{"product_id":"pentax-hd-d-fa-24-70mm-f2-8-ed-sdm-wr-lens","title":"Pentax HD D-FA 24-70mm F2.8 ED SDM WR Lens","description":"\u003ch2\u003e\u003cstrong\u003ePentax HD D-FA 24-70mm F\/2.8 ED SDM WR Lens – Professional Standard Zoom\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eFast \u0026amp; Versatile Standard Zoom for Pentax Full-Frame \u0026amp; APS-C DSLRs\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePentax HD D-FA 24-70mm F\/2.8 ED SDM WR\u003c\/strong\u003e is a \u003cstrong\u003ehigh-performance standard zoom lens\u003c\/strong\u003e, offering \u003cstrong\u003eexceptional image quality, a bright constant F\/2.8 aperture, and rugged weather resistance\u003c\/strong\u003e. Designed for \u003cstrong\u003ePentax full-frame K-mount DSLRs\u003c\/strong\u003e, this lens delivers \u003cstrong\u003esharp, high-contrast images across a versatile 24-70mm focal range\u003c\/strong\u003e, making it \u003cstrong\u003eideal for landscapes, portraits, events, and low-light shooting\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic09.jpg?v=1711722615\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWith an \u003cstrong\u003eadvanced optical design featuring Extra-Low Dispersion (ED) and aspherical elements\u003c\/strong\u003e, this lens minimises \u003cstrong\u003eaberrations, distortion, and flare\u003c\/strong\u003e. The \u003cstrong\u003eSupersonic Direct-Drive Motor (SDM) autofocus system\u003c\/strong\u003e ensures \u003cstrong\u003efast, quiet focusing\u003c\/strong\u003e, while the \u003cstrong\u003eweather-resistant (WR) construction\u003c\/strong\u003e provides \u003cstrong\u003edurability in challenging environments\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eBright F\/2.8 Constant Aperture for Low-Light \u0026amp; Depth Control\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast F\/2.8 maximum aperture across the zoom range\u003c\/strong\u003e allows for \u003cstrong\u003elow-light shooting and subject isolation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelivers stunning bokeh with a rounded diaphragm\u003c\/strong\u003e, ideal for \u003cstrong\u003eportraits and creative compositions\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic03_2.jpg?v=1711722614\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHigh-Performance Optical Design for Superior Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e17 elements in 12 groups\u003c\/strong\u003e, including \u003cstrong\u003ethree ED elements, one anomalous-dispersion aspherical element, and three aspherical elements\u003c\/strong\u003e, ensure \u003cstrong\u003ehigh resolution and minimal aberrations\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimised for high-resolution image sensors\u003c\/strong\u003e, delivering \u003cstrong\u003esharp, finely detailed images with high contrast\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHD (High Definition) Coating\u003c\/strong\u003e reduces \u003cstrong\u003eflare and ghosting\u003c\/strong\u003e, enhancing colour accuracy and contrast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic01_2.jpg?v=1711722615\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eVersatile Focal Range for a Wide Range of Photography Styles\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovers 24-70mm on full-frame\u003c\/strong\u003e, providing \u003cstrong\u003eultra-wide to short telephoto reach\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEquivalent to 37-107mm on APS-C cameras\u003c\/strong\u003e, making it \u003cstrong\u003ea perfect all-purpose lens\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-wide 24mm setting\u003c\/strong\u003e is excellent for \u003cstrong\u003esweeping landscapes, interiors, and group shots\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e70mm at F\/2.8\u003c\/strong\u003e offers a \u003cstrong\u003ebeautiful depth of field for portraits and subject isolation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eFast, Silent Autofocus with SDM Technology\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupersonic Direct-Drive Motor (SDM) delivers fast, precise, and nearly silent autofocus\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-Shift Focus System\u003c\/strong\u003e allows for \u003cstrong\u003einstant manual focus override\u003c\/strong\u003e, providing greater precision and control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic08_1.jpg?v=1711722615\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWeather-Sealed (WR) Construction for Outdoor Reliability\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecial seals protect against moisture and dust\u003c\/strong\u003e, ensuring \u003cstrong\u003erugged durability for outdoor shooting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with Pentax weather-resistant DSLR bodies\u003c\/strong\u003e, creating a \u003cstrong\u003ereliable all-weather system\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Choose the Pentax HD D-FA 24-70mm F\/2.8?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright F\/2.8 aperture for excellent low-light performance and background separation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile 24-70mm zoom range for landscapes, portraits, events, and everyday photography\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced optical elements for edge-to-edge sharpness and minimal distortion\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, quiet SDM autofocus with quick manual override\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-resistant construction for durability in challenging conditions\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHD Coating for superior contrast and reduced flare\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/ex-thumb-pic02_2.jpg?v=1711722615\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA Must-Have Standard Zoom for Professional \u0026amp; Enthusiast Photographers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor \u003cstrong\u003ephotographers who need a fast, high-quality zoom lens\u003c\/strong\u003e, the \u003cstrong\u003ePentax HD D-FA 24-70mm F\/2.8 ED SDM WR\u003c\/strong\u003e offers \u003cstrong\u003eexceptional sharpness, fast autofocus, and all-weather durability\u003c\/strong\u003e. Whether shooting \u003cstrong\u003eportraits, landscapes, events, or low-light scenes\u003c\/strong\u003e, this lens provides \u003cstrong\u003eoutstanding performance with creative flexibility\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Pentax","offers":[{"title":"Default Title","offer_id":40066397536353,"sku":"27075293557","price":1179.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/dfa24-70mmf2.8_1.jpg?v=1654865361","url":"https:\/\/carmarcameras.mom\/products\/pentax-hd-d-fa-24-70mm-f2-8-ed-sdm-wr-lens","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}