{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-with-28-70mm-lens","title":"Sony a7 IV Mirrorless Digital Camera with 28-70mm Lens","description":"\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ?si=00XIWiTxIFoVZZ5b\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eEnhance Your Photography and Videography with the Sony Alpha a7 IV Mirrorless Digital Camera\u003c\/h2\u003e\n\u003cp\u003eDiscover the pinnacle of performance with the Sony Alpha a7 IV Mirrorless Digital Camera, bundled with a versatile 28-70mm Lens. Featuring a groundbreaking 33MP Full-Frame Exmor R CMOS BSI Sensor, this camera delivers breathtaking imagery with unparalleled clarity and vividness, whether you're capturing stills or shooting videos.\u003c\/p\u003e\n\u003ch3\u003eExceptional Performance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExperience unprecedented speed with up to 10 fps Shooting, paired with an expansive ISO range of 100-51200, ensuring remarkable image quality even in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003eDive into the world of cinematography with stunning 4K 60p Video capabilities in 10-Bit, complete with S-Cinetone for vibrant colors and cinematic rendering.\u003c\/li\u003e\n\u003cli\u003eImmerse yourself in the action with a high-resolution 3.68m-Dot EVF boasting a 120 fps Refresh Rate and a 3\" 1.03m-Dot Vari-Angle Touchscreen LCD for flexible shooting perspectives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAdvanced Autofocus:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy lightning-fast and precise focusing thanks to the 759-Pt. Fast Hybrid AF system, equipped with Real-time Eye AF for humans, animals, and birds, ensuring tack-sharp focus on your subjects.\u003c\/li\u003e\n\u003cli\u003eSay goodbye to focus breathing issues with the innovative Focus Breathing Compensation feature, maintaining consistent focus throughout your shots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSteady and Stable Imaging:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCapture blur-free images and smooth videos with the 5-Axis SteadyShot Image Stabilization, providing up to 5.5 stops of compensation for handheld shooting.\u003c\/li\u003e\n\u003cli\u003eElevate your creativity with Creative Looks and Soft Skin Effect options, adding flair and polish to your visuals effortlessly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSeamless Connectivity and Streaming:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStay connected and share your creations instantly with built-in Wi-Fi, enabling remote camera control and direct sharing to mobile devices.\u003c\/li\u003e\n\u003cli\u003eTransform your camera into a powerful webcam for live streaming or video conferencing via USB Type-C, with support for 4K 15p streaming and enhanced picture and sound quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're a seasoned photographer or a budding filmmaker, the Sony Alpha a7 IV is the ultimate tool for bringing your creative visions to life. Experience the perfect balance of performance, versatility, and convenience, and unlock endless possibilities in the world of photography and videography.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40066535620705,"sku":"4548736133785","price":2249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-a7-IV-Mirrorless-Digital-Camera-2.webp?v=1770029033","url":"https:\/\/carmarcameras.mom\/products\/sony-alpha-a7-iv-mirrorless-digital-camera-with-28-70mm-lens","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}