{"product_id":"sony-alpha-a7-iii-full-frame-mirrorless-digital-camera-with-28-70mm-lens-kit","title":"Sony a7 III with 28-70mm Lens Kit","description":"\u003cp\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/aCr2lfMoMPY?si=TW42D1MnBes8n2Uv\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Alpha A7 III Full-Frame Mirrorless Digital Camera with 28–70mm Lens Kit\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRedefining photography and videography excellence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7 III is a true all-rounder, combining full-frame image quality, fast autofocus, impressive low-light performance, and professional 4K video in a compact mirrorless body. Built by Sony, the Sony Alpha A7 III has become a favourite among photographers, filmmakers, and content creators who demand reliability and creative flexibility.\u003c\/p\u003e\n\u003cp\u003eSupplied here with the versatile 28–70mm zoom lens, this kit is ready for everything from landscapes and portraits to events and cinematic video.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFull-Frame Image Quality That Inspires\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the A7 III is a \u003cstrong\u003e24.2MP back-illuminated Exmor R™ CMOS sensor\u003c\/strong\u003e, supported by a front-end LSI and BIONZ X™ processor. Together, they deliver:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOutstanding detail and dynamic range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural colour reproduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent low-light performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean images across a wide ISO range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re shooting stills or video, the A7 III produces beautifully balanced results in almost any lighting condition.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast Shooting for Decisive Moments\u003c\/h3\u003e\n\u003cp\u003eCapture action with confidence thanks to continuous shooting at up to \u003cstrong\u003e10fps with AF\/AE tracking\u003c\/strong\u003e. The advanced processing system ensures consistent exposure and focus, making it ideal for sports, wildlife, events, and spontaneous everyday moments.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced Autofocus with Real-Time Tracking \u0026amp; Eye AF\u003c\/h3\u003e\n\u003cp\u003eSony’s renowned autofocus system gives you dependable subject acquisition in challenging situations:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e693 phase-detection AF points\u003c\/strong\u003e plus 425 contrast points\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReal-Time Tracking for moving subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEye AF for sharp portraits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTouch focus for intuitive control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis powerful AF performance helps keep your subject razor-sharp — whether you’re photographing people, fast action, or filming video.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eHigh-Quality 4K Video for Serious Creators\u003c\/h3\u003e\n\u003cp\u003eThe Alpha A7 III records \u003cstrong\u003e4K video using full pixel readout with no pixel binning\u003c\/strong\u003e, delivering detailed, cinematic footage straight from the camera.\u003c\/p\u003e\n\u003cp\u003eVideo creators benefit from:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eS-Log2 \/ S-Log3 for advanced colour grading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHLG (Hybrid Log-Gamma) for HDR workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClean HDMI output\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional-level image quality in a compact body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s a superb choice for YouTube, documentary work, and hybrid photo\/video projects.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIncluded 28–70mm Zoom Lens\u003c\/h3\u003e\n\u003cp\u003eThe supplied 28–70mm lens offers a practical focal range for everyday shooting, covering wide-angle scenes through to portrait-length perspectives. It’s ideal for travel, lifestyle photography, and general-purpose use, making this kit a complete creative solution straight out of the box.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e24.2MP full-frame Exmor R™ CMOS sensor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBIONZ X™ image processor with front-end LSI\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10fps continuous shooting with AF\/AE\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e693-point phase-detection AF system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReal-Time Tracking and Eye AF\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e4K video with full pixel readout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eS-Log2, S-Log3 and HLG support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupplied with versatile 28–70mm zoom lens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony Alpha A7 III 28–70mm Kit?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProven full-frame performance for stills and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, reliable autofocus for demanding subjects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExcellent low-light capability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 4K recording options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVersatile standard zoom included\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for enthusiasts stepping up and professionals needing a dependable workhorse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Sony Alpha A7 III remains one of the most respected full-frame mirrorless cameras available — offering exceptional image quality, speed, and versatility in a compact system that grows with your creativity.\u003c\/p\u003e\n\u003cp\u003eFor full specifications click \u003ca title=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-alpha-a7-iii-with-28-70mm-lens-kit\" href=\"https:\/\/carmarcameras.mom\/pages\/expanded-specifications-sony-alpha-a7-iii-with-28-70mm-lens-kit\" target=\"_blank\"\u003e\u003cstrong\u003eHere\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066537652321,"sku":"4548736079748","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/products\/91qwpbq-aml._sl1500_9f86e712-64bf-4df6-816b-800cd081f309.jpg?v=1692152826","url":"https:\/\/carmarcameras.mom\/products\/sony-alpha-a7-iii-full-frame-mirrorless-digital-camera-with-28-70mm-lens-kit","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}