often missing in the digital era.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-2.webp?v=1755256720\" style=\"float: none;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSeamless Camera-to-Phone Connection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOnce your roll is complete, the creative journey continues with the \u003cstrong\u003eFUJIFILM X half app\u003c\/strong\u003e, available for both iOS and Android. Open the app to watch your shots “develop” right before your eyes, just like waiting for a film roll at the lab. The camera automatically generates a \u003cstrong\u003edigital contact sheet\u003c\/strong\u003e showing every frame from your session in order, telling the full story of your shoot from start to finish.\u003c\/p\u003e\n\u003cp\u003eEvery image, from the perfect hero shots to the slightly imperfect frames, is part of that story — giving your roll a sense of narrative and authenticity. The app also makes it easy to store, organise, and share your work. For those moments when speed matters, any photos captured in the standard camera mode can be transferred instantly to your phone, ready for editing, uploading, or printing.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cimg alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-charcoal-lifestyle-photo-1.webp?v=1755255881\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003cstrong\u003eSmall Camera, Big Moments\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWeighing only \u003cstrong\u003e240g\u003c\/strong\u003e, the FUJIFILM X half is a camera you can carry anywhere — and forget it’s there until inspiration strikes. Its \u003cstrong\u003epocketable size\u003c\/strong\u003e and discreet design make it ideal for capturing natural, unposed moments without drawing attention. Whether you’re exploring a bustling street market, attending a family gathering, or travelling light on a weekend trip, the X half is always ready to record life as it happens.\u003c\/p\u003e\n\u003cp\u003eThe compact body doesn’t just make it easier to take with you — it also helps you blend into your environment, allowing you to capture more genuine interactions and fleeting expressions that might otherwise be lost. It’s a true everyday storytelling tool, ready for both planned shoots and spontaneous discoveries.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-film-mode-lifestyle-photo-4.webp?v=1755256089\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eDouble the Frames, Double the Fun\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe FUJIFILM X half’s \u003cstrong\u003e2-in-1 mode\u003c\/strong\u003e opens up a world of creative storytelling possibilities. This feature allows you to combine \u003cstrong\u003etwo vertical frames\u003c\/strong\u003e into a single image file, creating dynamic juxtapositions or visual sequences that tell a more layered story.\u003c\/p\u003e\n\u003cp\u003eYou could pair two still photos to show “before and after” moments, mix a still and a video clip for added impact, or combine two videos to create a dual-perspective sequence. The \u003cstrong\u003eFrame Advance Lever\u003c\/strong\u003e makes the process feel tactile and intentional, while the \u003cstrong\u003eX half app\u003c\/strong\u003e offers another way to merge your frames after shooting. It’s an inventive tool for visual experimentation, perfect for anyone looking to stand out with fresh content ideas.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - Charcoal Silver lifestyle photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-charcoal-lifestyle-photo-2.webp?v=1755255881\"\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eInstant Prints with instax™\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor those who love to hold their memories in their hands, the FUJIFILM X half pairs seamlessly with \u003cstrong\u003einstax™ Link series printers\u003c\/strong\u003e (sold separately). This connection allows you to transform your digital shots into \u003cstrong\u003ebeautiful, tangible prints\u003c\/strong\u003e within minutes, complete with all the unique character of instax instant film.\u003c\/p\u003e\n\u003cp\u003eThese prints make perfect keepsakes, gifts, or physical additions to scrapbooks and photo walls. Whether you’re printing a treasured family portrait, a snapshot from your travels, or an artistic double-frame composition, the instax connection makes it easy to share your work in a personal and lasting way.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Fujifilm-X-HF1-X-Half-lifestyle-photo-4.webp?v=1755255999\" alt=\"Fujifilm X-HF1 - X-Half - Compact Digital Camera - lifestyle photo\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42183952433249,"sku":"4547410553666","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/FUJIFILM-X-HF1-Compact-Camera-Black-X_half_front_Charcoal_Silver.webp?v=1747828526"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/collections\/try-the-kit-collection-banner_94181184-cf81-438c-92d5-2e7013ddec60.webp?v=1751889084","url":"https:\/\/carmarcameras.mom\/collections\/try-the-kit-fujifilm-loan.oembed","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}