{"product_id":"sigma-28-70mm-f-2-8-dg-dn-contemporary-lens-for-sony-e","title":"Sigma 28-70mm f2.8 DG DN Contemporary Lens - Sony E","description":"\u003ch2\u003eSigma 28-70mm f\/2.8 DG DN Contemporary Lens – Sony E\u003c\/h2\u003e\n\u003ch3\u003eCompact Standard Zoom with Professional Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eSigma 28-70mm f\/2.8 DG DN Contemporary Lens\u003c\/strong\u003e for \u003cstrong\u003eSony E-mount full-frame mirrorless cameras\u003c\/strong\u003e combines outstanding optical performance with a lightweight, portable design. Drawing directly from the acclaimed \u003cstrong\u003eSigma 24-70mm f\/2.8 DG DN Art\u003c\/strong\u003e, this lens offers the same sharpness and clarity but in a more compact, everyday-friendly body.\u003c\/p\u003e\n\u003cp\u003ePerfect for \u003cstrong\u003etravel, street, portraits, events, and everyday shooting\u003c\/strong\u003e, it’s a versatile standard zoom that delivers \u003cstrong\u003eprofessional-level results\u003c\/strong\u003e without the weight of a full Art-series lens.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-16.webp?v=1758890996\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame coverage\u003c\/strong\u003e for Sony E-mount mirrorless cameras\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConstant \u003cstrong\u003ef\/2.8 aperture\u003c\/strong\u003e for low-light shooting and creative depth of field\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical design:\u003c\/strong\u003e 16 elements in 12 groups (3 aspherical, 2 FLD, 2 SLD)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuper Multi-Layer \u0026amp; Nano Porous Coatings\u003c\/strong\u003e to suppress flare and ghosting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWater- and oil-repellent front coating\u003c\/strong\u003e for easier cleaning and durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight and portable – designed for everyday carry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth autofocus performance optimised for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContemporary line build: balance of performance and portability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-15.webp?v=1758891013\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eProfessional-Grade Optics in a Compact Form\u003c\/h3\u003e\n\u003cp\u003eThe lens features a cutting-edge design that corrects aberrations other systems cannot fix in-camera, including \u003cstrong\u003eaxial chromatic aberration\u003c\/strong\u003e and \u003cstrong\u003esagittal coma flare\u003c\/strong\u003e. This ensures images remain \u003cstrong\u003epin-sharp from centre to corner\u003c\/strong\u003e, even at wide apertures.\u003c\/p\u003e\n\u003cp\u003eThanks to advanced coatings, it delivers excellent contrast and colour fidelity, even in \u003cstrong\u003ebacklit conditions\u003c\/strong\u003e, making it reliable in challenging lighting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-14.webp?v=1758891031\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePortability Without Compromise\u003c\/h3\u003e\n\u003cp\u003eUnlike many f\/2.8 standard zooms, the \u003cstrong\u003e28-70mm DG DN Contemporary\u003c\/strong\u003e is designed to be light enough for \u003cstrong\u003edaily use and travel\u003c\/strong\u003e. Despite its compact size, it offers optical performance that rivals heavier Art-series lenses, making it an ideal choice for photographers who want \u003cstrong\u003etop-quality results in a smaller package\u003c\/strong\u003e.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-11.webp?v=1758891064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eEveryday Versatility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeddings \u0026amp; events:\u003c\/strong\u003e Low-light performance and versatile focal range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTravel \u0026amp; street:\u003c\/strong\u003e Lightweight design makes it easy to carry all day\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePortraits:\u003c\/strong\u003e Smooth bokeh with subject isolation at f\/2.8\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVideo:\u003c\/strong\u003e Quiet AF performance and well-controlled optical flaws for clean footage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-8.webp?v=1758891092\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy Choose the Sigma 28-70mm f\/2.8 DG DN Contemporary?\u003c\/h3\u003e\n\u003cp\u003eThis lens is perfect for photographers who want \u003cstrong\u003eprofessional image quality\u003c\/strong\u003e without carrying heavy gear. It provides the \u003cstrong\u003espeed, sharpness, and reliability\u003c\/strong\u003e of a pro-grade standard zoom in a lighter, more compact form—making it ideal for \u003cstrong\u003eeveryday creatives, travellers, and hybrid shooters\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-1.webp?v=1758891110\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003e28-70mm f\/2.8 DG DN Contemporary\u003c\/strong\u003e sits alongside the \u003cstrong\u003e24-70mm f\/2.8 DG DN Art\u003c\/strong\u003e, offering two complementary solutions: the \u003cstrong\u003eArt\u003c\/strong\u003e for those who demand the ultimate in professional performance across all focal lengths, and the \u003cstrong\u003eContemporary\u003c\/strong\u003e for those prioritising \u003cstrong\u003eportability with exceptional image quality\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Sample-Photo-13.webp?v=1758891127\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":40066418475105,"sku":"85126592653","price":704.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sigma-28-70mm-F2.8-DG-DN-Contemporary-Product-Photo-4.webp?v=1758890690","url":"https:\/\/carmarcameras.mom\/products\/sigma-28-70mm-f-2-8-dg-dn-contemporary-lens-for-sony-e","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}