{"product_id":"formatt-hitech-firecrest-ultra-100x150mm-neutral-density-hard-edge-grad-filter-0-9-3-stops","title":"Formatt Hitech Firecrest Ultra 100x150mm Neutral Density Hard Edge Grad Filter 0.9 (3 Stops)","description":"\u003cp data-mce-fragment=\"1\"\u003eFirecrest Ultra are the next generation in Neutral Density filtration for photographers.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest remain the only professional grade filter that is bonded to protect the coating in the centre of the filter giving the filter enhanced durability over coated products and protecting your investment.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith Firecrest Ultra we have taken this process one step further and we now \"lap and polish\" the filters, a process previously only carried out on our cinema grade filters. So as well as the superb neutrality and durability that Firecrest deliver, the filters now benefit from enhanced clarity and sharpness and are the most optically flat photographic ND filters in the world, regardless of focal length.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest Ultra Soft Edge Graduated filters are available in 100x150mm and densities from 1 to 5 stops.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor the discerning photographer Firecrest Ultra aren't the best choice.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThey're the ONLY choice.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSoft Edge graduated filters transition gradually in density from the top of the filter toward the center, and although there is a horizon line, it is subtle. This allows for horizon transitions to be more easily hidden in a scene, especially with an undulating horizon line such as mountains, buildings or trees. Typically graduated filters are used to enhance the sky by balancing the luminosity of the sky to the luminosity of the terrain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest ND grads are currently only available in soft edge grads, as they are the most versatile.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest ND is a quantum leap improvement over all previous generation ND and IRND products and represents the technological state of the art in scientific light modification. These glass filters are hyper-neutral across the visible light spectrum and also remove more IR contamination than any other filter - making them IRND filters.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFirecrest is a radical departure in how ND filters are manufactured. Previous generation NDs were made by dying resin. Firecrest is not a dying process, it is a rare earth metal coating process that is applied directly to the glass through an electrolytic process.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOn rectangular filters, the Firecrest coating is sandwiched between the finest Schott Superwite optical glass, increasing scratch resistance and longevity. Firecrest reduces all spectrums of light (UV, visible, near infrared and infrared) almost perfectly evenly.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFirecrest ND Soft Edge Grad\u003cbr data-mce-fragment=\"1\"\u003eAnother industry first with Firecrest is the development of IRND grads. All Firecrest ND filters, including grads, block infrared radiation, technically making them IRND grads. Legacy graduated ND filters are manufactured from the traditional ND formulations originally developed for use with film and do not reduce infrared. Firecrest grads use the same Firecrest technology as their solid ND brothers. The result is a perfectly neutral graduated ND filter that pairs and stacks perfectly with even the highest densities of ND filter, and especially with other IRND filters.\u003c\/p\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":40066441281633,"sku":"5052618189078","price":209.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/firecrest_pro_master_gnd.jpg?v=1654864137","url":"https:\/\/carmarcameras.mom\/products\/formatt-hitech-firecrest-ultra-100x150mm-neutral-density-hard-edge-grad-filter-0-9-3-stops","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}