{"product_id":"sony-fe-28-70mm-f-3-5-5-6-oss-lens","title":"Sony FE 28-70mm f3.5-5.6 OSS Full Frame Lens","description":"\u003ch2\u003eSony FE 28–70mm f\/3.5–5.6 OSS Full-Frame Zoom Lens (E-Mount)\u003c\/h2\u003e\n\u003cp\u003eA compact, lightweight everyday zoom, the Sony FE 28–70mm f\/3.5–5.6 OSS is designed to cover everything from wide-angle landscapes to flattering portrait perspectives. Built by Sony for full-frame E-mount cameras, this versatile lens is ideal as a walkaround option for travel, family photography, and general shooting — delivering reliable image quality in a highly portable package.\u003c\/p\u003e\n\u003cp\u003eWhether you’re stepping into full-frame or simply want a practical all-purpose zoom, this lens offers an excellent balance of performance, size, and usability.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-28-70mm-f_3.5-5.6-OSS-Lens-lifestyle-photo-3.jpg?v=1723025654\" alt=\"Sony FE 28-70mm f\/3.5-5.6 OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eVersatile Zoom Range for Everyday Creativity\u003c\/h3\u003e\n\u003cp\u003eCovering \u003cstrong\u003e28–70mm\u003c\/strong\u003e, this lens lets you move easily from wide scenes to tighter compositions without changing lenses. It’s perfectly suited to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLandscapes and cityscapes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStreet photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePortraits and lifestyle shots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTravel and everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIts compact design makes it easy to keep on your camera all day.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-28-70mm-f_3.5-5.6-OSS-Lens-lifestyle-photo-1.jpg?v=1723025655\" alt=\"Sony FE 28-70mm f\/3.5-5.6 OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOptical Design for Clean, Natural Images\u003c\/h3\u003e\n\u003cp\u003eThe FE 28–70mm f\/3.5–5.6 OSS uses a carefully engineered optical formula to maintain clarity across the zoom range:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOne ED (Extra-low Dispersion) element\u003c\/strong\u003e reduces chromatic aberration and colour fringing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThree aspherical elements\u003c\/strong\u003e correct distortion and common optical aberrations for sharper results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRounded 7-blade diaphragm\u003c\/strong\u003e creates smooth, pleasing background blur for subject separation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTogether, these elements help deliver crisp detail with natural colour rendering.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-28-70mm-f_3.5-5.6-OSS-Lens-lifestyle-photo-2.jpg?v=1723025654\" alt=\"Sony FE 28-70mm f\/3.5-5.6 OSS Lens lifestyle image\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eFast Autofocus with Built-In Stabilisation\u003c\/h3\u003e\n\u003cp\u003eDesigned for both stills and video, the lens features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLinear motor autofocus\u003c\/strong\u003e for fast, quiet, and responsive focusing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInternal focusing\u003c\/strong\u003e to keep the lens length constant during AF operation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptical SteadyShot (OSS)\u003c\/strong\u003e image stabilisation to minimise camera shake when shooting handheld or in low light\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOSS can also work alongside compatible camera bodies with in-body stabilisation for even greater stability.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCompact, Travel-Friendly Construction\u003c\/h3\u003e\n\u003cp\u003eBuilt for real-world shooting, this lens offers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture-resistant design\u003c\/strong\u003e for added confidence outdoors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRubberised control rings\u003c\/strong\u003e for improved grip, even in colder conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight, portable form factor\u003c\/strong\u003e — ideal for everyday carry and travel kits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s an easy lens to live with, whether you’re exploring new places or documenting daily life.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMount: Sony E-Mount (Full-Frame compatible)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocal Length: 28–70mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAperture Range: f\/3.5–5.6 to f\/22–36\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical Construction: 1 ED element, 3 Aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutofocus: Linear Motor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFocus System: Internal Focus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImage Stabilisation: Optical SteadyShot (OSS)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiaphragm Blades: 7 (Rounded)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuild: Dust and moisture-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesign: Compact and lightweight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose the Sony FE 28–70mm f\/3.5–5.6 OSS?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePractical wide-to-portrait zoom range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSharp optics with ED and aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Optical SteadyShot stabilisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, quiet autofocus for photos and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact, lightweight everyday design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWeather-resistant construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA dependable standard zoom for full-frame E-mount users, the Sony FE 28–70mm f\/3.5–5.6 OSS is a great choice for photographers looking for portability without sacrificing versatility.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40835679158369,"sku":"4905524956948","price":395.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/9657\/3025\/files\/Sony-FE-28-70mm-f_3.5-5.6-OSS-Lens-product-photo-3.jpg?v=1723026133","url":"https:\/\/carmarcameras.mom\/products\/sony-fe-28-70mm-f-3-5-5-6-oss-lens","provider":"Carmarthen Camera Centre","version":"1.0","type":"link"}