{"product_id":"ricoh-gr-iv-compact-digital-camera","title":"Ricoh GR IV Compact Digital Camera","description":"\u003ch2\u003eRicoh GR IV Compact Digital Camera – Flagship Pocket Powerhouse\u003c\/h2\u003e\n\u003ch3\u003eProfessional Quality in a Pocket-Sized Camera\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eRicoh GR IV\u003c\/strong\u003e represents the next evolution of Ricoh’s legendary GR series, delivering \u003cstrong\u003eprofessional-grade performance\u003c\/strong\u003e in a slim, lightweight body built for everyday carry. Equipped with a \u003cstrong\u003enew back-illuminated APS-C CMOS sensor with 25.7 effective megapixels\u003c\/strong\u003e and the refined \u003cstrong\u003e18.3mm F2.8 GR lens (28mm equivalent)\u003c\/strong\u003e, the GR IV produces \u003cstrong\u003estunningly sharp, high-resolution images\u003c\/strong\u003e with faithful colour reproduction and minimal distortion – all from a truly pocketable camera.\u003c\/p\u003e\n\u003cp\u003eDesigned for \u003cstrong\u003estreet photography, travel, and documentary work\u003c\/strong\u003e, the GR IV introduces faster autofocus, in-body image stabilisation, and advanced creative features like Cinema Mode – all while retaining the minimalist handling that makes the GR series so iconic.\u003c\/p\u003e\n\u003ch3\u003eKey Features at a Glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNew 25.7MP Back-Illuminated APS-C CMOS Sensor\u003c\/strong\u003e – Exceptional detail and tonal range with low noise.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSharp 18.3mm F2.8 GR Lens\u003c\/strong\u003e – Equivalent to 28mm, optimised for clarity, low distortion, and natural perspective.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGR Engine 7 + Accelerator Unit\u003c\/strong\u003e – Delivers superior processing, smooth gradations, and up to \u003cstrong\u003eISO 204,800\u003c\/strong\u003e for low-light shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis Shake Reduction (IBIS)\u003c\/strong\u003e – Equivalent to 6 stops of stabilisation for sharp results handheld or in macro mode.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Hybrid Autofocus\u003c\/strong\u003e – High-speed image-plane phase detection with fast start-up (0.6 seconds).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCinema Mode\u003c\/strong\u003e – Film-inspired looks with adjustable grain, saturation, hue, and contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible Exposure Control\u003c\/strong\u003e – Program Auto Ex and Snap Distance-Priority AE for quick creative adjustments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Definition 3.0\" LCD\u003c\/strong\u003e – 1.03M-dot, gapless design with Outdoor Monitor mode for visibility in all conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSeamless Connectivity\u003c\/strong\u003e – Built-in Bluetooth \u0026amp; Wi-Fi plus GR WORLD app for remote shooting, transfer, and GPS syncing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e53GB Internal Storage\u003c\/strong\u003e – Generous onboard space for image capture even without an micro SD card.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePrecision Optics: The New GR Lens\u003c\/h3\u003e\n\u003cp\u003eThe redesigned \u003cstrong\u003e18.3mm F2.8 GR lens\u003c\/strong\u003e combines a \u003cstrong\u003elarge-diameter element, low-dispersion glass, and high-refraction optics\u003c\/strong\u003e in a compact form. With 7 elements in 5 groups, this lens achieves \u003cstrong\u003eedge-to-edge sharpness\u003c\/strong\u003e, controlled aberrations, and beautiful contrast, making it one of the sharpest lenses in any compact camera.\u003c\/p\u003e\n\u003ch3\u003eBuilt for Low Light \u0026amp; Handheld Versatility\u003c\/h3\u003e\n\u003cp\u003eThe combination of the \u003cstrong\u003enew sensor, GR Engine 7, and integrated accelerator\u003c\/strong\u003e unlocks incredible performance in challenging light. With ISO expandable up to \u003cstrong\u003e204,800\u003c\/strong\u003e, plus a \u003cstrong\u003efive-axis Shake Reduction system\u003c\/strong\u003e, the GR IV is capable of producing \u003cstrong\u003eclean, blur-free results\u003c\/strong\u003e when shooting handheld, indoors, or at night.\u003c\/p\u003e\n\u003ch3\u003eCompact, Durable \u0026amp; Functional Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSlim magnesium alloy body\u003c\/strong\u003e for strength without weight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRedesigned controls\u003c\/strong\u003e with improved button layout and a new mode adjustment dial for fast handling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComfortable thumb grip\u003c\/strong\u003e ensures stability during longer sessions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eQuick-switch exposure modes\u003c\/strong\u003e let you move between aperture, shutter, and program control instantly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCreative Tools for Photographers\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003enew Cinema Mode\u003c\/strong\u003e brings nostalgic, film-inspired tones in yellow or green, plus fully customisable parameters including grain, contrast, and hue. Combined with the GR IV’s \u003cstrong\u003e12 image effect modes\u003c\/strong\u003e, it provides an endless range of creative possibilities, letting you save and recall custom looks on the fly.\u003c\/p\u003e\n\u003ch3\u003eConnectivity \u0026amp; Workflow\u003c\/h3\u003e\n\u003cp\u003eThanks to \u003cstrong\u003eBluetooth and Wi-Fi\u003c\/strong\u003e, the GR IV integrates seamlessly with the \u003cstrong\u003eGR WORLD app\u003c\/strong\u003e. Transfer photos instantly, trigger the shutter remotely, or sync GPS location data with ease. Whether travelling or shooting on the street, your workflow stays fluid and connected.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSensor:\u003c\/strong\u003e 25.7MP APS-C back-illuminated CMOS\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLens:\u003c\/strong\u003e 18.3mm F2.8 GR lens (28mm equivalent)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLens Construction:\u003c\/strong\u003e 7 elements in 5 groups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProcessor:\u003c\/strong\u003e GR Engine 7 with accelerator unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISO Range:\u003c\/strong\u003e Up to 204,800\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis SR (equivalent to 6 stops)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Hybrid phase + contrast detection, face\/eye detection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDisplay:\u003c\/strong\u003e 3.0” 1.03M-dot HD LCD, air gapless, Outdoor Monitor mode\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Memory:\u003c\/strong\u003e 53GB\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Bluetooth, Wi-Fi, GR WORLD app support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVideo:\u003c\/strong\u003e Cinema Mode + standard video recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBody Material:\u003c\/strong\u003e Magnesium alloy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Compact \u0026amp; lightweight design (specs TBC)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s in the Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e1 × Ricoh GR IV Camera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1 × Rechargeable Battery (DB-120)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1 × USB Cable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1 × Camera Handstrap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Ricoh GR IV?\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eRicoh GR IV\u003c\/strong\u003e pushes the boundaries of compact digital photography, combining \u003cstrong\u003eDSLR-level performance\u003c\/strong\u003e with a discreet, street-ready form factor. Whether you’re a professional seeking a pocket companion or an enthusiast who values high-quality imagery in a travel-friendly design, the GR IV delivers \u003cstrong\u003eoutstanding sharpness, low-light power, and intuitive handling\u003c\/strong\u003e that continues the GR legacy.\u003c\/p\u003e\n\u003chr\u003e","brand":"Ricoh","offers":[{"title":"Default Title","offer_id":42386079350881,"sku":"0027075311305","price":1199.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Ricoh-GRIVProductPhoto02.webp?v=1755780614","url":"https:\/\/carmarcameras.mom\/products\/ricoh-gr-iv-compact-digital-camera","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}