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Welcome to the beautifully imperfect world of Polaroid photography with the Polaroid Now Generation 2 camera. This classic, iconic analog instant camera comes equipped with autofocus, a self-timer, and double exposure. All in a timeless design, now made with 40% recycled materials. Compatible with Polaroid i-Type and 600 film, preserving the original Polaroid instant film format.

Sometimes life's moments are messy and unexpected. Embrace the beautifully imperfect nature of Polaroid photography with the Polaroid Now Generation 2 instant camera, available now.
Take sharper shots effortlessly. The Polaroid Now selects the suitable lens for your scene, allowing you to capture beautiful photos in various settings, often without needing the flash.
The iconic Polaroid camera retains its timeless style but is now made with 40% recycled materials, making it more sustainable.
The Polaroid Now is compatible with our original, iconic, beautifully imperfect Polaroid Film, including Polaroid i-Type and 600 film.

Our flash system is designed to make everyone look their best, providing natural and flattering lighting for every shot.
Create dreamy, artistic photos by overlaying two shots into one Polaroid photograph.
A 9-second timer allows you to set up and capture the perfect selfie or group shot with ease.
Capture your memories with the Polaroid Now Generation 2 i-Type Instant Camera, and enjoy the charm of beautifully imperfect moments.
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Trying to decide between a mirrorless camera and a DSLR? In this guide, we break down the key differences, including autofocus, video performance, battery life, size, and image quality, to help you choose the right camera system for your photography in 2026.

Learn what aperture really does and how it affects your photography. From blurry backgrounds and low light performance to landscapes and portraits, this beginner-friendly guide explains how aperture works and when to use different f-stop settings to improve your images.

Discover some of the best photography locations across South and West Wales, from dramatic coastlines and mountain landscapes to wildlife centres and historic gardens. This guide explores where to shoot, what to photograph, and practical tips to help photographers of all levels capture incredible images throughout the region.



Following on from Nigel’s landscape workshop, join us for a focused and inspiring printing masterclass at Carmarthen Camera Centre Ltd.






