{"product_id":"sony-alpha-a7-iii-mirrorless-camera-body-only","title":"Sony A7 III - Body only","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M4obW6FfTt0?si=tVXAXMVHMN-PCZOQ\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSony Alpha A7 III Mirrorless Camera: Unleash Your Creative Potential\u003c\/h2\u003e\n\u003cp\u003eIntroducing the \u003cstrong\u003eSony Alpha A7 III Full Frame Mirrorless Digital Camera\u003c\/strong\u003e, a masterpiece designed for both professional photographers and passionate enthusiasts. This camera redefines imaging technology, pushing the boundaries of performance and delivering exceptional image quality. Paired with the versatile 28-70mm lens, the A7 III is the ultimate tool for capturing every moment with precision, whether you're shooting stills or video.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eReal-Time Tracking \u0026amp; Eye AF: Precision Focus in Every Moment\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eCapture every critical moment with unmatched accuracy, thanks to \u003cstrong\u003eReal-Time Tracking\u003c\/strong\u003e and \u003cstrong\u003eEye AF (Auto Focus)\u003c\/strong\u003e technology. Whether you're photographing fast-paced action or capturing serene portraits, the Alpha A7 III locks onto your subject with razor-sharp precision, keeping them in perfect focus no matter the situation.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-2.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eSpectacular Full-Frame Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eExperience the breathtaking detail and vibrant colors made possible by the \u003cstrong\u003e24.2MP back-illuminated Exmor R CMOS sensor\u003c\/strong\u003e. Paired with the advanced \u003cstrong\u003eBIONZ X™ processing engine\u003c\/strong\u003e and front-end LSI, this powerhouse combination ensures superior image quality across a wide range of lighting conditions. From low light to bright scenes, you'll achieve consistently stunning results with every shot.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-4.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eCapture Every Decisive Moment with Speed\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith the ability to shoot full-resolution images at \u003cstrong\u003eup to 10 fps\u003c\/strong\u003e with continuous AF\/AE tracking, the Alpha A7 III ensures you never miss a moment. Whether you're photographing dynamic sports, wildlife in motion, or fleeting candid moments, this camera delivers the speed you need to capture life's most decisive moments with clarity and precision.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-3.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eHigh-Quality 4K Video for Filmmakers\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStep up your videography game with \u003cstrong\u003estunning 4K video recording\u003c\/strong\u003e. The Alpha A7 III uses full pixel readout without pixel binning, producing high-resolution 4K footage rich in detail and depth. With support for \u003cstrong\u003eHLG (Hybrid Log-Gamma)\u003c\/strong\u003e, \u003cstrong\u003eS-Log2\u003c\/strong\u003e, and \u003cstrong\u003eS-Log3\u003c\/strong\u003e, this camera offers the flexibility you need to create cinematic-quality videos with ease.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-1.webp?v=1726649700\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced AF System for Superior Tracking\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe revolutionary \u003cstrong\u003e4D FOCUS™ system\u003c\/strong\u003e includes \u003cstrong\u003e425 contrast AF points\u003c\/strong\u003e and an impressive \u003cstrong\u003e693-point focal-plane phase-detection AF system\u003c\/strong\u003e, ensuring reliable autofocus tracking even in the most challenging conditions. With \u003cstrong\u003eEye AF\u003c\/strong\u003e and touch focusing capabilities, capturing stunning images has never been easier, whether you’re shooting portraits, action, or events.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-lifestyle-photo-5.webp?v=1726649701\" alt=\"Sony Alpha a7 III Mirrorless Camera lifestyle photo\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066460876897,"sku":"4548736079656","price":1199.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-Alpha-a7-III-Mirrorless-Camera-Body-only-product-photo-1.webp?v=1726649238","url":"https:\/\/carmarcameras.mom\/products\/sony-alpha-a7-iii-mirrorless-camera-body-only","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}